17693007 Marketing Plan of Costa

8/13/2019 17693007 Marketing Plan of Costa

1/24


2/24

TABLE OF CONTENTS

Letter Of Transmital. 3Executive Summary.. 5The C sta St ry. !The "erfect Cu#. $%issi n &'isi n.. &Business " rtf li .. &%ar(etin) O*+ectives.,-Tar)et %ar(et.,,

%ar(et Se)mentati n...,,%ar(et Tar)etin)..,%ar(et /efiniti n.,

Economic Profile, Age Demographics.,

%ar(et " siti nin).,0%ar(et %ix..,0

"r 1uct,0

"rice.,$L cale...,$"r m ti n,&

%ar(et /eman12O## rtunity %easurement.,&r 4th Share %atrix2 E A##r ach...,&

%ar(et Attractiveness,Business Stren)ths..,

"r +ecte1 Sales in "a(istan.. -

Bu1)et F recasts...Strate)ic "lannin). 3Future "r m ti n an1 Ex#ansi n "lans 0Analysis... 56ec mmen1ati ns.. !


3/24

EXECUTIVE SUMMARY

This re# rt strives t utline the strate)ic an1 mar(etin) a##r ach t *e un1erta(en f r

the current year *y the 7 COFFEE8 a chain9 #art f a :;9 *ase1%ultinati nal c n)l merate Family.

"LC is The :; 6estaurants ?= useh l1 names li(e T @Fri1ay > =ealth an1 Fitness #lus Other Businesses.

The c ntents f this re# rt inclu1e mar(et se)mentati n> # siti nin) an1 tar)etin)

al n) 4ith the )r 4th ## rtunities. %ar(etin) an1 #r m ti n strate)ies an1 the Salesan1 Bu1)et F recasts f r the next Five years #lus the "r fit an1 L ss estimati n f r this#eri 1 are als inclu1e1.


4/24

Marketing Report

The Story

Brun Ser)i C sta set u# their fam us c ffee

r astery in Lam*eth> L n1 n in , $,> su##lyin)

l cal caterers an1 @talian c ffee sh #s 4ith an

excitin) c ffee> sl 49r aste1 the @talian 4ay.

"e #le c ul1n


5/24

Marketing Report

The Perfect CupS me #e #le 4 ul1 call ur #ursuit f the #erfect cu# fc ffee an *sessi n. De 1 n


6/24

Marketing Report

VISI ! :

Our visi n is t *e the *est h s#itality c m#any that there is 9 a family f relate1 h tel>restaurant an1 leisure clu* *ran1s rec )niIe1 *y ur #e #le> )uests an1 invest rs aslea1ers in each mar(et in 4hich 4e #erate.

MISSI !:

"T# $er%e the &e$t c#ffee in the true Italian $t'le()

BUSI!ESS P RT* +I :

C sta C ffee is a #art f the Dhit*rea1> family f *ran1s> 4hich is in the *usiness f#r vi1in) h s#itality in ne sha#e r f rm. They #erate the num*er ne *ran1 in the:; an1 ar un1 the 4 rl1 . Together, they welcome with a smile more than 10 millioncustomers a month .

C sta C ffee is the lea1in) f rce in the 4 rl1 c ffee mar(et. The *ran1 is re#ute1

ren 4ne1 an1 #referre1. @n the year --0 C sta nette1 a turn ver f K ,>-03.$ milli n

6


7/24

Marketing Report

7


8/24

Marketing Report

MAR,ETI!G B-ECTIVES:

r 4in) the #r fita*ility> scale an1 mar(et share in the "a(istani mar(etH

/evel #in) ne4 #r 1ucts that have the # tential t reach si)nificant scaleH

%ana)in) ur *usiness s that shareh l1er value is a11e1 *y each f uractivitiesH

Ensurin) that *ran1 is a lea1er in its fiel1 f r cust mer serviceH

D r(in) t meet ur res# nsi*ilities t the 4i1er sta(eh l1ers in ur *usiness>inclu1in) c mmercial #artners an1 the c mmunities in 4hich ur *ran1s

#erate.

8


9/24

Marketing Report

TARGET MAR,ET

C ffee strives t a##eal t all a)es. un) an1 %ature> all c nsumers are* un1 t *e satisfie1 *y their array f ch ices. The menu is 1esi)ne1 s#ecifically tcater t 1ifferent #references an1 the uality f their c ffee satisfies the m st 1iscernin)

f tastes. C ffee c ntinues t satisfy c nsumers all ver the 4 rl1.

