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1.Advertising. Types and functions.2. Promotion. Techniques and differences.3. Advertising and promotion. Comparative analysis.
Adverts
Notify in variousways
Inform about new goods or
services
Help makea choice
Advertising
Imposes the goods onthe buyer
Recollects the lasttrade mark or the
name
1. Advertising is paid.2. It is carried out with the use of mass-media or special information.3. Advertising informs and convinces for the goods or services.
produce knowledge; create preferences; stimulate thoughts and
actions about the product; accelerate the distribution
of the products; create an awareness
about products;
Figure 1. Advertising
methods analysis
Figure 2. Promotional components
Promotions include
Two-for-one Coupons Free samples
- Promotions are so easy to set up;
- They are well-suited to small- or medium-sized companies;
- cheaper than advertising
Promotional strategy includes
Segmentation Targeting Positioning Messaging Sales promotion
Advertising andPromotion
Feed Support
Advertising informs - promotion stimulates potential customers to action.