Presentation by Petros Bouchoris to MBA Society

17.12.2010

AND HOW TO FIND IT

WHAT IS

THE BEST JOB

IN THE

WORLD

• THERE IS NO

SUCH THING.

THE

END

LET‟S TRY

TO FIND

THE NEXT BEST

THING

A JOB THAT

IT IS THE BEST

FOR

YOU

Find the connections• GBM in Nestle

• Consumer Insight &

Market research expert

• PHD in Strategy

• E-commerce, Digital

media

• Never studied Marketing

• Never studied Market

Research

• Mathematics

• MBA in Finance

• Dissertation in Finance

• I like to read books

• I was good in essays

• My first PC was a ZX

Spectrum in 1987

Find the connections• GBM in Nestle

• Consumer Insight &

Market research expert

• PHD in Strategy

• E-commerce, Digital

media

• Never studied Marketing

• Never studied Market

Research

• Mathematics

• MBA in Finance

• Dissertation in Finance

• I like to read books

• I was good in essays

• My first PC was a ZX

Spectrum in 1987

THERE ARE NOT

ANY

TRUE FALSE

Jump into conclusions• GBM in Nestle

– Plan, develop and

implement marketing

activities

– Prepare, monitor and follow

P&L

– Understanding consumers

– Develop Strategy

• Never studied Marketing

• Never studied Market

Research

• Mathematics

• MBA

• Dissertation in Finance

• I like to read books

• I was good in essays

• My first PC was a ZX

Spectrum in 1987

- Never used my first degree

Jump into conclusions• GBM in Nestle

– Plan, develop and

implement marketing

activities

– Prepare, monitor and follow

P&L

– Understanding consumers

– Develop Strategy

• Never studied Marketing

• Never studied Market

Research

• Mathematics

• MBA

• Dissertation in Finance

• I like to read books

• I was good in essays

• My first PC was a ZX

Spectrum in 1987

- Never used my financial knowledge

Jump into conclusions• GBM in Nestle

– Plan, develop and

implement marketing

activities

– Prepare, monitor and follow

P&L

– Understanding consumers

– Develop Strategy

• Never studied Marketing

• Never studied Market

Research

• Mathematics

• MBA

• Dissertation in Finance

• I like to read books

• I was good in essays

• My first PC was a ZX

Spectrum in 1987

- These are irrelevant

Connecting the unconnected• GBM in Nestle

– Plan, develop and

implement marketing

activities

– Prepare, monitor and follow

P&L

– Understanding consumers

– Develop Strategy

• Never studied Marketing

• Never studied Market

Research

• Mathematics

• MBA

• Dissertation in Finance

• I like to read books

• I was good in essays

• My first PC was a ZX

Spectrum in 1987

Connecting the unconnected• Consumer Insight &

Market research expert

– Plan, develop and

implement marketing

research

– Prepare, monitor and follow

reports

– Strong numerical skills

– Statistics

• Never studied Marketing

• Never studied Market

Research

• Mathematics

• MBA

• Dissertation in Finance

• I like to read books

• I was good in essays

• My first PC was a ZX

Spectrum in 1987

Connecting the unconnected• PHD in Strategy

– Read a lot of books and

papers

– Do Research

– Do Statistical analysis

– Write a BIG report

– Be a good project manager

• Never studied Marketing

• Never studied Market

Research

• Mathematics

• MBA

• Dissertation in Finance

• I like to read books

• I was good in essays

• My first PC was a ZX

Spectrum in 1987

Connecting the unconnected• E-commerce, Digital

media

– Read many books and

papers regarding e-

commerce

– Use digital media

– Understanding how

consumers react in relation

to technology

– Write papers

• Never studied Marketing

• Never studied Market

Research

• Mathematics

• MBA

• Dissertation in Finance

• I like to read books

• I was good in essays

• My first PC was a ZX

Spectrum in 1987

• Marketing experience

So what is the conclusion?

(if any)

My conclusion:

Career development is not a linear thing

It is the result of skills, knowledge, talent,

personality and chance

Take it from the Start

So you’re looking for a job

• You’ve got your cover letter

and 3 different versions of your

resume

WHO CARES

•LOTS OF PEOPLE ARE

LOOKING FOR WORK

AND ALL OF THEM HAVE RESUMES

That was the bad news

The Good News are:

• People get promoted

• People retire

• People get injured or sick

• People quit or move on

• People get fired or laid off

• People die

Opportunities are everywhere:

Well, you can try but

usually does not

worked out the way

you have planned it

What you can do:

