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5/4/2011 1 ◦Team wanted to stay consistent on flyer design to differentiate from prior design Team accountability for the budget was printing and paper. Within scope of team involvement (3 weeks) did not exceed the maximum budget $250 maximum budget ◦ 100 full letter size pages ($20) ◦ 200 half size ($20) Team: to create flyers, materials, announcements, and press releases for promotions Posted in Peach Orchard Road location Contact with supervisor of Money Smart three times a week 2
Citation preview
5/4/2011
1
Wesley, Taryn, and Christina
� Client Research◦ Clientele
◦ Mission statement
◦ Knowledge of organization personnel
◦ Organizational attitudes towards PR
� Opportunity Research◦ Reasons for campaign
� Audience Research◦ Audience identification
◦ Targeting
� Non-quantitative Research
o Previously published materials of Money Smart program
o Past communications and past records of Money Smart program
� Output Objectives
◦ Present three poster designs, press release, and community calendars by Tuesday, March 8th
◦ Present three flyer design to Goodwill Corporate University by March 18th
◦ Create and publish press release to online distribution sites by April 1
◦ Posting event details into community calendars by March 25
5/4/2011
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�Impact Objectives
�Informational objectives
oIncrease awareness and exposure of Money Smart program to the communities
�Attitudinal objectives
oIncrease favorable awareness and exposure of Village West Job Connection to the public
� Behavioral Objectives
• To increase traffic of public community to Village West Job Connection
� Theme: The 8 session series is designed to help you understand bank services, your credit, checking and savings accounts, loans and ownership.
� Contact with supervisor of Money Smart three times a week
� Team: to create flyers, materials, announcements, and press releases for promotions
� Source Credibility: Goodwill in CSRA since 1996
� Two-way communication by email and phone contact with program supervisor about logistics of event
� Group influence◦ Team wanted to stay consistent on flyer design to differentiate from prior design
� $250 maximum budget
◦ 100 full letter size pages ($20)
◦ 200 half size ($20)
� Total cost as of 4/20/11: $40
� Posted in Peach Orchard Road location
�Team accountability for the budget was printing and paper.
� Within scope of team involvement (3 weeks) did not exceed the maximum budget
5/4/2011
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� Impact evaluation
◦ Out of max capacity of 20 attendees..
� For 1st class, 14 employees attended
� For 2nd class, 5 employees attended
� For 3rd class, 3 Augusta Tech students and 12 employees attended
� Attitudinal evaluation
o Three weeks in, 3 members of general public attended so far
� Behavioral evaluation
�Attendee evaluations and results
5/4/2011
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