11_chapter 4.pdf

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CHAPTER-IV

ANALYSIS AND EXPLANATION

IV.1. PREFACE

The meaning of data analysis is to find out answers of

questions, data classification management and its brevity.

This also refers to data analysis in a tabloid form, with

internal facts and economic means, their internal facts and

meaning, data complex factor to simplex factors and to

manage them in a new position.

In the process of research, after collecting data, the

explanation of data and their analysis is necessary. Until the

analysis of data is not made till then the utility, pre-

qualifications, precedence etc are not proclaimed. The

collected data figures are organized and tabulated then

analyzed and explained.

(a) Analysis and explanation (Part-I)

(b) Analysis and explanation (Part-II)

(PART-I)


IV.1 ANALYSIS OF NEWSPAPERS CIRCULATION IN HARYANA

IV.1.1. Dainik Bhaskar- Circulation Analysis

Dainik Bhaskar was established in Haryana in the year

2000. It had made its status in the very first beginning due

to its marketing strategy in the new century, with notable

increase in circulation. The newspaper had planned its

strategy in advance to be remain ahead in circulation due to

164

TABLE -1 ANALYSIS OF DAINIK BHASKAR NEWSPAPER FOR FIVE

YEARS CIRCULATION (ROUND –I & ROUND-II) Sr.

No

Year

Circulation Increasing

Circulation

Decreasing

Circulation

Percentage

Increasing

Rate

Decreasing

Rate

1 2004-I -II

248994 273092

24098 - 10 -

2 2004-II 2005-I

273092 264202

- 8890 - 3.25

3 2005-I -II

264202 293264

29062 - 11 -

4 2005-II 2006-I

293264 265556

- 27708 - 9.4

5 2006-I -II

265556 269417

3861 - 1.45 -

6 2006-II 2007-I

269417 257049

- 12368 - 4.6

7 2007-I -II

257049 256626

- 423 - 0.16

8 2007-II 2008-I

256626 254987

- 1639 - 0.6

9 2008-I -II

254987 261185

6198 - 2.43 -

Source: Audit Bureau of Circulation

GRAPH-1 THE DECREASING & INCREASING CIRCULATION RATIO

(ROUND-I & ROUND-II) OF DAINIK BHASKAR IN HARYANA DURING 2004-2008

Dainik Bhaskar

0

50000

100000

150000

200000

250000

300000

350000

I II I II I II I II I II

2004 2005 2006 2007 2008

Years

Cir

cu

lati

on


165

which Dainik Bhaskar is at number one position in Haryana

for the last more than 8 years. In the research year 2004 to

2008 figures have been chosen for analysis. During this

period by and large, due to some difficulties, Dainik Bhaskar

has been number one in Haryana. A certificate is issued twice

a year by the ABC on the basis of circulation number of each

newspaper. So to analyse, this time period is the basis of

analysis. In the first half of the year 2004 the circulation

number of the Dainik Bhaskar was 2.5 lakh copies.

According to ABC, in the first half of the year 2004 the

circulation figures 248994 increased to 24098 i.e. 10%; and

circulation increased to 273092 copies. In the second half of

the year 2004, the circulation decreased simply 3.25%. In the

first phase of the year 2005 the circulation was 264202; in

which increase of 11% noticed in the second phase and

circulation increased to 293284.

In the year 2006 first phase the number decreased at

high rate. In this phase 9.4% copies i.e. 27708 reduced. The

circulation once again increased in the first phase of 2006

and circulation reached 265556 copies. The increase rate was

equal to nil i.e. 1.45%, only 3861 copies were increased. In

comparison to second phase of 2006 the Dainik Bhaskar

noticed decrease in the first phase of 2007. After a decrease

of 4.6% the circulation was 257049 copies, this means that

12368 copies decreased in six months.

This practice of decrease continued in the second

phase of 2007. However this was noticed equal to zero

i.e.423 copies to say 0.16% decrease. The process of decrease

166

TABLE-2 ANALYSIS OF DAINIK JAGRAN NEWSPAPER FOR FIVE

YEARS CIRCULATION (ROUND –I & ROUND-II) Sr

No.

Year Circulation Increasing

Circulation

Decreasing

Circulation

Percentage

Increasing

Rate

Decreasing

Rate

1 2004-I

-II

185723

214037

28314 - 15.24 -

2 2004-II

2005-I

214037

234177

20140 - 9.40 -

3 2005-I

-II

234177

230348

- 3829 - 1.63

4 2005-II

2006-I

230348

219904

- 10444 - 4.53

5 2006-I

-II

219904

221319

1415 - 0.6 -

6 2006-II

2007-I

221319

225803

4484 - 2.0 -

7 2007-I

-II

225803

244833

19030 - 8.42 -

8 2007-II

2008-I

244833

241446

- 3387 - 1.38

9 2008-I

-II

241446

240498

- 948 - 0.4


GRAPH-2

THE DECREASING & INCREASING CIRCULATION RATIO (ROUND-I & ROUND-II) OF DAINIK JAGRAN IN HARYANA

DURING 2004-2008

Dainik Jagaran

0

50000

100000

150000

200000

250000

300000


2004 2005 2006 2007 2008

Years

Cir

cula

tio

n


167

continued till first phase of 2008 and it was 1639 copies i.e.

0.6% decreased. During the whole period of 2006 to 2008 the

decrease was from 269417 copies in 2006 to 254987 in 2008

first phase.

In 2008 second phase the decrease in circulation

stepped up to some extent and increase was noticed as 6198

copies i.e. 2.43% and total circulation reached to 261185.

During these five years the Dainik Bhaskar remained on top

in 2005 with circulation in second phase 293264 and

remained looser in circulation 248994 copies in 2004 first

phase. The main thing was that the number remained

between 2.5 to 3.0 lakhs in each phase although increase

and decrease continued in each phase.

IV.1.2. Dainik Jagran - Circulation Analysis

The Dainik Jagran was in circulation since 1990.The

people knew to this newspaper but the circulation was low.

On the success of Dainik Bhaskar local edition in 2000, the

Dainik Jagran changed their strategy. Along with setting up

of printing press in Hisar and Panipat the newspaper was

also relaunched on 26 July 2003 from Haryana. It started

separate pullout for each district on the lines of Dainik

Bhaskar newspaper. After this there was a considerable

increase in the circulation of Dainik Jagran where 500-700

copies were circulated in district level, there the circulation

data increased 7000 to 20000 copies. During the period of

research the circulation data of Dainik Jagran remained

between increased /decreased of approximately 2 lakh

copies.

168

In the year 2004 first phase the circulation of Dainik

Jagran was 185723 whereas in the second phase the increase

was exciting and with 15.24% increases in second phase. It

was 214043 copies. In the second phase it was seen with an

increase 28314 copies. The process of increase in first phase

of 2005 continued and it was 9.40%. It was noticed with

20140 with a total of 243177 copies in first phase of 2005.

Whereas in the second phase 1.63% decrease was noticed

and the data figures were 230348. In 2006 first phase the

decrease continued on higher side and in this phase 4.53% or

10444 copies less. The circulation increased again in second

phase of 2006 and reached 221319. This increase was equal

to zero i.e. 0.6%, simply to say 1415 copies increased. In first

phase of 2007 showed increase on 2.0% i.e. 225803 copies.

This means the first phase of 2007 there was an increase of

4484 copies. The circulation increase remained continuous in

2007 first phase and however, this was exciting i.e. 8.42% or

increase of 19030 copies with total of 244833 copies. In 2008

first phase, in comparison to 2007 second phase there was a

decrease of 3387 copies i.e. 1.38% decrease. In this phase

Dainik Jagran circulation reached to 241446 copies. In 2008

a decrease was noted again, with 948 copies and the data at

figures were 240498. As a whole the circulation remained

between 2 lakh to 2.40 copies whereas in 2004 first phase

the lowest number was 185723 copies.

169

TABLE-3

ANALYSIS OF PUNJAB KESARI NEWSPAPER FOR FIVE YEARS CIRCULATION (ROUND –I & ROUND-II)

Sr No.

Year Circulation Increasing Circulation

Decreasing Circulation

Percentage

Increasing Rate

Decreasing Rate

1 2004-I

-II

128820

131259 2439 - 1.8 -

2 2004-II

2005-I

131259

127383 - 3876 - 2.9

3 2005-I

-II

127383

125882 - 1501 - 1.17

4 2005-II

2006-I

125882

119879 - 6003 - 4.7

5 2006-I -II

119879 137130

17251 - 14.4 -

6 2006-II

2007-I

137130

145584 8454 - 6.16 -

7 2007-I

-II

145584

158501 12917 - 8.8 -

8 2007-II

2008-I

158501

160187 1686 - 1.06 -

9 2008-I

-II

160187

169130 8943 - 5.58 -


GRAPH-3

THE DECREASING & INCREASING CIRCULATION RATIO (ROUND-I & ROUND-II) OF PUNJAB KESARI IN HARYANA

DURING 2004-2008

Punjab Kesari

0

20000

40000

60000

80000

100000

120000

140000

160000

180000


2004 2005 2006 2007 2008

Years

Cir

cu

lati

on


170

IV.1.3. Punjab Kesari - Circulation Analysis

The Punjab Kesari has been the oldest newspaper

coming in Haryana. In those times The Tribune and Punjab

Kesari were the main newspapers. In a vast region of

Haryana, Punjab Kesari has been the number one newspaper,

however this was being printed from Jalandhar and it was

popular in the state of Haryana. it was being sold at the rate

of Rs 3.50 per copy at the time introduction of Dainik

Bhaskar. Due to the establishment of presses by the Dainik

Bhaskar and Dainik Jagraan along with local pullouts the

circulation of these two newspapers increased manifolds and

the Punjan Keasri in 2004 also adopted this strategy and

established press at Panipat and Ambala to supply local pull

out to each district of Haryana and maintained circulation at

par. In the first phase of the year 2004 the circulation of

Punjab Kesari was 128820 copies whereas in the second

phase it increased a bit more i.e. 1.8% or 131259 copies. In

second phase of 2004 it increased 2439 copies. In 2005 first

phase, in comparison 2004 second phase the decreased was

2.9%. i.e. 3876 copies and sold 127383 copies. In the second

phase of 2005 the decrease noticed was 1.17% with sale of

125882 copies. In 2006 first phase the decrease was

considerable with 4.7% the sale was 6003 copies.

In 2006 second phase the decrease improved into

increase and it was 14.4. % i.e. 17251 copies sold more.

Along with increase it again increased in the same second

phase of 2006 from 137130 to 119879 copies. This process of

increase continued from second phase of 2006 to 2008

second phase. Punjab Kesari gained increase in circulation in

171

2007 first phase i.e. 6.16% with total of 145584 copies, to

say 8454 copies were sold more. In second phase 2007

continued up to 8.8% i.e. 12917 copies more and total sale

was 158501. In 2008 first phase in comparison to 2007

second phase the increase noticed was 1686 copies i.e. 1.06%

with total sale of 160187 copies. In the second phase of 2008

it again gained increase with 8943 copies. The total sale was

169130 copies i.e. 5.58% increase. As a whole the total

circulation of Punjab Kesari remained between 119000 to

169000 copies. In the periodic research the Punjab Kesari

remained in 2006 first phase to second phase of 2008

between from 119879 to 169130 copies as highest in the five

years.

TABLE-4 ANALYSIS OF DAINIK TRIBUNE NEWSPAPER FOR FIVE

YEARS CIRCULATION (ROUND –I & ROUND-II)

Sr

No.


