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7/31/2019 19467701 Hindustan Uniliver Limited Ppt
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HINDUSTHAN UNILIVER LIMITED
PRESENTED BY ~
Prakash Sharma (PG-I-011)
PG-I-011
3RD
SEM.IMM, New Delhi
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Hindustan Uniliver Limited
HUL ~ Indias Largest fast moving consumer
goods company.
Market leader in home & personal care product
One of the country's largest exporters.
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Hindustan Uniliver Limited
Turnover ~ 13718 cr.
Employees ~ 15000.
Manufacturers & Marketers of
daily use categories~
Personal care, Fabric Wash, Beverages
Oral Care, Household Care, Hair care
Skin Care Oil & edible fats, Ice Creams
Culinary Products, Seeds & Fertilizers.
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Vision~ HULs vision is to be an injury freeorganization.
Mission~ They bring safety on top ofmind for all employees and will integrate it
with all business processes & ensuring a
safe and healthy work environment.
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HUL Corporate Purpose
Meet every day to people everywhere.
Anticipate the aspiration of our consumer
&Respond creatively with branded products &
service which raise their quality of lives.Bring our wealth of knowledge and international
expertise to the service of local consumer.
Willingness to embrace new ideas & learncontinuously.
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MARKETING STRATEGIES OF
HUL FOR RURAL AREA
For long term benefit HUL started
PROJECT STREAMLINE in 1997.
Appointed 6000 sub-stockists that directly
covers about 50000 villages &250million
customers.
Integrate, economic, environment, &social
objective with Business Agenda.
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SHAKTI
Now SHAKTI has been extended 80,000
villages in 15 states with 45,000 women
entrepreneurs & generating Rs.700-1000
per month to each women.
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SHAKTI- future orientation
Plans are also being down up to bring in
partners involved in agriculture, health,
insurance & education to catalyze overall
Rural development.
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Lifebuoy swasthaya chetna
Life boy swasthaya chetna (LBSC) is a ruralhealth& hygiene initiative which was started in2002.
LBSC was initiative in media dark villages in (UP,MP, Bihar, Orissa) with the objective of spreadingawareness about the washing hands with thesoup.
Being India's leading personal wash health brandLifebuoy saw a role for itself in propagating themassage of hygiene & health in village
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Lifebuoy swasthaya chetna
LBSC is multi-phased activity which works
towards effecting behavior change amongst the
rural population it touches.
It target children as they are the harbingers ofchange in society and mothers since they are
the custodians of health.
The first interaction with students is then
replicated with the women and finally the rest of
the community.
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Why all these program
To take people aware
To increase the consumption.
To increase the income.
To increase behavior in
Awareness & living standard Lifestyle
Self consciousness.
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SWOT ANALSYSStrengths-
1. Strong brand portfolio, price quantity & variety.
2. Innovative aspects.
3. Solid base of the company.
4. Corporate social responsibility.
Weakness-
1.Strong competitors.2.Low export level.
3.High price of some products.
4.High advertising costs.
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Opportunities-
1.Large domestic market.
2.Untapped rural market.3.Chngeing lifestyle & rising income level, i.e.
increasing per capita income of consumers.
Threats-
1.Tax & regulatory structure.
2.Slowdown in economy can have an impact
on FMCG industry.
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THANX