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10 Things You Should Measure In Your Enterprise Social Network
Richard HughesDirector of Social Strategy
BroadVision@_richardhughes
What to measure?
Where Real Work Gets Done
Clearvale is the social network for business, where transparency and accountability mean real work gets done.
When applied to business processes, working socially with Clearvale will unlock sources of knowledge and speed innovation; drive faster, more informed decision making; and accelerate sales cycles.
1. Percentage of active network members
• Most basic indication of whether your network is successful
Why?
• Trend towards 100%• Dependent on nature
of the network • Don’t be discouraged
by initial peak followed by short-term decline
What is “good”?
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2. Contribution per user
• We want contributors, not just “lurkers”
Why?
• Steady increase followed by levelling off
• Work towards defined target of contribution
What is “good”?
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Create Comment Rate
3. Most active users
• Identify community champions
• Illustrate best practices
Why?
• Active users across a range of departments
What is “good”?
4. Participation inequality • A success network
needs to encourage participation from as many people as possible, not be dominated by a few individuals
Why?
• Upward trend• For internal network,
90% of activity from >30% users is good; <10% is bad.
What is “good”?
Image credit: Christopher Allen
http://www.flickr.com/photos/christophera
5. Non-contribution
• A few very active users can skew averages and hide non-contribution
Why?
• ZeroWhat is “good”?
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Percentage of active membersPercentage of active members not contributing
6. Social reach
• Social networks are there to connect people
Why?
• Dependent on role• May be 50-100 or
higher• Zero is bad; anything
below 3 is probably bad
What is “good”?
7. Non-engagement
• Users with high reach can skew average and hide non-engagement
Why?
• ZeroWhat is “good”?
8. Most valued users
• Recognise and reward most respected members
• Illustrate best practicesWhy?
• Ideally from a range of different departments
• Should intuitively match subjective opinion of most valued users
What is “good”?
No: 262
Yes: 13638
9. Most active communities/groups
• Identify showcases of best practice
Why?
• Most active communities are focused on real work
What is “good”?
10. Inter-group connectivity
• Understand how well the objective of cross-team communication is being achieved
Why?
• Strong connections between groups, not isolated hubs
What is “good”?
10 thing you should measure
Social reach
Non-engagement
Most active communities/groups
Inter-group connectivity
Connectivity
Percentage of active network members
Contribution per user
Most active users
Participation inequality
Non-contribution
Activity
Most valued users
Popularity
Inform members of their progressConnectivity
ActivityPopularity
0
2
4
6
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10
www.clearvale.com