Published by: VAR MEA Magazine. For enquiries, contact Tel: +971-4-3326647 Fax: +971-4-3326621 sales@var-mea.com or info@var-mea.com www.VARonline.com

Published by: VAR MEA Magazine. For enquiries, contact Tel: +971-4-3326647 Fax: +971-4-3326621 sales@var-mea.com or info@var-mea.com www.VARonline.com

...continued on pg 4...continued on pg 4

16th June 2011Issue 138

News What’s New

Golden Systems Middle East has signed a distribution

agreement with ViewSonic, a leading global provider of visual

display products for the UAE, Qatar, Kuwait and Iraq. As per the

terms of the agreement, Golden Systems will distribute and

promote ViewSonic’s extensive range of LCDs and intelligent

communicating tablets through its channel and retail partners

in Qatar, Iraq and Kuwait and only the LCD range in the UAE.

“We are pleased to partner with ViewSonic to distribute their

world-class LCD and Viewpad range to our customers in the

region.

In Focus - SMC

GCT, the authorized distributor of Genius and Edimax

brands in Middle East, CIS and Africa, is fast expanding

the portfolio of products. It is also finalising partnerships

with some specialist vendors. Jihaad Y. Youssef, GM at

GCT speaks to VAR magazine about some of the

initiatives in market as well as product developments.

Discuss your plans to expand your portfolioAround GITEX last year, we decided to expand our product

portfolio. Offering products for retail customers has

been the focus of GCT over the past few years.

Next sessionin July

Golden Systemssigns distribution tie-upwith Viewsonic

An ongoingpursuit for growth

Jihaad Y. YoussefGeneral Manager, GCT

The surge ahead SanDisk ExpandsInto Turkey withthe Telpa Group

Xerox DocuMate3920 NetworkScanner

DDisttrriibuuttiioonnOOOuuttllooookk 220001111111111111111111111111111111DistributionDistributionOutlook Outlook 20112011Coming Soon

4 16th June 2011

We decided first to look at expanding within the

two flagship brands that we work on – Genius and

Edimax. We work closely with the two vendors who

are also manufacturers themselves. Our close

rapport with the manufacturers has also helped

develop several new products from January till date

this year. We got confirmations from the two

vendors for so many products at Computex recently

and they did show us several of them.

How do you view the role of traditional retailers vis-à-vis power retailers? The retail demand is growing. We are not just

focusing on power retailers. We continue to pay

attention to the traditional and smaller retailers

because they are perhaps still holding the major

market share in many of the countries in the region

where power retailing isn’t well established as in the

UAE for instance.

Discuss your initiatives in growing your retail business?GCT as the distributor for Genius and Edimax

launched the PRP (power retail program) and a lot

of activities focusing on retail last year as well. We

could secure more space with the retailers. The PRP

program was based on location and size of each

store. We made suggestions as in terms of products

and skews they could keep from our portfolio as

well as location, positioning, marketing etc. we kept

our own merchandisers at the stores and increased

merchandiser support. We were able to increase our

business because we are able to provide the

follow-up that the peripherals business requires. In

the course of carrying out this initiative, we

discovered a need to increase our product-line.

Describe the positioning strategy of Genius?Genius is not just focusing on one or two catego-

ries. Genius has focused on mass market products

from the entry level to the higher end. We have

about 700 skus and all of them are top selling, not

just a few. We ensure that as part of our commit-

ment.

There is no compromise in quality but they are very

affordable. There are some higher end expensive

products as well. Genius has always focused on

providing a wider range of products and not

focusing on niche categories.

What are the new product extensions in the Genius portfolio?Genius as the market knows is known for its

mouses, keyboards, headsets and the accessories.

Now there is a requirement for more and more

lifestyle and retail products. We have unveiled

additional products in existing categories like the

pen mouse or the ring mouse. The ring mouse can

be used for presentations on the go.