- Smart Choices

- Build on your strengths

- Be adjustable

- Connect the dots

- Make excellent mistakes

Rejection is part of the Game

But after several NO

NO NO NO NO

NO NO NO NO

NO NO NO NO

NO …. YES

So we are still looking for a job

How Most People look for Work

• Want Ads/ Sunday Papers

• Internet

• Employment Agencies

• Word of Mouth

• Direct Contact with Employers

How Employers Fill Jobs

• Internal Networks

• External Networks (Professional

Organizations)

• Placement Employment Agencies

• Civil Service Lists

The worst ways to look for a job

• Looking in Internet(4 to 10%)

• Mailing out Resumes(7%)

• Answering local newspaper(5 to 24%)

• Going to private employment agencies( 17%)

Best Ways to look for a jobs

• Ask for leads from your contact(33%)

• Knocking door of any employer(47%)

• 69% use yellow pages to identify firms, then call them up asking about jobs you can do well

• Doing a Life-changing Job-Hunt(86%)

So it is not, what you are

looking for but how

(and why?)

What Color is Your Parachute, by Richard Nelson Bolles

• “You need to inventory and identify what skills you have that you

most enjoy using. These are called transferable skills, because they

are transferable to any field/career that you choose, regardless of

where you first picked them up.”

• “You need to decide where you want to use your skills, where you

would thrive, and where you do your most effective work.”

• “You need to decide how to get where you want to go. This has to

do with finding out the names of the jobs you would be most

interested in, and the names of organizations…which have such

jobs to offer, and the [name] of the...person there who actually has

the power to hire you.” You then show that person how you can be

of help to that organization.

The best way to hunt for a job

To summarize: What you are taking to market when you look for a job is

you: your skills, your personality, etc. And employers will hire you if

they believe that you can help them solve their problems.

How to market yourself

Do not forget that you have to sell yourself as a brand!

and as all brands…

“Brands are built on what

people are saying about you,

not what you‟re saying about

yourself.”Guy Kawasaki

There are a large number of career paths you could pursue with the skills

you’ve developed/will develop here at UniPi. Let’s think, for example,

about analytical ability, and all of the job titles that have the word

“analyst” in them; e.g.:

• Credit analyst

• Banks

• Financial analyst

• Business firms of all kinds

• Securities analyst

• Wall Street, here I come!

• Market research analyst

• In addition to developing general analytical ability, economics majors

learn content that is directly applicable to market research; e.g.,

elasticity, research techniques, etc.

Using your skills

So what is the

next question

you should be asking?

Where Do You Want To Work

Spend all of your time and effortlooking for the „wrong‟ job

and not only will you be unable

to convince a potential employer of your

motivation and enthusiasm,

but you will also be leading yourself along

the road to future unhappiness.

Key Steps in Getting Your Dream

Job

• 1) Understand your approach to career planning – are you career self reliant?

• 2) Get feedback

• 3) Introspect on what you really want

• 4) Write your dream job description

• 5) Create a plan of multiple paths to your dream job

• 6) Network/research multiple paths

Key questions to ask yourself

• Where are you today?

• Where would you like to be?

• What has worked well in the past to help

you through change?

• How are you going to get where you want

to be?

Get feedback

• Actively solicit feedback from previous

peers and colleagues

• Consider negative feedback as useful

information to understand

• Use assessments to help you learn who

you are

• Other ideas?

The Flower– A Picture of the Job of

Your Dreams

Salary

Responsibility

Level

Geography

Favorite

Work

Conditions

Field of

Fascination

Favorite

People

Environment

Favorite

Values

Prioritize so

you know what to

trade off

From What Color is Your Parachute?

By Richard N. Bolles

Who do you know at the places you

want to work

70-80 percent get their jobs

through NETWORKING

Again just in case you

missed it earlier

(Who) Networking List

• Friends

• Relatives

• Former Employees

• Former Co-Workers

• Service Provides

• Professional Organizations

Have You Developed a Networking

plan?

It’s about starting a conversation and building a relationship

- Ben Thomas

Networking

Network/Research

• Identify people who can help your career

• Scan job openings

• Join a relevant networks

• Get to know prospective employers through working your network

• Meet informally with people in similar jobs

• Informational interviews

• Job shadowingWho are people who can help you in your

career?

How would you prefer to get information

about job opportunities?

Yeah Yeah I know you’re that person

that does not know anyone

Or everyone you know is unemployed

also.

Or you don’t have time to network.

The gift of

unemployment

is………

TIMEDouglas E. Welch

Joy = Skill

If it is a skill you do well, you will

enjoy it; if it is a skill you enjoy, you

will do well with it.

Joy on the Job!

Bad employers will not care if you enjoy your

work, but good employers will.

Good employers know that if you have

enthusiasm for your work, you will do well.

