2 Broadway Methuen Site: Primary MarketPhoenix/Research...0 mi 0.5 1 1.5. Claritas Inc. Profile Report Produced Using Claritas iXPRESS ... Population 2010 Projection 2005 Estimate

Copyright © 1988-2003 Microsoft Corp. and/or its suppliers. All rights reserved. http://www.microsoft.com/mappoint© Copyright 2002 by Geographic Data Technology, Inc. All rights reserved. © 2002 Navigation Technologies. All rights reserved. This data includes information taken with permission from Canadian authorities © 1991-2002 Government of Canada (Statistics Canada and/or Geomatics Canada), all rights reserved.

2 Broadway Methuen Site: Primary Market

0 mi 0.5 1 1.5

Copyright © 1988-2003 Microsoft Corp. and/or its suppliers. All rights reserved. http://www.microsoft.com/mappoint© Copyright 2002 by Geographic Data Technology, Inc. All rights reserved. © 2002 Navigation Technologies. All rights reserved. This data includes information taken with permission from Canadian authorities © 1991-2002 Government of Canada (Statistics Canada and/or Geomatics Canada), all rights reserved.

2 Broadway Methuen Site: Primary and Secondary Market Map

0 mi 0.5 1 1.5

Claritas Inc.Profile Report

Produced Using Claritas iXPRESS

Pop Facts:Demographic Snapshot (Part 1)

Population2010 Projection2005 Estimate2000 Census1990 Census

Growth 2005-2010Growth 2000-2005Growth 1990-2000

2005 Estimated Population by Single Race Classification

White AloneBlack or African American AloneAmerican Indian and Alaska Native AloneAsian AloneNative Hawaiian and Other Pacific Islander Alone

Some Other Race AloneTwo or More Races

2005 Estimated Population Hispanic or Latino by Origin*

Not Hispanic or LatinoHispanic or Latino

Hispanic or Latino by OriginMexicanPuerto RicanCubanAll Other Hispanic or Latino

2005 Estimated Hispanic or Latino by Single Race Classification

White AloneBlack or African American AloneAmerican Indian and Alaska Native AloneAsian AloneNative Hawaiian and Other Pacific Islander Alone

Some Other Race AloneTwo or More Races

Primary Market

37,03136,74836,48536,423

0.77%0.72%0.17%

36,748

45.02%16,544 4.78%1,756 0.99%363 1.46%536 0.12%42

38.83%14,268 8.82%3,240

36,748

30.39%11,16669.61%25,582

25,582 0.76%195

36.32%9,292 1.02%260

61.90%15,835

25,582

27.59%7,059 4.95%1,266 0.85%217 0.23%59 0.07%17

55.52%14,20210.80%2,762

Primary and Secondary Markets

51,74451,38151,03950,033

0.71%0.67%2.01%

51,381

44.48%22,853 5.01%2,576 0.94%483 1.60%821 0.09%49

39.75%20,426 8.12%4,174

51,381

31.71%16,29168.29%35,090

35,090 0.86%302

36.19%12,698 1.11%389

61.84%21,701

35,090

26.20%9,193 4.82%1,693 0.86%303 0.20%71 0.06%20

57.94%20,332 9.91%3,478

© 2005, Claritas Inc. All Rights ReservedSales: (800)234-5973 Support: (800)866-6511




2005 Estimated Population, Asian Alone Race by Category*

Chinese, except TaiwaneseFilipinoJapaneseAsian IndianKoreanVietnameseCambodianHmongLaotianThaiOther AsianTwo or more Asian categories

2005 Estimated Population by Ancestry

ArabCzechDanishDutchEnglishFrench (except Basque)French CanadianGermanGreekHungarianIrishItalianLithuanianNorwegianPolishPortugueseRussianScottishScotch-IrishSlovakSubsaharan AfricanSwedishSwissUkrainianUnited States of AmericaWelshWest Indian (exc Hisp groups)OtherAncestry Unclassified

2005 Estimated Population by Language Spoken At Home (Age 5+)

Speak Only EnglishSpeak Asian or Pacific Island LanguageSpeak IndoEuropean LanguageSpeak SpanishSpeak Other Language

