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Local know-how. Better results. ISSUE 3 Princes Gate SW7 £27,000,000 Adam & Eve Mews W8 £1,850 per week Halsey Street SW3 £3,950,000 HOT PROPERTIES Full local property listings inside: Or view online at: marshandparsons.co.uk 13. 9 buyers per property in Chelsea, Kensington, South Kensington & Earls Court Read on... Read on... Read on... “Price growth in the The Royal Borough has steadied and is now moving towards a more sustainable rate of increase.” Chelsea, Kensington, South Kensington & Earls Court Market ON THE P5 P3 P3 P8 15 % more corporate tenancies compared to the same period last year

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Page 1: 15 - Homeflowmr1.homeflow.co.uk/files/site_asset/image/3161/9866/On... · 2017-03-10 · property, the sentiment in the market is more positive. A 7% stamp duty levy at £1m would

Local know-how. Better results.

ISS

UE

3

Princes Gate SW7 £27,000,000

Adam & Eve Mews W8 £1,850 per week

Halsey Street SW3 £3,950,000

HOT PROPERTIESFull local property listings inside:

Or view online at:marshandparsons.co.uk

13.9buyers per property in Chelsea, Kensington, South Kensington & Earls Court

Read on...

Read on...

Read on...

“Price growth in the The Royal Borough has steadied and is now moving towards a more sustainable rate of increase.”

Chelsea, Kensington, South Kensington & Earls CourtMarketON THE

P5

P3

P3

P8

15% more corporate tenancies compared to the same period last year

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Our mobile friendly website means you can access marshandparsons.co.uk on the move, on any smart phone. No app needed!

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marshandparsons.co.uk/market-commentThe latest Marsh & Parsons blog

Keep in touch with us all year round:

marshandparsons.co.uk/news/researchLondon Prime Market Monitor

MONITOR

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Liza-Jane Kelly Sales Director

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Liza-Jane Kelly looks at current hot spots for buyers and why the recent budget brought positive news for the property market

Price growth of property in The Royal Borough has steadied and is now moving towards a more sustainable rate of increase. Buyer demand remains strong, however a mild improvement in the supply of available property is easing this pressure, with the buyer-to-property ratio now standing at 13.9 buyers for every property, compared to 18.3 during the same period last year.

In Kensington, Chelsea and South Kensington, there has been a shift in the typical buyer profile. Whilst the market has been dominated by foreign investment in recent years, these areas are experiencing much more demand from the domestic buyer. The substantial price growth over the last few years has made some potential investors seek more value, and a healthier yield, in neighbouring areas such as Earls Court. Our research shows that more than 50% of the buyers registering with our Earls Court office are looking for rental investments. These buyers are typically European, Far Eastern and Middle Eastern who, attracted to Earls Court for yields as much as 2.5% higher than its Royal Borough counterparts, also appreciate that the area will more than likely offer great capital growth in the longer-term, due to its commitment to regeneration. Undoubtedly, Earls Court will catch up with the rest of the borough in value terms and indeed in some cases, it already is. We sold a flat on Collingham Gardens in 2008 for £1m – the property next door, which is almost identical, has just sold for £2,175,000!

There are currently particular hot spots for buyers. In Kensington, the three-bedroom houses in the Hillgate Village are extremely sought-after and selling for a premium. In the last few weeks, we have sold a house on Campden Grove that attracted multiple interest and a sale for more than the £3.5m asking price – all the buyers were local. The period mansion apartments in SW3 remain incredibly popular. We

have just sold a property for more than the asking price in Beaufort Mansions, after 10 sealed bids within 72 hours – every single buyer was international, albeit living in London already.

With Easter out of the way, we are now entering a traditionally busy time for the property market across all prime areas of London. The buyer-to-property ratio is unlikely to change however, as more choice of property will inevitably attract even more buyers to the market. The recent budget has provided clarity for both buyers and sellers, and so, with a renewed sense of certainty, particularly with the absence of both a mansion tax and a stamp duty hike to 7% for £1 million property, the sentiment in the market is more positive. A 7% stamp duty levy at £1m would have been bad news for the central London property market, especially as over 60% of property in Prime Central London is now valued at more than £1m.* Buyers are gradually adjusting to the stamp duty increase introduced for £2m+ property last year, although the £2-2.5m market is still experiencing some caution.