%ar(et Se)mentati nG

F r the #ur# se f 1efinin) the tar)et mar(et> the f ll 4in) mar(et se)ments 4ereesta*lishe1 after researchin) the restaurant an1 cafe9) in) c nsumers an1 the clientelef alrea1y esta*lishe1 c m#etit rs.

Ec n mic "r fileG %i11le Class:##er %i11le Class"rivile)e1 Class

A)e r u#sG Teena)ers ,! 9 , yearsun) A1ults ,& 9 5 years

A1ults 5 J 5- years%ature 5- an1 a* ve

"r fessi nal Classificati nG Stu1entsun) "r fessi nals

%ature "r fessi nals6etire1

%arital an1 Familial StatusG Sin)leSin)le 4ith /e#en1ants%arrie1%arrie1 4ith Chil1ren%arrie1 4ith /e#en1ants

Ethnic an12 r 6eli)i us Classificati nG Christen> %uslim> =in1u OtherAsian> Caucasian> African American> Latin9American> Eur #ean

9


10/24

Marketing Report

%ar(et Tar)etin)G

Dhile evaluatin) their c nsumer mar(et the c nclusi n 4as that the i1eal c nsumer


11/24

Mar/et Se.0entati#n

%atureC nsumers>

,5M

"r fessi nals>05M

Stu1ents an1L unsters>

3-M

Families> ,-M

Marketing Report

the *ur)e nin) 7C ffee Culture8 in "a(istan> the y uth is fl c(in) t 4ar1s c ffeeh uses an1 cafes as their latest Daterin) = lesre#utati n f luxury an1 the ima)e f class ass ciate1 4ith is * un1 tattract this )r u# an1 ma(e them a si)nificant fracti n f s # tentialclients.

Pr#fe$$i#nal$ *el n)in) t all careers an1 in the a)e *rac(et f 0 J 05 years areantici#ate1 t f rm 05M f the future clientele. These 4ill *e u# an1 c min)>1ynamic #ers ns 4h 4ill a##reciate the m uth94aterin) menu> ex#e1iti usservice an1 seri us atm s#here. is the i1eal envir nment f r efficientlunches an1 meetin)s fr m casual t semi f rmal t f rmal.

*a0ilie$:


12/24

Marketing Report

MAR,ET P SITI !I!G:

The # siti nin) strate)y t *e em#l ye1 *y is in (ee#in) 4ith their )l *al# siti nin)9 i.e. they are the @TAL@AN COFFEE %ASTE6S

The uality f their c ffee is *etter than the c m#etit rs9 it tastes *etterH it is m rehy)ienic an1 t tally uni ue. The ima)e f is that it has the BEST an1 m st:N@P:E c ffee.

The sec n1ary r un1erlyin) # siti ns f 9 )l *ally an1 f r the u#c min)mar(et in "a(istan are the Hi.he$t Standard #f +u1ur'2 The Be$t Ser%ice and aReputati#n *#r E1cellence .

THE ITALIAN COFFEE MASTERS

Their ta) line> as menti ne1 a* ve> c mmunicates their # siti n as the #reeminent inthe *usiness t the masses. This certainly ma)netiIes m re an1 m re #e #le t c me

ver t .

MAR,ETI!G MIX G

"r 1uctG

Bran1 NameGTheir *ran1 name is their si)nature. The name f si)nifies luxury> excellencean1 #erfecti n all ver the 4 rl1. @n t 1ay al n) 4ith uality>@ma)e an1 Status are als all im# rtant. The uality an1 excellence that ishas ma1e this *ran1 name a tra1emar( that is rec )niIe1 an1 #ursue1.

@ma)e2ThemeG

Luxury an1 C mf rtThe ima)e f is luxury. The theme has *een 1esi)ne1 s#ecifically 4ith thec nsumers in min1. The em#hasis is n luxury an1 c mf rt9 4ith style. The am*iance

1


13/24

Marketing Report

#r vi1e1 is tren1y as 4ell as s thin). The s *riety f invites c nsumers ts#en1 a #leasant time 4ith their c m#any 4ith ut the tac(y flash an1 )litter.