Genius has been manufacturing digital cameras for

several years now. It has invested more in manufac-

turing facilities for digital cameras in the past two

years. We are looking to focus on this segment and

although there are several manufacturers in this

market, Genius has a good brand name in the

market and we can build on this. It has a wide range

of cameras to offer – from waterproof cameras to

ViewSonic enjoys strong

regional brand recognition and

their products complement our

existing portfolio of top global

brands. We see a huge opportu-

nity for their products in the

Middle East and are confident

their LCD and Viewpad range

will be well-received by our

channel partners and customers

in the region. We look forward

to working closely with their

local team to make it the

winning brand in the region,”

says Ehsan Hashemi, COO,

News

sports cameras, touchscreen DV cameras etc. we

can offer a complete solution set in this category.

We are also investing in expanding the gaming

product line-up. The gaming market is expanding

significantly in this region. Genius is bringing a

complete line-up of specialized gaming products.

This ranges from the Joysticks, gaming controllers,

gaming mouses, speedwheel plus other accesso-

ries- portable, wireless etc. we are looking to

develop a complete line-up by the time of this

GITEX

We are also looking at developing the tablet line-up

further. This is a specialised product for graphics

designers. We will have more categories this year.

Discuss your ongoing partnership with Edimax?We tied up with Edimax since last year as partner as

well as a distributor. They have a large portfolio in

routers. They have IP cameras and recently

expanded by introducing an enterprise line-up of

cameras. These cameras are suitable for govern-

ment customers, Airports etc. There is a great

demand.

What are the other companies or brands that you are teaming up with?We have ventured recently into the home appliance

market with the Agamo vacuum cleaners. This is a

brand owned by Genius.

We have tied up with a company called Lafeada.

They are a very niche brand focused on stylized

accessories for Apple products.

We have also tied up with a company for distribu-

tion of portable speakers. We have worked on

branding, positioning etc for this brand here.

We have had ongoing discussions since this year’s

Computex with two more vendors. In the next

couple of months, we will hopefully finalize

partnership with the brands.

How are you realigning your partner strategy?We have in-country distributors in most of the

countries in the region. In the UAE, we have resellers

who focus on selling to some of the African markets

where we don’t have distributors.

Many of our partners have been working with us

over the past 12-15 years. Some have worked for a

shorter period. We are looking at category wise

performance of distributors in different markets.

Some categories like digital cameras for instance

would require a focused distributor in some market.

For enterprise IP cameras, we definitely need to look

at adding new partners. This requires a different go

to market approach as you are dealing with a

different set of customers.

How has the current year been shaping up?This year has been tougher than last year. We have

however continued to invest. We were expecting a

better growth this year but the uncertainty in the

market has impacted the sales. When one market is

recovering, another has been affected and so on.

GCTIn Focus

WinSoft International has teamed up with EMPA Middle East to

make its range of Serif products available to Middle Eastern users.

The agreement signed between WinSoft International and EMPA

Middle East will combine WinSoft International’s software localiza-

tion expertise with the reach of EMPA Middle East’s Promise’s local

distribution network.

Hadi Shaheen, WinSoft International’s Regional Manager for the

Middle East said “As we are focusing on consolidating our distribu-

tion strategy and harmonizing our ME retail channel with the new

range of software from Serif it is imperative that we choose a

regional distributor with a proven track record. We are excited to

welcome EMPA to our distributor network and we look forward to

growing the market with them and offering users complex-free and

affordable creative products.”

The companies will be reaching out to consumers looking for

high-quality, affordable design and publishing software including

the remarkable PhotoPlus and WebPlus products. EMPA Middle East

will begin by distributing WinSoft International’s Arabic language

versions of award winning desktop publishing program PagePlus

X5 by Serif.

“We are excited to partner with WinSoft International to promote

Serif creative software,” said Shahood Khan, Director of Sales &

Marketing at EMPA Middle East. “It is a tremendous opportunity for

both organizations as many customers are looking for viable

alternatives to expensive software packages. WinSoft International’s

web designing and desktop publishing products are simply irresist-

ible.”