Circulation

Decreasing

Circulation

Percentage

Increasing Rate

Decreasing Rate

1 2004-I

-II

28368

21350

- 7018 - 24.73

2 2004-II

2005-I

21350

23053

1703 - 7.9 -

3 2005-I

-II

23053

20273

- 2780 - 12.06

4 2005-II

2006-I

20273

17764

- 2509 - 12.3

5 2006-I

-II

17764

21273

3509 - 19.75 -

6 2006-II

2007-I

21273

20902

- 371 - 1.74

7 2007-I

-II

20902

21312

410 - 1.9 -

8 2007-II

2008-I

21312

20296

- 1016 - 4.76

9 2008-I

-II

20296

18202

- 2094 - 10.31


172

GRAPH-4

THE DECREASING & INCREASING CIRCULATION RATIO (ROUND-I & ROUND-II) OF DAINIK TRIBUNE IN HARYANA

DURING 2004-2008

Dainik Tribune

0

5000

10000

15000

20000

25000

30000


2004 2005 2006 2007 2008

Years

Cir

cu

lati

on


IV.1.4. Dainik Tribune - Circulation Analysis

The Dainik Tribune is the oldest newspaper coming in

Haryana. It has been a popular newspaper for decades in the

state. It is coming from Chandigarh. In the beginning the

Punjab Kesari affected its circulation.

In the year 2000 with the introduction of Dainik

Bhaskar and Dainik Jagran with printing presses in Haryana

also with local pull outs the circulation of these new two

newspapers increased manifolds but in this competitive era

The Tribune did not compete its strategy. It did not publish

local editions and continued the newspaper as it is. The

circulation of Dainik Tribune remained less in comparison to

Punjab Kesari, Dainik Bhaskar and Dainik Jagran. The

173

position was that Dainik Tribune was out of the competition

in market.

In 2004 first phase the circulation of Dainik Tribune

was 28368 but in the second phase the decrease was noticed

a lot with decrease of 24.73% the circulation was 21350. In

the year 2005, in comparison to 2004 second phase the

increase remained 7.9% i.e. 1703 copies in 2005 first phase

with total sale of 23053 copies. Whereas in second phase the

decrease shown 12.06% and circulation noticed 20273

copies. In the year 2006 first phase the decrease was again

almost same i.e. 12.3% i.e. 2509 copies less sold total 17764

copies. The decrease find increase in the second phase of

2006 and it was noticed 19.75% with increase of 3509 copies

with a total sale of 21273 copies. With a decrease of 1.74% in

first phase of 2007 the figure was 20902 meaning 371 copies

less sold. In 2007 second phase the increasing percentage of

1.9% noticed i.e. 410 copies sold more, total sale 21312

copies. In 2008 first phase, in comparison to 2007 second

phase 1016 copies less sold i.e. 4.76% decreased, total sale

was 20296 copies second phase of 2008 also noticed decrease

of 10.31% i.e. 2094 copies less sold and the total was 18202

copies.

As a whole in the period of research the circulation of

The Tribune remained between 18000 to 28000 copies.

During the period of research, in 2008 second phase the

circulation was at the lowest rate of 18202 copies whereas in

2004 first phase the circulation was 28368 copies and this

remained on the highest level. The circulation of Dainik

174

Tribune remained less in comparison to Punjab Kesari,

Dainik Bhaskar and Dainik Jagran. The position was that

Dainik Tribune was out of the competition in the market.

TABLE-5

ANALYSIS OF HARI BHOOMI NEWSPAPER FOR FIVE YEARS CIRCULATION (ROUND –I & ROUND-II)

Sr

No


Circulation

Decreasing

Circulation

Percentage

Increasing

Rate

Decreasing

Rate

1 2004-I

-II

67911

74180

6269 - 9.2 -

2 2004-II

2005-I

74180

75360

1180 - 1.59 -

3 2005-I

-II

75360

72623

- 2737 - 3.63

4 2005-II

2006-I

72623

79191

6568 - 9.0 -

5 2006-I

-II

79191

79254

63 - 0.08 -

6 2006-II

2007-I

79254

75630

- 3624 - 4.5

7 2007-I

-II

75630

72623

- 3007 - 3.9

8 2007-II

2008-I

72623

83155

10532 - 14.5 -

9 2008-I

-II

83155

82990

- 165 - 0.20


175

GRAPH-5 THE DECREASING & INCREASING CIRCULATION RATIO

(ROUND-I & ROUND-II) OF HARI BHOOMI IN HARYANA DURING 2004-2008

Hari Bhumi

0

10000

20000

30000

40000

50000

60000

70000

80000

90000


2004 2005 2006 2007 2008

Years

Cir

cu

lati

on


IV.1.5. Hari Bhoomi - Circulation Analysis

Hari Bhoomi was Haryana‘s first newspaper which was

published from Haryana. Emerged as new media group it did

not compete in the media strategy. However it opened bureau

offices at district level like Dainik Bhaskar, Dainik Jagran,

Punjab Kesari and made changed time & again. Sometimes

published pullouts for G.T.Road belt and sometimes for

Haryana in the shape of Haryana news pull out. This started

publication in Chattisgarh and now it claims at number 9 in

the country for Hindi news.

In first phase of 2004 the circulation was 67911copies

whereas in the second phase its circulation increased

excitingly. Approximately 9.2% or 6269 copies sold more and

the total sale was 74180 copies. In 2005 first phase, in

176

comparison to 2004 second phase the increase was 1.59% i.e.

1180 copies more with total circulation of 75360 copies.

Whereas there was a decrease in the second phase of 3.63%

i.e. 2737 copies with sale of 72623 copies.

In the year 2006 first phase increase was noticed. In

this phase 9% copies i.e. 6568 copies increased with a total

of 79191. It continued increase and figure reached at 79254

and increase ratio was 0.08% and 63 copies.

In the first phase of 2007 the circulation decreased up

to 4.5 % i.e. 3624 copies and the figure was 75630. In the

second phase of 2007 approximately 3.9% decrease was

noticed i.e. 3007 copies and total figure was 72623. In 2008

first phase an increase was noticed in comparison to 2007

second phase with 10532 copies i.e. 14.5%. In this phase

Hari Bhoomi reached the heights of 83155 copies. In 2008

second phase a small decrease noticed i.e. 0.2% i.e. 165

copies and total was 82990.

In the period of research, as a whole, the circulation of

Hari Bhoomi remained between 67000 to 83000 copies.

According to research in 2004 Hari Bhoomi remained at the

lowest 67911 copies in first phase, whereas in 2008 first

phase it remained at top with 83155 copies.

177

TABLE -6 ANALYSIS OF AMAR UJALA NEWSPAPER FOR FIVE YEARS

CIRCULATION (ROUND –I & ROUND-II) Sr

No

Circulation Increasing

Circulation

Decreasing

Circulation

Percentage

Increasing

Rate

Decreasing

Rate

1 2004-I

-II 61423

60382

- 1041 - 1.69

2 2004-II

2005-I

60382

59321

- 1061 - 1.75

3 2005-I

-II 59321

57732

- 1589 - 2.6

4 2005-II

2006-I

57732

45260

- 12472 - 21.60

5 2006-I

-II 45260

45084

- 176 - 0.39

6 2006-II

2007-I 45084

46134

1050 - 2.3 -

7 2007-I

-II

46134

48667

2533 - 5.49 -

8 2007-II

2008-I 48667

49600

933 - 1.9 -

9 2008-I

-II 49600

48261

- 1339 & 2-7


GRAPH-6

THE DECREASING & INCREASING CIRCULATION RATIO (ROUND-I & ROUND-II) OF AMAR UJALA IN HARYANA

DURING 2004-2008

Amar Ujala

0

10000

20000

30000

40000

50000

60000

70000


2004 2005 2006 2007 2008

Years

Cir

cula

tio

n


178

IV.1.6. Amar Ujala - Circulation Analysis

Amar Ujala has an important place in Haryana

journalism instead its circulation. This was the first

newspaper which established its bureau offices at district

level and this started professional journalism in Haryana.

Introduction in 1999 this Uttar Pradesh based newspaper

started district-wise pages. Amar Ujala did not participate in

the process of local pullout started by Dainik Bhaskar,

Dainik Jagran and Punjab Kesari in the year 2000, and

continued circulation throughout the state as newspaper

trade. Amar Ujala remained out of competition and made its

status. However this newspaper remained out of competition

but its committed to journalism with responsibility.

In the year 2004 first phase its circulation was 61423

copies and decrease was noticed. In the second phase

approximately 1.69 % decrease was noticed i.e. 1041 copies

and total sale was 60382 copies. In 2005 first phase it

decreased again up to 1.75% i.e. 1061 copies with a total sale

of 59321 copies. In the second phase of 2005, 1589 copies

decreased and figure was 57732 copies. In the year 2006 first

phase Amar Ujala noticed major decrease of 21.60% i.e.

12472 copies at a time and figure was 45260. It remained

decreasing and in 2006 second phase the decrease was

0.39% i.e. 176 copies less and the total sale was 45084. The

process of decrease in the last 3 years claimed increase in

2007 first phase. This time the increase noticed was 2.3% i.e.

1050 copies increase and total sale was 46134 copies. In the

second phase of 2007 approximately 5.49% i.e. 2533 copies

increased and total sale was 48667 copies. In 2008 first

179

phase the increase was 1.9% i.e. 933 copies with total sale of

49600 copies. This was on higher side in comparison to 2007

second phase. In 2008 second phase a minor decrease of

2.7% i.e. 1339 copies was noticed with total sale of 48261

copies. As a whole, in the period of research the circulation of

Amar Ujala in the five years remained 45000 to 61000.

According to research period Amar Ujala remained looser in

2006 second phase with 45084 copies and in 2004 first

phase on top with 61423 copies.

IV.2. ANALYSIS OF SIX NEWSPAPERS UNDER THE PERIOD

OF RESEARCH FOR FIVE YEARS IN RESPECT OF CIRCULATION

TABLE-7

ANALYSIS OF SIX NEWSPAPERS CIRCULATION IN

HARYANA DURING FIVE YEARS (ROUND –I & ROUND-II)

Sr. No.

Round

Dainik Bhask

ar

Dainik

Jagra

n

Punjab

Kesar

i

Dainik

Tribu

ne

Hari Bhoo

mi

Amar

Ujal

a

2004 I 24899

4 18572

3 12882

0 28368 67911 6142

3

II 27309

2 21403

7 13125

9 21350 74180 6038

2

2005 I 26420

2 23417

7 12738

3 23053 75360 5923

1

II 29326

4 23034

8 12588

2 20273 72623 5773

2

2006 I 26555

6 21990

4 11987

9 17764 79191 4526

0

II 26941

7 22131

9 13713

0 21273 79254 4508

4

180

2007 I 25704

9 22580

3 14558

4 20902 75630 4613

4

II 25662

6 24483

3 15850

1 21312 72623 4866

7

2008 I 25498

7 24144

6 16012

7 20296 83155 4960

0

II 26118

5 24049

8 16913

0 18202 82990 4826

1


181

GRAPH -7

ANALYSIS OF SIX NEWSPAPERS CIRCULATION IN HARYANA DURING FIVE YEARS (ROUND –I & ROUND-II)

0

50000

100000

150000

200000

250000

300000

350000


2004 2005 2006 2007 2008

Years

Cir

cu

lati

on

Dainik Bhaskar

Dainik Jagrana

Punjab Kesari

Dainik Tribune

Hari Bhumi

Amar Ujala


It came out from the research that each of the

newspapers either circulation with local pullout or state level

edition have their separate readers groups. No competition

has been seen in these newspapers. There is a difference of

lakh of copies either they are sold with local pullouts or on

state level edition basis. The local pullouts have their

circulation band and none of these effects the circulation of

number. The circulation of Dainik Bhaskar, Dainik Jagran

and Punjab Kesari remained between 2.5 lakh to 3 lakh, 2

lakh to 2.5 lakh and 1.25 lakh to 1.75 lakh respectively.