C l r SchemeThe theme f > fr m the *ran1 l ) > the c l r scheme f the #remises> t theentire feel f ur *usiness is 4arm t nes relaxin) c l rs. The 1 minant c l r in thel ) an1 the #remises f is *r 4n 4ith t uches f *lac(> 4hite )reen. Thec l r theme is ch sen f r relaxati n c mf rt as 4ell as *ein) u#*eat tren1y.

Service Gs re#utati n f r excellence a##lies n t nly f r the exce#ti nal c ffee *ut als

the insistence n #erfect service. 6ecruitin) an1 retainin) hi)hly m tivate1 an1 talente1

#e #le is essential an1 )reat em#hasis is #lace1 n im#r vin) the s(ills> ex#ertise an1#erf rmance f ur #e #le thr u)h a4ar194innin)> in1ustry9lea1in) trainin) an11evel #in) #r )rams.

1!


14/24

Marketing Report

"r 1uct variety G

=ereQs ur c re c ffee ran)e> s y u can 4 r( ut 4hat y u fancy .

Single Shot Double Shot Steamed Milk Chocolate Ristretto Frothed Milk

Espresso Short, strong, sweet and black: just what

you need to start the day and perfectafter a meal

Americano!spresso with hot water: a longer

coffee with an espresso taste

Espresso Doppio " double shot of espresso: twice the

strength for an e#tra kick

Cappuccino!spresso topped with steamed,frothed milk and a sprinkling of

chocolate: breakfast coffee you canenjoy all day

Ristretto " $ery short espresso: %he ultimate

strength shot

Caff Latte!spresso with steamed milk:

plenty of milk and lots of fla$our

Macchiato!spresso with a dash of frothed milk: "

smoother fla$our with all the taste

Mocha!spresso with chocolate, topped

with steamed, frothed milk and asprinkling of chocolate: spoil

yourself with the ultimate coffeeindulgence

As 4ell as fferin) the finest c ffee> C sta has a 4i1e ran)e f alternativesinclu1in) h t ch c late> teas an1 infusi ns> ice1 c ffees frescat . See ur full inst re menu f r m re 1etails.

14


15/24

Marketing Report

"ricesG C ffee is internati nally ren 4ne1 f r is uni ue *len1 f @talian C ffee> first9

rate service> =i)hest re)ar1 f r uality an1 a 1eterminati n t #r vi1e the *esthand0ade c ffee f r the m st 1iscernin) c nsumers 4 rl14i1e.

The c nsumers a##reciate these eff rts an1 are l yal t . They 4ill value sc mmitment t their satisfacti n an1 realiIe that luxury c mes at a c st. A c st that 4illn t 1eter them fr m #ursuin) the excellence f the c ffee at .

The #rices f all the #r 1ucts are c m#aratively hi)her at . But this is ffset*y the utstan1in) uality an1 1iscernin) tastes at . One f the reas ns f rch sin) the #rivile)e1 an1 hi)her mi11le classes in the tar)et mar(et is the #rices.

Our L cale 2 Settin)GOur first ventures in "a(istan are )reatly antici#ate1 an1 4e inten1 t meet an1 )beyond these ex#ectati ns.

L cati nGAfter th r u)h research> an1 c m#etitive analysis the #erfect l cati ns in terms fex# sure> accessi*ility an1 c m#etitive e1)e have *een ac uire1.

;arachi> 1ue t its metr # litan 4ay f life an1 culture an1 i1eal mar(et # tential 4asch sen t *e the launch #a1 f r initiati n int the "a(istani mar(et. A #rime l cati n atmain RamIama ha1 *een ren vate1> 1esi)ne1 an1 revam#e1 acc r1in) t the stan1ar1

f franchises 4 rl14i1e.Other selecte1 l cati ns als inclu1e Baha1ra*a1 an1 Sea 'ie4 at ;arachi.#lans t m ve t ther cities f the c untry as 4ell. All future l cati ns f

utlets in "a(istan 4ill *e re uire1 t *e the m st c nveniently l cate1 at the hu* fcultural activity an1 # ssess the *est c m#etitive a1vanta)e.

The invent ry an1 easy trans# rt facilities have als *een a #art f the 1eci1in) fact rs4hile ch sin) the a##r #riate l cale.