Other Serif products localized by WinSoft International soon to be

available for the Middle East include WebPlus, a powerful website

design program, and PhotoPlus, an easy-to-use photo-editing

system.

EMPA to Distribute

WinSoft International

...continued from pg 1

Golden Systems Middle East.

ViewSonic manufactures profes-

sional LED display screens,

high-resolution LED TV, projectors,

digital signage, mini PC, all-in-one

PC, e-books, high-resolution

audiovisual players, handheld

audiovisual players to name a few.

ViewSonic's products are designed

with strict product quality and

environmental protection standards

to suit consumers' needs.

“Golden Systems is one of the most

reputed distributors with a wide

reach in the Middle East. We are sure

that Golden Systems will be able to

deliver on our business objectives

and take our brand forward in this

region. Golden Systems has a

dynamic and professional team, who

not only have years of valuable

experience but also an aggressive

approach to grow the business and

meet targets. We are confident that

our partnership with Golden

Systems will help us strengthen our

brand, expand our reach and

sincrease our market share further in

the Middle East,” says Junaid

Gul, Country Manager – Middle

East, Viewsonic.

Golden Systems represents

some of the best brands in the

components segment which

include Gigabyte, Logitech, G

Data, Kaspersky, ZOTAC,

BitDefender, Cooler Master, Intel,

Hitachi, Choiix, Axtrom, Leadtek,

Kingmax, Nvidia, NEC, Twinhan,

AMD and ATI to name a few.

Shahood KhanDirector, Sales & Marketing, EMPA Middle East

continued from pg 1

516th June 2011

6 16th June 2011

Al Shadawi Trading, a sister company of

KSA based Al Falak, a leading IT distribution

company, is now looking to scale up its

business volume in the GCC market,

excluding KSA. Agnello Fernandes, GM at Al

Falak Distribution who also oversees the

Dubai operations says the company is

eyeing a few aggressive moves to expand

its business and this may include possible

new vendor tie-ups as well as setting up

local presence in some of the other GCC

countries like Qatar.

Fernandes said, “Considering the fact that

the operations is around 12 years old, it

remains quite modest. There have been

ups and downs and last 3 years have been

tough. But we believe the worst is behind

and we are now gearing up to be quite

aggressive with our plans in this market.

News

He added, “Al Shadawi Trading has focused

on distribution into the GCC markets. We

are now actively trying to sync the UAE

operations with our KSA operations. We are

looking at possibilities to expand the

business of our Dubai operations. We are

also looking at the Qatar market and are

exploring the prospects in that market. Al

Falak already has an office there which will

give us a good leverage as well.”

The business at the Dubai operations of Al

Shadawi are focused on two major brands -

Targus and Eaton. The expansion focus

would be primarily be in the accessories

segment because the distributor sees that

as a strong area of competence, although

they are also strong in power solutions in

alliance with Eaton.

Fernandes adds, “We have been a partner

of Eaton for over 12 years now and are

continuing do well. As for Targus, the

strength of Al Shadawi in Dubai has been

the accessories business and the team

headed by Savio Fernandes who is the

country manager at Al Shadawi would

continue to focus on that segment.”

The company is also cautious on expansion

into the crowding segment of iPhone

accessories market.

Fernandes added, “There are so many

manufacturers in the iPhone and iPad

accessories business and it is difficult to

differentiate. How much you can develop

your business would depend on how you

position your products or brands, whether

as entry level or higher end, whether you

highlight the user friendliness of the

products and so on. Having said that, we

would also want a pie of this market but

we would want to do it our way.”

Al Falak DistributionIn Focus

Mindware recently organised a meet for its resellers

at the Burj Al Arab. There were over 80 partners who

attended the event from within the UAE .The event

was an occasion to showcase new products from

two key vendors that Mindware partners with – Intel

and Kingston.

