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10 WAYS HOW TO DO
CORPORATE INNOVATION
Patrick van der Pijl, CEO Business Models Inc.
SEB Baltic Tour, Estonia, Latvia, Lithuania
Patrick van der Pijl, CEO Business Models Inc.
SEB Baltic Tour, Estonia, Latvia, Lithuania
10 WAYS HOW TO DO
CORPORATE INNOVATION
YOU CAN
DESIGN
BUSINESS
INSIGHT RESEARCH FOR
MY LATEST BOOK
And CROWD COMPANIES
FORGET ABOUT THE VUCA
WORLD!
WE LOOK
FOR
CERTAINTY
WE LABEL THINGS
AUTHORITY = CERTAINTY
AUTHORITY = CERTAINTY
WE WRITE PLANS
WE NEED
TO DEAL WITH
UNCERTAINTY
HOW DO CORPORATES
DEAL WITH UNCERTAINTY?
MEET PETER
SCHWARZENBAUER, BMW
UNCERTAINTY BIG TIME
ALLOW MISTAKES IN A
GERMAN CULTURE?
BMW IS INTO TECH
NOWADAYS
THEY BUILD PROTOTYPES
THEY
EXPERIM
ENT WITH
LEGO
BMW USES OPEN
INNOVATION
QUESTION:HOW DO YOU
DO CORPORATE INNOVATION?
THE CORPORATE INNOVATION
DILEMMA
waysto do
CORPORATEINNOVATION
DEDICATEDINNOVATIONTEAM
SWISS POST, COLGATE
DEDICATEDINNOVATIONTEAM OFFERINGSERVICES
;-)DEDICATEDINNOVATIONTEAM
CAN SEE AREAS OF COLLABORATION BEYOND R&D AND BOOST BUSINESS MODEL DISCOVERY
;-(DEDICATEDINNOVATIONTEAM
COORDINATION PROBLEM DUE TO CORE BUSINESS AGENDALACK OF THE IMPLEMENTATION CHOPS TO EXECUTE PLANS
INNOVATIONCENTER of EXCELLENCE(CoE)
ACHMEA, CISCO
INNOVATIONCENTER ofEXCELLENCEPROCESS DRIVENINNOVATION
;-)INNOVATIONCENTER ofEXCELLENCE
ALL ON BOARD! EXISTENCE REQUIRES CULTURAL AGREEMENTINITIAL STEP TO ALIGN INNOVATION CULTURE
;-(INNOVATIONCENTER ofEXCELLENCE
MOSTLY MEMBERS HAVE OTHER ROLES NEXT TO INNOVATION, RISK FOR BURNOUT
INTRA-PRENEURPROGRAM
GIVE PLATFORM AND
RESOURCES TO YOU
INTRA-PRENEURPROGRAM
MASTERCARD INNOVATION
PROGRAM
INTRA-PRENEURPROGRAM GIVE PLATFORM TO INNOVATE
;-)INTRA-PRENEURPROGRAM
EFFECTIVE AND COST EFFICIENT WAY TO SURFACE IDEASENABLE EMPLOYEES TO CONTRIBUTE TO A CULTURE OF INNOVATION
;-(INTRA-PRENEURPROGRAM
TRUST IS KEY HERE BY MANAGEMENT AND BUDGET + RESOURCESINITIAL IDEAS SEEMS SMALL (INNOVATION IS A SKILL)
OPENINNOVATION
BMW ‘RAD’-HUB
INSIDECISCO’S SECRETINNOVATION LAB
THE LIVING LAB: PROTOTYPE
WITH CLIENTS
CISCO’S PROCESS: HYPER
INNOVATION
CHILL IS A 48 hr INNOVATION
BOOTCAMP
;-) OPENINNOVATION
RAPID PROTOTYPING WITH CUSTOMERSFASTER GO TO MARKET TIME FOR PRODUCT LAUNCHESFRESH PERSPECTIVES
;-( OPEN INNOVATION
SILOED FROM THE REST OF THE CORPORATIONS INNOVATION AGENDAHIGH PRICE TAGIP IS A CHALLENGE HERE
INNOVATIONEXCURSIONS
EXCURSIONS TO SILICON
VALLEY
VISIT BUCKS INSTEAD OF
FOUR SEASONS
MEET THE UNUSUAL
SUSPECTS
HOSTING ORACLE TO
SILICON VALLEY
;-) INNOVATIONEXCURSIONS
QUICK EDUCATIONCOMMON EXPERIENCE AND LANGUAGECHANGE COMPANY CULTUREINITIATE PARTNERSHIPS
