1 Live Project on The Week.pptx

7/25/2019 1 Live Project on The Week.pptx

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Live Project on Subscription

Analysis and Distribution Process

PRESENTED BY

ABHISHEK SHUKLA PRAKASH MISHRA

MUKESH MISHRA DEEN DAYAL


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Objective of Study


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Company Profile


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THE WEEK

Managing Editor Philip Mathew

Categories Newsmagazine Weekly

Circulation 2!"!2#

Pu$lisher %aco$ Mathew

&ounder K'M' Mathew

(ear )ounded *#+2

&irst issue 2, -ecem$er *#+2

Company Malayala Manorama

Country .ndia

/ased in Kochi

0anguage English

We$site www'the1week'com


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Introduction

The Malyala Manorama Co. Ltd. a joint stoc! publishin"company #as incorporated in$%%% by &andathil 'ar"heseMappillai at then a small to#n in

the &in"dom of currently a partof &erala state (ndia.


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INTRODUCTION

THE WEEK is an Indian weekly

newsmagazine !"lis#ed "y T#e Malayala

Man$%ama &$' L(d' T#e magazine is!"lis#ed )%$m K$*#i and is *!%%en(ly %in(ed

in Del#i+ M!m"ai+ Bangal$%e and K$((ayam'

A**$%ding ($ (#e A!di( B!%ea! $)&i%*!la(i$ns+ i( is (#e la%ges( selling Englis#

newsmagazine in India'


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T)* +**&

Circulation : 2 lacks

(ABC Jan Jun

2010)

Radrs!i" : #

lacks (IR$ 2010)%

Co&r 'ri : #0

'riodicit : *kl

+an,ua, : -n,lis!


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$u.scri"tion Dtails

Total issues of The +ee! ma"a,ine offered in -

years-/0-12/34

5e# stand price of /34 issues/3406412 7s. 8%44

Discount on - year subscription-49 of 8%44127s. 6:44

Thus subscription cost of - year

subscriptions8%44;6:44127s. 6:44


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6>*A7?S S@SC7(PT(O5

Total issues of The +ee! in 6 years-/0612$-3

5e# stand price of $-3 issues $-3064127s. B3%4

Discount on 6 year subscriptionsB-9 of

B3%4127s. /$43 Subscription cost of 6 year subscription 27s.

/-8B

=27s.::-=8/4$year TM

Cost per copy2 7s. $3.-$


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$ >*A7 S@SC7(PT(O5

Total issues of The +ee! in $ year2 -/

5e#sstand price of -/ issues2 7s. $-34

Discount on $ yearsubscriptionB/91 27s. 3--

Cost of $ year subscription2 7s. :4B


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Distribution Process


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Manufacturer

Distributor

7etailers

Consumer


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Conclusion

The distribution system of the +ee! ma"a,ine

is #ell mana"ed.

(t is distributed throu"h 6% major retailers and

outlets. The #hole process is mana"ed by Luc!no# unit

of The +ee! #ho ta!e care of #hole @P.

They have a "reat process for tie;up #ith

courier a"encies that are able to distribute the

subscription copy to every subscriber.

The subscription schemes are very attractive.


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indin"s +e have found that distributers are #ell mana"ed to

#or!.

Company "ives incentives and commission to motivate

them.

There is time to time interaction and meetin" #ith

channel partners to ensure better sales and services. They are very !een to solve the problems of customers.

+e have found ho# they distribute the ma"a,ine from

rail#ay station.

They have made several outlets as their a"ents thatfacilitate in sellin".

Customer complaints are solved #ithin B% hours.

This live project #ill help us in understandin" better

mana"ement of distribution in future


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7ecommendation The company should thin! about alternate distribution systems

in advance to acuire better distribution in future. They should "ive more incentive to channel partners to ensure

their interest of participation in distribution.

They should try to acuire bi" as #ell as small outlets #hich are

available in the mar!et.

They should select ri"ht !ind of courier a"encies to ensurebetter delivery in time.

They should "o to outlets and eEamine #hether the ma"a,ine is

visible amon" competitors.

They should also ta!e the feedbac! from channel partners to

tac!le the problems. They must motivate their partners to sell more of their products.

They should also ensure the customer service #hich is the

most important process to obtain them as repeat customers.

Documents

1 Live Project on The Week.pptx