10 Smart Marketing Ideas on a Budget

Paula Ronan

Angel Marketing

1. Take up a Cause

helpthehoneybees.com

Revenue increase – 7%Media Value - $1.5millionVolume increase – 18%Highest sales in 5yrs

2. Make a Bundle

3. Mobile

4. Try Irish

• Reinforces brand Irishness• Advice, translation from FnG• Business support available

– www.gaeilge.ie/gno

Vodafone Ireland & Foras na Gaeilge bring over 25,000 Irish language

words & phrases to your fingertips!

5. Give something away

• Merchandise• Expertise• Time

6. PR

• Be the news • Be relevant • Be memorable • Build relationships

7. Guerilla Marketing

• Wild & wacky • Gain attention

– Customers – Media

• Spin dancing – Dundrum– http://spin1038.com/flashmob/

8. Email marketing

• Timely • Relevant• Landing Page• Keep testing

9. Customer Loyalty & Retention

Reward customer loyalty

Keeping in touch with customers

Rewarding loyalty

Can be done on smaller scale

Retail systems facility

10. Social Networking

10. Social Networking

• Be careful who you poke

10. Social Networking

10. Social Networking

Other Ideas

Sales Promotions

Online

Summary

• Be true to your brand• Be consistent• Add value • Be creative• Persevere • Have fun

Any Questions?