10 ways to recognize and reward your brand advocates

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Learn how to reward and recognize your brand advocates and keep them motivated. Explore 10 different ways to keep your brand advocates enthused. Join the brand advocacy community on LinkedIn - http://bit.ly/BrandAdvocacyCommunity


<ul><li>1.10 ways toReward andRecognize yourBrand AdvocatesSANJAY SHETTYWWW.COMMUNITIESRUS.INHTTP://BLOGS.COMMUNITIESRUS.IN/COMMUNITYCONNECT</li></ul> <p>2. RECOGNITIONFIVE IDEAS TO RECOGNIZE YOUR BRAND ADVOCATES 3. 1. Promote Them Feature interviews with brand advocates on your website and in your offline media Feature brand advocates in your newsletter Talk about your brand advocates on your social channels 4. 2. Give them something to display Give them a plaque or Certificate Give them a Badge to display on their website and blogs 5. 3. Preferred treatment Shower them with love For e.g. at your conferences/events,make sure you provide them Discounted offerings Separate seating for them right upfront, Maybe a separate dedicated Wi-Ficonnection A special lounge. 6. 4. Enable Engagement with them On your website and social networks Introduce a brand advocate of themonth Let them play the lead role for a day: via their blog post or virtual presentation Online Skype Q&amp;A Focus on helping them make newconnections 7. 5. Speaker/Contributor Bureau Setup a speaker registry of your top brand advocates 8. REWARDSFIVE IDEAS TO REWARD YOUR BRAND ADVOCATES 9. 6. Publications and Books Establish tie-ups with publishers andauthors who can provide discountedofferings or free books for youradvocates to review. Almost all publishers have a reviewprogram Publish the reviews on your and thebrand advocates social networks 10. 7. Shareable Giveaways Let your brand advocates give away your next product, eBook or whitepaper to others in their communities or via their blogs etc. Other giveaways could be complimentary coupons for training by partners, which they can further giveaway to others, thereby helping promote themselves and the partners. 11. 8. Custom T-shirts / Letterheads /Envelopes T-shirts/Jackets which prominently state their expertise or contributions. These need to be cool, just slapping your logo on to a t-shirt is useless. Something as simple as providing printed envelopes or business cards with their name. This is uber cool if executed well. 12. 9. Share, contribute or co-authorcontent Invite them to share, contribute orco-author content with you Feature their articles on yourblog/community sites. Try and get content syndicatedeven in regular print channels ifpossible. Include links to their samples, andpresentations within your articles,documentation and product 13. 10. Invite them to the inner circle Provide them access to Top Executives Product teams Special events And include them in your productplanning process 14. What not to do? Cash Rewards Hiding the rules of engagement 15. Bonus Idea - Segmentation Encourage and recognize different skills, expertise and contributions. Could be in terms of recognizing different kinds of people Some contribute articles, some providetheir time guiding and supportingothers, some are great at reviewingcontent etc. Segmentation of brand advocates can also be based on the products they specialize in. The kind of activities people do. E.g.people who blog, podcast, webcast,speak at events, contribute on forums,or their presence in traditional media. 16. Want more ideas, strategies and answers?Join the brand advocacy community on LinkedInhttp://bit.ly/BrandAdvocacyCommunity 17. Did you find the presentation useful?Please Tweethttp://bit.ly/BrandAdvocate-Reward-Recognition 18. www.communitiesrus.in Blog: http://blogs.communitiesrus.in/communityconnect </p>