1st Tierce DCC & DFC

1st Tierce of 2014 Analysis

ARIJIT DAS (MUM)

DCC Shamiana & Sugoi, DFC Shamaina

MEETING AGENDA

1. Sales Updates – January to April 2014 along with Analysis.

2. Unit Audit Reports – Audit percentages from January - April

2014.

3. Health and Hygiene – Last Municipality visit & issues.

4. Customer Service/ Cash handling policy –

Recommendations.

5. Unit Appearance – Menu boards, signage, food display, etc.

6. Staffing issues.

7. Menu items analysis & suggestion.

8. Marketing suggestions and brand awareness opportunities.

9. Human Resources issues.

Shamiana DCC

Month 2014 Sale 2013 Sale Differ.

January 3,27,612.00 3,83,093.50 -14%

February 2,45,585.50 3,17,411.00 -23%

March 2,66,884.00 3,28,489.00 -19%

April 2,67,685.50 3,12,059.00 -14%

Total 1st Tierce 11,07,767.00 13,41,052.50 -17%

Sale Trend of 1st Tierce 2014 vs 2013

-14%

-23% -19% -14%

-17%

January February March April Total 1st Tierce

Sa

le %

Month

Shamiana DCC - 2014 vs 2013

2014 Sale

2013 Sale

SALE TREND – 2012 TO 2014 1ST TIERCE

-8%

-12%

-2%

-5%

-14%

-23%

-19%

-14%

-25%

-20%

-15%

-10%

-5%

0%

1 2 3 4

Sal

es %

Month

Shamiana DCC 2012 - 2014 Sale Trend

Sales 13 vs 12

Sales 14 vs 13

REASONS:

There are different reason’s for the 4 different month’s. The

key common points are:

1. Transaction’s of every month were significantly low

compared to last year 2013.

2%

-8%

10%

4%

-11%

-15% -17%

-10%

-20%

-15%

-10%

-5%

0%

5%

10%

15%

1 2 3 4

Trn

s. %

Month

2012-2014 Transaction Trend

Trns. 13 vs 12

Trns. 14 vs 13

Month 2014 ATV (Dhms) 2013 ATV (Dhms) Differ. (Dhms)

January 33.87 35.20 -1.33

February 34.83 38.12 -3.29

March 34.26 34.94 -0.67

April 34.71 36.45 -1.74

Avg. ATV 1st Tierce 34.38 36.08 -1.70

-1.33 -3.29

-0.67 -1.74-1.70

31.00

32.00

33.00

34.00

35.00

36.00

37.00

38.00

39.00

January February March April Avg. ATV 1stTierce

ATV - 2014 vs 2013

2014 ATV (Dhms)

2013 ATV (Dhms)

2. ATV was low in all the 4 month’s compared to last year 2013.

Month 2014 Addi. Sale 2013 Addi. Sale Differ.

January 700.00 2,174.00 -68%

February 2,044.00 26,021.00 -92%

March 4,732.00 5,462.00 -13%

April 1,792.00 15,138.00 -88%

Total 1st Tierce 9,268.00 48,795.00 -81%-68%

-92%

-13%-88%

-81%

-

10,000.00

20,000.00

30,000.00

40,000.00

50,000.00

60,000.00


2014 Addi. Sale

2013 Addi. Sale

3. Additional sale through the Group orders:

COS% TREND 1ST

TIERCE:

25.42%

25.57%

26.62%

24.85%

25.62%

23.50%

24.00%

24.50%

25.00%

25.50%

26.00%

26.50%

27.00%

January February March April Avg. 1st Tierce

Shamiana DCC - COS%

January

February

March

April

Avg. 1st Tierce

Sugoi DCC


January 4,00,005.00 3,22,522.00 24%

February 3,02,791.00 2,60,725.00 16%

March 3,17,938.00 3,05,152.00 4%

April 2,98,382.00 2,68,696.00 11%

Total 1st Tierce 13,19,116.00 11,57,095.00 14%

SALE TREND OF 1ST TIERCE 2014 VS 2013

1ST

TIERCE SALE TREND

CHART 2014 VS 2013

24%

16% 4% 11%

14%


Sale

%

Month

Sugoi DCC 2014 vs 2013

2014 Sale

2013 Sale

SALE TREND – 2012

TO 2014 1ST

TIERCE

-10%

-15%

-7% -11%

24%

16%

4%

11%

-20%

-15%

-10%

-5%

0%

5%

10%

15%

20%

25%

30%

1 2 3 4

Sale

s %

Month

2012 - 2014 Sale Trend

Sales 13 vs 12

Sales 14 vs 13

REASONS:



1. Transaction’s of every month were significantly high


-8%

-13%

-6%

-13%

14% 9%

0%

9%

-15%

-10%

-5%

0%

5%

10%

15%

20%

1 2 3 4

Trn

s. %

Month


Trns. 13 vs 12

Trns. 14 vs 13


January 49.54 45.66 3.87

February 49.62 46.52 3.10

March 49.75 47.71 2.04

April 49.84 48.83 1.01

Avg. ATV 1st Tierce 49.68 47.10 2.58

3.87 dhms 3.10 dhms 2.04 dhms 1.01 dhms 2.58 dhms

January February March April Avg. ATV 1st Tierce

ATV - 2014 vs 2013

2014 ATV (Dhms)

2013 ATV (Dhms)

2. ATV was high in all the 4 month’s compared to last year 2013.

COS% TREND 1ST

TIERCE:

34.87%

34.36%

35.09%

35.52%

34.96%


Sugoi DCC - COS% 2014

COS%

The COS% is high because of :

