#1uDigital Training: Social Media 301

7/28/2019 #1uDigital Training: Social Media 301

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Social Media: 301

Presented by Kevin Cheng


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#1u is the hashtag for anything union related on

Twitter.

WHATS #1U?


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Presenter:

Kevin Cheng

Digital Coordinator

Union Privilege


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A basic overview of social media platforms beyond

Facebook and Twitter, focusing on Pinterest, Instagram,

Tumblr and Flickr including best practices and case

studies on each respective social platform -- and discussing

ways to use each platform to deliver social engagement for

your organization.

OBJECTIVE


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Discussing:

Pinterest: How to pin to win. Instagram: A photo-rich mobile world. Tumblr: Blogging gone social. Flickr: An online photo-album.

Social Stats

Best Practices Case studies

AGENDA


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Out of ALL internet users, 67% are using social medianetworks.

People living in cities spend the most time on social

media, at 70% of the population.

Women, on average, spend 9% more time on social

networks than men.

Getting started: Social Media Stats


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1.11 billion users

67% of internet users use

FB

665 million daily active

users

Over 1 trillion Likes since

launch

Numbers to keep in mind

500 million users

16% of internet users

tweet

200 million monthly

active users

400 million tweets perday


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Pinterest: How to pin to win.


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15% of all internet users use Pinterest

As of April 13, Pinterest has 48.7 million users

Primary users on Pinterest: Midwestern moms

Women: 5x as likely as men to use Pinterest 80% of Pinterest users are women, 50% have children

Moms are 61% more likely to use Pinterest

Users more likely to live in Midwestern states

10 Million: monthly unique visitors (May 2013) 2,702% increase in total unique visitors since May 2011

Pinterest: Some Stats


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Pinterest


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Pinterest


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Pinterest: How we use it @UnionPlus

Pinterest.com/UnionPlus


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Pinterest: @UnionPlus

Breaking our pinboards down into fun and shareablecategories: Union-made recipes Union-Made Labor Leaders US Travel Ideas Flowers for union members Serving our union members


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Google Search: union-made recipes

Top 3 Results for our

Pinterest page on Google

for: Union-Made Recipes


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Instagram: A photo-rich mobile world


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Instagram: Some Stats

Gaining Popularity: 13% of all Internet users use Instagram.

130 million monthly active users.

Grew 108 million users since being bought by Facebook in 2012.

7.3 million daily Instagram users.

40 million photos are posted daily.

98% of Instagram photos also are shared on Facebook.

Instagram video: 5 million videos post on launch day.

High Engagement: 8,500 Likes per second on Instagram

1,000 comments made every second


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Instagram: Some Stats

Who uses Instagram? Women are heavier users of Instagram: 16% vs 10% of internet users.

Skews toward younger audiences with 28% of users between the ages of 18-29.

14% of users between ages of 30-49.

3% of users are between the ages of 50-65.

34% of Instagram users are African America or Hispanic.


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Union Plus Instagram

Instagram.com/UnionPlus


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How we use Instagram

Why Instagram? We can focus on and celebrate user-generated content.

Using hashtags like #UnionMade, #UnionPride, etc. to organize photo campaigns.

Encourage current followers of Facebook and Twitter to Instagram their union lifestyle.

Instagram will be used to: Build engagement of Union Plus online presence.

Help generate content for social media and blog. Humanize the office with behind-the-scene photos.

Sneak-peeks at upcoming new programs, fliers and contests.


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Tumblr: Blogging gone social


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Tumblr: Some Stats

Millions of bloggers: 6% of all internet users use Tumblr

As of May 13, Tumblr hosts over 108 million blogs

Tumblr receives more than 117 million monthly unique visitors, and has 300 million active monthly users

Who Uses Tumblr: Primary users of Tumblr: Adults age 18-29

All boys club: Tumblr is used by a majority of male (52%)

More than 60% ofTumblrs traffic is younger than 24 years old

13% of those aged 18-29 are blogging on Tumblr

67% of Tumblr users have no children

19% of Tumblr users are Spanish

18.1% of Tumblr users live in the Pacific time-zone


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AFSCMEs Tumblr

How AFSCME uses Tumblr: AFSCME uses Tumblr as a tool to help further their legislative marketing campaigns by asking for user-

generated meme content on relevant social-political issues.

Sharing user-generated meme content

Adding another social element to AFSCMEs current media campaigns

Example: Right-to-Work blitz in December 2012

Example: Campaign against Mitt Romney

Sharing labor television ads

Exploiting the popularity of GIFs Asking folks to call their congressperson in campaign blitzes

One of these campaigns shut-down congressional offices for hours


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Tumblr: AFSCME


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Tumblr: AFSCME


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Tumblr: AFSCME


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Tumblr: AFSCME


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Tumblr Best Practices

1. Provide great content, that people will wantto share (ie: memes, gifs, etc.)

1. Choose relevant tags, between 7 and 12.

Too many will look like spam Too little and your blog wont get found

1. Network with other Tumblr users in your niche.


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Flickr: An online photo album


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Flickr: Some Stats

Billions of online photos: As of March 13, Flickr hold 8 billion photos with 3.5 million new images uploaded

daily. Over the last 5 years, uploads have increased 20% year over year

Flickr reaches 11 million monthly users, and has 51 million registered members

Flickr members spend an average of 2.7 minutes per visit on the site

Flickr users are mostly millennials (below age 34) and has a slightly higher percentage of

male (53%) users vs. female (47%) users


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Flickr: An online photo album

Although Flickr does not host the most photos, Flickr is the best for annotating,

curating, storing and managing your photos.

All users get a terabyte (1,024 gigabytes) of data storage, enough to store

half a million smartphone photos

Flickr stores and displays photos at full resolution, unlike Facebook

which compresses them by as much as 80%.

Flickrs design is vastly superior to Facebooks photo albums

Flickr is easily sharable to Facebook, Twitter, Tumblr and Pinterest


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The Benefits of Flickr

Earn additional SEO rankings for targeted terms

Drive traffic to your website

Build photo testimonials

Find content for your site


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Flickr: USW


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Flickr: USW


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Flickr: CWA


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Flickr: CWA


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Photo Credit: Workers Defense Project

ONE IMPORTANT THOUGHT


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QUESTIONS?

Documents

#1uDigital Training: Social Media 301