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Truckee’s Five Travel Themes (Year-Round)
1. Adventure Base Camp (easy access, Tahoe in backyard)
2. World Class Trails & Slopes
3. Local Cuisine, Breweries & Markets
4. Events, Entertainment & Mountain Culture
5. Active Families Base Camp
Truckee’s Wellness Messages
Truckee is a vacation destination for wellness, health and connection in an alpine setting.
1. Expand your mind, body, and spirit by trying new adventures.
2. Enjoy the gift of time to create.3. Disconnect and flow in nature.4. Relax in rugged mountain comfort.5. Connect with family and friends.
Research & Metrics
OmniTrack - Visit CaliforniaAdventure Travel Trends
TruckeeNorth/South Lake TahoeMammothMono CountyYosemiteTuolumne County
Transformative Adventure Travel
Rather than accepting transformation as a happy byproduct of their quest for fun and thrills, adventure travelers are actively motivated by this desire for personal growth and change.
Marketing & Public Relations
Social Media, Google SEM, TripAdvisor, Public Relations,
Email Targeting
The Wall Street Journal“The Coolest, Under-the-Radar Ski
Towns in the American West”
Reach: 43,634,142Media Placement Value: $959,951.12
Golf Vacations MagazineReach: 1,000,000
Media Placement Value: $22,000.00
Truckee courses included:Coyote Moon
Gray’s CrossingOld GreenwoodSchaffer’s Mill
Tahoe Donner Golf Course
Lodging included:Hampton Inn & Suites, Truckee
Fodor’s Travel
“America’s 15 Best Small-Town Fourth of July Celebrations”
Reach: 4,745,654 Media Placement Value: $104,404.39
WINTER TIMELAPSE VIDEO
FAMILY ADVENTURE BASE CAMP
ADVENTURE BASE CAMP, EASY ACCESS
Events & Groups
Truckee Craw ThawSagan Fondo Dirt Edition
OFD Productions - Event Sites + Meeting Space Reference Project
Research & Metrics
Civitas
City Budgets Are Hurting - Watch Your Funding
1. Expenses will continue to outpace income.2. Downward trend in revenue sources expected to continue, impacting smaller
cities more than greater. Less State and Federal income.3. City officials optimism is “far lower” than in prior years.4. Massive pension crisis.
● It is vital to pool resources (TBID) to drive a positive visitor experience.● Once TBID’s are established, marketing for the DMO significantly increases.● ⅓ of TBID”s increase their assessment. ● California lead the way. TBID’s are becoming the norm, nationwide.