“This was a Mindware Reseller event with 2 vendors

participating –Intel and Kingston. The purpose was

to promote Intel’s new technology- 2nd gen Core i

products , Intel reseller programs and Intels SSd

drives. For Kingston we were promoting their latest

products –The HYperX rams and Kingstons SSd

drives.” said Anees Rehman, Business Unit Head,

Components at Mindware.

Kaspersky Lab announced the release of the 2012 versions of its home user products. The

new versions of Kaspersky Anti-Virus and Kaspersky Internet Security are designed to

provide Internet users with maximum protection and convenience.

The all-new Kaspersky Internet Security 2012 and Kaspersky Anti-Virus 2012 incorporate

the most advanced and effective protection technologies: a sandbox for launching

suspicious applications, a program activity monitoring module, a script emulator, a cloud-

based reputation database, a virtual keyboard plus many other features.

Kaspersky Internet Security 2012 and Kaspersky Anti-Virus 2012 feature a whole host of

new and improved features. In the 2012 versions of Kaspersky Lab's home user products,

cloud-based technologies, the cutting-edge of antivirus development, have been

improved. Kaspersky Lab’s products have been streamlined for optimal day-to-day use

when surfing the Internet, searching for and viewing web pages, making VoIP calls, watch-

ing HD videos and playing online games, etc.

The Kaspersky Internet Security 2012 and Kaspersky Anti-Virus 2012 interfaces have been

improved and now feature 3D and animated graphics, yet remain straightforward and

user-friendly.

Eugene Kaspersky, CEO and co-founder of Kaspersky Lab, says: “We have taken yet another

huge step in protecting Internet users against the most dangerous, unknown threats out

there. Many of the modules featured in Kaspersky Internet Security 2012, such as

web-antivirus, heuristics, the threat rating sub-system and anti-rootkit components, have

been made easier to update and now interact more effectively with cloud technologies.”

The continuing runaway episodes in the channel reveal the tough prospects that the channel is

facing. The slowdown has not eased out by all counts and the squeeze seems to be getting a bit

worse. The next two months would be the tougher periods to get through and by September

again, the business prospects should get better.

It is rather unfortunate that each year, there are cases of defaults and runaways. However, not all

cases are of the same nature. While some are duped, some do it by devious design and some are

genuine fallouts of failing business. While the Augean stables cannot be cleaned up in a day, it looks

like these recurring issues have not been sorted out even in the span of several years. Preventive

measures can only come in when an authorized trade body like DCG becomes all encompassing,

which means all active IT traders in the Emirate are members without exceptions. When preventive

measures aren’t feasible, only corrective steps can be taken and with not much assurance of

success. DCG should in a position of strength to issue guidelines for all its members and ensure that

they are being followed.

Erring members need to be taken to task when the early signals are seen. It is also an issue that

several traders are not comfortable with the idea of interested parties donning the role of commit-

tee members and hence prefer to stay outside the ambit of the trade body. And as long as the

majority of members are not following best trade practices and some expertly hoodwink the time

tested principles of cash flow, there will always be fallouts. A better camaraderie between the trade

members and exchange of vital information in time can help salvage some of the unfortunate

situations before they get out of hand.

Editorial

A need for preventivemeasures

Al Shadawi Tradingeyes aggressive growth

Kaspersky unveils 2010editions of KIS and KAV

Mindware showcases Inteland Kingston products

Agnello FernandesGM, Al Falak Distribution

Mindware while continuing to

be as a prominent value add

distributor of the region, also has

a flourishing volume distribution

business. The company is

celebrating its twentieth year of

operations during GITEX later this

year.

Anees Rehman BU Head, Mindwares

716th June 2011

SUPER SPEED COMPUTERS L.L.CPO Box.119958, Dubai, UAE Tel : +9714 3934222Fax : +9714 3933663 Email : yoosuf@superspeeddubai.com

Branch: ABU DHABI:SPEED LAPTOP CENTRE LLCPO Box: 54297Electra Street, Abu DhabiTel: +9712-6777369Fax: +9712-6777368

8 16th June 2011

How has the growth been in the segments

that you focus on?