Likewise state level editions of Amar Ujala, Dainik Tribune

remained 40000 to 60000 and 18000 to 28000 respectively

and Hari Bhoomi is stable from 67000 to 82000 now. It is

trying to maintain its customers. These facts are definitely

found in Graph -7.

182

IV.3. COMPARATIVE ANALYSIS OF CIRCULATION OF SIX NEWSPAPER IN HARYANA (2004-2008)

TABLE-8

A COMPARATIVE ANALYSIS OF MAIN NEWSPAPERS

CIRCULATION IN THE YEAR 2004, IN HARYANA (ROUND –I & ROUND- II)

Year Round Dainik Tribune

Hari Bhoomi

Amar Ujala

Dainik Bhaskar

Dainik Jagran

Punjab Kesari

2004

I 28368 67911 61423 248994 185723 128820

II 21350 74180 60382 273092 214037 131259


GRAPH -8



0

50000

100000

150000

200000

250000

300000

Cir

cu

lati

on

Dainik

Tribune

Hari

Bhumi

Amar

Ujala

Dainik

Bhaskar

Dainik

Jagran

Punjab

Kesari

Newspaers

2004 I

2004 II


183

IV.3.1. A COMPARATIVE ANALYSIS OF NEWSPAPERS CIRCULATION IN HARYANA - YEAR 2004

In the first phase of 2004 the circulation number of

Dainik Bhaskar was approximately 2.5 lakh copies. According

to ABC, first phase figures were 248994 whereas in the

second phase the circulation increase was 24098 i.e. 10%

with total sale of 273092. The circulation of Dainik Jagran in

2004 first phase was 185723 whereas in second phase it

gained exciting increase and sold 214037 copies. An increase

was noticed by the Dainik Jagran in the year 2004 second

phase with circulation increase of 28314 copies with 15.24%

growth. In first phase of 2004 Punjab Kesari sold 128820

copies whereas a slight increase was noticed in the second

phase i.e. 1.8% and copies sold were 131259, hence 2439

increased.

In 2004 first phase the circulation number of Dainik

Tribune was 28368. In second phase a decrease was noticed

for 24% i.e. 21350 copies were sold. Hari Bhoomi in first

phase sold 67911 copies and with an exciting increase of

9.2% i.e. 6269 copies it sold 74180 copies. In the first phase

of 2004 Amar Ujala circulation was 61423 and continued

decrease in second phase of 1.69% i.e. 1041 copies and sold

60382 copies. As a whole in 2004 Dainik Bhaskar in both

rounds remained first Dainik Jagran second and Punjab

Kesari third whereas Hari Bhoomi at fourth place, Amar Ujala

fifth and Dainik Tribune at sixth place.

184

TABLE-9

A COMPARATIVE ANALYSIS OF MAIN NEWSPAPERS CIRCULATION IN THE YEAR 2005, IN HARYANA

(ROUND –I & ROUND- II)


Hari Bhoomi

Amar Ujala

Dainik Bhaskar

Dainik Jagran

Punjab Kesari

2005

I 23053 75360 59231 264202 234177 127383

II 20273 72623 57732 293264 230348 125882


GRAPH -9



0

50000

100000

150000

200000

250000

300000

Cir

cu

lati

on

Dainik

Tribune

Hari

Bhumi

Amar

Ujala

Dainik

Bhaskar

Dainik

Jagran

Punjab

Kesari

Newspaers

2005 I

2005 II


185

IV.3.2. A COMPARATIVE ANALYSIS OF THE NEWSPAPERS CIRCULATION IN HARYANA - YEAR-2005

In 2005 first phase the circulation of Dainik Bhaskar

was 264202. It gained increase in second phase of 11% with

total circulation of 293264. Dainik Jagran noticed increase

9.5 % i.e. 20140 copies and copies sold were 234177 in first

phase whereas it noticed decrease of 1.63% copies sold were

230348. Punjab Kesari in comparison to 2004 second phase

and with 3876 copies decrease the total circulation was

127383 copies. In second phase of 2005 it noticed decrease of

1.17% and total figure was 125882 copies.

The Dainik Tribune felt increase in circulation in 2005

first phase in comparison to 2004 second phase i.e. 7.9%

with 1703 copies, the total sale was 23053 copies whereas it

felt decrease of 12.6% and total sale remained 20273 copies.

Hari Bhoomi also seen increase in 2005 first phase. In

comparison to 2004 second phase the increase was 1.59% i.e.

1180 copies the total sale was 75360 copies. Whereas in the

second it noticed decrease of 3.63% i.e. 2737 copies and the

figure was 72623 copies. Amar Ujala in 2005 first phase

decrease was 1.75% i.e. 1061 copies with total sale of 59321

copies in comparssion to 2004 second phase. In second

phase of 2005 it also decreased 2.6 % i.e. 1589 copies and

the figure was 57732 copies. As a whole, in the year 2005,

Dainik Bhaskar in both the phases remained in first position,

Dainik Jagran in second position and Punjab Kesari in third

position. Whereas Hari Bhoomi in fourth, Amar Ujala in fifth

and The Tribune in sixth position.

186

TABLE-10




Hari Bhoomi

Amar Ujala

Dainik Bhaskar

Dainik Jagran

Punjab Kesari

2006

I 17764 79191 45260 265556 219904 119879

II 21273 79254 45084 269417 221319 137130


GRAPH -10



0

50000

100000

150000

200000

250000

300000

Cir

cu

lati

on

Dainik

Tribune

Hari

Bhumi

Amar

Ujala

Dainik

Bhaskar

Dainik

Jagran

Punjab

Kesari

Newspaers

2006 I

2006 II


187

IV.3.3. A COMPARATIVE ANALYSIS OF THE NEWSPAPERS CIRCULATION IN HARYANA – YEAR 2006

In the counting of year 2006 first phase Dainik Bhaskar

noticed decrease in circulation number which was

comparatively high i.e. 9.4% with 27708 copies decrease. In

second phase of 2006 the circulation again increased and

figure was 265556. The increase was equal to zero i.e. 1.45%

to say 3861 copies increased.

Like Dainik Bhaskaar, the Dainik Jagran noticed

decrease in first phase of 2006 and comparatively higher side

i.e. 4.53% i.e. 10444 copies. In the second phase the

circulation increased 1.e. 0.6% only 1415 copies and the

figure was 221319 copies. Punjab Kesari also noticed

increase and percentage was 14.4% with 17251 copies

increase the total sale was 137130 copies in comparsion to

119879 copies.

The Punjab Kesari felt increase from second phase of

2006 to 2008 second phase continuously. The Dainik Tribune

noticed decrease in 2006 phase as equal to 2005 first phase

i.e. in 12.3% with 2509 copies decrease the total sale was

17764 copies. In 2006 second phase the circulation jumped

to 19.75% increase with 3509 copies increase the total figure

was 21273 copies. Hari Bhoomi availed this a good year. In

2006 first phase calculation an increase was noticed with

9.0% i.e. 6568 copies increased with total sale of 79191

copies.

Hari Bhoomi continued increase in circulation. In 2006

second phase 63 copies increased and percentage was 0.8%

188

and figure was 79254. In 2006 first phase Amar Ujala noticed

decrease in circulation of 21.60% i.e. 12472 copies. The

figure was 45260 copies. The decrease continued and in 2006

second phase it was 0.39% i.e. 176 copies and figure was

45084 copies.

TABLE-11




Hari Bhoomi

Amar Ujala

Dainik Bhaskar

Dainik Jagran

Punjab Kesari

2007

I 20902 75630 46134 257049 225803 145584

II 21312 72623 48667 256626 244833 158501


GRAPH-11



0

50000

100000

150000

200000

250000

300000

Cir

cu

lati

on

Dainik

Tribune

Hari

Bhumi

Amar

Ujala

Dainik

Bhaskar

Dainik

Jagran

Punjab

Kesari

Newspaers

2007 I

2007 II


189

IV.3.4. A COMPARATIVE ANALYSIS OF NEWSPAPER CIRCULATION IN HARYANA - YEAR 2007

With the analysis of the year 2007 it is clear that in the

year 2006 second phase comparatively, in the year 2007 first

phase the main newspapers noticed decrease in first phase

and it was on higher rate whereas in the second every

newspaper find increase. In comparison to 2006 second

phase, in 2007 first phase Dainik Bhaskar noticed decrease

of 4.6% with 12368 copies the total sale was 257049 copies.

In the second phase it decreased 423 copies i.e. 0.16 %. In

comparsion to 2006 second phase, in the 2007 first phase

Dainik Jagran circulation increased as 2.0% with 4484 copies

and total sale was 225803 copies. The circulation increase

continued in 2007 second phase which was exciting as 8.42%

i.e. 19030 copies and total figure 244833 copies.

In the year 2007 first phase Punjab Kesari noticed

increase of 6.16% i.e. 8454 copies and total circulation was

145584 copies. In 2007 second phase in continued

circulation of 158501 copies. Dainik Tribune in 2007 first

phase noticed decrease of 1.74% with 371 copies and

circulation was 20902 copies. In second phase of 2007 an

increase was there of 1.9% i.e. 410 copies with figures 21312

copies. In 2007 first phase Hari Bhoomi finds decrease of

4.5% and the figure was 75630 copies. In 2007 second phase

it decreased 3.9% i.e. 3007 copies and the total sale was

72623 copies.

In comparison to 2007 second phase, in 2008 first

phase Hari Bhoomi increased 14.5% i.e. 10532 copies and

total circulation was 83155 copies. Amar Ujala increased

2.3% i.e. 1050 copies and total circulation was 46134 copies

190

in 2007 first phase. In 2007 second phase the increase

noticed was 5.49% i.e. 2533 copies and the figure reached

48667 copies. In the year 2008 first phase, it again increased

1.9% i.e. 933 copies and total circulation was 49600 copies.

This increase was in comparsion to 2007 second phase. As a

whole in 2007 year, Dainik Bhaskar in both the phases

remained first, Dainik Jagran second, and Punjab Kesari at

third position whereas Hari Bhoomi fourth, Amar Ujala fifth

and The Tribune remained on sixth position.

TABLE-12




Hari Bhoomi

Amar Ujala

Dainik Bhaskar

Dainik Jagran

Punjab Kesari

2008

I 20296 83155 49600 254987 241446 160127

II 18202 82990 48261 261185 240498 169130


GRAPH -12 A COMPARATIVE ANALYSIS OF MAIN NEWSPAPERS

CIRCULATION IN THE YEAR 2008, IN HARYANA


0

50000

100000

150000

200000

250000

300000

Cir

cula

tion

Dainik

Tribune

Hari

Bhumi

Amar

Ujala

Dainik

Bhaskar

Dainik

Jagran

Punjab

Kesari

Newspaers

2008 I

2008 II


191

IV.3.5. A COMPARATIVE ANALYSIS OF NEWSPAPERS CIRCULATION IN HARYANA - YEAR 2008

Dainik Bhaskar in 2008 first phase reached 254987

copies circulation. In the second phase of 2008 the increase

noticed as 2.43% i.e. 6198 copies and total figures were

261185 copies. In 2008 second phase Dainik Jagran felt

decrease of 0.4% i.e. 948 copies with total circulation of

240498 copies. Punjab Kesari in 2008 first phase, in

comparison to 2007 second phase, increased 1686 copes i.e.

