13TH

MICRONESIAN CHIEF EXECUTIVES SUMMIT

Regional Tourism CommitteeReport

JUNE 23, 2010

MEMBERS (National and State Tourism Offices):

Darin De Leon, Palau Visitors Authority(PATA Micronesia Chapter Chairman)Dolores de Brum Kattil, Marshall Islands Visitors Authority(PATA Micronesia Chapter, Vice Chair)Judy Torres, Marianas Visitors Authority(PATA Micronesia Chapter Treasurer)Pilar Laguana, Guam Visitors BureauGrant Ismael, Kosrae Visitors BureauMason Fritz, Chuuk Visitors BureauDon Evans – Yap Visitors BureauEdgar Santos – Pohnpei Visitors Bureau

1313thth MCESMCESREGIONAL TOURISM COMMITTEEREGIONAL TOURISM COMMITTEE

PROGRESS REPORT PROGRESS REPORT ––DESTINATION EGUIDEDESTINATION EGUIDE

Chuuk Destination

eGuide

(Upcoming)

NEW FEATURESDetailed webpage on each islandRegional Visitor Arrival StatisticsCalendar of EventsPromotional Calendar

UPCOMING FEATURESBooking Engine (Expedia.com,

Travelocity.com)Photo Gallery for each islandDestination travel deals Membership DriveAdvertising opportunities for the tourism industry

PROGRESS REPORT PROGRESS REPORT ––MAGNIFICENT MAGNIFICENT MICRONESIA WEBSITEMICRONESIA WEBSITE

Completed Action Steps:Developed a Request for Proposal (RFP) Established a Selection Committee

Pending Action Steps:Announce globally RFP noticeIdentify funding source (i.e. US Department of Interior, PATA, Airlines, NTOs/STOs)Award contract

PROGRESS REPORT PROGRESS REPORT ––MICRONESIA BRANDING INITIATIVEMICRONESIA BRANDING INITIATIVE

Navy Mini Travel Fair - February 2010, Guam CNMI, Guam, Kosrae, Republic of Marshall Islands, Chuuk, Yap

Micronesian Divers Association (MDA) Wahoo Night - February 2010

CNMI, Guam, Kosrae, Palau, Chuuk, Yap

LIVE Radio Talk Show – K57 - February 2010, GuamCNMI, Kosrae

Print Advertisement (Ongoing)R&R Pacific MAGAZINE (Bi-Monthly)CNMI, Palau

- Stars & Stripes (Weekly)

PROGRESS REPORT PROGRESS REPORT ––MILITARY MARKETMILITARY MARKET

PROGRESS REPORT LUXURY CRUISE MARKET

Micronesia presentation by Guam at Miami Cruise Conference (March 2010) in Miami, FloridaRecommend to create a “Micronesia Cruise Association”Purpose – To learn about the leisure cruise market

and collaborate regionally in its development;

– To define the unique appeal of each island destination

– To develop industry networking and productive relationships between island destinations and cruise companies

– To develop a marketing and development strategy that harmonizes the region’s regulatory environment, maritime security, and cost structure

– To provide an opportunity for members to interact with cruise executives and maximize mutual benefits from cruise tourism

MARKETING AND PROMOTIONS –TRAVEL TRADE AND CONSUMER SHOWS

JapanKoreaUSA Asia PacificEuropeChina

LA TIMES TRAVEL & ADVENTURE SHOW

MARINE DIVING FAIR (Japan)

BOOT SHOW (Europe)

GUANGZHOUINT’L

TRAVEL FAIR (China)

KOFTA (Korea)

Guam Micronesia Island Fair October 15 – 17, 2010

“Celebrating the Tastes of Micronesia”The Guam Micronesia Island Fair is an annual international eventcoordinated by the Guam Visitors Bureau that showcases the cultures of Guam and Micronesia, bringing together entrepreneurs, manufacturers, traditional artists, cultural performers, the national tourism offices of each Island Nation, island residents and visitors to Guam.

MICRONESIA SIGNATURE EVENTS

RECOGNITIONPATA AWARD OF EXCELLENCE 2010

Thank you to MCES for the leadership support to Micronesia’stourism industry. This has resulted to the chapter’s recognition of receiving the PATA Award of Excellence2010 out of 39 chapters worldwide.

- Recognizing the intelligent use of socialmedia and marketing of Micronesia

- Consistent Regional promotions- Commitment to industry training- Solid progress with island destination e-guides

1. Climate Change – education, awareness and adaptation of the threat to the region- “Go Green” Campaign

- Recycle goods (bags, lunch boxes, etc.)- Energy efficiency- Water conservation- Education programs- Carbon Emission

- Awareness Campaign – invite experts on climate change (example Mr. Lory Tan World Wildlife Fund in Philippines for Chapter Meeting in Guam on December 2010

REGIONAL TOURISM COMMITTEEREGIONAL TOURISM COMMITTEE’’S S INITIATIVESINITIATIVES

CALENDAR OF PROMOTIONSCALENDAR OF PROMOTIONS

2. World Heritage Sites – encourage government partnership in identifying sites for nominations

3. Economic Impact & Tourism Satellite Account Perspective by Global Insights – Measures the tourism impact (value) within the community. For example, Guam Satellite Account showed the following:

For every $76,000 in additional visitor spending, one job on Guam is created

GVB returns $82 in spending for every $1 in their budget

GVB returns $10 in taxes for every $1 in their budget

REGIONAL TOURISM COMMITTEEREGIONAL TOURISM COMMITTEE’’S S INITIATIVESINITIATIVES