1b2 Car Sharing Roma s. Bartolucci Car e Bike Sharing

8/7/2019 1b2 Car Sharing Roma s. Bartolucci Car e Bike Sharing

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CAR SHARING EXPERIENCE IN ROMESandro BartolucciHead of Car Sharing Unit

Roma Servizi per la Mobilit (Rome Mobility Agency)

Valencia february 17, 2011 CATALIST Workshop

Successful CIVITAS Experiences on Car-Sharing


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Carsharing in Rome started in March 2005 with 5parking areas in one of the borough of the city center

From June 2007 the service was extended to 3 othercentral boroughs

In October 2009 Car Sharing was implemented further,

adding parking areas and cars within the boroughsalready served

Car Sharing in Rome

Within 2013 the service will be

expanded to all the 19 boroughs ofthe Municipality of Rome, reaching a

number of cars three times the

present


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1951

62

106

2010

1365

61

104

2009

1018

25

41

2008

704318201Act ive cards

2155Parking areas

9

2005

33

2007

9Fleet: the cars

2006

Car Sharing in Rome facts and figures


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Car Sharing in Rome facts and figures

Points of strength:

affordability - low rates and small membership fees,special discounts for transit pass-holders, no extracharges for gas

circulation bonuses - no parking fees, free ride ontaxi/bus lanes and access to LTZs

good area coverage- the number of locations within acircumference with a radius= 500m, compared to thewhole neighborhood area, is about > 1


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Car Sharing in Rome - parking areas


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The growth of the service - customers


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The growth of the service trips per year


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The growth of the service trips per customer


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The growth of the service usage (km)


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In order to speed up the customers registration process, a new

website has been designed, with a simple procedure to create the

account and to find all the informations needed to learn to use the

service.

For all the customers its possible to pay the service with credit

card, to edit and verify their own data and to read and download all

the invoices due for the use of the service

Improving the service - subscriptions


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Improving the service integration with PT

Starting from the end of 2009, newCar Sharing customers have been

supplied with the PT card to accessthe CS system

Thus, each CS customer can access

the PT services simply loading a validticket on the card and PT card holdercan have their card enabled to the CSservice

In order to integrate the Car Sharingsystem with the PT services, theregional PT card has been enabled onthe CS system itself


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Improving the service using new media

Thanks to a close cooperation within

the Italian Car Sharing Consortium,

new communication tools have been

set up to appeal young end users

Presence on social networks to

increase appeal and to promote anuser-friendly approach, speeding up

the communication with customers

Extension of booking tools on mobile

devices to make the access easier


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A co-operation between the Car Sharing of Rome and the School

of Engineering of the University of Rome Sapienza was started to

define the development plan

The development new parking locations

Theoretical walkable zones have been mapped to show the actual area

within 9-min walk from a Car Sharing parking area

PCA= 29% PCA= 90% PCA= 70%

defining the Pedestrian Catchment Area


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Thanks to an agreement signed by the municipality of Rome with

ENEL, the largest italian power company, an array of new

recharging stations will be made available in the central areas of

the city, with a number of them reserved for Car Sharing vehicles

The development electric car sharing

Within the frame of the same

agreement, the Car Sharing of

Rome has ongoing contacts with

Mercedes-Benz Italy, along with

TRS, the technological supplier of

the Italian Car Sharing system, the

Italian Car Sharing Consortium and

ICS the subject funded by theItalian Ministry of Environment to

promote Car Sharing in Italy - to

implement the first step of a fully

operative electric car sharing


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Thank you

[email protected]

www.carsharing.roma.it

Documents

1b2 Car Sharing Roma s. Bartolucci Car e Bike Sharing