1.06% and total circulation was 160187 copies. Also in 2008

second phase an increase was noticed of 8943 copies and the

circulation figure was 169130 copies.

Dainik Tribune in the year 2008 first phase, in

comparison to 2007 second phase noticed decrease of 4.76%

i.e. 1016 copies the total circulation was 21312 copies. It

noticed again the decrease in 2008 second phase with

10.31% and total circulation was 20296 copies. Again in

2008 second phase it noticed decrease of 10.31% i.e. 2094

copies and total sale was 18202 copies. Hari Bhoomi noticed

minor decrease of 0.20% i.e. 165 copies and circulation was

82990 copies. Amar Ujala in 2008 second phase noticed

minor decrease of 2.7% i.e. 1339 copies and circulation was

48261 copies. As a whole, during the period of research of

five years Amar Ujala circulated between 45000 to 61000

copies.

IV.4. A COMPARATIVE ANALYSIS OF AVERAGE GROWTH RATE OF THE NEWSPAPERS CIRCULATION (2004-2008)

It is difficult to determine the development ratio of the

main newspapers. The authentic calculation of newspapers is

192

done every six month by the ABC. The research tells that the

circulation number of newspapers remained up and down on

every six monthly counts. It is not stable. Therefore in the

period of five years the average increase rate can be a

supposition.

In the beginning of research period 2004 the

circulations of Dainik Bhaskar was 248994 and in 2008,

second phase it was 261189. To say, after five years plus

minus circulations increase was simply 4.8%.

TABLE-13

A COMPARATIVE ANALYSIS OF AVERAGE GROWTH RATE OF MAIN NEWSPAPERS CIRCULATION (2004-2008), IN

HARYANA (ROUND –I & ROUND- II)

Sr. No.

Newspapers Year (2004) I

circulation

Year (2008) I

circulation

Circulation Difference

(%)

Circulation Average growth rate (%)

1 Dainik

Bhaskar

248994 261185 +4-8 +0.96

2 Dainik

Jagran

185723 240498 +29 +5.8

3 Punjab

Kesari

128820 169130 +31 +4.6

4 Amar Ujala 61428 48261 -21 -4.2

5 Dainik Tribune

28368 18202 -35 -7.6

6 Hari Bhoomi

67911 82990 +22 +4.4


193

GRAPH -13

A COMPARATIVE ANALYSIS OF AVERAGE GROWTH RATE OF MAIN NEWSPAPERS CIRCULATION (2004-2008), IN

HARYANA (ROUND –I & ROUND- II)

0

50000

100000

150000

200000

250000

300000

Cir

cu

lati

on

Dainik Bhaskar Dainik Jagran Punjab Kesari Amar Ujala Dainik Tribune Hari Bhomi

Newspaper

Year(2004) I circulation Year(2008)I circulation


Dainik Jagran also saw plus-minuses during five years

and it increased its circulation. In the year 2004 the

circulation of Dainik Jagran was 185723 copies which in the

year 2008 noticed increase as 240498 copies i.e. 29%

increase.

The circulation of Punjab Kesari in the year 2004 first

phase was 128820 copies, which in the last of 2008 was

169130 copies. It shows that in the period of research it

gained 31% increase.

Dainik Tribune instead of increase finds decrease in

circulation number. In the year 2004 first phase it was 28368

and after continued decrease it was 18202 in the last of

194

2008. That is it gained decrease in circulation number as

35%.

Hari Bhoomi‘s circulation number in 2004 was 67911

copies which were in 2008 noticed 82990 copies. During the

five years it gained 22% increase.

Amar Ujala circulation in 2004 was 61428 copies and in

last phase of 2008 it was 48261 copies that of 21% decrease.

PART-II


IV.5. ANALYSIS OF NEWSPAPER CIRCULATION AND MAJOR FACTORS, WHICH AFFECT THE CIRCULATION OF NEWSPAPERS IN HARYANA

As the time, research and marketing management are

changing continuously and new ways of attracting readers

are being invented, so to increase circulation of newspapers

no doubt new methods at different times newspapers adopt

these ways to maintain reader groups. These can be said the

effective ways for promotion of newspapers and their

circulation. In this research it is necessary to discuss the

main elements affecting circulation of newspapers in

Haryana.

IV.5.1. SURVEY

Allmost all producers from time to time conduct survey

to enter and remain in market. Under the survey process the

surveyors go door-to-door and explain about the product and

prepare the customer mentally for the purchase of product.

This has also been a general process in the world of

newspapers. Uptill 1999 year there was shortage of

195

professional journalism in Haryana. The newspapers used to

come from Chandigarh, Jallandhar and Delhi in which news

from Haryana was found less. To give importance to local

news, the dainik Amar Ujala in 1999 started professional

journalism in Haryana. Amar Ujala name was a new one for

the people of the state. But it conducted survey for the first

time and established district level offices. The survey was

limited but only on the result of this survey Amar Ujala could

establish in market. The professional journalism process

started here and developed rapidly and the year 2000 became

a historical year. The Dainik Bhaskar after popularity in

Madhya Pradesh and Rajasthan stepped-in in Haryana and

with the slogan, „Haryana ki mati ka akhbaar‟ it applied

its marketing strategy. The name was new for the people but

there was a show in the cities with Dainik Bhaskar caps and

jackets. This proved the largest survey in the media world of

that time. The surveyers reached at every door and asked the

people – what kind of newspaper they like?, what price

should be fixed?, what language of the news should be

there?, on the feedback received from people, the Dainik

Bhaskar adopted the strategy. Against an advance receipt of

Re.1.00, Dainik Bhaskar booked newspaper for six months.

On the release on 4th July, 2000 its circulation was 3.5 lakh.

It was the part of the marketing strategy that Dainik Bhaskar

booked the newspaper at this large scale keeping in view the

decrease analysis also. This planning of Dainik Bhaskar

gained success and it gave excitement to other newspaper

organizations.

196

During the launch period of Dainik Bhaskar, Dainik

Jagran was also preparing to introduce themselves but it was

not from Haryana state. After success of Dainik Bhaskar,

Dainik Jagran started local editions in 2003 and set up

publishing from Panipat and Hisar. At that time the

circulation number of Dainik Jagran was approximately

50000 copies. Dainik Jagran also conducted survey on the

line of Dainik Bhaskar from door to door and prepared its

own reader group. On the results of survey this newspaper

increased circulation from 50000 to 150000 copies.

The Dainik Jagran continued its survey and increased

circulation number. The third competitor Punjab Kesari

adopted local pullout strategy in 2006 and determined to

increase circulation with conduct of survey.

TABLE-14

EFFECT OF SURVEY ON THE CIRCULATION OF DAINIK JAGRAN NEWSPAPER.

Sr.

No

Newspaper Printing

Centers

Circulation

duration

Circulation

1. Dainik Jagran Noida January to

June-2003

(Before Survey)

16000

copies

2. Dainik Jagran-

26 July, 2003

(Panipat Edition)

Panipat July to

December-2003

(After Survey)

70000

copies


197

FIGURE-14 EFFECT OF SURVEY ON THE CIRCULATION OF DAINIK

JAGRAN NEWSPAPER.

16000

70000

0

10000

20000

30000

40000

50000

60000

70000

Cir

cu

lati

on

January to June-2003 July to December-2003

Years

Dainik Jagran


DAINIK JAGRAN - EFFECT OF SURVEY ON THE CIRCULATION - ANALYSIS

Dainik Jagran was being circulated in Haryana from

1990. The people were conversant with this but the

circulation number was short. After the successful survey by

the Dainik Bhaskar, Dainik Jagran also adopted this. Along

with inception of printing press at Panipat, Dainik Jagran

was re-launched on 26 July 2003. As Dainik Bhaskar had

already established in Haryana, the attempts were made to

prepare new readers, in spite of touching Dainik Bhaskar

customers. There was a large number of educated urban

population which was not purchasing newspaper. The Dainik

Jagran targeted this population and conducted survey. On

198

the start of survey, Dainik Jagran noticed increase in

circulation and no effect was noticed for Dainik Bhaskar. To

say Dainik Jagran prepared its new readership group.

According to the information, before survey the circulation

was 16000 copies in the Panipat zone i.e. district

Kurukshetra, Ambala, Yamuna Nagar, Sonepat and Karnal

which now after survey reached at the figure of 70,000

copies. During this period survey was also conducted in

Gurgaon and Faridabaad and with a circulation of 50,000

copies it is at no-1 there. In the first phase of 2004 the

circulation of Dainik Jagran was 185723 copies.

TABLE-15

AFFECT OF SURVEY ON THE CIRCULATION OF DAINIK BHASKAR NEWSPAPER

Sr.

No

Newspaper Printing

Centers

Circulation

duration

Circulation

1. Dainik Bhaskar

(Panipat and Hisar

Editions)

* * *

2 Dainik Bhaskar-4

June, 2000

(Panipat and Hisar

Editions)

Panipat

& Hisar

July to

December

2000 (After

Survey

2,71,000

copies


199

FIGURE-15

AFFECT OF SURVEY ON THE CIRCULATION OF DAINIK BHASKAR NEWSPAPER

0

271000

0

50000

100000

150000

200000

250000

300000

Cir

cu

lati

on

January to June-2000 July to December-2000

Years

Dainik Bhaskar


DAINIK BHASKAR - EFFECT OF SURVEY ON THE

CIRCULATION - ANALYSIS

The Dainik Bhaskar introduced world „survey‟ in the

journalism world of Haryana. It introduced itself in 2000

year. This name was new for the people of Haryana and the

Dainik Bhaskar management on popular response of the

marketing survey decided to launch the newspaper in

Haryana. They sent a surveyor team of 2000 young men in

the market, who wore cap with Dainik Bhaskar logo but

people of area were not conversant with its name. The

surveyor groups were able to create excitement in the cities.

Approximately, five lakh houses were knocked between six

months. People were asked – what kind of news paper they

200

like. What kind of news they prefer. what should be the cost

of paper etc. The telephone directories and calendars were

presented to the people. On the basis of suggestions given by

the people and question- answers basis, the data was

decided. On the same basis price was decided and an

advance booking was made for the six months supply of the

newspaper. According to the sources Dainik Bhaskar booked

approximately 3 lakh copies and with effect from 4th June

2000 the working of printing was started at Panipat.

According to ABC (Audit Bureau of Circulation) the circulation

data circulated for 2001. The number of copies circulated

was 2.71 lakh. In this way in the new century, with new

marketing strategy the Dainik Bhaskar earned increase in the

market at its first attempt. To maintain this increase, the

strategy had already been finalized in the start and due to

which the Dainik Bhaskar is able to remain at no-1 in

Haryana for the last 8 years. Under the research the data of

2004 to 2008 have been decided for analysis.