15


16/24

Marketing Report

"r m ti n :The #r m ti nal strate)y f r the Launch f in "a(istan has *een m stly l 4

(ey. Th u)h it is a c ffee h use an1 the c ffee h use culture is *uil1in) u# as anu#c min) tren1 in "a(istan> a l t f a1vertisin) is unnecessary. This is s *ecause its ## rtunities an1 ris(s have t *e analyIe1.Smart Business is t venture int mar(ets that have ## rtunity f r #r fit

maximiIati n. The attractiveness f any mar(et 1e#en1s n the certain fact rs that havet *e 1uly c nsi1ere1 *ef re launchin) any ne4 #r +ect an1 even after launchin) it tc ntinue a *alance1 )r 4th f the mar(et shareG

r 4th Share %atrix2 E A##r achThe 1ecisi n t ex#an1 t any ne4 mar(ets 1e#en1s lar)ely n the mar(etattractiveness an1 the Business Stren)th.

%ar(et Attractiveness

16

%ar(et Attractiveness Business Stren)th*act#r$ Rate *act#r$ Rate

Overall %ar(et SiIe 3.5 %ar(et Share r 4th 0.5Annual %ar(et r 4th6ate 3.$5 "r 1uct Puality 5

C m#etitive @ntensity 3 Bran1 6e#utati n 0.5Techn l )ical

6e uirements.5 /istri*uti n Channel 3.5

@nflati nary 'ulnera*ility 0.5 "r m ti nal Effectiveness 0.5

"r 1uctive Efficiency 0

%ana)erial "ers nnel 3.5


17/24

Marketing Report

As the a* ve ta*le in1icates> the attractiveness f the "a(istani %ar(et f rC ffee is sli)htly a* ve avera)e. The escalatin) C ffee Culture an1

the increase f C ffee 1rin(ers in "a(istan sh 4 a healthy )r 4th rate. TheTechn l )ical 6e uirements f r this #articular venture in "a(istan are n t t*ur1ens me> c nsi1erin) the nature f the enter#rise> the stan1ar1 f the tar)etmar(et an1 the # ssessi n f a1vance1 techn l )y *y c ffee.

Alth u)h the @nflati nary #ressure 1 es ten1 t increase an1 is unsta*le> thenature f the tar)ete1 mar(et se)ments remains alm st unaffecte1. C ntracts4ith the su##liers> trans# rters an1 em#l yees an1 ther 1ama)e9c ntr lmeasure als #r tect the enter#rise fr m seri us 1an)er. Thus the verall %ar(etAttractiveness is a* ve avera)e an1 suita*le f entry.

Business Stren)th C ffee is an esta*lishe1> internati nally 4ell9(n 4n an1 successful

mem*er f the Dhit*rea1 Family. The uality f its #r 1uct is un uesti na*lythe *est. @n fact> is ren 4ne1 as 7T=E @TAL@AN COFFEE %ASTE6S8

The "r 1uct Puality f s#ea(s f r itself thr u)h internati nal success>rec )niti n a4ar1s. The )l *al re#utati n %ar(et Share f its Bran1 Nameis increasin) at ra#i1 #ace> 4ith utlets in the :;> Eur #e> %i11le East> @n1ia n 4 "a(istan> #lus 1eals t launch in " lan1> 6 mania an1 Bul)aria. @n (ee#in) 4ith the re#utati n f r excellence> inten1s t em#l y the*est f the availa*le res urces in "a(istan 4hich inclu1es the *est availa*le"r 1ucti n> "r m ti n an1 /istri*uti n team. The Dhit*rea1 Family> inclu1in)

als has a )l *al re#utati n f r em#l yee recruitment> trainin) an1retenti n 4hich they u#h l1 in "a(istan.

17


18/24

Marketing Report

Business Stren)th

Hi.h Mediu0 +#5

Hi.h

Mediu0

+#5

Thus theBusiness Stren)th is c nsi1ere1 exce#ti nal an1 the verall # siti n is i1eal f rex#ansi n int the "a(istani mar(et.

PR -ECTE3 SA+ES I! PA,ISTA!

,--M

$M& M

r 4th ?Sales> %ar(et Share

Current %ar(et " siti n

- /ec an %ay Se#t /ec

--! --$


19/24

0

2

4

6

8

10

2006 2007 2008

M i l l i o n s

Youngsters

MatureConsumers

Families

Professionals

Marketing Report

The #r +ecte1 sales f C sta 1urin) its first six m nths are antici#ate1 t rises4iftly t alm st $M. The increasin) tren1 f the mar(et> ccasi ns li(eChristmas> Ne4 ear an1 the arrival f the 4inter seas n9 al n) 4ith 4inter

vacati ns> an1 the n velty f a ne4 internati nal *ran1 f ur re#ute an1 fc urse ur excellent #r 1uct are li(ely t * st sales ra#i1ly.

