Upload
noel-park
View
215
Download
0
Embed Size (px)
Citation preview
1
Social Media Best PracticesDriving the Two-Way Street of
Community Engagement
Timothy Tait, Ed.D. (@ttait)Communications Director
Arizona Department of TransportationJuly 22, 2015
2
Why Social Media?
Connect with constituents
Deliver a message
Build an audience
Engage a population
3
You Have a Captive Audience
Two billion people use social media
74% of U.S. adults use social media
92% of U.S. teens are online daily
Source: Pew Research Center, January-April 2015
4
Best Practices for Maximum Success
Establish rules of engagement
Integrate multiple platforms
Engage in two-way communication
Be creative … have fun … be human
5
Best Practice: Rules of Engagement
Maintain a Social Media
Policy
6
Best Practice: Integrate Multiple Platforms
Utilize the platforms that
reach your audience
7
Best Practice: Two-Way Communication
Engage your audience
8
ADOT and Facebook
Travel alerts Meeting notices Closures & restrictions
9
ADOT and Facebook
Videos ADOT Blog promotion Safety campaigns
10
ADOT and Facebook
Customer Service
11
ADOT and Twitter (@ArizonaDOT)
Photos Tell the Story
12
ADOT and Twitter (@ArizonaDOT)
Customer Service
13
Public Engagement 1,817 #HaboobHaiku-tagged tweets from June 10-17, 2012 450+ original haikus submitted on Twitter Tweets from Reuters, Associated Press Travel, The Arizona Republic
#HaboobHaiku
14
National and International Media CoverageGenerated more than 600 media stories Coverage included CNN, MSNBC, Fox News, BBC, NPR, The New York Times, The Washington Post, Chicago Tribune
#HaboobHaiku
15
ADOT and YouTube
16
ADOT and Flickr
17
ADOT Blog
Current Projects From the Archives
18
Best Practice: Be Creative … Have Fun
Play with sasquatches
19
Best Practice: Be Creative … Have Fun
20
Capture Your Audience … and Don’t Let Go
21
Best Practices for Maximum Success
Establish rules of engagement
Integrate multiple platforms
Engage in two-way communication
Be creative … have fun … be human
22
Social Media Best PracticesDriving the Two-Way Street of
Community Engagement
Timothy Tait, Ed.D. (@ttait)Communications Director
Arizona Department of [email protected] :: 602.712.7070