1 Impression of Psychology With hopes of satisfying curiosity, many people listen to talk-radio counselors and psychics to learn about others and themselves

1

Impression of Psychology With hopes of satisfying curiosity, many people listen to talk-radio counselors and psychics to

learn about others and themselves.

Dr. Crane (radio-shrink)

http://ww

w.nbc.com

http://ww

w.photovault.com

Psychic (Ball gazing)

2

The Need for Psychological Science

Intuition & Common Sense

Many people believe that intuition and common sense are enough to bring forth

answers regarding human nature.

Intuition and common sense may aid queries, but they are not free of error.

3

Limits of Intuition

Personal interviewers may rely too much on their “gut feelings” when

meeting with job applicants.

Taxi/ G

etty Images


Psychologists, like all scientists, use the scientific method to

construct theories that organize observations and imply testable hypotheses


Hindsight Bias we tend to believe, after learning an

outcome, that we would have foreseen it

the “I-knew-it-all-along” phenomenon Overconfidence

we tend to think we know more than we do


Critical Thinking thinking that does

not blindly accept arguments and conclusions examines

assumptions discerns hidden

values evaluates evidence

The Amazing Randi--Skeptic


Theory an explanation using an integrated

set of principles that organizes and predicts observations

Hypothesis a testable prediction often implied by a theory



Operational Definition a statement of procedures

(operations) used to define research variables

Example- intelligence may be operationally defined

as what an intelligence test measures


Replication repeating the essence of a

research study to see whether the basic finding generalizes to other participants and circumstances

usually with different participants in different situations

Description

Psychologists describe behavior using case studies,

surveys, and naturalistic observation

Description

Case Study Psychologists

study one or more individuals in great depth in the hope of revealing things true of us all Is language uniquely human?

Description

Survey technique for ascertaining the self-

reported attitudes or behaviors of people usually by questioning a representative,

random sample of people Random Sample

a sample that fairly represents a population because each member has an equal chance of inclusion

Description

False Consensus Effect tendency to overestimate the extent

to which others share our beliefs and behaviors

Population all the cases in a group, from which

samples may be drawn for a study

Description

If marbles of two colors are mixed well in the large jar, the fastest way to know their ratio is to blindly transfer a few into a smaller one and count them

Description

Description

Naturalistic Observation observing and

recording behavior in naturally occurring situations without trying to manipulate and control the situation

Correlation Correlation Coefficient

a statistical measure of the extent to which two factors vary together, and thus how well either factor predicts the other

Correlation coefficient

Indicates directionof relationship

(positive or negative)

Indicates strengthof relationship(0.00 to 1.00)

r = +.37

Correlation

Scatterplot a graphed cluster of dots, each of which

represents the values of two variables the slope of the points suggests the

direction of the relationship the amount of scatter suggests the

strength of the correlation little scatter indicates high correlation

also called a scattergram or scatter diagram

Correlation

Perfect positivecorrelation (+1.00)

No relationship (0.00) Perfect negativecorrelation (-1.00)

Scatterplots, showing patterns of correlations

Scientific Approach to Behavior

Experimental Research

Descriptive/Correlational Research

Positive CorrelationHigh scores on X are associated with high scores on Y,and low scores on X are associated with low scores on Y.

# of CigarettesSmoked

X

Blood PressureReading

Y

# of Cigarettes Smoked

X

Blood Pressure Reading

Y

EthicsStatistics andResearch

EvaluatingResearch

Negative CorrelationHigh scores on X are associated with low scores on Y,and low scores on X are associated with high scores on Y.