IV.5.2. SCHEMES AND GIFT PROPOSALS

The newspaper make propaganda and circulation in

different ways such as, organizing events at different times,

by giving advertisements and presenting circulation numbers

in a different manner or by attracting the readers by giving

gifts and providing schemes along with increase in circulation

help control the circulation number of the newspaper.

SCHEMES AND GIFTS PROPOSALS ADOPTED BY DAINIK

JAGRAN - AN INTRODUCTION

Under the research, different newspapers adopted to

201

increase circulation number and tried to maintain the

circulation. Dainik Jagran began gifts and schemes proposal

from August to October-2003 with the name of „Jagran Aya

Uphaar Laya ‟. In this scheme the readers have to paste 80

coupons out of 90 coupons in a series of 90 days circulation

on given format. After collecting filled in format and on

appointed date the names of readers were announced by a

lottery system draw. The selected readers were given prizes.

The Dainik Jagran conducted a scheme from 25 November to

30 December 2003 with „Khelo jagran Tambola‟ name. In this

scheme readers were provided an entry ticket along with the

bill. The numbers in a series or all the numbers formed cut

was considered for prizes and he was advised to get prize at

the Dainik Jagran office. After this between 17 May to 16

July 2004 Dainik Jagran conducted, „Scratch and Win‟

scheme which was continued in the name of „Scratch and win

–Part-II‟ during 5 August to 3 October 2004. Keeping in view

the Holi festival Dainik Jagran presented „Holi Mein Bhar Lo

Jholi‟ scheme from 28 February to 29 May 2005. Under this

scheme to encash circulation the readers were attracted.

Form 30 August to 29 October 2005, „Utsav Upahaar Yojana‟.

was conducted in which coupon, lucky draw was announced

with attractive prizes. Later on from 5 July to 30 October

2007, „Monsoon Dhamka Yojana‟ was conducted and „Uphaar

Yojna and Scratch and win‟ were given to the readers.

GIFTS AND SCHEMES - AN INTRODUCTION

1. ‗Jagran Aya, Uphaar Laya‘

In this scheme from August 2003 to 25 October 2003 the

202

readers were to paste 80 coupons out of given 90 coupons

from 90 days newspaper, daily circulations on a given

format. This format was to be supplied on two different

times in the period of 90 days. The readers pasted coupons

and deposited at local Dainik Jagran offices. The main

thing was that there was a master coupon which was must

to be pasted. After collecting these filled-in forms and on

the fixed day the names of winners were declared and

decided prizes were distributed.

2. ‗Khelo Jagran Tambola‘

This scheme was launched between 25 November to 30

December 2003 by the Dainik Jagran. A tambola ticket

was given with bill to the readers. Different numbers were

published in these tickets. These numbers were to be

compared with the numbers printed in the newspaper and

to be cancelled accordingly. Numbers of any reader in one

series or found-cut cancelled were eligible for prize at the

Dainik Jagran office.

3. ‗Scratch and Win‘

This scheme was conducted by Dainik Jagran between 17

May to 16 July 2004. Under this scheme the readers had

to cut and paste the mast heads for five days and had to

deposit in the newspaper office. In return, the readers was

supplied a scratch card. This was to be scratched and if

any number is found after scratch, the prize was given on

the spot. For a try, again scratch card the reader had to

deposit five such scratched cards for the consolation prize.

203

4. ‗Scratch and Win-Part-II‘

This scheme was conducted between 5 August to 30

October, 2004. This was a re-launch of the previous

scheme. The format of this scheme was the same. Under

this scheme the readers have to deposit five mast-heads, a

scratch card was issued to the readers to scratch. On

scratch, the eligible prize was given to them. In case of try

again, the readers have to deposit five such cards for

consolation prize.

5. ‗Holi Main Bhar Lo Jholi‘

Keeping in view the Holi festival Dainik Jagran launched

this scheme between 28 February to 29 May 2005. To

encash circulation on Holi the readers were attracted

towards the scheme. As a whole this scheme was on the

lines of coupon scheme. Under this scheme 60 coupons

were to be pasted on the given format out of 90 coupons.

This format was published only twice in the duration of 90

days. To paste the master coupon was necessary. After

collecting these filled-in forms, the names of winners were

announced on the day of declaration and prizes were given

to the winners.

6. ‗Utsav Uphaar Yojana‘

This scheme was conducted for two months between 30

August to 29 October. In this scheme big prizes were

announced and lucky draw was organized and prizes were

distributed to the winners. In this scheme 50 coupons

were to be pasted on the given format out of 60 coupons.

This format was published twice during the period of 60

204

days. The readers after pasting coupons deposited the

formats in Dainik Jagran office. Pasting of master coupon

was must. After collecting these forms and on the

appointed day the prizes were given to the winning readers

by way of lottery.

7. ‗Mansoon Dhamka‘

After a long gap Dainik Jagran from 5 July to 30 October

2007 launched this scheme. With big advertisements and

outdoor publicity this scheme was propagated and

circulated. This 105 days scheme was on the pattern of

coupon and lucky draw.

8. ‗Upahaar Yojna-Scratch and Win‘

By combining two schemes this scheme was launched for

the readers. In the first scheme readers have to paste 60

coupons out of 90 coupons on the format. This was to be

deposited in Dainik Jagran office and there a scratch card

was given to scratched. The prizes of the scratched card

were given on the spot. In addition to this the coupon

format filled by the Dainik Jagran local office were sent to

head office. The result of lucky draw is still awaited.

SCHEMES AND GIFTS PROPOSALS ADOPTED BY DAINIK

BHASKAR - AN INTRODUCTION

Dainik Bhaskar launched in 2003 „Jeeto Panch Crore

Coupon‟ proposal between July to December 2003 for six

months. After this every month, „Malamaal Scheme‟ between

January to June 2004 was conducted. Later on for Haryana

readers, „Jeeto Haryana Ko‟ scheme between July to

December 2004 started the newspaper distributed prize

205

among the selected readers. Dainik Bhaskar launched for full

2005 year, „Kis Ke hon Sapne Sakar‟ scheme. It was an

attractive scheme where cash prizes were given to the

readers. The scheme launched in 2003, „Jeeto Panch Crore‟

coupon scheme between January to July 2006 was re-

launched one. After this, „Ek Kilo Sona, Ek Kilo Chandi‟ was

organized between July to December 2006. This prize was

distributed among winners in the shape of coins of 10 grams,

50 grams and 20 grams.

GIFTS AND SCHEMES - AN INTRODUCTION

1. ‗Jeeto Panch Crore‘

It was based on coupons as evident by its name. The main

attractive thing was to promote the amount of Rs 5 crores.

Under the coupon proposal this scheme was between July

to December 2003 for 6 months. In this proposal the

readers have to paste coupons and deposit these in Dainik

Bhaskar office on a given format. By the lucky draw the

winners were given prizes.

2. ‗Har Mahine Malmal‘

This scheme was launched by Dainik Bhaskar between

January to June 2004. Under this scheme the reader have

to paste coupons on a given format and these were to be

deposited in Dainik Bhaskar office. The newspaper after

selecting winners distributed prize among them every

month. These prizes were distributed on monthly basis.

3. ‗Jeeto Haryana‘

Along with other schemes Dainik Bhaskar launched this

proposal on the basis of coupon in Haryana from July to

206

December 2004. The readers have to paste coupons on a

given format and deposit them in Dainik Bhaskar office.

The newspaper every month selected winners out of these

formats and distributed prizes.

4. ‗Kiske hon Sapnae Sakar‘

This scheme was introduced by Dainik Bhaskar

throughout the year from January to December 2005. The

attractive thing was that prizes were given in cash in this

scheme to the readers. On the pattern of other schemes

this scheme was also on coupon basis in Haryana. The

coupons were to be deposited in Dainik Bhaskar office. The

newspaper selected winners by way of lottery system and

distributed prizes in cash to the readers.

5. ‗Phir Jito Panch Crore‘

Started in the year 2003 the prize scheme Phir Jeeto Panch

Crore through coupon system again launched by the

Dainik Bhaskar for its readers from January to July 2006.

This was coupon based continued for six months. The

readers were required to paste the coupons on the given

format and deposit the same in Dainik Bhaskar office. The

prizes were drawn through lucky draw and given to the

readers.

6. ‗Ek Kilo Sona-Ek Kilo Chandi‘

These schemes were launched from July to December 2006

for Haryana readers by the Dainik Bhaskar. In this scheme

coupons were to be pasted and deposited in were Dainik

207

Bhaskar office. The selected format readers were

distributed gold and silver (Sona-Chandi) in the form of

coins in 10 gm, 20 gm and 50 gms.

7. ‗Dhamaka Offer‘

The January to June-2007 Dainik Bhaskar scheme was on

the basis of other schemes. It was conducted on coupon

basis of other schemes. The readers were to collect and

paste coupons for six months on the prescribed format.

The lucky draw was conducted and prizes were distributed

among readers.

This scheme was conducted at every district local office

from July to December 2007. In this period Dainik

Bhaskar representatives visited the houses of the readers

to verify the purchase of newspaper by the readers. On

showing the newspaper the readers became eligible for the

prizes on the spot by the Dainik Bhaskar representatives.

8. ‗Offer Dhamaal, Baniye Malamaal‘

Started in July 2008 this scheme was also based on lucky

draw and coupon. Under this scheme the readers were to

collect and paste coupon on the prescribed format every

month and to be deposited in the Dainik Bhaskar office.

The Dainik Bhaskar office every month arranged a lucky

draw and prizes were distributed to the readers. This

scheme continued for six months. Under this scheme

important thing was that the announcement of prizes and

their distribution were conducted on monthly basis.

208

pANALYSIS OF SCHEMES AND GIFTS CONDUCTED BY

DAINIK BHASKAR AND DAINIK JAGRAN NEWSPAPERS

FOR INCREASE THE CIRCULATION WITH CIRCULATION

NUMBER

Dainik Bhaskar and Dainik Jagran newspapers from

time to time are organizing prize schemes with the view to

attract readers through dreams to be rich. During the period

of research various schemes were launched by the

newspapers. The effects of these schemes are analyzed with

following Table No- 16.

For five years continuous years the Dainik Bhaskar

conducted schemes whereas Dainik Jagran started many

schemes for the readers. The schemes presented in the

market at parallel level reduced effect of the same. But the

intention to be a leader in the market, every organization to

promote its product introduce such schemes. In the year

2003, Dainik Jagran launched „Jagarn Aya, Uphar Laya‟ and

„Khelo Jagran Tambola‟. At the introduction of this scheme

the circulation of Dainik Jagran was 156118 copies which

increased in the first phase of 2004 up to 185723 copies i.e.

29605 copies increase. The credit here goes to these

schemes.