In our opinion, the Budget in general, was good news for the property market. The ‘Help to Buy Scheme’ will provide £130bn worth of mortgage support to buyers at the sub £600,000 level. Whilst this may not have a huge impact on buyers in Prime Central London, it will effectively rescue ‘mortgage prisoners’ across London and the UK, who have been stuck in their current property, unable to move onto the next stage in their property-buying career. In turn, this will free-up much needed property for first-time buyers, which is depressing supply throughout the housing chain. The scheme will also provide buyers with up to 20% “equity loans” for new-build properties, which we hope will provide confidence to house builders that a ready, willing and most importantly able market, is ready to invest in a much needed supply of new property.

* Source: Marsh & Parsons Property Price Index

Sales in numbers

Of THE aSkINg PRIcE

On average we achieve

3

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robert HaighMrICSHead of Professional Department

One of the key areas of our work focuses on helping lessees overcome issues that can arise from having a shorter leasehold term than the market would dictate as the ‘norm’. We are always surprised by the lack of consideration given to a diminishing leasehold interest, and the general lack of awareness regarding the potential loss of value that can occur if a short lease is not addressed at the appropriate time.

The simple fact is, if a lease is under 90 years, it should be at the forefront of a Lessee’s mind. Here’s why:

We have noticed an upsurge in Lessees, with short leasehold interests, hoping to sell their property, being subjected to lengthy and protracted sale periods due to the fact that purchasers require guidance and reassurance over the costs of extending the lease before completing

the sale. This trend is set to continue as capital growth in the overall market will be outstripped by the cost of extending the lease. In simple terms, the capital growth of the Lessee’s property may be 5% in one year, but the depreciation caused by a diminishing lease could exceed this value. The trend is further exacerbated by the high level of foreign buyers in the market who have a limited knowledge of our somewhat unique English leasehold system.

How short is a short lease?

• As the lease becomes shorter the inherent Market Value of the property will stay the same, however a proportion of this value is beginning to transfer back to the Freeholder and away from the Lessee.

• This proportion transfers at a faster rate as the lease drops below after 80 years, making it much more expensive to extend the lease.

• Dealing with the diminishing lease safeguards the inherent Market Value and allows the Lessee to participate fully in market growth.

• Under the Leasehold Reform, Housing and Urban Development Act 1993, a Lessee is legally entitled to a 90 year extension to their current unexpired term.

• Not dealing with the issue can affect the marketability of the property at the point of sale.

From July this year, there will be changes in the dispute resolution process, which assists in circumstances where a lease extension cannot be resolved amicably with the Freeholder. The Leasehold Valuation Tribunal, which handles these disputes, will become part of the newly formed Property Chamber (a first tier Tribunal). They will deal with a wide range of property issues, which will mean a reduction in dedicated resources to settle Leasehold disputes and will inevitably lead to less specific funding. So, while the service offered will remain free initially, it is thought by many professionals that a pricing structure for making an application to settle in this manner, will gradually be introduced. This will result in an additional cost for Lessees, on top of the premium paid for the extension and their professional fees.

With this in mind, it is therefore more important than ever to address issues of a short leasehold interest, whether you are thinking of selling or not.

rob Haigh is Head of our Professional Services Department, which offers a full range of in-depth valuation advice on residential properties in central, west and south west London. T 020 7368 4843 E [email protected]

The simple fact is, if a lease is under 90 years, it should be at the forefront of a Lessee’s mind...

