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1
Recruitment CampaignBest practices from the Swedish
Guide and Scout CouncilBy
Cecilia ElvingDirector Recruitment and
Retention
2
ORGANIZATIONWAGGGS
Salvation Army
The Swedish Scout and Guide
Council
29
WOSM
YMCA-YWCA
Temperence Guide
and Scout Association
Mission Covenant Youth of Sweden
Swedish Scout and
Guide Association
222 employees
9 19 14
62 000
20 000
4000
12 500
1400 members
3Medlemsutveckling Alla Scoutförbund
0
20 000
40 000
60 000
80 000
100 000
120 000
140 000
160 000
180 000
200 000
1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010
Antal medlemmar
SSF
SMU
KMNSF
FA
SSROur Goal: 200 000 members in 2015
2006: a steady decrease in membership
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Solution: A Recruitment Campaign
• Initiated in 2006
• Aimed to increase recruitment and to improve the introduction for new leaders
• Goal: that ½ our active scout troops participate in the campaign
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The Recruitment Campaign
•Methods for recruitment–Children–Youth–Adults–Events–Recruit in Church–Media–Recruitment for diversity
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The Recruitment Campaign cont
• Methods for recruitment• Courses in recruitment methods• Marketing tools: Brochures, postcards,
posters etc.• Introduction courses for new leaders -live
and web• Already made programs with clear
instructions