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Wesley, Taryn, and Christina

� Client Research◦ Clientele

◦ Mission statement

◦ Knowledge of organization personnel

◦ Organizational attitudes towards PR

� Opportunity Research◦ Reasons for campaign

� Audience Research◦ Audience identification

◦ Targeting

� Non-quantitative Research

o Previously published materials of Money Smart program

o Past communications and past records of Money Smart program

� Output Objectives

◦ Present three poster designs, press release, and community calendars by Tuesday, March 8th

◦ Present three flyer design to Goodwill Corporate University by March 18th

◦ Create and publish press release to online distribution sites by April 1

◦ Posting event details into community calendars by March 25

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�Impact Objectives

�Informational objectives

oIncrease awareness and exposure of Money Smart program to the communities

�Attitudinal objectives

oIncrease favorable awareness and exposure of Village West Job Connection to the public

� Behavioral Objectives

• To increase traffic of public community to Village West Job Connection

� Theme: The 8 session series is designed to help you understand bank services, your credit, checking and savings accounts, loans and ownership.

� Contact with supervisor of Money Smart three times a week

� Team: to create flyers, materials, announcements, and press releases for promotions

� Source Credibility: Goodwill in CSRA since 1996

� Two-way communication by email and phone contact with program supervisor about logistics of event

� Group influence◦ Team wanted to stay consistent on flyer design to differentiate from prior design

� $250 maximum budget

◦ 100 full letter size pages ($20)

◦ 200 half size ($20)

� Total cost as of 4/20/11: $40

� Posted in Peach Orchard Road location

�Team accountability for the budget was printing and paper.

� Within scope of team involvement (3 weeks) did not exceed the maximum budget

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� Impact evaluation

◦ Out of max capacity of 20 attendees..

� For 1st class, 14 employees attended

� For 2nd class, 5 employees attended

� For 3rd class, 3 Augusta Tech students and 12 employees attended

� Attitudinal evaluation

o Three weeks in, 3 members of general public attended so far

� Behavioral evaluation

�Attendee evaluations and results

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