4

number of years left on a lease when you should start thinkabout extending it

number of years left on a lease when the cost of extending increases substantially

Professional Departmentin numbers

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Halsey Street SW3 £3,950,000

Lennox Gardens SW1 £3,250,000

Bedford Gardens W8 £4,500,000

Limerston Street SW10 £2,875,000

Gordon Place W8 £3,850,000

Gordon Place W8 £2,350,000

roland Gardens SW7 £2,250,000

Elm Park road SW3 £1,650,000

nevern Square SW5 £1,850,000

SoLD

SoLD

SoLD

SoLD

onslow Gardens SW7 £950,000

Billing Place SW10 £1,400,000

Evelyn Gardens SW7 £795,000

York Mansions SW5 £1,100,000

SoLD

SoLD

SoLDSoLD

SoLD

SoLD

SoLD

SoLD

SoLD

Following a successful marketing campaign, which attracted 26 viewings and two competing offers, we sold this property for a record price, to a buyer registered with our neighbouring Notting Hill office.

Our unrivalled local know-how across our seven offices in the Royal Borough (more than any other agent) enables us to attract the best buyers and achieve the best results, every time.

Our offices:

Balham

Barnes

Battersea

Bishops Park

Brook Green

Chelsea

Clapham

Earls Court

Fulham

Hammersmith

Holland Park

Kensington

Little Venice

Marylebone

Mayfair

North Kensington

Notting Hill

Pimlico & Westminster

South Kensington

5

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Local know-how. Better results.

Visit our YouTube channel: youtube.com/user/marshandparsons

Join us on Facebook: facebook.com/marshandparsons

See all of our properties online: marshandparsons.co.uk

Follow us on Twitter: twitter.com/marshandparsons

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Campden Grove W8 £3,850,000

Dukes Lane W8 £2,425,000

Warwick Gardens W14 £6,500,000

Princes Gate SW7 £27,000,000

Palace Gate W8 £2,750,000

for S

ALE

for S

ALE

for S

ALE

for S

ALE

for S

ALE

oakfield Street SW10 £3,400,000

Cecil Court SW10 £1,350,000

for S

ALE

for S

ALE

Drayton Gardens SW10 £5,650,000

for S

ALE

Margaretta Terrace SW3 £3,750,000

Adam & Eve Mews W8£2,350,000

for S

ALE

for S

ALE

EPC=F

EPC=E

EPC=E EPC=exempt

EPC=D

EPC=E

EPC=E EPC=D

EPC=C

Langham Mansions SW5 £1,300,000

for S

ALE

EPC=D EPC=D

Beaufort Mansions SW3 £1,000,000

for S

ALE

EPC=D

6

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Pitt Street W8 £4,000,000

for S

ALE

Earls Court Square SW5 £925,000

for S

ALE

Courtfield road SW7 £3,000,000

Clareville Grove SW7 £4,750,000

Selwood Terrace SW7 £2,950,000

Longridge road SW5 £1,000,000

Queen’s Gate Gardens SW7 £2,150,000

for S

ALE

for S

ALE

for S

ALE

for S

ALE

for S

ALE

Pont Street SW1 £2,295,000

Bramerton Street SW3 £2,795,000

old Chelsea Mews SW3 £4,750,000

Embankment Gardens SW3 £1,495,000

for S

ALE

for S

ALE

for S

ALE

for S

ALE

EPC=C

EPC=E

EPC=D EPC=D

EPC=E

EPC=E

EPC=D EPC=D

EPC=C

EPC=D

EPC=C

Harcourt Terrace SW10 £975,000

for S

ALE

EPC=D

Our offices:

Balham

Barnes

Battersea

Bishops Park

Brook Green

Chelsea

Clapham

Earls Court

Fulham

Hammersmith

Holland Park

Kensington

Little Venice

Marylebone

Mayfair

North Kensington

Notting Hill

Pimlico & Westminster

South Kensington

7

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Patrick LittlemoreLettings Director

Traditionally, demand for rental property in the first quarter tends to be cooler than the rest of the year. This is not to say the market is bad, it just means that landlords need to act smarter and use proactive, experienced agents with the knowledge to navigate through more challenging waters. Despite correctly priced properties having little issue in finding good tenants, those landlords ‘testing the market’ at an inflated price, generally got their fingers burnt. With this lull in activity and an increase in rental property on the market, came a drop, albeit temporarily, in rental yields of between 1-1.5%. Now in the second quarter of the year, and as we draw closer to the busy summer months, the market is hotting up again.

