Embed Size (px)
Citation preview
1
From a Shaky Past
to a Promising Future:
What Has Helped Nissan Win Again
Emil E. HassanSenior Vice PresidentNissan North America, Inc.
2
3
Key Reasons For Nissan’s Resurgence
4
Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
5
Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
• Consistently exciting, new products
6
Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
• Consistently exciting, new products
• Building on strengths of Manufacturing
7
Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
• Consistently exciting, new products
• Building on strengths of Manufacturing
• Alliances have created synergies and success
8
Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
9
Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
•Nissan Revival Plan (NRP)
10
Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
•Nissan Revival Plan (NRP)
•NISSAN 180
11
Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
•Nissan Revival Plan (NRP)
•NISSAN 180:- Increasing global vehicle sales by one million
units by September 2005;
12
Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
•Nissan Revival Plan (NRP)
•NISSAN 180:- Increasing global vehicle sales by one million units
by September 2005;- Operating margin of eight percent;
13
Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
•Nissan Revival Plan (NRP)
•NISSAN 180:- Increasing global vehicle sales by one million units
by September 2005;- Operating margin of eight percent;- Elimination of net automotive debt
14
Key Reasons For Nissan’s Resurgence
• December 2003 results:
15
Key Reasons For Nissan’s Resurgence
• December 2003 results:•Calendar ‘03 Nissan North America sales up 7.4% versus calendar ‘02;
16
Key Reasons For Nissan’s Resurgence
• December 2003 results:•Calendar ‘03 Nissan North America sales up 7.4% versus calendar ‘02;
•Nissan division sales up almost 11% versus December 2002;
17
Key Reasons For Nissan’s Resurgence
• December 2003 results:•Calendar ‘03 Nissan North America sales up 7.4% versus calendar ‘02;
•Nissan division sales up almost 11% versus December 2002;
•Infiniti division sales up 35% versus calendar year ‘02 sales;
18
Key Reasons For Nissan’s Resurgence
• December 2003 results:•Calendar ‘03 Nissan North America sales up 7.4% versus calendar ‘02;
•Nissan division sales up almost 11% versus December 2002;
•Infiniti division sales up 35% versus calendar year ‘02 sales;
•Nissan’s U.S. marketshare approaching 5%
19
Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
• Consistently exciting, new products
20
Nissan Xterra SUV
21
Nissan Altima Sedan
22
Nissan 350Z
23
Nissan Murano
24
Infiniti G35
25
Nissan Maxima Sedan
26
Nissan North AmericaCanton Manufacturing Plant
27
Nissan Quest Mini-Van
28
Nissan Pathfinder Armada Full-size SUV
29
Nissan Titan Full-size Truck
30
Nissan North AmericaDecherd Powertrain Assembly Plant
31
Nissan North AmericaDecherd Powertrain Assembly Plant
32
2004 Ward’s “10 Best Engines” Award
33
Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
• Consistently exciting, new products
34
Infiniti QX56
35
All-New Nissan Pathfinder SUV
36
All-New Nissan Frontier Truck
37
Nissan Xterra SUV
New in 2004!
38
Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
• Consistently exciting, new products
• Building on strengths of Manufacturing
39
2003 Harbour Award
40
Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
• Consistently exciting new products
• Building on strengths of Manufacturing
•Integrated Manufacturing
41
Integrated Manufacturing
• Common lines & a flexible system
42
Integrated Manufacturing
• Common lines & a flexible system
• Supplier proximity
43
In Canton Area
• Frames• Steel Service Center• Interior Trim Parts• Body Parts• Seats• E-Coating
Onsite
Module Buildings• Cockpit / FEM Modules• Tire & wheel assemblies
Supplier Logistics Center• Glass• Headliner Module• Fasteners• Wire Harnesses
Forest
Durant
Proximity of Canton-Area Suppliers
44
Integrated Manufacturing
• Common lines & a flexible system
• Supplier proximity
• Sequenced supplier delivery
45
Integrated Manufacturing
• Common lines & a flexible system
• Supplier proximity
• Sequenced supplier delivery
• Integrated module suppliers
46
Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
• Consistently exciting, new products
• Building on strengths of Manufacturing
• Alliances have created synergies and success
47
Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
• Consistently exciting, new products
• Building on strengths of Manufacturing
• Alliances have created synergies and success
•Renault-Nissan Alliance
48
Key Reasons For Nissan’s Resurgence
• A brilliant and bold leader
• Consistently exciting, new products
• Building on strengths of Manufacturing
• Alliances have created synergies and success
•Renault-Nissan Alliance•Minority supplier partnerships
49
By late 2004, Nissan North America’s
parts & materials purchasing contracts
with minority firms will be at almost 8% of
total purchases in the U.S.
50