Primary Market

536

10.73%58 2.31%12 1.11%6

15.50%8311.86%6431.76%17020.79%112 0.00%0 1.03%6 0.13%1 3.40%18 1.38%7

36,748

1.80%662 0.03%12 0.03%12 0.04%15 2.24%823 2.91%1,068 3.07%1,126 0.90%331 0.19%71 0.08%30 4.67%1,718 6.44%2,366 0.37%135 0.07%25 0.87%319 1.31%482 0.10%35 0.36%133 0.48%176 0.03%13 0.09%31 0.19%70 0.00%0 0.05%20 3.17%1,165 0.05%17 0.45%166

52.09%19,14017.92%6,586

33,478

35.51%11,887 1.61%540 4.89%1,636

56.74%18,994 1.26%421


821

12.58%103 1.75%14 0.68%6

14.97%12312.34%10134.55%28417.69%145 0.00%0 0.67%6 0.57%5 3.28%27 0.91%7

51,381

1.61%827 0.04%19 0.02%12 0.04%20 2.44%1,254 2.91%1,495 2.79%1,436 1.04%535 0.19%96 0.08%42 4.75%2,442 7.46%3,835 0.33%169 0.04%23 1.07%550 1.27%653 0.12%60 0.41%209 0.47%243 0.02%9 0.17%87 0.16%84 0.01%5 0.05%25 3.27%1,681 0.03%17 0.39%199

51.27%26,34317.54%9,010

46,740

37.89%17,708 1.92%897 5.56%2,598

53.53%25,021 1.10%516





2005 Estimated Population by SexMaleFemaleMale/Female Ratio

2005 Estimated Population by AgeAge 0 to 4Age 5 to 9Age 10 to 14Age 15 to 17Age 18 to 20Age 21 to 24Age 25 to 34Age 35 to 44Age 45 to 49Age 50 to 54Age 55 to 59Age 60 to 64Age 65 to 74Age 75 to 84Age 85 and over

Age 16 and overAge 18 and overAge 21 and overAge 65 and over

2005 Estimated Median Age2005 Estimated Average Age

Primary Market

36,74847.90%17,60252.10%19,146

0.92

36,748 8.90%3,270 8.36%3,072 8.30%3,048 4.33%1,592 4.65%1,709 6.07%2,230

15.87%5,83214.49%5,326 6.19%2,275 5.04%1,852 4.18%1,534 3.13%1,152 4.31%1,584 3.76%1,383 2.42%888

72.91%26,79570.11%25,76565.46%24,05710.49%3,855

30.9233.56


51,38148.05%24,68751.95%26,694

0.92

51,381 9.03%4,641 8.33%4,279 8.25%4,239 4.31%2,215 4.50%2,311 6.05%3,107

15.94%8,18914.79%7,598 6.19%3,180 5.09%2,618 4.08%2,098 3.04%1,563 4.34%2,228 3.79%1,945 2.28%1,170

72.86%37,43870.08%36,00765.58%33,69610.40%5,343

30.9833.49





2005 Estimated Male Population by AgeAge 0 to 4Age 5 to 9Age 10 to 14Age 15 to 17Age 18 to 20Age 21 to 24Age 25 to 34Age 35 to 44Age 45 to 49Age 50 to 54Age 55 to 59Age 60 to 64Age 65 to 74Age 75 to 84Age 85 and over

2005 Estimated Median Age, Male2005 Estimated Average Age, Male

2005 Estimated Female Population by Age

Age 0 to 4Age 5 to 9Age 10 to 14Age 15 to 17Age 18 to 20Age 21 to 24Age 25 to 34Age 35 to 44Age 45 to 49Age 50 to 54Age 55 to 59Age 60 to 64Age 65 to 74Age 75 to 84Age 85 and over

2005 Estimated Median Age, Female2005 Estimated Average Age, Female

Primary Market

17,602 9.43%1,660 8.90%1,567 8.89%1,564 4.69%825 4.98%876 6.25%1,101

15.90%2,79914.68%2,583 6.29%1,107 4.89%861 4.24%746 3.09%544 3.87%681 2.64%464 1.26%223

29.3131.67

19,146

8.41%1,610 7.86%1,505 7.75%1,484 4.00%767 4.35%832 5.90%1,130

15.84%3,03314.32%2,743 6.10%1,168 5.17%991 4.12%788 3.17%608 4.72%903 4.80%919 3.47%665