With our two brands, we focus on soho

markets as well as the SMB and the enterprise.

SMC has been focusing on soho and SMB

markets. Edgecore is the other brand owned

by Accton which focuses on the SMB and

enterprise. The overlaps between the product

lines of SMC and Edgecore are minimal.

The soho market has been price sensitive and

of late, the entry of Chinese brands has

unfortunately aggravated this situation in the

market.

We have been fairly expanding well in the SMB

and enterprise segments and have gained

more trust of partners in different markets.

Please elaborate on how price cuts have

been felt in the soho market?

All the leading brands in the segment have felt

the pinch and have lost some market share to

the cheaper brands. In one instance, there is

talk of brand equity as well as loyalty programs

for the channel partners and on the other

hand, the low prices quoted by the cheaper

Chinese brands has put paid to all those

initiatives being done in the market by vendors

who have been committed to the market for

long in terms of own regional offices, employ-

ees etc. That has had an impact as other

brands have been forced to drop prices

thereby cutting margins and in spite of that

volumes are lower because some market share

has already been taken.

What impact has the uncertainties in the

MENA market brought on the business

volumes?

Egypt is a large market as is Syria. And the

uncertainty in those markets has had an

impact. While the situation has improved a bit,

stocking is an issue and everyone wants to do

business on back to back order basis. They want

to do secured business rather than take a risk.

So stocking levels by companies who were

carrying huge stock quantities has come down.

What are the measures you are looking at to

cope with the situation?

Currently while the business volumes in these

markets is affected, it is also true that we cannot

make up these lost opportunities in other

markets in terms of increased volumes. What we

have however done in the meantime is to take

steps to increase our focus on markets such as

Saudi Arabia where we have not been as strong

as we would like to be. It is a huge market and

you wouldn’t do justice to it if you just ship

goods to the market there without support. We

are looking at strengthening our presence by

having a few of our manpower resources there

to develop our business there. Currently we are

dependent on the intelligence that our

distributors are able to provide us about the

market trends, updates etc. We want to have a

direct feel of the market there and will be

looking at fixing certain issues in the market by

this quarter.

What is the distribution strategy in KSA?

We have held on to the belief that we wouldn’t

want to encourage unhealthy competition by

having multiple distributors in KSA. We have

wanted to develop the market and its various

segments with one distributor. We may

however revise this strategy depending on the

need of the large market but nothing has been

finalized as yet. We have done well in the

market but one of the challenges has been

recovering payments.

Please discuss your product lines in different

segments?

In the soho market, we have products like ADSL

routers, Broadband routers, unmanaged

switches, wireless adopters etc. In the SMB and

enterprise product categories, we have layer 2

and layer 3 switches. We also have PoE switches

both layer 2 and layer 3, Fibre switches etc.

We are focusing on consolidating and increas-

ing our market reach in the SMB market. The

SMB is not a volume market and customers are

looking for support. In soho, there is not much

support required or expected. So the SMb

market is not quite price sensitive. Further, the

SMB business has been traditionally a strong

segment globally for Accton, the parent

company for SMC and we want to ensure we

are able to emulate that success in this region

as well.

Are you looking to expand your channel?

We want to expand the dealer base based on

increasing market share. Else, it could affect

dealer profitability. Times are different from

2007-2008 when market volumes were larger

vis-à-vis now when volumes have shrunk as well

as several companies are stuck with liquidity

issues.

Do you work on the regional distribution

model?

We have tried the regional distribution model

earlier but it wasn’t working out well. Regional

distributors seem to be keen on working with

bigger brands and don’t want to invest in

market development efforts for the brand. We

are interested in working with active partners

who can help strengthen the brand in new

markets and not just be interested in taking the

margins. We would be keen to work with

smaller distributors in different regions willing

to make the efforts to develop the business.

News

SanDisk MEA announced its expansion into Turkey through its partnership with Telpa Group, a leading mobile retailer in Turkey. The partnership will drive SanDisk MEA’s strategy in Turkey and take advantage of the country's growing mobile market growth.