209

TABLE-16

ANALYSIS OF GIFTS AND SCHEMES CONDUCTED BY DAINIK JAGRAN TO INCREASE CIRCULATION IN

HARYANA. (ROUND –I AND ROUND-II)

Year

Roun

d

Dainik

Jagran Name of the scheme Duration of Scheme

2003 II 15611

8

Jagran aya,Uphar laya Ist August to

25 October-2003

Khelo Jagran Tambola 23 Novemebr to

20 December-2003

2004 I 18572

3

Haryana Jagran Dhamaka

23 January to

23 April, 2004

II 21403

7

Scratch and Win 17 May to

16 July,2004

Scratch and Win-Part-2

5 August to

3 October,2004

2005 I 23417

7

Holi mein bhar lo Jholi 28 February to

29 May, 2005

II 23034

8

Utsav Uphar Yojna July to December-

2005

200

6

I 21990

4

Utsav Uphar Yojna January to June-

2006

II 22131

9

Utsav Uphar Yojna July to December-

2006

200

7

I 22580

3

Mansoon Dhamaka 5 July to

30 October-2007

II 24483

3

Uphaar Yojna+Scratch and Win

2 November 2007 to

30 January-2008

200 I 24144 Uphaar Yojna+Scratch and Win

2 November 2007 to

210

8 6 30 January-2008

II 24049

8

Uphaar Yojna+Scratch and Win

2 November 2007 to

30 January-2008


GRAPH-16

ANALYSIS OF GIFTS AND SCHEMES CONDUCTED BY DAINIK JAGRAN TO INCREASE CIRCULATION IN

HARYANA. (ROUND –I AND ROUND-II)

0

50000

100000

150000

200000

250000

300000

Cir

cu

lati

on

II I II I II I II I II I II

2003 2004 2005 2006 2007 2008

Years

Dainik Jagran


In view of the response shown by Haryana people the

Dainik Jagran management launched this proposal in 2004,

„Haryana Jagran Dhamaka‟. This scheme gave a positive

response and in this period of six months Dainik Jagran

noticed an increase of 28000 copies in circulation, for which

the scheme was being launched. On the other hand, Dainik

Bhaskar also conducted the same type of proposal „Jeeto

Panch Crore‟ and „Har Mahine Malamal‟. Under these

proposals in 2004 first phase Dainik Bhaskar increased

circulation up to 248994 copies which included increase of

211

24098 copies.

Dainik Jagran launched „Haryana Jagran Dahamaka‟

and Dainik Bhaskar too, launched „Jeeto Haryana‟ for the

readers in Haryana but the results of both the proposals were

not so positive. Dainik Bhaskar decreased approximately

10000 copies. In 2004 second phase circulation of Dainik

Bhaskar 273092 copies which in the first phase of 2005

noticed 264202 copies. To recoup this decrease Dainik

Bhaskar decided to give away cash prizes to the readers

directly and launched, „Kiske Honge Sapnae Sakar‟ scheme.

Instead of giving T.V, fridge or other product, cash prizes

were distributed on the spot to the winner readers. This

scheme remained continued for one year.

TABLE-17

ANALYSIS OF GIFT & SCHEMES LAUNCHED BY DAINIK

BHASKAR TO INCREASE CIRCULATION IN HARYANA (ROUND-I AND ROUND-II)

Year Round Dainik Bhaskar

Name of the scheme Duration of Scheme

2003 II 246508 Jeeto 5 Crore-coupan Yojna July to December-2003

2004 I 248994 Har mahine Malamaal January to June-2004

II 273092 Jito Haryana July to December-2004

2005 I 264202 Kiske ho Sapne Sakar January to December-2005

II 293264 Kiske ho Sapne Sakar January to December-2005

2006 I 265556 Phir Jito 5 Crore January to July-2006

II 269417 1 Kilo sona-1 Kilo chandi July to December-2006

2007 I 257049 Dhamaka Hai Offer January to June-2007

II 256626 Bhaskar Hai, Apke Dwaar July to December-2007

212

2008 I 254987

Offer Dhamal, Baiyae

Malamal

July 2008 to till scheme end

II 261185 * *


GRAPH-17

ANALYSIS OF GIFT &SCHEMES LAUNCHED BY DAINIK BHASKAR TO INCREASE CIRCULATION IN HARYANA

(ROUND-I AND ROUND-II)

0

50000

100000

150000

200000

250000

300000

Cir

cu

lati

on

II I II I II I II I II I II

2003 2004 2005 2006 2007 2008

Years

Dainik Bhaskar


In 2005 first phase Dainik Bhaskar noticed increase in

circulation of 11% and the data was from 264202 to 293264.

In the second phase this proposal did not work and Dainik

Bhaskar noticed decrease of 28000 copies. During this period

other newspapers also launched prize schemes and after that

Dainik Bhaskar circulation was noticed 265556 copies.

In the year 2006 Dainik Bhaskar again launched the

scheme of 5 crore but it did not find increase in circulation,

213

only 4000 copies were noticed for increase. After this, „1 Kilo

Sona-1 Kilo Chandi‟ scheme also did not bore fruits and even

the, „Bhaskar Apkae Dwar‟ was found successful. As a result

of this, according to the management strategy, it could

maintain the circulation stable. In the period of one and half

year the circulation from 269417 came down to 254987 in

2008 first phase. After this Dainik Bhaskar, „Offer Dhamaal,

Baniyae Malamal‟ schemes and the decrease turned to

increase in 2008 second phase with 7000 copies.

Dainik Jagran to increase circulation on the pattern of

Dainik Bhaskar launched, ‗Scratch and Win‘ scheme which

showed exciting results. It noticed an increase of 9.5% i.e.

20140 copies increase in the first phase of 2005 with total

sale of 234177 copies. After this Dainik Jagran launched,

„Holi Mein Bhar Lo Jholi‟ and „Utsav Uphaar Yojna‟ which

showed decrease and in second phase of 2005 the decrease of

1.63% was noticed in circulation. The data was 230348

copies.

After that Dainik Jagran did not launched the „Uphaar

Yojana‟ and circulation data decreased continuously. The

decrease in circulation continued and data was 221319

copies. The, „Mansoon Dhamaka Yojana‟ launched in 2007

bore fruits and an increase was noticed in the circulation of

20000 copies in 2007 second phase. And the „Uphaar Yojana‟

is continuing but the increase is on small rate.

IV.5.3. LOCAL PULLOUTS

At the time of launched Dainik Bhaskar in Haryana in

the year 2000 supplied a pull out of four pages with the

214

newspaper. This was in the name of Kurukshetra, Karnal,

Kaithal and Jind Bhaskar etc. This was meant as the

newspaper of own city. This contained news only for the city

concerned in two pages and on other two pages the important

news of the surrounding cities. From here the word ‗local

pullout‘ emerged in journalisim before that in practical, the

pullout was meant the magazines being supplied with the

newspapers. With the daily local pullouts the – local

programe news, organization programs and political activities

were made available and the people liked this concept very

much. After the success of Dainik Bhaskar, the Dainik

Jagran and Punjab Kesari adopted this strategy.

To know the circulation number decrease–increase ratio

facts and their reasons, six newspapers of Haryana can be

divided in two sections. First section contain the newspapers

which supply with their national newspapers (10-12 pages) a

local edition. These editions are coming district-wise with

three newspapers such as Dainik Bhaskar, Dainik Jagran

and Punjab Kesari. Second section contains without pullout.

They print only national editions. Such as Amar Ujala, Dainik

Tribune and Hari Bhoomi. In the given Tables and Graphs.

No-18 and 19, we will study the facts of the same where in

the main reasons of increase and decrease of these

newspapers have been shown.

NEWSPAPERS WITH LOCAL PULLOUT

In the Table No-18 the newspapers of the first sections

have been included which presented themselves along with

local pull out editions. In fact this new trend provided

215

Haryana readers a new experience. The readers accepted this

at once with great pleasure either that was Dainik Bhaskar,

Dainik Jagran or Punjab Kesari. The data shown in Table-18

show that all the three newspapers are making competition is

noticed in between their circulation number. In the increase-

decrease process of these newspapers the reason is that they

applied the strategy of giving schemes, gift proposals,

branding activities etc. with the newspaper on different

times; including re-launch. For example, Dainik Jagran set

up press at Panipat in 26 July 2003, Punjab Kesari on 1

June 2006 and in Hisar Jagran set up press in 2000 and

Punjab Kesari were coming from Ambala in 1991 and it re-

launched from Panipat and Hisar with local pullout.

Along this, these newspapers appointed their

representatives to control the circulation who evaluated from

time to time the increase-decrease of circulation and made

successful efforts. These newspapers broke tendency of the

common phrase that newspaper are for the VIPs.

TABLE-18

ANALYSIS OF CIRCULATION - LOCAL PULL OUT NEWSPAPERS IN HARYANA (ROUND-I AND ROUND-II)

Year

Roun

d

Dainik

Bhaskar

Dainik

Jagran

Punjab

Kesari

200

4 I

248994 185723 128820

II 273092 214037 131259

200

5 I

264202 234177 127383

II 293264 230348 125882

216

200

6 I

265556 219904 119879

II 269417 221319 137130

200

7 I

257049 225803 145584

II 256626 244833 158501

200

8 I

254987 241446 160127

II 261185 240498 169130


GRAPH-18

ANALYSIS OF CIRCULATION - LOCAL PULL OUT NEWSPAPERS IN HARYANA (ROUND-I AND ROUND-II)

0

50000

100000

150000

200000

250000

300000

350000


2004 2005 2006 2007 2008

Years

Cir

cu

lati

on

Dainik Bhaskar

Dainik Jagran

Punjab Kesari


TABLE-19

ANALYSIS OF CIRCULATION -WITHOUT LOCAL PULL OUT NEWSPAPERS IN HARYANA (ROUND-I AND ROUND-II)

Year Round Dainik Tribune Hari Bhoomi Amar Ujala

2004 I 28368 67911 61423

217

II 21350 74180 60382

2005 I 23053 75360 59231

II 20273 72623 57732

2006 I 17764 79191 45260

II 21273 79254 45084

2007 I 20902 75630 46134

II 21312 72623 48667

2008 I 20296 83155 49600

II 18202 82990 48261


GRAPH-19

ANALYSIS OF CIRCULATION - WITHOUT LOCAL PULL OUT NEWSPAPERS IN HARYANA (ROUND-I AND ROUND-II)

0

10000

20000

30000

40000

50000

60000

70000

80000

90000


2004 2005 2006 2007 2008

Years

Cir

cu

lati

on

Dainik Tribune

Hari Bhumi

Amar Ujala


NEWSPAPERS WITHOUT LOCALPULL OUT

If we see the details of circulation number of the three

newspapers then we find that these newspapers Dainik

218

Tribune, Hari bhoomi and Amar Ujala are struggling in

establishing their selves. The oldest newspaper The Tribune

is publishing on traditional values. The Tribune Trust did not

take a step for the increase of circulation and had not

adopted any strategy in this regard.

With the coming of changes in the society likes and

dislikes of the readers The Dainik Tribune did not gave effect

to its strategy. To analysis the circulation data from 2004 to

2008 it reached from 28000 to 18000 copies. Whereas in

these five years the daily Dainik Bhaskar after its launch in

Haryana have a stable circulation data. It is clear directly

that the Dainik Tribune has a separate section of its readers

which are satisfied with the Dainik Tribune. Likewise Amar

Ujala which started with a big survey in Haryana following

true value and editorial elements of journalism is decreasing

circulation number. Starting with a circulation of 61423 in

2004 it is at circulation of 48261 copies in 2008. The main

reasons behind this are that competitors enabled themselves

in creating readership and Amar Ujala loose its circulation in

Haryana.

Hari Bhoomi which has the status of first newspaper of

Haryana, unfortunately in the absence of local pull out and

infrastructure could not increase circulation. It was also due

to non-supply of national and international news to the

readers. Hari Bhoomi in comparison to these two newspapers

have presented itself in a better way. In 2004 its circulation

was 67911 copies and with struggling ups and downs it is

now circulating 82990 copies in 2008.