Amount ofCocaine Ingested

X

# of HoursSlept

Y

Amount ofCocaine Ingested

X

# of HoursSlept

Y





EvaluatingResearch

Negative Correlation Positive Correlation

Strength of Relationship

Increasing Increasing

High Moderate Low HighModerateLow

1.00.90.80.70.60.50.40.30.20.100-.10-.20-.30-.40-.50-.60-.70-.80-.90-1.00





EvaluatingResearch





EvaluatingResearch

.05 level of significance

CorrelationHeight and Temperament of 20 Men

123456789

10

11121314151617181920

80636179746962757760

64767166737063716870

75666090604242608139

48697257637530578439

SubjectHeight in

Inches Temperament SubjectHeight in

Inches Temperament

Correlation

Scatterplot of Height and Temperament

55 60 65 70 75 80 85

959085807570656055504540353025

Temperamentscores

Height in inches

CorrelationThree Possible Cause-Effect Relationships

(1)Low self-esteem

Depression

(2)Depression

Low self-esteem

Low self-esteem

Depression

(3)Distressing events

or biologicalpredisposition

could cause

could cause

could cause

or

or

and

Illusory Correlation

Illusory Correlation the

perception of a relationship where none exists

Conceive Do not conceive

Adopt

Do notadopt

disconfirming evidence

confirming evidence

disconfirming evidence

confirming evidence

Two Random Sequences

Your chances of being dealt either of these hands is precisely the same: 1 in 2,598,960.

Experimentation

Experiment an investigator manipulates one or

more factors (independent variables) to observe their effect on some behavior or mental process (the dependent variable)

by random assignment of participants the experiment controls other relevant factors

Experimentation Placebo

an inert substance or condition that may be administered instead of a presumed active agent, such as a drug, to see if it triggers the effects believed to characterize the active agent

Double-blind Procedure both the research participants and the

research staff are ignorant (blind) about whether the research participants have received the treatment or a placebo

commonly used in drug-evaluation studies

Experimentation

Experimental Condition the condition of an experiment that

exposes participants to the treatment, that is, to one version of the independent variable

Control Condition the condition of an experiment that

contrasts with the experimental treatment serves as a comparison for evaluating the

effect of the treatment

Experimentation

Random Assignmentassigning participants to experimental and control conditions by chance

minimizes pre-existing differences between those assigned to the different groups

Experimentation Independent Variable

the experimental factor that is manipulated

the variable whose effect is being studied Dependent Variable

the experimental factor that may change in response to manipulations of the independent variable

in psychology it is usually a behavior or mental process

Experimentation

Statistical Reasoning

Our Brand Brand BrandBrand X Y Z

100%

99

98

97

96

95

Percentagestill functioningafter 10 years

Brand of truck


Our Brand Brand Brand Brand X Y Z

100%

90

80

70

60

50

40

30

20

10

0

Percentagestill functioningafter 10 years

Brand of truck

Statistical Reasoning Mode

the most frequently occurring score in a distribution

Mean the arithmetic average of a distribution obtained by adding the scores and then

dividing by the number of scores Median

the middle score in a distribution half the scores are above it and half are

below it


A Skewed Distribution

15 20 25 30 35 40 45 50 90 475 710

70

Mode Median Mean

One Family Income per family in thousands of dollars


Range the difference between the highest and

lowest scores in a distribution Standard Deviation

a computed measure of how much scores vary around the mean

Statistical Significance a statistical statement of how likely it is that

an obtained result occurred by chance

Frequently Asked Questions about Psychology

Can laboratory experiments illuminate everyday life?


Does behavior depend on ones culture? Culture--the enduring

behaviors, ideas, attitudes, and traditions shared by a large group of people and transmitted from one generation to the next


Does behavior vary with gender?


Why do psychologists study animals?

Is it ethical to experiment on animals?

Is it ethical to experiment on people?


Is psychology free of value judgments?


Is psychology potentially dangerous?

1 Psychology is Empirical

2 Psychology is Theoretically Diverse

3 Psychology Evolves in a Sociohistorical Context

Psychology Today: Vigorous and Diversified

Seven Unifying Themes

PersonalApplication

Psychology’s Early History

Psychology’s Modern History

4 Behavior is Determined by Multiple Causes

5 Behavior is Shaped by Cultural Heritage

6 Heredity and Environment Jointly Influence Behavior

7 People’s Experience of the World is Highly Subjective

Psychology Today: Vigorous and Diversified

Seven Unifying Themes

PersonalApplication

Psychology’s Early History

Psychology’s Modern History

Documents

1 Impression of Psychology With hopes of satisfying curiosity, many people listen to talk-radio counselors and psychics to learn about others and themselves