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8/4/2019 1. Semiotics
http://slidepdf.com/reader/full/1-semiotics 2/13
AIMS
• To understand how
signs help us tounderstand media texts
• To begin textualanalysis of media texts
TODAY’S KEY TERMS
•TEXTUAL ANALYSIS
•SIGN
•CONNOTATION
•DENOTATION
•SIGNIFIER
•SIGNIFIED
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RECAP
What do these terms mean?
•Media Consumption
•Message
•Medium•Media Text
•Target Audience
•InstitutionWhat is this structure called?
Where does each element go?
Which direction would arrows goin on the lines?
Can you give an example?
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SEMIOTICS – THE STUDY OFSIGNS
• All media texts can be studied as acollection of signs.
• One key element of media studies isidentifying and interpreting these signs
• This is called TEXTUAL ANALYSIS.
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Media Language
MEANINGS within MEDIA TEXTS
SIGN
DENOTATION CONNOTATION
DANGER = what we see? what we think it means?
8/4/2019 1. Semiotics
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Task 1. Think of 3 other examples of
signs and their meaning(s):
Love
Labour Party
England Rugby
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Reading the SignsTask 1.
A) For each sign describe what you see – the denotation – use asmany descriptive words as possible.
B) Then analyse what it could mean.
Task 2
Think of three other signs and their meanings.
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MEANINGS within MEDIA TEXTS
SIGN
SIGNIFIER SIGNIFIEDWhat can be seen in the
media text
What it means/ represents
Media Language
TREE PARK
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Reading the SignsTask 3. Identifying the sign and agreeing on it’smeaning is not always easy.
Some signs represent an object or concept solely bythe agreement of the people who use it. This meansthat some signs can have a range of meaningsdepending on who is doing the reading. This makes thetext POLYSEMIC.
What different meanings does the sign below have?
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ANALYSING A COMIC BOOK CHARACTER
TASK 4 - WOLVERIVE
For each of the denotations given, provide a connotation
FACIAL EXPRESSION
RIPPED CLOTHES
PILE OF BODIESUNDERNEATHWOLVERINE
SHARP CLAWS
MOON &DARK BACKGROUND
POSISTIONED IN THECENTRE OF THE PAGE
POINTY HAIR
BODY LANGUAGE
ALMOST ALL COLOURSUSED ARE DARK
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ILO TaskTake this comic book characterand identify at least fourdenotations and connotations.
Write in full sentences usingthis structure:Point – Identify the denotedfeature
Example – Describe in thedenoted feature in detailExplain – State what this couldconnote
Use all key terms from today’slesson
Should total around one page inyour exercise books
ExtensionIdentify polysemic meanings forat least two of the denoted
features
FOR COLOUR COPY GO TO
www.hamptonlearning.com