“Our partnership with Telpa reinforces our objective to expand our product reach in Turkey. The entire range of SanDisk storage products will now be available to a wider market through the expertise and established distribution networks of Telpa,” said Tareq Husseini, SanDisk’s Middle East and Africa Sales Director.

The country’s mobile market is on a positive growth trend. Mobile penetration rate is currently at 62.4 million mobile users, 83.7 % of the current population. With intense competition between the three mobile operators, Turkcell, Avea and Vodafone, mobile subscription rates are set to grow at a CAGR of 8 % between 2011 and 2014.

Telpa has a widespread distribution network and directly works with 3,500 dealers and 6,200 retail shops. The company’s strong infrastructure, with a well-established working environment for dealers and an online B2B platform, will enhance SanDisk’s market presence in the country.

SanDisk’s product portfolio includes flash memory cards for mobile phones, digital cam-eras and camcorders; digital audio/video players; USB flash drives for consumers and the enterprise; embedded memory for mobile devices; and solid state drives for computers.

SMCIn Focus

Mohammed Muzaffar

MD, Accton Technology Corporation

The surge ahead

SMC Networks is a subsidiary of

Accton Group which owns the Edge

Core brand as well. SMC focuses on

the soho and SMB segments while

while EdgeCore has a suite of

products for the enterprise segment.

Mohammed Muzaffar , MD at

Accton Technology Corporation

speaks with VAR Magazine in the

following interview

SanDisk Expands Into Turkeywith the Telpa Group

HP marked the official opening of its new premises in Smart Village, Egypt’s

prime Communication and Information Technology (CIT) Cluster and Business

Park. The ceremony was attended by MCIT officials and HP regional and

country executives.

Hosted by the Information Technology Industry Development Agency (ITIDA),

the event highlighted the stability of the Egyptian economy, development of

Egypt’s ICT sector that continues to attract international investment, and HP’s

strong commitment and contribution to the same by developing leading-

edge technology, and partnering with local businesses and governments.

"The expansion of HP's operations in Egypt is a statement of a strengthening

partnership and willingness of long-term investment in the future of Egypt's

young population," said Magued Osman, Egypt's Minister of Communications

and Information Technology. "We support the establishment of the Enterprise

Services Global Delivery Center, a project which is in line with our

outsourcing/off-shoring strategies. Young Egyptian professionals work in this

industry have a proven track record of delivering to expectations, and more

importantly, they are the true creators of value-add exported out of Egypt."

“We are honoured to have such an auspicious opening to our Smart Village

premises,” said Eyad Shihabi, Managing Director and Enterprise Business Lead,

HP Middle East. “HP has been active in Egypt since May 2000 and is the market

leader for enterprise, small and medium business and consumer technology

products. The investment into our new premises, increasing staff strength and

growth is a testament to our commitment to the Egyptian people and the

country.”

The 5,500 square metres HP premises in Smart Village will be the tech giant’s

second major office in Cairo, with the first established in Nasr City which also

serves as the country headquarters. At the new location, HP will accommodate

the Enterprise Services Global Delivery Center and Go To Market teams.

HP opens an office in Cairo

Tareq Husseini

Sales Director, MEA, SanDisk

916th June 2011

10 16th June 2011

What’s

HP LaserJet Enterprise M4555 MFP series

Key features:

Samsung Series 9 notebook

For more details, log on to www.samsung.com

For more details, log on to www.xerox.com

Key Features: Key Features:

Xerox DocuMate 3920 Network Scanner

TwinMOS USB 3.0 drives

Kingmax 2.5” SATAIII SSD

For more details, log on to www.twinmos.com

For more details, log on to www.hp.com

For more details, log on to www.kingmax.com.tw

For more details, log on to www.logitech.com

Key Features:

Key Features:

Key Features:

• Xerox DocuMate 3920 is a new duplex color network scanner. • Using either the flatbed or 50-page automatic document feeder (ADF), users can scan both sides of a document to e-mail, a network folder, fax recipient, FTP location or printer, through the large 7-inch, color LCD touch screen that clearly displays all operation modes.

