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1 iFour Model: Industrializer Perspective Burcu Bıçakçı Ersoy Egon Zehnder Management Consultant

1 iFour Model: Industrializer Perspective Burcu Bıçakçı Ersoy Egon Zehnder Management Consultant

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iFour Model:Industrializer

Perspective

Burcu Bıçakçı ErsoyEgon Zehnder

Management Consultant

iFour Komponentleri ve Endüstrileştirici

iFour Office

Investment

Incubator

Invention Industrializer

Türleri: • Bireyler• Start-up Yöneticileri• Şirket Yöneticileri

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inventioninvestment

industrializerincubator

Industrialization Qualifications

Bridging the gap between the «lab» and the marketplace requires the researchers, entrepreneurs, investors and stakeholders to dive into a new world of challenges

• Regulatory compliance• Product commercial feasibility• Market readiness /acceptance of the product• Funding to meet demand• Market potential assessment• Human resources and skills

Can the entrepreneur/researcher compete with the incumbent or is it an option to sell the technology (IP) to established businesses?

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inventioninvestment

industrializerincubator

Change Management

Change to- Commercial mindset from research and academic mindset- Results orientation from process orientation- A business ecosystem (vendors, partners, contractors)

from an expert network and proof of concepts- Team work built on competencies from team work built on

functional skills- IP protection strategy

Plan and get ready for boring administrative details (setting up a legal entity, prove compliance, tax, corp comm...)

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inventioninvestment

industrializerincubator

Stress, Motivation and Risk Management

• Shareholders management• Stakeholders management• Investor relations• Receivables risk management• Cash management• Communication risks• Social, political and financial risks• Human resources management• Competition• Vendors• Supply chain risks

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inventioninvestment

industrializerincubator

Bussiness Development & Market Integration

Ventures with no experience in business ecosystem might be surprised to find out that industrialization is a totally different world

- Go to market strategy development- Supply chain planning- Business alliances and partnerships- Organizational readiness

Common Derailers- Underestimation of marketing budget- An organization full of identical skills- Weak governance structure- Weak differentiation in product or marketing message- Wrong use of distribution channels

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