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Olivier Uyttendaele

KBCBank and Insurance

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Visual identityCombination typeface and symbolic shapesSymbolic shape:

A persons head

Typeface:Name and activities

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Visual identity 2

2 base colours:Light blueDark blue

Always these 2 coloursIf not possible:

Always black and white

Freedom, sea

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How to apply the logo?Free space around logo:

Keeps disturbinbg elements awayDoesn’t mean lost empty space around logo

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How to apply the logo? 2

Sufficiently readable:

Smallest possible size 10mm

Other prints:Newspaper:

• Bigger size to improve readability

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Applications of the logo

Documents:InvoicesContractsOrdersApplications formsOrder forms

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Applications of the logo 2

E-mailsNotesBusiness cardsCommerciel publications:

AdvertismentsPosters:• Busstop posters or 20m²posters

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Applications of the logo 3

LeafletsBrochuresInvitationsGuest cards

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Applications of the logo 4

Gifts:T-shirtUmbrellaSoccer ballBicycle helmet

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Thank you for your attention