219

In brief, there are three reasons in loosing circulation

by these newspapers. The first is the non-presentation of

local pull out whereas this strategy was appreciated and

accepted by the readers of Haryana. The second reason is

that the publishers did not change their strategy according to

the market and its needs. Thirdly, in lakh of infrastructure

they could not invest in the market to increase circulation

and achieve the goals.

IV.5.4. PRICE

The price of sale also plays an important role in the

increase and decrease of circulation of newspaper. Up to the

year 2000 Punjab Kesari was most popular newspaper in

Haryana. At that time its sale price was 3.50/- per copy. On

the survey analysis conducted by Dainik Bhaskar the issue of

decreased sale price was considered on the suggestion of lakh

of people and Dainik Bhaskar fixed Rs 1.50/- per copy and

Dainik Bhaskar provided the newspaper at the rate of Rs

1.00/- per copy to the readers who booked the paper during

survey period. In this way the circulation of Dainik Bhaskar

reached many times more in comparison to Punjab Kesari.

Later on Punjab Kesari had to reduce the sale price.

The sale price affects directly the circulation number.

By virtue of this reason, the sale price of the newspaper is

found almost equal. The newspaper who does not like to

compete in the market and has less circulation in Haryana,

has a high sale price and their readers are fixed.

220

ANALYSIS OF EFFECTS OF COVER SALE PRICE IN

CIRCULATION OF A NEWSPAPER

During the period of research, the sale price of

newspapers was less in 2004 year. In the year 2005 an

increase in sale price was made. After 2005 till 2008 the sale

price is stable and no decrease has been done. However, the

cost cutting process has been adopted by way of reducing

pages or size reduction of the newspaper. During the period

of year 2000 to 2004 Dainik Bhaskar sold newspaper @ Rs

1.50/- per copy and with magazine on week-end days it was

sold @2.00/- per copy.

During the period of research, for the year 2004 Dainik

Bhaskar, Punjab Kesari, Dainik Jagran, Hari Bhoomi, Amar

Ujala was sold @ 1.50/- per copy and on week-end days @ Rs

2.00/- per copy, whereas The Tribune was sold @ Rs 2.00/-

per copy. The Dainik Tribune, even after competition did not

reduce sale price, due to which a decrease was noticed in the

circulation.

In the year 2005, Dainik Bhaskar, Dainik Jagran,

Dainik Tribune, Hari Bhoomi sold newspaper @ Rs 2.00/- per

copy and on week-end day @ Rs 2.50/- per copy whereas

Punjab Kesari and Amar Ujala sold newspapers @ Rs 2.00/-

per copy and on weekend days with magazine @ Rs 3.00/-

per copy. After this in the year 2006 Hari Bhoomi and Dainik

Tribune did not increase sale price and under the period of

research other newspaper sold @ Rs 2.00/- per copy and on

week-end days with magazine @ Rs 3.00/- per copy and it is

221

in vogue till today. The Dainik Bhaskar during five years sold

newspaper at the same @ of Rs 2.00/- per copy and 2.50/-

per copy as usual.

In the year 2006 Hari Bhoomi reduced sale price of its

newspaper. On all days it sold @ 1.50/-per copy and on

week-end @ 2.00/- per copy. In this way, Hari Bhoomi earned

profit. During the period of 2006 to 2008 it earned 10000

copies increase in their circulation.

222

TABLE-20

ANALYSIS OF COVER PRICE OF NEWSPAPER IN THE FIVE

YEARS IN HARYANA

Year Dainik Bhaskar

Dainik Jagran

Punjab Kesari

Amar Ujala

Hari Bhoomi

Dainik Tribune

2004 1.50/-

2.00/-

2.50/-

1.50/-

2.00/-

2.50/-

1.50/-

2.00/-

2.50/-

1.50/-

2.00/-

3.00/-

1.00/-

1.50/-

2.00/-

2.00/-

2.50/-

2005 2.00/-

2.50/-

2.00/-

2.50/-

2.00/-

3.00/-

2.00/-

3.00/-

1.50/-

2.00/-

2.00/-

2.50/-

2006 2.00/-

2.50/-

3.00/-

2.00/-

3.00/-

2.00/-

3.00/-

2.00/-

3.00/-

1.50/-

2.00/-

2.00/--

2.50/-

2007 2.00/-

2.50/-

3.00/-

2.00/-

3.00/-

2.00/-

3.00/-

2.00/-

3.00/-

1.50/-

2.00/-

2.00/-

2.50/-

2008 2.00/-

3.00/-

2.00/-

3.00/-

2.00/-

3.00/-

2.00/-

3.00/-

1.50/-

2.00/-

2.00/-

2.50/-


IV.5.5. PLACE OF PUBLICATION

During the period of research, the data tells us that by

printing newspaper at local level or in Haryana it affects

increase in newspapers circulation a lot. The reasons can be

analyzed as under:

1. TIME

To supply newspaper from a distant place takes time in

223

transportation. Some time due to weather reasons the

newspaper comes late and could not be made available to the

readers on time.

2. NON COVERAGE OF NEWS AND EVENTS

The publication of the newspapers coming from Delhi,

Chandigarh and Noida is done easy, due to which the

coverage of late news is not done. This problem is seen

during cricket day & night matches. In the newspapers

printed from Ambala, Panipat and Hisar the result is printed

with full details whereas newspapers coming from distant

locations have not the first innings coverage with details.

During the period of research, two major accidents occurred

in the state, for which not a single mention was published by

the newspapers of Chandigarh and Delhi editions whereas

newspaper coming from Panipat and Hisar published full

pages of these accidents. The first report was „Samjotha

Express Blast‟ in Panipat which occurred at 11:00 PM in

night. The second incident occurred at village Haldheri

(Shabaadd) in district Kurukshetra wherein a child named

Prince was dropped in a bore well. On the next day national

and international newspapers and TV channels covered this

news but on the first day only newspapers published from

Panipat and Hisar could cover these accidents.

Analysis of data regarding place of publication clearly

shows this affect. During the period of research, the

newspapers published from Haryana in different cities the

circulation decrease and increase was noticed but newspaper

published from Noida and Chandigarh or Delhi showed

224

considered decrease. As a mention of data, the Dainik

Bhaskar circulated 248994 copies in the year 2004 which in

the year 2008 increased to 261185 copies

TABLE-21

ANALYSIS OF NEWSPAPERS CIRCULATION PUBLISHED

FROM VARIOUS CITIES (PANIPAT-HISAR-AMBALA-ROHTAK) IN HARYANA (ROUND – I AND ROUND-II)

Sr No.

Newspaper

Printing

Centers

Year-2004

(I)

Year-2008 (II)

Circulation (%)

Circulation

Average Growth rate (%)

1 Dainik Bhaskar

Panipat-Hisar

24899

4

26118

5

+4.8 +0.96

2 Dainik

Jagran

Panipa

t-Hisar

18572

3

24049

8

+29 +5.8

3 Punjab

Kesari

Panipa

t-Hisar-Ambal

a

12882

0

16913

0

+23 +4-6

4 Hari

Bhoomi

Rohtak 67911 82990 +31 +4-4


During these five years of decrease and increase in

circulation, the Dainik Bhaskar noticed 5% increase in

circulation. The Dainik Jagran noticed increase of 29% and

found increase from 185723 copies to 240498 copies. Punjab

Kesari noticed circulation of 169130 copies, which in

comparison to 2004 circulation increased 31% i.e. total

circulation was 128820 copies.

Without local pullouts newspaper Hari Bhoomi is the

225

only newspaper which is published from Haryana and noticed

increase. Published from Rohtak this newspaper shown

circulation in 2004 as 67911 which increased 22% in 2008

with total circulation of 82990 copies.

TABLE- 22 ANALYSIS OF CIRCULATION OF NEWSPAPERS PUBLISHED

OUTSIDE HARYANA (NOIDA-CHANDIGARH-DELHI) ROUND –I AND ROUND—II)

Sr. No..

Newspaper Printing Centers

Year-2004

(I)

Year-2008 (II)

Circulation (%)

Circulation

Average Growth rate (%)

1 Amar Ujala

Noida 61428 48261 -21 -4.2

2 Dainik

Tribune

Chandigarh 28368 18202 -35 -7.6


TABLE-23

ANALYSIS OF NEWSPAPER CIRCULATION IN FIVE YEARS IN HARYANA (ROUND –I AND ROUND-II)

Year Round Published

from Haryana

Published

from Haryana

Published

from Haryana

Published

from Haryana

Published

from outside

Haryana

Published

from outside

Haryana

Dainik

Bhaskar

Dainik

Jagran

Punjab

Kesari

Hari

Bhoomi

Dainik

Tribune

Amar

Ujala

2004 I 248994 185723 128820 67911 28368 61423

II 273092 214037 131259 74180 21350 60382

2005 I 264202 234177 127383 75360 23053 59231

II 293264 230348 125882 72623 20273 57732

2006 I 265556 219904 119879 79191 17764 45260

II 269417 221319 137130 79254 21273 45084

2007 I 257049 225803 145584 75630 20902 46134

226

II 256626 244833 158501 72623 21312 48667

2008 I 254987 241446 160127 83155 20296 49600

II 261185 240498 169130 82990 18202 48261


GRAPH-20

ANALYSIS OF CIRCULATION IN FIVE YEARS IN HARYANA

(ROUND –I AND ROUND-II)

0

50000

100000

150000

200000

250000

300000

350000


2004 2005 2006 2007 2008

Years

Cir

cu

lati

on

Dainik Bhaskar

Dainik Jagrana

Punjab Kesari

Dainik Tribune

Hari Bhumi

Amar Ujala


On the other hand, published from Noida the Amar

Ujala and published from Chandigarh Dainik Tribune noticed

decrease on viz 21% and 35% respectively. During these five

years Amar Ujala showed decrease from 61428 copies and

Dainik Tribune from 28368 copies to 18202 copies

respectively. As a whole, the analysis show that the

newspapers being published in different cities of Haryana

have increased circulation number in comparison to the

227

newspapers being published from outside Haryana. However,

in respect off decrease –increase of circulation the distance of

place of publication alone may not be a reason but have a

major consideration.

228

IV.5.6. MAGAZINES AND FEATURE PAGES

Under the period of research the newspapers supplied

magazines and feature pages along with main editions. The

detail of which is as under:

TABLE-24

ANALYSIS OF NEWSPAPER WITH MAGAZINES AND FEATURE PAGES CIRCULATION IN HARYANA

(ROUND-I & ROUND-II)

Sr.

No.

News

paper

Magazine Feature

Page

Circulation

Year- 2004 (I) to Year-

2008 (II)

Average Position Difference

in

circulation

(%)

Circulation

Average

growth

rate (%)

1 Dainik Bhaskar

4 7 248994 to 261185

255090 I +4.8 +0.96

2 Dainik Jagran

4 7 185723 to 240498

213105 II +29 +5.8

3 Punjab Kesari

4 3 128820 to 169130

148975 III +23 +4.6

4 Hari Bhoomi

4 1 67911 to 82990

75450 IV +31 +4.4

5 Amar Ujala

2 3 61428 to 48261

54844 VI -21 -4.2

6 Dainik Tribune

2 2 28368 to 18202

23285 V -35 -7.6


If we analyse the data under report we find that Dainik

Bhaskar provides supplements in a week which include

Madhurima on Wednesday; Bal Bhaskar on Friday; Ras Rang

on Sunday; and feature pages on all seven days of the week

which include Carrier plus on Monday, Amrit on Tuesday;

Yuva on Wednesday; Tehakikat on Thursday; Women Bhaskar

on Friday; Jeete Raho on Saturday and Tare-Sitare on Sunday.

