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1 www.codevasf.gov.br
Investment Opportunity in Pineapple in the Valley of the São Francisco and Parnaíba
Rivers
INTEGRATED AND SUSTAINABLE AGRIBUSINESS PROJECTS
2 www.codevasf.gov.br
Project Team
PRESIDENT OF THE REPUBLIC MINISTER OF NATIONAL INTEGRATIONLuiz Inácio Lula da Silva Geddel Vieira Lima
CODEVASF DIRECTORY
President: Orlando Cezar da Costa Castro
Cabinet Chief: Manoel Geraldo Dayrell
Director of the area of Integrated Development and Infra-Structure: Clementino Souza Coelho
Executive Secretary: José Eduardo Borella
Director of the area of Irrigation Companies Management: Raimundo Deusdará Filho
Executive Secretary: Frederico Calazans Machado
Director of the Area of Hydrografic Basins Revitalization: Jonas Paulo de Oliveira Neres
Executive Secretary: Silas Macedo
Executive Manager of Strategic Administration: Alexandre Isaac Freire
Executive Secretary of Administrative Management and Logistic Support: João Honório Carvalho Ramos
3 www.codevasf.gov.br
Agenda
• Introduction
• Business Model
• Profitability Analysis
• Irrigation Projects (CODEVASF)
4 www.codevasf.gov.br
INTRODUCTION
• Project DescriptionThe project is a governmental initiative, aiming to attract investments to the Valley of the São Francisco and Parnaíba Rivers (web page: http://www.fundace.org.br/pins).
• PENSAAgribusiness Intelligence Center. PENSA researchers are responsible for the business models proposition, economic and marketing analysis and for the interaction with potential investors tailoring the analysis to their particular needs (web page: http://www.pensa.org.br).
• CODEVASFSão Francisco and Parnaíba Development Company, which the mission is to develop economically and socially the Valley of the São Francisco and Parnaíba Rivers (web page : http://www.codevasf.gov.br).
5 www.codevasf.gov.br
Global Pineapple Demand
Global Consumption
16.583
17.399
18.768
17.54717.867
15.000
15.500
16.000
16.500
17.000
17.500
18.000
18.500
19.000
2001 2002 2003 2004 2005
1.0
00 t
ons
+4,92% +2,69% -1,79% +6,96%
Source: FAO.
Why Investing in Pineapple Production and Exports?
6 www.codevasf.gov.br
• Low occurrence of fusariose;
• Shorter production cycles;
• Reduced problems with plant diseases;
• High yields with irrigation techniques;
• São Francisco river has a high quality water for irrigation;
• Climate conditions favor product standardization;
• Land availability;
• Growth of international demand;
• Possibility of exports during market availability;
Why Investing in Pineapple at the Valley of the São Francisco and Parnaíba Rivers Valley?
7 www.codevasf.gov.br
Business Model
Strategies for the Agricultural Anchor:
1. Vertically Integrated Agricultural Production
2. Vertically Coordinated Agricultural Production
Own Production
Vertically Coordinated
Growers
Anchor Company
Retail
Food service
Industries
CONSUMERS
Public Irrigation Project with Private Management
8 www.codevasf.gov.br
Coordinated Growers Cooperative Agricultural Anchor Infra Structure Firm
-Producing pineapple contracted with the anchor company, following agreed quality standards;
- Implementing on farm irrigation systems;
- Coordination of small holders;
- Technical assistance;
- Joint use of equipments;
- Joint purchase of selected inputs;
- Representation of small holders;
- The right to use the land will be conceded to selected growers;
- Sustainable contracts with selected coordinated growers;
- Determination of quality standards;
- Packing or industrialization of raw material;
- Marketing;
- Payment of the water to the water management firm;
- Farming on its own area;
-Supplying water for irrigation at the right quality and quantity;
- Maintenance of the common infra structure for irrigation;
Players’ Role Specification
9 www.codevasf.gov.br
Standard Sheets for Economic Analysis
PineapplePineappleEconomic Viability Analysis
InvestmentsInvestments Graphs
Cash Flow
Consolidated
Chain
Agricultural Production Packing
Detailed PH CostsDetailed PH Costs
Results and Cash Flow Results and Cash Flow PHPH
Detailed Agricultural Cost
Results and Cash Flow Analysis
Chain
Summary Inputs Summary Inputs Packing HouseSummary Inputs Packing House
Agricultural Cost PackingPacking House Costs
Comparative Analysis
Sensitivity AnalysisPrice Level
10 www.codevasf.gov.br
Assumptions – Agricultural Production
• Land area considered: 600 ha (50% with contracted growers);
• 2 years for total land occupation;
• 20 years of time horizon;
• Dripping Irrigation System;
• Investments (Financing with 100% own capital, conservative scenario);
− Investment (R$): 6,480,000 (US$ 3,502,000.00).