London continues to be the destination of choice for many international rental investors, now more so than ever, which is hardly surprising given the continued financial crisis in the eurozone and this is reflected in the investor demographic. In addition to domestic and international ‘portfolio’ landlords, an increasing amount of our landlords are single property investors. We are also seeing an increase in existing home-owners choosing to hang onto their property and find good tenants, rather than sell when they move.

Rental yields are no longer the primary incentive for many investors. The appreciation of London property prices is the key factor now. For many Europeans especially, the London property market has never looked more attractive: we are not in the single currency, we have a stable government, Sterling is weak and there continues to be a chronic shortage of housing, especially in the Capital. Foreign investors who would play their part in ‘the natural turnover of stock’ by cashing in on their rental investments have little motivation to do so at the moment.

As with every year, as soon as the clocks ‘spring forward’, the see-saw of supply and

demand slowly but surely tips the other way. Eager tenants are keen to secure a property before the summer, causing the very best properties to receive plenty of competition. In Earls Court in particular, the Easter week, which is usually very quiet with people away on holiday, was our busiest of the year so far.

An increased level of applicants and fewer properties compared with the start of the year, is resulting in higher competition amongst tenants – ultimately boosting prices. In fact, our Corporate & Relocation Services department reported a 15% increase so far this year, compared to the start of 2012, for corporate tenancies across our 19 offices. We found rental property for corporate tenants across a variety of industries – and not just banking and oil/gas – fashion and media executives also featured highly.

Good tenants are now more savvy, and continue to look for value in the market. When pricing property, there is a fine line between asking just enough and too much – and we make sure our landlords don’t fall on the wrong side of that line! For reassurance, landlords should familiarise themselves with the competition and to attract the best tenants, they should present their property in the best possible light. If there is a damp spot, dirty windows or fused light bulbs, get these things fixed before putting your property on the market. First impressions count, so spending a few pounds will almost certainly increase the appeal of your property and attract the highest calibre of tenant.

If you’re thinking of letting your property and want to achieve the best price, now is the time to act. Summer has a habit of luring tenants away from the thrill of a good property search, not to mention the strongest rental prices.

Patrick Littlemore assesses activity in the rentals market for the year so far and looks at how landlords should make the most of current demand

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Of OuR buSINESS IS fROm lETTINgS

WE CONSiDER iT JUST AS iMPORTANT AS SALES

8

Lettingsin numbers

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Follow us on Twitter: twitter.com/marshandparsons

After just one viewing, we let this two-bedroom flat for the full asking price to a corporate tenant.

Following an unsuccessful marketing campaign with another agency, we secured a tenancy for the full asking price, within a week.

Following just seven days of marketing, we attracted 15 viewings and let this one-bedroom apartment for the full asking price.

Within one week of marketing, we let this four-bedroom house for the full asking price, much to our client’s delight.

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Our offices:

Balham

Barnes

Battersea

Bishops Park

Brook Green

Chelsea

Clapham

Earls Court

Fulham

Hammersmith

Holland Park

Kensington

Little Venice

Marylebone

Mayfair

North Kensington

Notting Hill

Pimlico & Westminster

South Kensington

Burton Court SW3

£650 per week

fordham Court W8

£450 per week

roland Gardens SW7

£520 per week

Laverton Place SW5

£1,450 per week

CHELSEA KENSINGTONSOUTH KENSINGTONEARLS COURT

Adam & Eve Mews W8 £1,850 per week

Cadogan Gardens SW3 £1,275 per week

Wetherby Place SW7 £2,200 per week

McLeod’s Mews SW7 £535 per week

Langham Mansions SW5 £1,295 per week

Kensington Court W8 £1350 per week EPC=D

EPC=D

EPC=D EPC=D

EPC=C EPC=D

LETLET

LETLET

To L

ET

To L

ET

To L

ET

To L

ET

To L

ET

To L

ET

9

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William Hughes-Ward Associate Director, Sales in ChelseaT 020 7591 5575 E [email protected]

Craig Tonkin Director, Sales in KensingtonT 020 7368 4192 E [email protected]