0.98%

35.44%

24.36%

0.00%

38.84%

15.78%

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

Orange Juice Bento's Salmon Dishes

Jan-Apr 2014%

Jan-Apr 2013%

Shamiana DFC


January 1,92,040.50 1,99,565.50 -4%

February 1,45,155.50 1,50,669.00 -4%

March 1,63,573.00 1,61,115.50 2%

April 1,74,659.50 1,57,764.50 11%

Total 1st Tierce 6,75,428.50 6,69,114.50 1%

SALE TREND OF 1ST

TIERCE 2014 VS 2013

1ST

TIERCE SALE TREND

CHART 2014 VS 2013

-4%-4% 2% 11%

1%


Sale

%

Month

2014 vs 2013

2014 Sale

2013 Sale

SALE TREND – 2012

TO 2014 1ST

TIERCE

8%

-2%

-4%

-3%

-4%

-4%

2%

11%

-6%

-4%

-2%

0%

2%

4%

6%

8%

10%

12%

1 2 3 4

Sale

s %

Month

2012 - 2014 Sale Trend

Sale 13 vs 12

Sale 14 vs 13

REASONS:



1. Transaction’s of every month were significantly high


13%

-1% -1%

-1%

2%

7%

10%

17%

-2%

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

1 2 3 4

Trn

s. %

Month


Trns. 13 vs 12

Trns. 14 vs 13

Shamiana DFC


January 32.39 34.33 -1.94

February 31.69 35.22 -3.53

March 31.93 34.61 -2.68

April 33.56 35.44 -1.87

Avg. ATV 1st Tierce 32.42 34.85 -2.43

-1.94 dhms

-3.53 dhms

-2.68 dhms

-1.87 dhms

-2.43 dhms

January February March April Avg. ATV 1st Tierce

ATV - 2014 vs 2013

2014 ATV (Dhms)

2013 ATV (Dhms)

2. ATV was high in all the 4 month’s compared to last year 2013.

COS% TREND 1ST

TIERCE:

25.29%

28.12%

28.52%

26.24%

27.04%


COS%

COS%

The COS% is high because of :

8.95%

3.04%

0.97%

5.48%5.78%

1.89%

2.66%

4.60%

0.00%

1.00%

2.00%

3.00%

4.00%

5.00%

6.00%

7.00%

8.00%

9.00%

10.00%

Appetizers Side Order Upsizes Staff Meal

Chart Title

Jan-Apr 2014%

Jan-Apr 2013%

60%

66%

75%

65% 67%64% 65% 65%

73%67%

43%

68% 68%64% 61%

January February March April Average:

Shamiana DFC Shamiana DCC Sugoi DCC

Audit Action Plan for common

points: Staff Grooming, Hygiene, Administration –

Staff should follow regular hand washing every hour.

Staff eating in the production area has no other option to eat.

Unit Safety – Safety Data sheets not available in most of the outlet.

Weekly cleaning schedule not updated properly.

Receiving & Dry Storage Area – Frozen receiving not done at correct temperature.

Storage area temperature depending on AC.

Vegetable racks cleaning done weekly.

Cold Storage Units – Shelves & rubber seal rusted & damaged respectively.

Dirty floor or wall dirty.

Preparation Area – Knives, chopping board & work surfaces sanitation every 4 hours.

Cleaning equipment’s not stored properly.

Audit Action Plan for common

points: Kitchen Area –

Floors & Walls needing refurbishment.

Knives, chopping board & work surfaces sanitation every 4 hours.

Other Equipment – Action plan for damaged equipment’s.

Front Counter – Floors & Walls needing refurbishment.

Back counter cluttered.

Storage cupboard cluttered.

Tongs & Ladles sanitation every 4 hour.

Reports – Food safety checks – no. of times in a day.

Rapid cooling done in deep dishes for gravy.

Daily log book completion.

Soft copies of all the contracts & licenses.

Disposable & cash tally should be recorded with reasoning.

Service & Food Quality – Staff repeating the orders.

Condiments served with every order.

Service timing for A la carte orders.

Encouraging to visit again.

Municipality visit- 12th March

CUSTOMER SERVICE:

1. By conducting separate CS classes for the new staffs.

2. Enough staffing especially CSR’s in a particular outlet to improve the

service time, which in turn would help us to attend all the customers

rapidly reducing their waiting time.

3. Our comment card should be modified to be more precise with some

key customer service points –

Length of waiting time.

Attitude of the attendant.

Correctness of the food order upon receipt.

Freshness of the food upon delivery.

Helpfulness of the staffs when presented with a problem.

Cash policy

1. Enough staffs to follow the policy regarding

workstation handovers.

2. Spot checks to be done by MUM & recorded.

3. Proper shuffling of staffs on the workstation

throughout the operation time in a day.

4. Staff pants should be without pockets .

UNIT APPEARANCE

• Cold Bain Marie glass in Shamiana DCC:

• The open cabinet for CO2 cylinders need to be covered.

CURRENT STAFFING & ITS ISSUES:

1. Straight shifts of staffs.

2. Two new CSR’s in Sugoi DCC.

3. Hay Mamoe conundrum.

4. Riza’s resignation & training of Zaw, Ramesh & Omar.

Designation/Outlets Shamiana DFC Shamiana DCC Sugoi DCC

CSR 4 4 3

Asst. CHEFS 3 3 3

UNIT CHEF 1 1 0

UNIT MANAGER 0 1 1

Kitche. ASST. 2 3 4

Menu items• Dal Makhani – The dish origins from Punjab region and the

ingredients are whole black lentil (Urad) & Red kidney beans (Rajma).

• Vindaloo – It is an Indian curry which originates from Goa. It can be prepared with chicken or lamb both.

Marketing Strategies:

Documents

1st Tierce DCC & DFC