Identify Yourself

Identify Your Achievements…

Identify Your Skills…

Identify Your Interests…

Identify Your Environments…

Why is Career Assessment important?

• Learn to work with, not against, your

natural approach to doing things

• Identify your unique skills and strengths

• Find out if you want to lead or be led

• Target areas for improvement and

growth

Getting your transferable skills

• Write down key tasks from major jobs

• Convert into general skills

• Scan transferable skills lists

• Scan job openings for key skills wanted

• Review your skills with someone who knows your skills or field

• Document them in your resume, cover letters and interviews

Do not be afraid to fail!

Steve Jobs failed twice

• After losing a power struggle with the

board of directors in 1985,Jobs resigned

from Apple

• “I’m the only person I know that’s lost a

quarter of a billion dollars in one year….

It’s very character-building .” S.Jobs

To get with you

#1 identify your skills

#2 identify your talents

#3 decide where you would like to work

#4 sell yourself

#5 network

#6 do not be afraid to fail

#7 be flexible, be mobile

#8 have fun!

Thank you!

• How Social Networks Are Changing Everything

• By Jeffrey F. Rayport

• What the Personal Branding Debate Can Teach Us about PR, Social Media & Ourselves

• By Tiffany Monhollon | May 8, 2009

• Link, Poke & Tweet: Amping Your Personal Brand, Digitally

• http://www.slideshare.net/patchchord/link-poke-tweet?src=embed

• How to Translate What You Do Into What‟s In It For Others

• By: Liz Lynch on May 7th, 2009 at 5:15 am

• In Brand Yourself As, Networking, Personal Branding, Positioning | 8 Comments

• http://www.integritycareertransitions.com/blog/?p=422

• http://www.kristidaeda.com/2009/05/11/sign-of-the-times-a-job-search-dont/

• http://www.flickr.com/photos/10073060@N00/2232281538/

• http://www.flickr.com/photos/26828262@N05/2531159232/in/photostream/

Richard Dorment

http://www.esquire.com/features/best-job-searches-0709?src=digg

13 http://sethgodin.typepad.com/seths_blog/2008/03/why-bother-havi.html

15 http://muse.jhu.edu/login?uri=/journals/international_security/v026/26.1toft.html

20-25 http://sethgodin.typepad.com/seths_blog/2008/03/why-bother-havi.html

27One Step At A Time – The Key To Self-Motivation http://www.integritycareertransitions.com/blog/?p=422

28-30 Price vs Value - How to Overcome the Price Barrier http://www.chuckstarnaud.com/node/21

31 dan pink career lessons www.slideshare.net/garr/career-advice-08

32-36 How to Translate What You Do Into What‟s In It For Others By: Liz Lynch on May 7th, 2009 at 5:15 am http://personalbrandingblog.com/how-to-translate-what-you-do-into-what%E2%80%99s-in-it-for-others/

37+38 Job Search Success http://www.slideshare.net/cclibrary/job-search-success-1321441

39+ 40 Quintessential Careers: Q&A with Barbara Safani www.quintcareers.com/career_experts/Barbara_Safani.html

41-45 5 New Recruiter Skills for Success by Kevin Wheeler May 8, 2009, 5:55 am ET http://www.ere.net/2009/05/08/5-new-recruiter-skills-for-success/

47+48 What is Your Recruiting Strategy?By Lou Adler, April 22, 2009 http://www.adlerconcepts.com/resources/column/newsletter/what_is_your_recruiting_strate.php

52-55 Personal branding in the age of Google http://sethgodin.typepad.com/seths_blog/2009/02/personal-branding-in-the-age-of-google.html

67+68 Why You Need a Portfolio in Your Career Toolbox Trace Cohen

77-81, 85-91 51 Thoughts on Networking By Scott Ginsberg

83-85 THE STRENGTH OF WEAK TIES: A NETWORK THEORY REVISITED Mark Granovetter

http://www.si.umich.edu/~rfrost/courses/SI110/readings/In_Out_and_Beyond/Granovetter.pdf

100-101 http://www.smartbrief.com/news/socialmedia/storyDetails.jsp?issueid=74FD04E9-9EEA-4D7B-A779-

CCB72FA94069&copyid=0F2858E7-C53F-4FB7-9CC8-D5BF1C00D961&ref=twitter0F2858E7-C53F-4FB7-9CC8-D5BF1C00D961

105-107 30-Minute Brand Building for Twitter By: Monica O'Brien on February 11th, 2009 at 5:15 am

• 116 http://en.wikipedia.org/wiki/Metcalfe's_law

• hiring managers prefer linkedin http://www.cheezhead.com/2009/06/16/jc-hiring-

managers-prefer-linked-in/

• Danny Pink, “The Last Career Advise You will ever need”, 2008