32.4035.30


24,687 9.55%2,357 8.79%2,170 8.77%2,164 4.71%1,163 4.74%1,171 6.31%1,557

15.76%3,89015.08%3,724 6.30%1,556 4.99%1,233 4.07%1,004 3.00%741 3.93%971 2.71%668 1.29%318

29.5331.77

26,694

8.56%2,285 7.90%2,109 7.77%2,075 3.94%1,052 4.27%1,140 5.81%1,551

16.11%4,29914.51%3,874 6.08%1,624 5.19%1,385 4.10%1,093 3.08%822 4.71%1,257 4.78%1,277 3.19%852

32.2935.08





2005 Estimated Population Age 15 and Over by Marital Status*

Total, Never MarriedMarried, Spouse presentMarried, Spouse absentWidowedDivorcedMales, Never Married

Previously MarriedFemales, Never Married

Previously Married

2005 Estimated Population Age 25 and Over by Educational Attainment*

Less than 9th gradeSome High School, no diplomaHigh School Graduate (or GED)Some College, no degreeAssociate DegreeBachelor's DegreeMaster's DegreeProfessional School DegreeDoctorate Degree

Primary Market

27,357

35.99%9,84634.25%9,36911.44%3,129 7.52%2,058

10.80%2,95518.76%5,133 7.30%1,997

17.23%4,71316.88%4,617

21,826

21.15%4,61521.21%4,63029.59%6,45813.41%2,928 4.48%977 6.50%1,418 2.28%498 1.12%245 0.26%56


38,221

36.25%13,85435.12%13,42310.83%4,139 7.42%2,835

10.39%3,97119.03%7,273 7.18%2,745

17.22%6,58116.39%6,263

30,589

20.00%6,11721.36%6,53429.01%8,87414.59%4,462 4.32%1,322 6.63%2,028 2.71%828 1.16%356 0.22%67





Households2010 Projection2005 Estimate2000 Census1990 Census


2005 Estimated Households by Household Type

Family HouseholdsNon-family Households

2005 Estimated Group Quarters Population

2005 Households by Ethnicity: Hispanic or Latino

2005 Estimated Households by Household Income

Less than $15,000$15,000 to $24,999$25,000 to $34,999$35,000 to $49,999$50,000 to $74,999$75,000 to $99,999$100,000 to $149,999$150,000 to $249,999$250,000 to $499,999$500,000 or more

2005 Estimated Average Household Income

2005 Estimated Median Household Income

2005 Estimated Per Capita Income

Primary Market

12,48412,50912,50512,458

-0.20%0.03%0.38%

12,509

65.95%8,24934.05%4,260

679

61.04%7,636

12,509

30.59%3,82615.00%1,87612.66%1,58414.45%1,80814.67%1,835 6.33%792 4.70%588 1.24%155 0.32%40 0.04%5

$ 39,091

$ 28,486

$ 13,505


17,52817,61917,67117,419

-0.52%-0.29%1.44%

17,619

66.54%11,72533.46%5,894

754

59.67%10,513

17,619

27.82%4,90215.41%2,71512.99%2,29014.80%2,60815.05%2,651 7.04%1,240 5.47%963 1.10%194 0.29%51 0.03%6

$ 40,607

$ 30,210

$ 14,091





2005 Estimated Households by Type and Presence of Own Children*

Single Male HouseholderSingle Female HouseholderMarried Couple Families

With own childrenNo own children

Male HouseholderWith own childrenNo own children

Female HouseholderWith own childrenNo own children

Nonfamily: Male HouseholderNonfamily: Female Householder

2005 Estimated Households by Household Size*

1-person household2-person household3-person household4-person household5-person household6-person household7-or-more person household

2005 Estimated Average Household Size

2005 Estimated Households by Presence of People*

Households with 1 or more People Age 18 or under:

Married-Couple FamilyOther Family, Male HouseholderOther Family, Female HouseholderNonfamily, Male HouseholderNonfamily, Female Householder

Households with no People Age 18 or under:

Married-Couple FamilyOther Family, Male HouseholderOther Family, Female HouseholderNonfamily, Male HouseholderNonfamily, Female Householder

Primary Market

12,509

12.00%1,50116.09%2,01334.91%4,36719.10%2,38915.81%1,978 6.81%852 3.61%451 3.20%400

