5/4/2011
1
Wesley, Taryn, and Christina
� Client Research◦ Clientele
◦ Mission statement
◦ Knowledge of organization personnel
◦ Organizational attitudes towards PR
� Opportunity Research◦ Reasons for campaign
� Audience Research◦ Audience identification
◦ Targeting
� Non-quantitative Research
o Previously published materials of Money Smart program
o Past communications and past records of Money Smart program
� Output Objectives
◦ Present three poster designs, press release, and community calendars by Tuesday, March 8th
◦ Present three flyer design to Goodwill Corporate University by March 18th
◦ Create and publish press release to online distribution sites by April 1
◦ Posting event details into community calendars by March 25
5/4/2011
2
�Impact Objectives
�Informational objectives
oIncrease awareness and exposure of Money Smart program to the communities
�Attitudinal objectives
oIncrease favorable awareness and exposure of Village West Job Connection to the public
� Behavioral Objectives
• To increase traffic of public community to Village West Job Connection
� Theme: The 8 session series is designed to help you understand bank services, your credit, checking and savings accounts, loans and ownership.
� Contact with supervisor of Money Smart three times a week
� Team: to create flyers, materials, announcements, and press releases for promotions
� Source Credibility: Goodwill in CSRA since 1996
� Two-way communication by email and phone contact with program supervisor about logistics of event
� Group influence◦ Team wanted to stay consistent on flyer design to differentiate from prior design
� $250 maximum budget
◦ 100 full letter size pages ($20)
◦ 200 half size ($20)
� Total cost as of 4/20/11: $40
� Posted in Peach Orchard Road location
�Team accountability for the budget was printing and paper.
� Within scope of team involvement (3 weeks) did not exceed the maximum budget
5/4/2011
3
� Impact evaluation
◦ Out of max capacity of 20 attendees..
� For 1st class, 14 employees attended
� For 2nd class, 5 employees attended
� For 3rd class, 3 Augusta Tech students and 12 employees attended
� Attitudinal evaluation
o Three weeks in, 3 members of general public attended so far
� Behavioral evaluation
�Attendee evaluations and results