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How do YOU think?

Virginia Wilson

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Aims

• To learn the difference between Creativity and Innovation and how to stimulate creative thinking

• To be able to look at strategic direction with a new pair of eyes

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Does your organization have…

1. A full development office with support?

2. A part-time fundraiser or someone who is a one man band?

3. Nobody in particular, but fundraising is just a part of your job?

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Creativity and Innovation

• Creativity is coming up with new ideas

Having the ability or power to create (The American Heritage Dictionary of the English Language, Fourth Edition)

• Innovation is choosing one or more to succeed

The act of introducing something new(The American Heritage Dictionary of the English Language, Fourth Edition)

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Greenpeace Virtual Whale March

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What ideas do you have that you can make new for your

own organization?

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Are you?

A B

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Creative Thinking: In COLOR

• Safety Net or Ladders and Trampolines?

• Are you asking people to give to charity or are they being philanthropic?

• Identify your core competencies, as well as your organization’s.– Flexibility, speed, thinking in pictures

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Strategic Direction: A Closer Look !

• Evaluating Your Portfolio: Boston Matrix– Snapshot view of a program

or organization– Identify your service/

program/activity’s positioning on the cycle

– Look more closely at focus points

3. Rising Stars 2. Problem Children

4. Cash Cows 1. Decaying Dogs

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New Strategic Direction: Ansoff’s Matrix

Existing Offerings New Offerings

Existing Markets

1. Market penetration strategy

Persuading current donors to give us more using our current techniques

3. Offering developments strategy

Persuading new donors to give using our existing techniques

New Markets 2. Market development

Developing new fundraising strategies /services for existing donors

4. Diversification strategy

Looking at new ways to approach something you’ve never done before

Offerings / Service / Activity

Customers/ Users/ Donor

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Do you have an ISP?

Integrated Strategic Plan

How do YOU think?

• Creatively

• Innovatively

• Strategically

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Fundraising in Hong Kong…

• Commitment to development resources

• Increasingly difficult to raise operating funds…keeping the lights on

• Project driven funding takes the focus away from our mission….clarity of vision and mission

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You are important!

I want to genuinely change the world?

I want to make it slightly less “______”?

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Creativity & Innovation Booklist

• Todd, Siler Think Like a Genius (Bantam) ISBN 00 55 107321• Moss Kanter, Rosabeth Innovation (Harper) ISBN 0 88730 771• Maltimore, Bryan 99% Inspiration (AMACOM) ISBN 0 8144 7788 7• de Bono, Edward Serious Creativity (Harper Collins) ISBN 0 00 6379583• Gardner, Howard Creating Minds (Basic Books) BF408.G33 1993• O’Keefe, John Business Beyond the Box (Nicholas Brealey) ISBN 1-85788

212 1 • Petroski, Henry The Evolution of Useful Things (Pavilion) ISBN 1 85793 104 1• Robinson, A.G. Stern, S. Corporate Creativity (Berrett-Koeheler) ISBN 1

57675 009 4• West, M & Faw, J Innovation and Creativity at Work (Wiley) New York

virginia@cdchk.org