24.23%3,03116.93%2,118 7.30%913 3.56%445 2.41%301

12,509

28.09%3,51421.94%2,74416.42%2,05315.54%1,94410.08%1,261 4.65%581 3.28%411

2.88

12,509

44.05%5,510.592

20.58%2,574 4.19%524

18.91%2,366 0.26%33 0.10%13

55.95%6,998

14.33%1,792 2.62%327 5.32%665

15.29%1,91318.39%2,301


17,619

11.94%2,10415.46%2,72435.77%6,30319.27%3,39416.51%2,908 6.75%1,190 3.50%617 3.25%573

24.02%4,23216.66%2,936 7.36%1,297 3.70%653 2.35%414

17,619

27.40%4,82822.72%4,00316.71%2,94415.45%2,722 9.84%1,734 4.70%828 3.18%560

2.87

17,619

43.89%7,733.153

20.72%3,650 4.13%728

18.60%3,277 0.32%56 0.12%22

56.11%9,886

15.06%2,653 2.62%461 5.42%955

15.33%2,70117.68%3,116





2005 Estimated Households by Number of Vehicles*

No Vehicles1 Vehicle2 Vehicles3 Vehicles4 Vehicles5 or more Vehicles

2005 Estimated Average Number of Vehicles*

Family Households2010 Projection2005 Estimate2000 Census1990 Census


2005 Estimated Family Households by Household Income


2005 Estimated Average Family Household Income

2005 Estimated Median Family Household Income

Primary Market

12,509

29.46%3,68641.76%5,22423.17%2,899 3.88%486 1.07%134 0.65%81

1.08

8,1738,2498,3038,372

-0.92%-0.65%-0.82%

8,249

21.70%1,79015.01%1,23813.46%1,11015.82%1,30518.16%1,498 8.36%690 5.88%485 1.24%103 0.33%27 0.04%3

$ 44,520

$ 34,875


17,619

26.60%4,68742.98%7,57324.20%4,263 4.17%734 1.41%249 0.64%113

1.13

11,58311,72511,83311,801

-1.20%-0.92%0.27%

11,725

19.80%2,32215.04%1,76313.98%1,63915.30%1,79418.52%2,172 9.46%1,109 6.53%766 1.03%120 0.31%36 0.03%3

$ 45,757

$ 36,153





2005 Estimated Families by Poverty Status*

Income above poverty levelMarried couple family




Income below poverty levelMarried couple family




2005 Estimated Population Age 16 and Over by Employment*

In Armed ForcesCivilian - EmployedCivilian - UnemployedNot in Labor Force

2005 Estimated Civilian Employed Population Age 16 and Over by Class of Worker

For-Profit Private WorkersNon-Profit Private WorkersLocal Government WorkersState Government WorkersFederal Government WorkersSelf-Employed WorkersUnpaid Family Workers

Primary Market

8,249

76.83%6,33846.39%3,82727.40%2,26118.99%1,566 7.66%632 4.20%346 3.47%286

22.77%1,87915.54%1,282 7.23%597

23.17%1,912 6.54%540 4.50%371 2.04%168 2.66%220 1.86%154 0.80%66

13.97%1,15212.72%1,049 1.25%103

26,795

0.01%346.71%12,517 5.15%1,381

48.12%12,894

12,517

80.05%10,020 5.81%728 6.49%812 1.83%229 1.78%223 3.50%438 0.53%67


11,725

78.52%9,20647.53%5,57327.45%3,21920.08%2,354 7.88%924 4.62%542 3.26%383

23.11%2,70915.73%1,844 7.37%865

21.48%2,518 6.23%730 4.16%488 2.06%242 2.26%265 1.66%195 0.60%71

12.99%1,52311.88%1,393 1.11%130

37,438

0.02%647.68%17,849 4.98%1,865

47.33%17,718

17,849

78.40%13,994 6.47%1,155 6.95%1,240 2.29%410 1.90%339 3.55%634 0.43%77





2005 Estimated Employed Population Age 16 and Over by Occupation*

Management, Business, and Financial Operations

Professional and Related OccupationsServiceSales and OfficeFarming, Fishing, and ForestryConstruction, Extraction, and Maintenance

