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If you’re having trouble convincing your boss, business partners, clients or even yourself that social media marketing is worthwhile, then read on. Everyone talks about how social media builds brand and product awareness, but what does that mean, and how does it do that? The goal of any business is to create new customers, and the first step is to let them know you exist. The second is to make them your friends, because people buy from people – and brands – they like. That's exactly what social media does.
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10 Ways to Convince Anyone About Social Media Marketing
Social media is where your customers are
Interacting in that environment puts your brand and product
messages in a position to be shared and commented which
leads to awareness, interest and sales.
- Facebook- Youtube- Twitter- LinkedIn- Pinterest - Mobile Apps/Games
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Social media levels the playing field
Social media has created an even playing field on which brands,
business and organizations can now compete.
The advantage is still with larger, more established brands,
simply because they started with existing fan bases and may
have larger budgets for media spends.
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Social media is already helping your competition
Scare them with the knowledge that their most hated archrivals
already jumped into social media before they did and are way
ahead of them.
Convince them they need to get with the program and escalate
quickly before it’s too late.
the cold war approach
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Social media is searchable
Social media can affect organic Google search results as well as
be an entry point to your website, microsite or promo page.
YouTube is the second largest search engine, meaning videos
get ranked high in Google results. photos, graphics, LinkedIn,
Twitter, Quora, and other networks are also searchable.
How are they looking?
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Social media content is shareable
Social media is all about creating and sharing content like videos,
articles, photos, graphics and social media updates.
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Social media allows for real-time feedback and interaction
Through the process of creating content, sharing and interacting
you are able to build up real time feedback that lets you know
what's important to your consumers.
Smart social media marketers know when to stay the course
and when to adjust fire. One way of doing this is to be
actively engaged.
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Social media is measurable
Analytics are a big part of any social media success story.
By knowing the exact data that is measured, you are able to
adjust your strategy accordingly to concentrate on what
works and what doesn't.
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Social media lives forever and is more cost effective
Videos, photos, LinkedIn updates, tweets, etc. stay online and
in Google results for a very long time. TV ads, print and
billboards are taken down after the budget has been exhausted.
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Social media is one click away from the buy button
The best part about social media marketing is that you are
able to instantly buy the product or service being promoted.
Just a click away for any interested consumers.
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Social media marketing involves selling, not just playing around
Far too many “social media experts” are wasting clients’ time
and money playing around with social media. Make it clear to
your boss or partners that social media is a way of selling
more products and services, not just interacting for the fun of it.
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