At the #ea(> in a##r ximately %ay> interest is ex#ecte1 t e** 1ue t the en1in)f the 4inter an1 vacati n seas n> familiarity 4ith the *ran1 an1 its #r 1uct. Thene time visit rs are li(ely t cease t visit the utlet an1 the esta*lishe1 clientele

is ex#ecte1 t remain. Thus a sli)ht 1i# in sales t alm st &$M is f recaste1.

Ar un1 Se#tem*er n4ar1s> a stea1y incline in sales is antici#ate1 as a result fincreasin) mar(et siIe an1 mar(et share> #r m ti ns> #r 1uct 1iversificati n etc.

These #r +ecte1 sales fi)ures are very attractive an1 #r ve ex#ansi n int thene4 mar(et t *e i1eal.

Al n) 4ith this analysis> the sales f recast 4ith res#ect t the in1ivi1ual tar)etmar(ets are als very #r misin)H

Market 2006 2007 2008 TotalStudents & Youngsters Rs. 2,000,000 Rs. 2,300,000 Rs. 6,300,000 Rs. 10,600,000

Mature Consumers Rs. 755,000 Rs. 780,000 Rs. 1,280,000 Rs. 2,815,000Families Rs. 70,000 Rs. 85,000 Rs. 1,720,000 Rs. 3,675,000

!ro"essionals Rs. 1,775,000 Rs. 3,275,000 Rs. ,200,000 Rs. 14,250,000Totals Rs. 5,500,000 Rs. 7,340,000 Rs. 18,500,000 Rs. 31,340,000

Acc r1in) t the )ra#h it can *e seen that the mar(et share f the stu1ents an1y un)sters an1 the #r fessi nals is ex#ecte1 t rise 4ay m re than the thers. This is s*ecause the y uth is m re incline1 t 4ar1s the u#c min) ne4 tren1s in t 4n an1 are

19


20/24

Marketing Report

#r ne t a1 #t the chan)es in s ciety. Since the c ffee culture is a ne4 tren1 m untin)in "a(istan> the a1 lescents are a#t t 4ar1s it.

As f r the #r fessi nals> the relatively s thin) an1 #eaceful am*ience f the c ffeeh use an1 the easily a##r acha*le vicinities ten1 t *e an a1vanta)e f r *usinessmeetin)s an1 ther4ise. "r fessi nally> me1ia has als a##r ache1 C sta f r filmin)vari us #r )rams. This has a11e1 t the stan1in) f C sta C ffee an1 has si)nificantlyincrease1 the res# nsiveness f the civics.

BU3GET * RECASTS:

The f recaste1 *u1)et f r the u#c min) t4 years is as f ll 4sH

TYPE CURRENT 2007 2008 Total#$$ommodation Rs. 2,000,000 % Rs. 5,000,000 Rs. 7,000,000raining Rs. 1,500,000 Rs. 500,000 Rs. ',000,000 Rs. 6,000,000rans(ortation Rs. 250,000 Rs. 350,000 Rs. 1,000,000 Rs. 1,600,000

Fi)tures Rs. 2,000,000 % Rs. 7,000,000 Rs. 9,000,000Total Rs. 5,750,000 Rs. 850,000 Rs. 17,000,000 Rs. 23,600,000

0

1

2

3

4

5

6

7

8

Current 2007 2008

M i l l i o n s

AccommodationTrainingTrans ortationFi!tures

0


21/24

Marketing Report

STRATEGIC P+A!!I!G

The Current %ar(et " siti n acc r1in) t the E %atrix an1 the #r +ecte1 salesfi)ures lea1 t c nclu1e that an @NTENS@'E 6ODT= ST6ATE sh ul1 *eem#l ye1. By a##lyin) the situati n t the A!S ** PR 3UCT4 MAR,ETEXPA!SI ! GRI3:

C:66ENT NED "6O/:CTS "6O/:CTS

C:66ENT

%A6;ETS

NED%A6;ETS

The c m*inati n fan existin) an1 4ell9esta*lishe1 Business in excellent Stren)th an1 entry int a

ne4 Attractive %ar(et> #lus an i1eal )r 4th f recast su))ests the a1 #ti n f aMAR,ET 3EVE+ PME!T STRATEGY H 4here*y> the interest f a#revi usly unex#l re1 envir nment sh ul1 *e ar use1 in . Ex#ansi nint this ne4 mar(et 4ill re uire a launch f ne4 utlets> *ran1 rec )niti n>esta*lishment f clientele an1 #r 1ucti n an1 1istri*uti n channels. "lus>esta*lishment f l cal mana)ement an1 em#l yees.