Production, Transportation, and Material Moving

2005 Estimated Civilian Employed Population Age 16 and Over by Occupation Classification

Blue CollarWhite CollarService & Farm

2005 Estimated Workers Age 16 and Over by Transportation To Work

Drove AloneCar PooledPublic TransportationWalkedMotorcycleBicycleOther MeansWorked at Home

2005 Estimated Workers Age 16 and Over by Travel Time to Work

Less than 15 minutes15 to 29 Minutes30 to 44 Minutes45 to 59 Minutes60 or more Minutes

2005 Estimated Average Travel Time to Work in Minutes

2005 Estimated Tenure of Occupied Housing Units

Owner OccupiedRenter Occupied

2005 Owner Occupied Housing - Average Length of Residence

Primary Market

12,517

6.33%793

14.21%1,77919.69%2,46422.50%2,817 0.49%62 8.77%1,098

27.99%3,504

12,517

36.77%4,60243.05%5,38820.18%2,526

12,087

61.07%7,38223.63%2,856 5.91%714 4.64%560 0.00%0 0.19%23 2.13%257 2.44%294

11,793

34.36%4,05236.83%4,34318.60%2,193 5.27%621 4.95%584

24.15

12,509

30.37%3,79969.63%8,710

9


17,849

7.35%1,311

15.48%2,76219.77%3,52922.90%4,088 0.39%70 8.50%1,516

25.62%4,573

17,849

34.12%6,08945.69%8,15520.20%3,605

17,227

63.20%10,88722.23%3,829 6.23%1,074 3.79%654 0.00%0 0.22%38 2.23%385 2.09%360

16,866

34.70%5,85237.51%6,32717.27%2,912 5.74%968 4.79%807

23.93

17,619

32.16%5,66767.84%11,952

9





2005 Estimated All Owner-Occupied Housing Units by Value

Less than $20,000$20,000 to $39,999$40,000 to $59,999$60,000 to $79,999$80,000 to $99,999$100,000 to $149,999$150,000 to $199,999$200,000 to $299,999$300,000 to $399,999$400,000 to $499,999$500,000 to $749,999$750,000 to $999,999$1,000,000 or more

2005 Estimated Median Owner Occupied Housing Value

2005 Estimated Housing Units by Units in Structure*

1 Unit Attached1 Unit Detached2 Units3 to 19 Units20 to 49 Units50 or More UnitsMobile Home or TrailerBoat, RV, Van, etc.

Dominant structure type

2005 Estimated Housing Units by Year Structure Built

1999 to March 20051995 to 19981990 to 19941980 to 19891970 to 19791960 to 19691950 to 19591940 to 19491939 or Earlier

2005 Estimated Median Year Structure Built**

Dominant Year Structure Built

*In contrast to Claritas Demographic Estimates, "smoothed" data items are Census 2000 tables made consistent with current year estimated and 5 year projected base counts.

** Median Year Built will be unreliable if more than half of the Housing Units in this report area were built in 1939 or earlier.

Primary Market

3,799

0.00%0 0.43%16 0.87%33 2.94%112 4.47%170

19.39%73731.14%1,18336.16%1,374 3.26%124 0.60%23 0.74%28 0.00%0 0.00%0

185,164

13,158

2.89%38018.18%2,39219.72%2,59445.67%6,010 4.17%548 9.21%1,211 0.08%11 0.09%12

3 to 19 uni...

13,158

4.28%563 0.92%121 1.51%199 8.26%1,087

10.77%1,41812.33%1,62211.97%1,57512.66%1,66637.30%4,907

1,950

1939 or E...


5,667

0.00%0 0.52%29 0.90%51 2.89%164 4.74%268

21.30%1,20729.17%1,65333.84%1,918 4.54%257 1.13%64 0.99%56 0.00%0 0.00%0

183,707

18,502

3.33%61619.04%3,52220.35%3,76544.51%8,235 4.14%766 8.41%1,557 0.16%29 0.06%12

3 to 19 uni...

18,502

4.23%782 0.85%158 1.86%343 9.38%1,736 9.48%1,754

11.41%2,11011.54%2,13512.21%2,25839.05%7,224

1,949

1939 or E...