− Operating Costs (R$/year): 4,428,000 (US$ 2,393,000.00).
• Agricultural production average cost: R$3,75/box of 15Kg (US$ 2.02/box);
• Yields per cycle : 60 tons / ha;
• Average selling price: R$6.01/cx (15kg) (US$ 3.24/box);
• Exchange Rate: 1 US$ = R$ 1.85;
11 www.codevasf.gov.br
Assumptions– Packing House
• Production Capacity : 1,200,000 boxes/ year;
• PH will be built during pineapple orchards implementation;
• 20-year-long project;
• Investments (Financing with 100% own capital, conservative scenario);
− Packing House (R$): 969,211.19 (US$ 523,897.00).
− Certifications (R$):12,500.00 (US$ 6,756.00).
− Operation (R$/ano): 10,574,000.00 (US$ 5,715,000.00).
• Average cost per box of 15 Kg: R$ 8.64 (US$4.67);
• Product destination: 90% for exports and 10% for the Brazilian internal market;
• Average selling price : R$12.68/box (US$ 6.85 - external market) and R$11.00/box
(US$ 5.95 - internal market);
• Exchange Rate: 1 US$ = R$ 1.85;
12 www.codevasf.gov.br
Agricultural Production Cost
Source: PENSA* Petrolina Juazeiro region is chosen for the financial analysis.
R$/Ha
3,352
8,014
720
637
780
640
345
345
R$ -
R$ 2.000,00
R$ 4.000,00
R$ 6.000,00
R$ 8.000,00
R$ 10.000,00
year 0
4 - DESPESAS ADM./GERAIS3 - MÃO-DE-OBRA
1- INSUMOS
year 1
LABOR-
MECHANICAL OPERATIONS
GENERAL EXPENSES
AG INPUTS
Exchange Rate: 1 US$ = R$ 1.85
13 www.codevasf.gov.br
Revenues x Costs
Source: PENSA
Agricultural Activity Revenues X Costs
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
year
0
year
1
year
2
year
3
year
4
year
5
year
6
year
7
year
8
year
9
year
10
year
11
year
12
year
13
year
14
year
15
year
16
year
17
year
18
year
19
year
20
R$ mil
Costs Revenues
Exchange Rate: 1 US$ = R$ 1,85
14 www.codevasf.gov.br
Cash Flow for the Agricultural Activity
Source:PENSA
(6.000)(5.000)(4.000)(3.000)(2.000)(1.000)
01.0002.0003.000
Milhões de R$
Fluxo de Caixa
Fluxo de Caixa (4.718 375 2.175 2.175 2.175 2.175 2.175 2.175 2.175 1.455 1.455 2.175 2.175 2.175 2.175 2.175 2.175 2.175 2.175 1.455 1.455
Ano 0
Ano 1
Ano 2
Ano 3
Ano 4
Ano 5
Ano 6
Ano 7
Ano 8
Ano 9
Ano 10
Ano 11
Ano 12
Ano 13
Ano 14
Ano 15
Ano 16
Ano 17
Ano 18
Ano 19
Ano 20
Exchange Rate: 1 US$ = R$ 1,85
15 www.codevasf.gov.br
PH: Revenues x Costs
Source: PENSA
Packing House
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
Ano
0
Ano
1
Ano
2
Ano
3
Ano
4
Ano
5
Ano
6
Ano
7
Ano
8
Ano
9
Ano
10
Ano
11
Ano
12
Ano
13
Ano
14
Ano
15
Ano
16
Ano
17
Ano
18
Ano
19
Ano
20
R$ thous
Costs Revenues
Exchange Rate: 1 US$ = R$ 1.85
Years 1 to 20
16 www.codevasf.gov.br
Cash Flow Agricultural Activity
Source: PENSA
Cash Flow Agricultural Activity
(1.500)
(1.000)
(500)
0
500
Million R$
Cash Flow
Cash Flow (1.009 422 422 422 422 422 422 422 422 422 422 422 422 422 422 422 422 422 422 422 422
Year
0
Year
1
Year
2
Year
3
Year
4
Year
5
year
6
year
7
Year
8
Year
9
Year
10
Year
11
Year
12
Year
13
year
14
Year
15
Year
16
Year
17
Year
18
Year
19
year
20
Exchange Rate: 1 US$ = R$ 1.85
17 www.codevasf.gov.br
Consolidated Analysis of Revenues and Costs
Source: PENSA
Agricultural Activity plus Packing HouseRevenues X Costs
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
500,000
Ano
0
Ano
1
Ano
2
Ano
3
Ano
4
Ano
5
Ano
6
Ano
7
Ano
8
Ano
9
Ano
10
Ano
11
Ano
12
Ano
13
Ano
14
Ano
15
Ano
16
Ano
17
Ano
18
Ano
19
Ano
20
R$ thous
Total Cost (R$) Total Revenues (R$)
