1 SCIP Africa Summit | October 13 - 15, 2014 Firefighters to Futurists SCIP Africa Summit October...
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1 SCIP Africa Summit | October 13 - 15, 2014 Firefighters to Futurists SCIP Africa Summit October 2014 Butterfly Effect Intelligence™: Stuart Maclachlan Phone :+27 (11) 465-9711/55 [email protected]
1 SCIP Africa Summit | October 13 - 15, 2014 Firefighters to Futurists SCIP Africa Summit October 2014 Butterfly Effect Intelligence™: Stuart Maclachlan
1 SCIP Africa Summit | October 13 - 15, 2014 Firefighters to
Futurists SCIP Africa Summit October 2014 Butterfly Effect
Intelligence: Stuart Maclachlan Phone :+27 (11) 465-9711/55
[email protected]
Slide 2
www.bflye.com World Class Intelligence Function Fire Fighter to
Futurists Road map to world class competitive intelligence
Butterfly Effect Intelligence is the licence partner of the Global
Intelligence Alliance, a global leader in market and competitive
intelligence. The Global Intelligence Alliance developed the World
Class Intelligence Development Framework based on insights and
feedback from thousands of executives and intelligence
practitioners across the globe. Based on collective feedback from
almost 4000 respondents across the globe Butterfly Effect
Intelligence
Slide 3
www.bflye.com World Class Intelligence Development
Framework
Slide 4
www.bflye.com The Framework is used as the Structure for
Benchmarking = Global average = Peer Group average Source: GIA
Global Survey = Your Company = World Class Companies
Slide 5
www.bflye.com Intelligence Progression Fire Fighters to
Futurists No dedicated resources Only ad hoc work No tools; No
working MI process; Part-time resource Daily news e-mail
distribution Need for MI MI organisation in place Systematic
coverage MI specific tools Systematic MI process Not yet full
recognition in the organisation Two-way communication MI is
integrated with at least one key process Systematic coverage on all
key topics with different, targeted deliverables Technology tools
MI is an established part of company 1 2 3 4 MI future focused and
integrated with the companys strategy Culture is hungry for new
opportunities in the market All tools are widely used Strong MI
culture buy in from the CEO 5 Fire fighters (Informal MI) Beginners
(Basic MI) Coordinators (Intermediate MI) Managers (Advanced MI)
Futurists (World Class MI) MI responsible named MI process emerges
MI recognition with refined deliverables MI becomes part of making
company future Butterfly Effect Intelligence
Slide 6
www.bflye.com Progression: From Firefighters to Futurists Six
Key Elements of MI Process: Systematic process by which MI ties in
with decision-making Organisation: Internal/ external resources
that form an intelligence operation Scope: The focus areas/topics
of the intelligence operation Culture: The understanding of the
importance of intelligence within the business Tools: Software and
other tools to store and share intelligence Deliverables:
Intelligence output Butterfly Effect Intelligence
Slide 7
www.bflye.com Leverage global best practice to ensure
intelligence needs are met. Butterfly Effect Intelligence
www.bflye.com Intelligence Elements - Scope Intelligence Scope:
Purpose Users Timeframe Specific topics Key elements of
Intelligence Scope: Breadth of Scope Depth of Scope Future
Orientation Butterfly Effect Intelligence
Slide 10
www.bflye.com Intelligence Elements - Scope Intelligence Scope
- Breadth The dimensions of the intelligence scope can be
summarised in the following diagram: Butterfly Effect
Intelligence
Slide 11
www.bflye.com Intelligence Elements - Scope Depth of Scope:
Level of detail and insight Key topics Future Orientation: Past
activity to future orientation Butterfly Effect Intelligence
www.bflye.com Intelligence Elements - Deliverables Intelligence
Deliverables Concrete output of the intelligence process.
Intelligence service areas Intelligence product types Intelligence
products Intelligence Product development: Defining intelligence
products Ad hoc deliverable cost Systematic intelligence programme
- Standardise both the format and production process Butterfly
Effect Intelligence
Slide 14
www.bflye.com Intelligence Elements - Deliverables 1.Continuous
Intelligence Services : Intelligence Portal Continuous market
monitoring and analysis 2.Project Services : Ad hoc research
Strategic research & analysis Continuous intelligence = base
55%/ 45% The global average split between ad hoc and continuous
services is: Butterfly Effect Intelligence
Slide 15
www.bflye.com Intelligence Elements: Process Butterfly Effect
Intelligence
Slide 16
www.bflye.com Intelligence Elements - Process Intelligence
Process Gathering, analysis and reporting of intelligence to the
business. Butterfly Effect Intelligence
www.bflye.com Intelligence Elements - Tools Intelligence Tools
The intelligence portal plays an integral part in providing access
to the intelligence content and facilitating collaboration between
MI users. Butterfly Effect Intelligence
Slide 19
www.bflye.com Intelligence Elements - Tools Key features of
intelligence tools: 1.Content management features: 1.Storing
content 2.Categorization 3.Searching and indexing 4.Usage
monitoring 2.Data sourcing and input features: 1.Input through a
web interface 2.Input through a mobile interface 3.Ability for
micro blogging 4.RSS feed management 3.Security: 1.Secure
authentication 2.Encrypted data storage 3.Access rights for
different sets of users 4.Dissemination: 1.Customised email alerts
2.Group mail functionality 3.Integration of external user
interfaces 5.Self service access: 1.Search tools 2.Customised
dashboards 3.Analysis tools 4.Benchmarking 6.Collaboration:
1.Commenting on content items 2.Discussion forums 3.User groups
Butterfly Effect Intelligence
www.bflye.com Intelligence Elements - Culture Intelligence
Culture Keeps the entire intelligence programme alive Most
important element = senior managements genuine support Creating an
intelligence culture starts with branding the intelligence activity
Butterfly Effect Intelligence
Slide 22
www.bflye.com Intelligence Elements - Culture Culture: Branding
Internal brand to drive recognition, appreciation and impact.
Awareness High quality deliverables which have an impact on the
business Planned and systematic marketing efforts Acceptance People
develop an understanding for the value that the intelligence
programme provides and start to appreciate it. Assistance True
impact of intelligence culture will be reached through assistance
i.e. as active contributors in generating insights. Butterfly
Effect Intelligence
www.bflye.com Intelligence Elements - Organisation Resources
that make the intelligence process happen: 1.MI Leadership owner
and sponsor 2.MI team either internal or external partners
3.Portfolio of external information sources and service providers
4.Internal MI network 5.Personal information network Evolution of
intelligence it can take up to 3 years to root an intelligence
programme into an organisation. Butterfly Effect Intelligence
Slide 25
www.bflye.com Intelligence Elements - Organisation MI Team
Primary challenge for analysts is to become internal consultants
and be trusted. advisors Butterfly Effect Intelligence
Slide 26
www.bflye.com Intelligence Elements - Organisation MI Team MI
roles and capabilities Butterfly Effect Intelligence
Slide 27
www.bflye.com Intelligence Elements - Organisation Portfolio of
external information sources and service providers used in
producing MI deliverables: Source: Daniel Pascheles, Vice
President, Global Competitive Intelligence, Merck & Co.
Butterfly Effect Intelligence
Slide 28
www.bflye.com Stuart Maclachlan Managing Partner South Africa
[email protected] +27 82 3100 205 +27 11 465 9711 Contact
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