• The screen is designed to be responsive to touch and the soft QWERTY keyboard makes data entry easy and fast.

• The Xerox DocuMate 3920 supports small to medium workgroups and offices with secure multi-user access and easy administration through an embedded form-based web page configuration and a standard Ethernet connection.

• The Xerox DocuMate 3920 scans documents at 20 ppm (pages per minute) or 14 ipm (images per minute) in duplex.

• It supports LDAP (lightweight directory access protocol) for direct access to Microsoft Exchange Server email directories and SMTP server support.

• The Xerox DocuMate 3920 Network Management Tool allows the administrator to easily configure one or multiple Xerox DocuMate 3920 devices on the network.

• The form-driven web page allows easy creation of up to 2000 email addresses and 50 filing destinations to support document scanning workflows at the device and on the network.

• TwinMOS has announced the launch of two mainstream energy-saving USB3.0 flash drives.• X3’s traditional design has a silver satin finish to avoid fingerprints; the ergonomic rotation mechanism makes it easy to store. It is a favorite among students.• A3 is arguably one of the lightest drives in the industry. The compact colorful flash drive sports metal sandblasting and anodizing; it is currently the most compact USB3.0 flash drive available on the market.• Compared to USB2.0’s 480Mbps transfer rate, USB3.0’s bandwidth reaches as high as 5Gbps, which is ten times more than USB2.0. • Transferring a 20GB high-resolution video will only take less than 7 minutes, created convenience for user to carry and share HD videos. • Supports hot swapping and plug & play.

• Print and copy at up to 55 ppm.

• Get up to 2100-sheet paper capacity for large printing jobs from this workhorse MFP.

• Preview jobs using the pivoting color control panel and use image preview to make adjustments to scan jobs.

• Save time with easy installation, and get exceptional value from optional high-capacity print cartridges.

• Proactively manage printing environments and get

• The webcam’s fold-and-go design, coupled with autofocus capabilities and a 360-degree swivel rotation, expands the possibilities of what you can capture in full HD video anytime, anywhere.• You can easily stay in touch with your friends, family and co-workers as the Logitech HD Webcam C615 lets you make video calls in HD 720p on popular instant messaging applications. • It also includes one-click HD video and photo upload to Facebook, as well as HD video upload to YouTube and Twitter, so you can share your video recordings.• To bring you extra flexibility, the webcam comes with a 90 cm USB cable with an extender, and has a tripod-ready design so you can easily capture video from any vantage point.

• 64GB to 512GB capacity• Rapid transfer than HDD • Shock/Vibration resistance• No Audible Noise• High reliability• Global wear-leveling increases product life and optimize performance• Strongly Wear leveling algorithm to enhance lifetime• Strongly ECC algorithm to correct data• 3 years warranty

• The Samsung Series 9 is the premium notebook for consumers who look for design, durability and performance. • The Samsung Series 9 weighs barely 1.31kg, comes in a screen size of 13 inches and measures up at only a 16.3mm at its thickest point. • The Samsung Series 9 Notebook is crafted from duralumin, a lightweight material that is twice as strong as aluminum and normally used in advanced aircraft design. • Powered by Microsoft Windows 7 and the second generation Intel Core i5 Processor with up to 8GB memory, the Series 9 Notebook accelerates performance by dynamically allocating processing power where it's needed most, using Intel’s intelligent Turbo Boost technology 2.0.• The Series 9 battery life lasts up to three times longer than a typical notebook battery.

Logitech HD Webcam C615

ws

ent

es

t.

MFP series

ptionaldges.

d get

nd anodizing; it is currentlyon the market.

USB3.0’s bandwidth

deos.

easy setup and configuration with HP management tools.

• Extend the capabilities of workgroup print environments with a rich portfolio of easy-to- integrate solutions.

• Easily update, manage and expand the capabilities of networked printers with HP FutureSmart Firmware.