Exchange Rate: 1 US$ = R$ 1.85
Years 1 to 20
18 www.codevasf.gov.br
Consolidated Cash Flow
(8,0)
(6,0)
(4,0)
(2,0)
0,0
2,0
4,0
Million R$
Cash Flow (5,7) 0,8 2,6 2,6 2,6 2,6 2,6 2,6 2,6 1,9 1,9 2,6 2,6 2,6 2,6 2,6 2,6 2,6 2,6 1,9 1,9
Ano
0
Ano
1
Ano
2
Ano
3
Ano
4
Ano
5
Ano
6
Ano
7
Ano
8
Ano
9
Ano
10
Ano
11
Ano
12
Ano
13
Ano
14
Ano
15
Ano
16
Ano
17
Ano
18
Ano
19
Ano
20Years 1 to 20
Consolidated Cash Flow
Source: PENSA
Exchange Rate: 1 US$ = R$ 1.85
19 www.codevasf.gov.br
Financial Analysis
Source: PENSA
Agricultural Activity Packing House ConsolidatedIRR: 16.70% IRR: 28.36% IRR: 21.18%
NPV: R$ 10,329,220NPV: US$ 5,583,416.00
NPV: R$ 21,145,790NPV: US$ 11,429,000
NPV: R$ 31,474,009NPV: US$ 17,012,970
Capital NeedFixed Assets Operation (R$/year)
Agricultura R$ 6,480,000 (US$ 3,502,000) R$ 4,428,000 (2,393,000)
Packing House 969,000 (US$ 523,000)R$ 10,574,000 (US$
5,715,680.00)
Exchange Rate: 1 US$ = R$ 1.85
20 www.codevasf.gov.br
Comparative Analysis
Source: PENSA and FNP.* Petrolina – Juazeiro Region
45
60
Canápolis Valley of the São Francisco River*
Yields (ton/ha)
Exchange Rate: 1 US$ = R$ 1,85
21 www.codevasf.gov.br
Valley of the São Francisco and Parnaíba Rivers* X Canápolis
Although it has a higher total cost, the cost per box is lower (2,6%<), due to the higher yields in the Valley of the São Francisco and Parnaíba Rivers.
Source: PENSA and FNP.* Petrolina – Juazeiro Region Exchange Rate: 1 US$ = R$ 1.85
Average Cost per box - R$Valley of the São Francisco and Parnaíba Rivers X Canápolis
R$ 0.33
R$ 0.61
R$ 0.17
R$ 0.59
R$ 0.36
R$ 0.60
R$ 0.34
R$ 1.99
R$ 2.84
R$ 0,00R$ 0,00
R$ 0,50
R$ 1,00
R$ 1,50
R$ 2,00
R$ 2,50
R$ 3,00
R$ 3,50
R$ 4,00
R$ 4,50
Canápolis - Irrigated (R$ 4.11 – US$ 2.22) Valley of the São Francisco and Parnaíba Rivers – Irrigated (R$ 3.71 – US$ 2.01)
5 – LAND COST 4 – GENERAL EXPENSES 3 - LABOR 2 – MECHANIZED OPERATIONS 1 – AG INPUTS
22 www.codevasf.gov.br
Valley of the São Francisco River* X Canápolis
Source: PENSA*Petrolina - Juazeiro
Agricultural Activity Comparative Analysis
Region IRR NPV
Canápolis 16.10%R$8,740,860
(US$ 4,724,789.00)
Valley of the São Francisco and Parnaíba Rivers*
16.70%R$10,329,220
(US$ 5,583,362.00)
Exchange Rate: 1 US$ = R$ 1.85
23 www.codevasf.gov.br
Logistics : Valley of the São Francisco River * X Canápolis (MG)
Source: SIFRECA/ESALQ/USP* Petrolina-Juazeiro
Exchange Rate: 1 US$ = R$ 1.85
Comparative Freights R$/tonsValley of the São Francisco and Parnaíba Rivers X
Canápolis
0,00
10,00
20,00
30,00
40,00
50,00
60,00
70,00
80,00
90,00
Canápólis - Santos (755km) Valley of the São Francisco River*-Salvador (513km)
R$/ton
24 www.codevasf.gov.br
São Francisco River Natural Conditions x Ideal for Pineapples
Aspect Ideal Valley of the São Francisco River*
Temperature 22º C and 32º C 21 º- 31 º C
Precipitation 1,000 to 1,500 mm/year
500 - 600 mm/year
Luminosity 2,500 and 3,000 h/year
2,300 to 2,800 h/year
Altitude Lower than 400 m 300 m
Production Cycle Around 19 months 1o harvest and 14 months the new
planting time
Around 24 months
Soil Depth >75 cm >= 90 cm
Soil Texture Medium texture (from 15% to 35% of argila
and more than 15% of sand)
Sandy texture
PH 4.5 to 5.5 4.5 to 6.8
Humidity >75% 54 - 67%
Source: EMBRAPA and PENSA.* Petrolina - Juazeiro
25 www.codevasf.gov.br
• Annual Tax Generation:
Total: R$ 1,086,000.
