1. Please provide the top three (3) brands that you would most likely purchase from when considering sporting goods: 

(i.e. 1 = Most Favored, 2 = Next Most Favored, 3 = Third Most Favored)

Reebok

Adidas

Skechers

Nike

K-Swiss

Fila

New Balance

And 1

2. For a pair of running shoes, which of the following brands is your favorite, that is, which brand would you most likely purchase? *

And 1

New Balance

Nike

Skechers

Reebok

Adidas

K-Swiss

Fila

Other

3. Why? *

4. For the brand(s) identified in the previous questions, please rank the values of the product that is most important to you? *

Reliability and good for workout

Lifestyle

Price

Comfortability

Quality and durability

Stylishness

Rank values must be between 1 and 6

5. How often do you wear your running shoes? *

Almost never

A few times per month

At least once a week

2-3 times a week

Almost Daily

6. Approximately, how often do you purchase new running shoes?

Once or more every month

Once every 2 months

Once every 6 months

Once a year

Less than once a year

7. Where do you usually shop for running shoes? *

Sporting Goods Store

Shopping Mall

Discount Retailers

Internet

Department Stores

Other

8. How much do you normally spend for a pair of running shoes? *

9. How much would you be willing to spend for a pair of premium running shoes? *

10. When you think about the favorite brand you identified earlier, what product category immediately comes to mind? *

Sports Equpiment

Apparel

Footwear

Other

11. For the same brand, please rank the top three sports you would associate with that brand

Baseball

Basketball

Cycling

Football

Golf

Outdoor sports

Running

Soccer

Tennis

Training

12. When you think about your favorite brand of running shoes, does this brand remind you of a person? *

Yes

No

13. Who does this brand remind you of?

*

Why? *

14. Who makes the majority of purchasing decisions in your household? *

Yourself

Your spouse or partner

Joint decision

Other

15. How do you find out the latest product in the market? *

Magazines (Non-sports related)

TV

Sporting Goods Store (In-store promotions)

Magazines (Sports related)

Internet

Other

16. In the following theee questions, you will see a list of statements that are examples of personality traits. Please choose a brand that you believe best describes each quality. Choose None if you feel none of the choice apply.

K-Swiss

New Balance

Skechers

Adidas

Fila

Nike

And 1

Reebok

None

Wholesome

Honest, Sincere

Smooth

Masculine

Rugged, Tough

Reliable

Western

Outdoorsy

Down-to-earth

Feminine

Family-oriented

17. Please choose a brand that you believe best describes each quality. 

Choose None if you feel none of the choice apply.

K-Swiss

New Balance

Skechers

Adidas

Fila

Nike

And 1

Reebok

None

Friendly *

Hard working *

Cheerful, Spirited *

Original *

Sentimental *

Charming *

Upper class *

Glamorous *

Good looking *

Daring *

Confident *

18. Please choose a brand that you believe best describes each quality. 

Choose None if you feel none of the choice apply.

K-Swiss

New Balance

Skechers

Adidas

Fila

Nike

And 1

Reebok

None

Young

Leader

Successful

Cool

Imaginative, Unique

Intelligent

Corporate

Technical

Exciting

Contemporary

Trendy

19. Are you male or female? *

Male

Female

20. What is your age? *

21. What is the highest level of education you have completed?

22. What is your annual household income?

23. How many people are in your household?

24. What is your ethnicity?