;-( INNOVATIONEXCURSIONS
MAINTAIN ENERGY WHEN YOU RETURNLACK OF ACTION: “INNOVATION PETTING ZOO” SEE START-UPS IN THEIR NATURAL HABITAT
DO’s INNOVATIONEXCURSIONS
PREPARE YOUR TRIPTAKE YOUR WHOLE Exec. TEAM!WIN-WIN (WHAT’S IN IT FOR THEM?)DON’T OVERDUE
INNOVATIONOUTPOST
TO SPOT AND DO
INNOVATION
INNOVATIONOUTPOST
PORCHE OPENS SILICON
VALLEY TECH HUB
INNOVATIONOUTPOST
;-) INNOVATIONOUTPOST
IN THE WILD START-UP FRONTIERNO THREAT TO CORE BUSINESS
;-( INNOVATIONOUTPOST
WHAT ARE THE GOALS? GO BEYOND SILICON VALLEYRISK OF DETACH TO MOTHER COMPANY
EDUCATION
DESIGN MBA IS THE NEW
MBA
EDUCATION
LISA KAY SOLOMON AND
JUSTIN LOKITZ
EDUCATION
;-) EDUCATION
GET A FIRST LOOK AT INNOVATION AND TECHNOLOGYSECURE NEW TALENT
;-( EDUCATION
NO IP ROUTELONG TERM RELATIONSHISPS CAN CARRY BIG PRICE TAG
EXTERNALACCELERATORPARTNERSHIP
OTHERS DO THE JOB!
;-)EXTERNALACCELERATORPARTNERSHIP
CAN HELP WITH LIMITED INTERNAL EXPERTISE OR CAPABILITYEDUCATION OPPORTUNITIESFIND PARTNERS
;-(EXTERNALACCELERATORPARTNERSHIP
CORPORATE VS. ACCELERATORSIS BUSINESS MODEL PROVEN? PROGRAM CAN BE COSTLY
STARTUPINVESTMENT
PLACE BETS AMONG
ECOSYSTEM
;-) STARTUPINVESTMENT
COST EFFICIENT ON R&DSTRATEGY TO GUIDE DEVELOPMENT
;-( STARTUPINVESTMENT
LONG TERM INVESTMENT IS COSTLYSTART-UP CULTURE MUCH MORE NIMBLE
STARTUPACQUISITION
ACQUISITION TO SCALE…
;-) STARTUPACQUISITION
ACQUIRING SHOWS FOCUS ON FUTURE AND EVOLVEMENTACQUIRING IS EASIER THAN HIRINGACQUIRING IS FASTER
;-( STARTUPACQUISITION
ACQUISITIONS ARE EXPENSIVE WITHOUT GUARANTEESINTEGRATION?
WHATWELEARNED
TOP 3 FREQUENCY:• Dedicated Innovation
Team• Center of Excellence• Education
On what level are you?
Advanced, Innovation advocacy that benefits the
entire ecosystem
Mature, Program roll-out and coordination
Intermediate, Trials with focus
Starting, Trials without focus
Novice, Monitoring the ecosystem without action
5
4
3
2
1
TOP 5 Innovation SuccessMetrics:1. Increased revenue by products
& services2. Greater customer satisfaction3. Faster time to market for
products & services4. More projects moving along
the pipeline
DO’S
THERE IS NO SILVER
BULLIT
MANDATE SENIOR LEVEL IS
KEY
IT IS NOT ONE TIME
MIND THIS!
FAIL FAST, FAIL FORWARD
HAVE A POINT OF VIEW
(POV)
ONE MORE THING
EMBRACE UNCERTAINTY
SO WHAT SKILLS YOU NEED TO DEAL WITH UNCERTAINTY
THINK LIKE A DESIGNER
START WITH THE
CUSTOMER
ASK THE RIGHT PEOPLE – DON’T
ASK MOM
USE TOOLS
THEY SET UP
EXPERIMENTS AND LEARN
EMBRACE UNCERTAINT
Y
KUDOS TO
JEREMIAH OWYANG
JAIMY SZYMANSKI
Patrick van der Pijl
CEO Business Models Inc.
Producer Business Model
Generation
Author Design a Better Business