– Agricultural Production: 54%;– PH : 46%;
• Coordinated agricultural production (300 ha, 50% of the total area):
– 16 coordinated independent growers;– Net payoffs generated per family R$1,508.00;– Farm size of around 19 ha each;
• Job Generation : 1 worker/ha;
• Agriculture: 1,500 jobs for a area of 600 ha;Direct jobs: 600.Indirect : 900.
• Packing House: 43 employees;
Benefits for the Social and Economic Development
26 www.codevasf.gov.br
• For a project of 600 hectares:
• Ag input firms revenues: R$ 3.362.000;
• Expenditures with logistics : R$ 985.000;
• Value Adding activities by its processing;
• Economic activity diversification;
• Introduction of new production technologies;
Benefits for the Social and Economic Development
27 www.codevasf.gov.br
Sensitivity Analysis – Agricultural Activity
80% 90% 100% 110% 120%
80% 15.90% 13.22% 9.10% #NÚM! #DIV/0!
90% 18.21% 16.34% 14.03% 10.82% 4.59%
100% 19.89% 18.39% 16.69% 14.67% 12.01%
110% 21.22% 19.93% 18.55% 16.99% 15.18%
120% 22.31% 21.17% 19.97% 18.68% 17.25%
Price to the PH(R$/box)
Cost (R$/box)
28 www.codevasf.gov.br
Sensitivity Analysis– Packing House
80% 90% 100% 110% 120%
80% #NÚM! #DIV/0! #NÚM! #NÚM! #NÚM!
90% 15.71% #DIV/0! #NÚM! #NÚM! #NÚM!
100% 26.37% 22.95% 15.11% #NÚM! #NÚM!
110% 30.55% 28.93% 26.80% 23.66% 17.29%
120% 33.32% 32.28% 31.06% 29.58% 27.67%
Exporting Price(R$/box)
Packing House Cost (R$/box)
29 www.codevasf.gov.br
New Irrigation Projects
• Jaíba (66,000 ha);
• Salitre (31,330 ha);
• Pontal (8,000 ha);
• Baixio do Irecê (60,000 ha);
Fonte: PENSA
30 www.codevasf.gov.br
1
2 3
4
JAÍBA – MG
(110 thousand ha)
BAIXIO DE IRECÊ – BA
(54 thousand ha)
3 SALITRE – BA
(32 thousand ha)
4 PONTAL – PE
(8 thousand ha)
1
2
31 www.codevasf.gov.br
Jaíba
32 www.codevasf.gov.br
Salitre
33 www.codevasf.gov.br
Pontal
34 www.codevasf.gov.br
Baixio do Irecê
35 www.codevasf.gov.br
Responsible Team
CODEVASFDirector of the area of Integrated Development and Infra-StructureClementino de Souza Coelho
Board Assistant of the area of Integrated Development and Infra-StructureAlvane Ribeiro Soares First Secretary of the area of Integrated Development and Infra-StructureGuilherme Almeida Gonçalves de Oliveira
PENSACoordinator: Prof. Dr. Marcos Fava NevesExecutive Manager of the Project: Luciano Thomé e CastroExecutive Manager of the Project : Ricardo Messias RossiExecutive Assistant of the Project: Vinicius Mazza da SilvaExecutive Assistant of the Project : Marina Darahem Mafud
Technical TeamResponsible Researcher: Ricardo Messias RossiAssistant Researcher: Helio Afonso Braga de PaivaContributor: Ricardo Kouiti Santos Iguchi
Translation: Central de Traduções
36 www.codevasf.gov.br
For further Information:
E-mail: [email protected]
Mail Address:Av. Pres. Vargas, 2001- Conj. 143/144, Jardim AméricaRibeirão Preto - SP - CEP: 14.020-260Tel.: +55 (16) 3911 6088
INTEGRATED SUSTAINABLE BUSINESS PROJECT