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1116th June 2011

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Growth across the security segments showed great levels of

variation, with more mature areas, such as endpoint security

and Web access management, showing single-digit growth,

while security information and event management (SIEM) and

secure Web gateway products experienced double-digit

growth.

Symantec retained its market share lead and accounted for

nearly 19 percent of total security software revenue in 2010

(see Table1). Performance of the largest players varied consid-

erably; Symantec, Trend Micro and IBM recorded below-

average growth, while other larger players, such as EMC,

experienced above-average growth.

Mr. Contu said the security market can be divided into four

groups of vendors from a competitive perspective. At the top

are the large vendors Symantec and McAfee,

with a strong presence in both the consumer

and enterprise markets, as well as 30 percent

combined market share. On the second tier is a

group of vendors that offer a breadth of

product capabilities covering many of the

security segments — some with an almost

complete focus on security, such as Trend

Micro, and others, such as IBM, EMC, Cisco and

CA Technologies, for which security is only a

part of overall corporate interests. A third tier is

composed of specialized midsize vendors,

such as Kaspersky, Websense, Sophos, Blue

Coat Systems and ESET, which tend to have

more of a focus on certain segments in which

they have built a relatively strong presence. The

fourth tier is composed of large IT vendors with

a small presence in the security space or small

players with specialization in one or two

security segments.

Worldwide security software revenue totaled $16.5 billion in

2010, a 12 percent increase from 2009 revenue of $14.7 billion,

according to Gartner, Inc. The 2010 results show that overall

vendor revenue demonstrated a rebound in growth after a

sharp fall in performance in 2009 due to the slow economy

and tight IT budgets.

"Products within the security market are undergoing rapid

evolution, in terms of both new delivery models — with

security as a service showing increasing popularity — and

new technologies being introduced, often by startup compa-

nies," said Ruggero Contu, principal research analyst at Gartner.

"Key vendors continued to expand their product portfolios,

buying companies where appropriate and expanding their

reach into emerging markets."

Security Software Market Grew

12 Percent in 2010

Security Software Market Share, Worldwide,

2009-2010 (Millions of Dollars)

Source: Gartner (May 2011)

Despite the threat of media tablets and solid state

drives (SSDs) slowing worldwide hard disk drive (HDD)

unit shipment growth, the HDD industry has tremen-

dous revenue expansion opportunities over the next

five years. According to new research from Interna-

tional Data Corporation (IDC), HDD industry revenue

will grow from $33.4 billion in 2010 to $48.2 billion in

2015. But the HDD industry will need to transform itself

and reorder its priorities to realize this revenue growth.

HDD demand will continue to be founded in

traditional IT segments, however, unit shipment

growth will be driven mainly by the expansion of

public and private cloud storage infrastructure and,

more importantly, by demand from consumers and

small businesses for private or personal cloud storage

devices and solutions. HDD industry revenue growth

will be accelerated based on broadening adoption of

storage devices that help to speed up overall PC

performance.

Key findings from IDC's HDD market research

include the following:

With or without industry consolidation, HDD average

selling price (ASP) declines will slow near term as HDD

technology advancements are slowing, making it

more difficult for HDD vendors to reduce HDD bill of

material costs.

Long term, the HDD industry has an opportunity to

increase HDD ASPs with hybrid NAND and rotating disk

storage devices aimed at the PC market.

The personal storage market continues to be one of

the strongest growth segments for the HDD industry.

Company 2010 Revenue

2010 Market

Share (%)

2009 Revenue

2009-2010 Growth (%)

Symantec 3,121.60 18.9 2,949.50 5.8

McAfee 1,711.80 10.4 1,595.60 7.3Trend Micro 1,036.90 6.3 981.4 5.7

IBM 814.7 4.9 759.6 7.3EMC 626.6 3.8 498.8 25.6Others 9,188.80 55.7 7,928.60 15.9Total 16,500.40 100 14,713.50 12

HDD industry needs totransform for growth

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