William Hughes-Ward Associate Director, Sales in South KensingtonT 020 7590 0801 E [email protected]

Ian Barrett Sales Manager in Earls CourtT 020 7244 2201 E [email protected]

Maya Vershinina Lettings Manager in ChelseaT 020 7591 5573 E [email protected]

Verity Barrett Associate Director, Lettings in KensingtonT 020 7368 4455 E [email protected]

Francesca Matthews Lettings Manager in South KensingtonT 020 7590 0811 E [email protected]

India Barsotti Lettings Manager in Earls CourtT 020 7244 2211 E [email protected]

What do you love about working in the Chelsea area? There’s always something new and exciting to discover. We have some of London’s best schools here, fabulous designer boutiques, top internationally acclaimed restaurants and a great mix of domestic and international home owners. It truly is one of the best locations to live, work and invest!

Why do you think you so many people want to live in Kensington? More and more people are moving to this area, not only because of the excellent transport links, good local schools and beautiful parks, but also because it’s one of London’s most secure neighbourhoods. It’s also world renowned!

What’s your favourite street in the area? I’d say Clareville Grove; it’s a wonderful street with beautiful houses right in the heart of South Kensington

Where are your favourite properties in the area? There are so many to choose from! However, I’m particularly fond of the beautiful Victorian houses on Bramham Gardens and Barkston Gardens - the garden squares are simply stunning.

Where would you recommend for a good coffee? I like popping into Baker & Spice, which is just off Milner Street – it’s the perfect café to meet friends, relax and sample gastronomic delights in authentic continental style.

What’s your top tip for landlords currently looking for tenants? The recommended marketing price will relate to the quality, size and location of the property, but you can maximise this price with a fresh of lick paint, a good deep clean and by minimising clutter.

Which property types are popular with tenants? One and two-bedroom apartments around Onslow Square and Cranley Gardens are in high demand from city executives and bankers because they’re only five minutes from South Kensington tube station.

What are the best investment opportunities? There are a good number of buy–to–let investors in this area, many of whom are residents themselves. Properties with garden squares are always in high demand and are more likely to hold their value long term.

