Corporate Innovation@

3M – The companyRevenue: $30

billion55000+ Products

Former Name: Minnesota Mining and

Manufacturing Company (1902–2002)

Inge G. Thulin - Chairman of the Board, President

and Chief Executive Officer

Operations in more than 65 countries, including

29 international companies

3M – Brand Hierarchy

3M

Automotive

Commercial solutions

Communication

Design & Construction

Electronics

Energy

Manufacturing

Mining

Safety

Transportation

Healthcare

Bondo Cubitron-II

E-A-R

PELTOR

PPS Scotch

Scotch-Brite

Scotch-Weld

Scotchlite

Scotchguard

Scotchkot

Scotchlok

Speedglas

Trizact

VHB

Aqua-Pure

DI-NOC

Diamond Grade

Petrifilm

Thinsulate

360 Compass Avaguard

Bair Hugger Cavilon

Curos Filtek

Littmann Petrifilm

RelyX Tegaderm

Unitek

Individual BrandsIndustryCorporate

Brand

3M

DIY

Home

OfficePersonal Care

Post-it FUTURO

ACE PELTOR

SandBlaster

Scotch

Scotch-Brite

Scotch-Weld

Scotchlite

Scotchguard

Command

Nexcare

Scotch Blue

Filterete

Hand Masker

Aqua-Pure

Littmann

Scotch PRO Thermal Laminator

Scotch Blue Painter’s Tape

PELTOR Sports Ultimate Hearing Protector

Command Easel Back Picture Hanging Strips

Scotch Brite Scrubbing Dish

Cloth

3M Ultra Sanding Sheets and Rolls

Scotch Blue Painter’s Tape Original Multiuse

Scotch Blue Painter’s Tape Multisurface with Advanced

Edge lock

Scotch Blue Painter’s Tape Delicate Surface with Advanced

Edge Lock

Scotch Blue Platinum Painter’s Tape

Scotch Blue Painter’s Tape

Exterior Surfaces

Corporate Brand Industry Family

Brand Level

IndividualBrand Level

ModifierLevel

3M – Its Portfolio

3M – Innovation Center

‘15 % TIME’Lets all employees to spend up to 15%

of their time to personal projects

‘EXECUTIVE CHAMPIONS’

Each promising new idea developed through a

multidisciplinary team headed by an executive

champion ‘SOCIAL NETWORKS’

Connects 75,000 global employees and

over 1,200 other people in its annual Market for Future

brainstorming

3M – Environment for Innovation

3M – Brand Potential

Brand Vision

Brand Boundaries

Innovative products & solutions to enhance everyday life through application of science

Every day products, technology and innovations that improve lives, encompassing everything from

stationery to personal healthcare to households & businesses. 3M Technology Advancing Every Company

3M Products Enhancing Every Home3M Innovation Improving Every Life

3M – Personality Traits

Creative

Disciplined

Collaborative

CompassionatePassionate

Agile

3M through its Innovation conducive environment, its social networks, and passionate employees have successfully reflected the core dimensions of the “heart”, the “mind”, and the “body” in its brand personality

3M – Social Presence

YouTube ChannelsGeography wise, brand wise and industry wise YouTube channels

01

02

03

04

FacebookCorporate level and product & geography based facebook pages

TwitterCorporate, industry, department wise twitter handlers

InstagramCountry wise and solution wise Instagram photos and videos

3M – Advertising

Main Theme

3M – Applied to

life

Main FocusUtility of 3M products

Take Away

Making lives

easier

3M – Advertising

Eye Catching

Metaphorical

Subtle but Impactful

3M – AdvertisingOutdoor Ads:

• Attention Seeking• Out of the box

3M – In News

3M – In News

GRegarded as the most innovative company

3M

Collaborative Culture to provide conducive

environment for innovation

3M

Corporate Brand with huge portfolio of products

3M

High Corporate level, company level,

department level social presence

3M

Advertisement focused on utility, making customer

lives easier and applying science to life

3M

Innovation as the focused Corporate

Image

3M

In Summary...

DISCLAIMER

Created byRajat Paulduring the PGP Brand Management course taught by

at IIM LucknowPROF. SAMEER MATHUR