229

GRAPH -21

ANALYSIS OF NEWSPAPERS MAGAZINES AND FEATURE PAGES CIRCULATION OF NEWSPAPERS IN HARYANA

(ROUND-I AND ROUND-III)

Newspaper

1 Dainik Bhaskar

2 Dainik Jagran

6 Dainik Tribune

5 Amar Ujala4 Hari Bhomi

3 Punjab Kesari

0

50000

100000

150000

200000

250000

300000

Dainik

Bhaskar

Dainik

Jagran

Punjab

Kesari

Hari

Bhomi

Amar

Ujala

Dainik

Tribune

1 2 3 4 5 6

Position

Cir

cu

lati

on

s


Dainik Jagran also provides magazines for four days in

a week which include Sanghi on Monday, Josh on Wednesday,

Sangani on Saturday, Rasrang on Sunday, And feature pages

which includes Shree on Monday, Urja on Tuesday, Champion

on Wednesday, Jeevan on Thursday, Purnima on Friday,

Hamjoli on Saturday, and Jharokha on Sunday.

Punjab Kesari provides magazine for four days which

include Manoranjan on Thursday, Nari on Friday, Bal Kesari

on Saturday and Ravivaryia on Sunday and three feature

pages which include Dharma Sanskriti on Monday, Jindagi on

Tuesday, Career Gyaan on Wednesday and Tantra-Mantra on

Sunday.

Dainik Tribune provides two magazines which include

230

Manoranjan on Saturday and Raviyarya on Sunday and

feature pages four six day in a week which include Ghar

Pariwar on Tuesday, Shiksha Lok on Wednesday, Madhya on

Thursday, Khel Jagat on Friday, Haas-Parihass on Saturday

and Dharam Sanskar on Sunday.

Amar Ujala provides feature pages for two days which

include Aakhar on Friday and Shradhha on Saturday and

magazines for three days which include Career and Education

on Wednesday; Rupayana on Friday and Rangayana on

Sunday.

Hari Bhoomi provides four magazines which include

Saheli on Tuesday, Manzil on Wednesday; Hari bhoomi

Rangayan on Saturday and Ravivar Bharti on Sunday. The

feature pages include Chopaal on Thursday. This is giving

competition to increase circulation.

Keeping in view the circulation of feature pages and

magazines analysis, on almost all the days in a week we find

that the newspapers supplying these magazines and feature

pages have increased their circulation manifold. And the

newspapers providing magazines and feature pages in less

number or not providing this have decreased their circulation

in Haryana.

The Dainik Bhaskar is No-1 in Haryana which provides

four magazines and seven feature pages with regard to

circulation the circulation of Dainik Bhaskar in 2004 was

248994 copies which have increased to 261185 copies in

2008. During these five years including decrease-increase the

Dainik Bhaskar earned 5% increase with four magazines and

231

six feature pages Dainik Jagran found increase in circulation

from 185723 copies to 240498 copies i.e. 29% increase and it

is at No-2 in Haryana.

Punjab Kesari started publication from Panipat and

Ambala and provided four magazines and three feature pages

with newspaper. The circulation in the year 2008 was 169130

copies which was 23% increase in comparison to 2004. This

was the effect of magazines and feature pages due to which

Punjab Kesari newspaper at No-3 in circulation in Haryana.

In the category of without local pullout newspaper, Hari

bhoomi is the only newspaper which is published from

Haryana and its circulation has seen increased in this period.

Published from Rohtak with four magazines and one feature

page, Hari bhoomi is at no-4 in Haryana. And its circulation

was 67911 copies which in 2008 are 82990 copies increase

rate of 31%.

Amar Ujala is at no-5 with two magazines and three

feature pages. This newspaper has noticed decrease in

circulation from 61428 copies to 48261 copies i.e. 21%

decrease. Published from Chandigarh Dainik Tribune two

magazines and one feature pages to its readers and is at No-6

in circulation. The circulation decreased from 28368 copies

i.e. 35%. As the magazines and feature pages supply is not

the only reason in decreasing the circulation but it is

important one.

IV.6. ANALYSIS OF MEDIA EXPERT‘S VIEWS ON CIRCULATION

In the factors of circulation media person‘s role in

preparing lay-out with editorial element and the survey.

232

Prizes, schemes and place of publication are also the

important factors affecting the circulation.

PRESENTATION OF EXPERTS VIEWS OF MEDIA

PERSONALITIES IN RESPECT OF THE RESEARCH ABOUT CIRCULATION FACTORS

1. Mr Rajesh Jha, Circulation Manager, Dainik Jagran,

Panipat Unit

Q. What is the circulation position of Dainik Jagran in

Haryana?

A. Dainik Jagran started publication in 2003 from Haryana.

From then this newspaper in respect of circulation is

continuously at No-2 in the state. As a matter of fact, in

some districts like Gurgon and Faridabad it has more

increase in circulation in comparssion to its competitors.

Q. What are the reasons of being at No-1 in these two

districts.

A. In the year 2000 Amar Ujala conducted survey in theses

districts of National capital region. Later on Dainik

Bhaskar was launched but the survey of this was not

conducted in an effective manner. There Dainik Jagran

surveyed on a large scale which resulted circulation

increase up to 60000 copies in these districts.

Q. So, it means that the circulation in a large number

depends on survey?

A. Exactly, in this period of marketism, the marketing is

much more important to gain success for any product. If

the launching of a product is conducted at a large scale

233

then it finds a good response in the market. In the year

2000 Dainik Bhaskar conducted a vast survey and the

circulation position was made solid. Dainik Jagran in

2003 conducted a mass survey and the response was

good. Because previously Dainik Bhaskar had conducted

a good survey, so a major part of the market had already

been occupied.

Q. In addition to survey, what reasons are there?

A. Yes, Dainik Jagran was already coming before 2003 in

Haryana but circulation was so short. Dainik Bhaskar

had established itself by providing local pull out in the

market. The marketing research was indicative of the

local and surrounding news interests.

The Dainik Jagran taking a step forwards circulates a

four page local pullout in all the districts in comparison

to Dainik Bhaskar. The readers took it up interestingly.

Now, it was established that the demand of local pull out

was much more. The Punjab Kesari and Hari Bhoomi

adopted this strategy later on.

Q. What other reasons affect the circulation of a newspaper?

A. The marketing strategy and lay-out, prizes, schemes

place of publication are the other elements which affect

circulation.

Q. Gift schemes, is this word seems a jack in respect of newspapers circulation?

A. Yes, now every thing is seen as a product in the market

and to popularize product this type of schemes are

necessary to increase the circulation.

234

Q. Then there is no credit of news and editorial elements

in the newspaper circulation?

A. Why, this is not so, the main essence is the news. The

local pullout directly is the editorial element essence. The

local news attracted readers that is why the local news

find importance in the newspapers. In spite of this

feature pages and magazines for different age groups of

reader‘s are the mediums of editorial interests to satisfy.

The district level bureau offices take care of this as what

type of news the readers want and on the basis of this

analysis the news are published.

2. Mr Sheeshpal Singh, Circulation Manager, Amar Ujala,

Haryana (Experience-10 year)

Basically, he is a resident of Kaithal (Haryana) and has

engaged himself with Amar Ujala from the very beginning.

He has seen closely decrease-increase of almost all the

newspapers circulation in the state.

Q. For how many years you are engaged in the newspaper

circulation department.

A. I engaged myself with Amar Ujala newspaper in 1999 and

from then I am working here continuously.

Q. What changes took effect in the journalism seen in

the state?

A. This decade has been changes in the state journalism.

The U.P. based newspaper Amar Ujala and Dainik

Bhaskar from M.P have entered magically in Haryana.

Later on Dainik Jagran and Punjab Kesari made a re-

235

launch and with the introduction of local pullouts they

established in Haryana.

Q. What do you say in respect of Amar Ujala?

A. Amar Ujala was the first newspaper in 1999 which

entered in Haryana. This was the first organization which

established bureau offices at district level with complete

set up like modem, computers etc which were new. It

conducted surveys due to which this newspaper could

find place in the market. In those days Punjab Kesari and

Dainik Tribune were popular in the state. After that in

2000 Dainik Bhaskar conducted large surveys and by

providing loal pullouts they had changed completely the

market interests. At that time Amar Ujala noticed some

changes in circulation but for the last 8-9 years the

circulation is stable.

Q. Why the Amar Ujala not launched the local pullouts?

A. The fact is that Amar Ujala had given priority to the

Haryana news in newspapers. From the very beginning

instead of one newspaper it covered three districts in

form of Dak Edition. There was a provision for each

district in one or half page lay out in the newspaper.

Dainik Bhaskar and Dainik Jagran had created a tough

competition in the market. In this situation Amar Ujala

started giving newspapers for Haryana news.

Q. Does the place of publication from outside Haryana

affect the circulation number?

A. Exactly, having a place of publication at distant places

affects the circulation. Amar Ujala is published from

236

Noida and is being circulated in all Haryana. For this

purpose it is published easily and on some occasion it

could not reach the market in time or sometime some

important news were, the second reason is that with the

short circulation number it is not possible to set up a

printing press due to financial reasons.

Q. So, the Amar Ujala is not going to make changes in its

strategy?

A. In the year 1990 Amar Ujala was being printed at

Chandigarh and supplied in the districts of Haryana from

where later on it was shifted to Noida. Now again it is

being started from Panchkula from where it will be

circulated at Ambala, Yamuna Nagar, Kurukshetra,

Karnal and Kaithal districts.

TABLE--25

Sr No

Dainik Jagran Dainik Bhaskar Amar Ujala

1 Survey Local Pullouts Survey

2 Marketing Strategies

Strategies (Circulation representatives and strategies)

Printing Centers

3 Local Pullouts (Editorial Content)

Cover price of copy Marketing Strategies (Bureau Offices in District level)

4 Prizes schemes & gifts

Marketing Department (Target of Advertisment and circulation)

Local News, Local pullouts ( Facilities of offices, modem, Faxes, Computers)

5 Printing centers

Prices of newspapers

6 Features and magazine Pages

237

Mr Hanish Dhawan. Sr Marketing Manager. Dainik Jagran,

Panipat (Experience- 10 Years)

Q. In view of circulation what the position of Dainik

Jagran in Haryana?

A. The Dainik Jagran is high readership newspaper of India.

In view of circulation number it is at No—2 in Haryana.

Q. I have seen in my research that the circulation is

almost stable that is it is around two lakh. What are

the reasons?

A. Circulation directly not a means of income, but indirectly

it affects the people. The circulation is decided by a

strategy as how much revenue is received from a region.

To make this stable how many copies are required and

the schemes are launched to maintain the circulation. A

copy of the newspaper is priced between 2 to 3 rupees

whereas the cost of production comes much more. The

marketing target and circulation in different districts

have different ratio.

Q. To increase circulation what changes at management

level has occurred?

A. In the part of circulation department was comparative

not so important. No circulation network was there. Now

complete team work together. Each district has its

circulation representative. To form strategy the

circulation department plays an important role.

238

Q. What are the effects of sales price of newspaper in

circulation and income?

A. The sale or cover price of newspaper is the main factor.

By the increase it affects a lot the circulation. For this

reason newspaper expands advertisement department‘s

targets to cover the losses and cost of newspaper is made

stable. The sale price of all the newspapers in market is

thus, found the same.

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