10

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BEDFORDPARK

ACTONGREEN

GUNNERSBURY

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EASTSHEEN

WESTHILL

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SUMMERSTOWNUPPER

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STREATHAMPARK

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EASTACTON

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STONEBRIDGE

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KENSALRISE

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NORTHKENSINGTON MARYLEBONE

MAYFAIR

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HURLINGHAM

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NINEELMS

BROMPTON

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MORTLAKE

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PUTNEYVALE

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BRONDESBURYPARK

EASTACTON

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LOWERPLACE

STONEBRIDGE

KENSALGREEN

KENSALRISE

KILBURN

WESTBOURNEGREEN

ST JOHN’SWOOD

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CHARINGCROSS

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WESTKILBURN

SHEPHERD’SBUSH

NOTTINGHILL

NORTHKENSINGTON MARYLEBONE

MAYFAIR

LITTLEVENICE

BAYSWATER

PARSONSGREEN

HURLINGHAM

SANDSEND

LAMBETH

STREATHAM

PUTNEY

WIMBLEDON

BATTERSEA

BARNES

CHISWICK

HAMMERSMITH

CITY OFLONDON

FULHAM

HAMMERSMITH

WandsworthCommon

CLAPHAMCOMMON

TheOval

BATTERSEAPARK

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TULSEHILL

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KENNINGTON

VAUXHALL

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BROMPTON

KNIGHTSBRIDGE

MORTLAKE

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PUTNEYVALE

KINGSTONVALE

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SOUTHACTON

NORTHACTON OLD OAK

COMMON

COLLEGEPARK

HARLESDON WILLESDENGREEN

BRONDESBURYPARK

EASTACTON

WESTACTON

PARKROYAL

LOWERPLACE

STONEBRIDGE

KENSALGREEN

KENSALRISE

KILBURN

WESTBOURNEGREEN

ST JOHN’SWOOD

REGENT’SPARK

EUSTON

KINGS CROSS

WATERLOO

VICTORIA

CHARINGCROSS

SOHO

STRAND

HOLBORN

BLOOMSBURY CLERKENWELL

SOUTHBANK

PENTONVILLE

KENSALTOWN

WESTKILBURN

SHEPHERD’SBUSH

NOTTINGHILL

NORTHKENSINGTON MARYLEBONE

MAYFAIR

LITTLEVENICE

BAYSWATER

PARSONSGREEN

HURLINGHAM

SANDSEND

LAMBETH

STREATHAM

PUTNEY

WIMBLEDON

BATTERSEA

BARNES

CHISWICK

HAMMERSMITH

CITY OFLONDON

FULHAM

HAMMERSMITH

WandsworthCommon

CLAPHAMCOMMON

TheOval

BATTERSEAPARK

Duke’sMeadows

KensingtonGardens

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GreenPark

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Hyde Park

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WimbledonCommon

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Common

PutneyHeath

WANDSWORTH

KENSINGTON

CHELSEA PIMLICO

CLAPHAM

BRIXTON

WESTMINSTER

WESTKENSINGTON

BROOKGREEN

BISHOPSPARK

EARLSCOURT

SOUTHKENSINGTON

HOLLANDPARK

BEDFORDPARK

ACTONGREEN

GUNNERSBURY

ROEHAMPTON

EASTSHEEN

WESTHILL

EARLSFIELD

SUMMERSTOWNUPPER

TOOTING

STREATHAMPARK

TOOTING GRAVENEY

BALHAM

CLAPHAMPARK

STREATHAMHILL

TULSEHILL

STOCKWELL

SOUTHLAMBETH

KENNINGTON

VAUXHALL

CLAPHAMJUNCTION

NINEELMS

BROMPTON

KNIGHTSBRIDGE

MORTLAKE

NORTHSHEEN

SOUTHFIELDS

PUTNEYVALE

KINGSTONVALE

GROVEPARK

SOUTHACTON

NORTHACTON OLD OAK

COMMON

COLLEGEPARK

HARLESDON WILLESDENGREEN

BRONDESBURYPARK

EASTACTON

WESTACTON

PARKROYAL

LOWERPLACE

STONEBRIDGE

KENSALGREEN

KENSALRISE

KILBURN

WESTBOURNEGREEN

ST JOHN’SWOOD

REGENT’SPARK

EUSTON

KINGS CROSS

WATERLOO

VICTORIA

CHARINGCROSS

SOHO

STRAND

HOLBORN

BLOOMSBURY CLERKENWELL

SOUTHBANK

PENTONVILLE

KENSALTOWN

WESTKILBURN

SHEPHERD’SBUSH

NOTTINGHILL

NORTHKENSINGTON MARYLEBONE

MAYFAIR

LITTLEVENICE

BAYSWATER

PARSONSGREEN

HURLINGHAM

SANDSEND

LAMBETH

STREATHAM

PUTNEY

WIMBLEDON

BATTERSEA

BARNES

CHISWICK

HAMMERSMITH

CITY OFLONDON

FULHAM

HAMMERSMITH

WandsworthCommon

CLAPHAMCOMMON

TheOval

BATTERSEAPARK

Duke’sMeadows

KensingtonGardens

Regent’sPark

PrimroseHill

GreenPark

St James’sPark

Hyde Park

WARWICK WAY

FULH

AM

PALACE ROAD

South Kensington 29 Harrington Road, SW7 3HD

T 020 7590 0800

E [email protected]

E [email protected]

Earls Court 246 Old Brompton Road, SW5 0DE

T 020 7835 0620

E [email protected]

E [email protected]

Chelsea Rawlings House, 2a Milner Street, SW3 2PU

T 020 7591 5570

E [email protected]

E [email protected]

Kensington 9 Kensington Church Street, W8 4LF

T 020 7368 4450

E [email protected]

E [email protected]

Our other offices:Balham, Barnes, Battersea, Bishops Park, Brook Green, Clapham, Fulham, Hammersmith, Holland Park, Little Venice, Marylebone, Mayfair, North Kensington, Notting Hill and Pimlico & Westminster

11

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