1

,. %ar(et "enetrati nStrate)y

3. "r 1uct/evel #ment Strate)y

. %ar(et/evel #ment Strate)y 0. /iversificati n

Strate)y


22/24

Marketing Report

F:T:6E "6O%OT@ON AN/ E "ANS@ON "LANSG

C sta 4ill *e launchin) m re *ranches all ver "a(istan after 1evel #in) an evenfirmer h l1 n the l cal ;arachi mar(et. The ex#ansi n has *een #lanne1 f r the nextyear that is --&. the next tar)ets 4ill inclu1e Lah re an1 @slama*a1.

F r that #ur# se a)ain the launch 4ill n t *e very extrava)ant> *ut the alrea1yesta*lishe1 re#ute in the metr # litan f ;arachi an1 the attachment f T' #r )ramsan1 stars 4ill 1 the re uire1 mar(etin). A1s 4ill *e #u*lishe1 in the lea1in)ne4s#a#ers an1 s me *ill * ar1 a1vertisin) 4ill als *e 1 ne. But ver all it 4ill *el 4 (ey mar(etin) activity.

All cate1 *u1)ets menti ne1 earlier have *een all tte1 (ee#in) the ex#ansi n in min1.


23/24

Marketing Report

A!A+YSIS :

The fin1in)s a* ve n tify that C sta has very str n) mar(et intensificati n # tential.De can *serve that C sta has exce#ti nal sales all thr u)h its first year after enterin)the "a(istani mar(et. The rati nale f ll 4in) this is the uni ue taste an1 the hi)hlyre#ute1 ima)e f C sta in the Eur #ean mar(ets. The 4 r1 f m uth nly has #laye1 asi)nificant r le in their success.

The cash infl 4s are #r +ecte1 t increase much this year an1 in the next year4ith the 1evel #ment #lans. After ex#ansi n C sta 4ill *e a*le t esta*lish a firm an1str n) f th l1 in all the ma+ r mar(ets f "a(istan. Since the tar)ete1 mar(et se)mentsinclu1e nly the hi)her mi11le an1 elite classes> theref re the venture is even m resuccessful. The sales f recasts )ive y u an i1ea a* ut the mar(et share f stu1ents an1y un)sters an1 the #r fessi nals increasin) s#ectacularly ver the s#an f these threeyears. This is 1ue t the uic( a1a#tati n *y ur y uth an1 their f n1ness t 4ar1s thene4 tren1s.

The #r fessi nals n the ther han1> al4ays seem t *e in the hunt f r calmin)an1 serene l cati ns t carry ut un fficial r fficial *usiness meetin)s. C sta has#r ve1 t *e a first9rate s# t f r the #ur# se> as the sales fi)ures su))est. A#art fr mthis the #r fessi nal sales 4ith relati n t me1ia 4ill als increase since there is a verystr n) sh 4*iI in1ustry in Lah re. Fr m the *e)innin) a num*er f T' channels havealrea1y starte1 airin) their #r )rams art C sta. =ence this 4 ul1 certainly increase therevenue )enerati n.

Summin) u#> 4e can say that C sta has entere1 an1 has maintaine1 an excellentmar(etin) strate)y invitin) the cust mers an1 #r vi1in) them services that 4ill create aniche f C sta in the "a(istani mar(et very s n.

!


24/24

Marketing Report

REC MME!3ATI !S:

The sales f recast f C sta are very #r misin) *ut the franchise has n t a1 #te1any a* ve r *el 4 the line #r m ti nal meth 1s. This sh ul1 *e c nsi1ere1.C sta sh ul1 a1 #t s me l 4 (ey #r m ti nal strate)ies.They can ) f r a1vertisin) thr u)h *ill * ar1s r )ivin) ut *r chures.

Documents

17693007 Marketing Plan of Costa