An intro to the elements that comprise effective design. We'll teach you how to make better compositions by using solid design principles, and will help non-designers collaborate & communicate more effectively with graphic designers. *Please note: this is not a software training.Trainer: Sarah Baker, NOI
By the end of this training, you should have a basic
understanding of the core principles of effective visual
communication, and the elements used to achieve them. !
AGENDA: !
your PRESENTer!
HEAD, heart & hand skills!
the BIG PICTURE overview!
deep dive into design PRINCIPLES and ELEMENTS !
a note on STYLE !
GESTALT!An organized whole that is perceived as more than the
sum of its parts. !
GESTALT!An organized whole that is perceived as more than the
sum of its parts. !
GESTALT!An organized whole that is perceived as more than the
sum of its parts. !
CONTRAST !The state of being strikingly different from something
else, typically something in juxtaposition or close association.
Contrast allows us to emphasize what is most important. !
REPETITION !The recurrence of an object or event. Repetition can
create consistency and show that different things are related.
!
ALIGNMENT !This allows elements to create visual connections !to
one another; it intentionally creates order. !
(sidenote: margins)!
PROXIMITY!Nearness in space or relationship. By placing similar
types of information close to one another, these things become more
of a visual unit. !