Effective Buying Income

2005 Demographic TotalsPopulationHouseholdsFamiliesGroup Quarters PopulationHousing Units

2005 Average Household Size2005 Median Age2005 Median Household Income2005 Median All Owner-Occupied Housing Value

2005 Estimated Households by Effective Buying Income


2005 Estimated Average Household Effective Buying Income

2005 Estimated Median Household Effective Buying Income

Primary Market

%

36,74812,509

8,249679

13,158

2.8830.92

$ 28,486$ 185,164

12,509

32.76%4,09818.55%2,32015.35%1,92115.77%1,97312.19%1,525 3.52%440 1.50%187 0.21%26 0.12%14 0.04%5

$ 30,667

$ 24,295


%

51,38117,61911,725

75418,502

2.8730.98

$ 30,210$ 183,707

17,619

30.04%5,29319.10%3,36615.53%2,73616.38%2,88513.11%2,310 4.10%723 1.41%248 0.19%33 0.10%18 0.03%6

$ 31,757

$ 25,549




Effective Buying Income

2010 Demographic TotalsPopulationHouseholdsFamiliesGroup Quarters PopulationHousing Units

2010 Average Household Size2010 Median Age2010 Median Household Income2010 Median All Owner-Occupied Housing Value

2010 Projected Households by Effective Buying Income


2010 Projected Average Household Effective Buying Income

2010 Projected Median Household Effective Buying Income

Primary Market

%

37,03112,484

8,173693

13,120

2.9132.30

$ 31,377$ 236,939

12,484

29.82%3,72217.98%2,24514.85%1,85416.42%2,04913.73%1,714 4.50%561 2.18%272 0.28%35 0.15%19 0.10%13

$ 33,673

$ 26,482


%

51,74417,52811,583

77018,391

2.9132.36

$ 33,085$ 234,694

17,528

27.28%4,78318.34%3,21415.11%2,64816.88%2,95814.48%2,538 5.16%904 2.26%396 0.26%46 0.14%25 0.09%16

$ 34,855

$ 27,897




Workplace Business & Employment Report

Total BusinessesPrivate SectorPublic Sector

Retail TradeHome Improvement StoresGeneral merchandise storesFood storesAuto dealers, gas stationsApparel, accessory storesFurniture, home furnishingsEating & drinking placesMiscellaneous Retail Stores

Finance, Insurance, Real EstateBanks, saving & lending inst.Security, commodity brokersInsurance carriers & AgenciesReal estate, Holding cos.

ServicesHotels & other lodgingPersonal servicesBusiness servicesMotion pictures & AmusementHealth servicesLegal servicesEducational servicesSocial servicesOther Services

Agriculture & Natural ResourcesResource ExtractionConstructionManufacturingTransport/Communication, UtilitiesWholesale TradeGovernment

Number of EmployeesEmployees per BusinessResidential PopulationResidential Population per BusinessNumber of HouseholdsTotal Employees Working at Home

Primary Market

Number ofBusinesses

TotalEmployees

Employeesper

Business1,034 12,882 12.5

993 11,815 11.942 1,067 25.6

262 1,689 6.48 34 4.25 54 10.7

56 254 4.529 321 11.114 67 4.933 116 3.565 610 9.352 233 4.5

73 495 6.817 187 11.2

1 4 2.813 39 3.042 265 6.3

462 5,130 11.12 23 13.7

145 467 3.280 656 8.212 72 6.147 755 16.248 171 3.629 1,772 61.441 900 21.759 313 5.3

9 46 5.44 46 10.3

51 396 7.856 3,150 55.943 591 13.932 272 8.442 1,067 25.6

12,88212.5

36,74835.5

12,509294




Workplace Business & Employment Report

Total BusinessesPrivate SectorPublic Sector

Retail TradeHome Improvement StoresGeneral merchandise storesFood storesAuto dealers, gas stationsApparel, accessory storesFurniture, home furnishingsEating & drinking placesMiscellaneous Retail Stores

Finance, Insurance, Real EstateBanks, saving & lending inst.Security, commodity brokersInsurance carriers & AgenciesReal estate, Holding cos.

ServicesHotels & other lodgingPersonal servicesBusiness servicesMotion pictures & AmusementHealth servicesLegal servicesEducational servicesSocial servicesOther Services

Agriculture & Natural ResourcesResource ExtractionConstructionManufacturingTransport/Communication, UtilitiesWholesale TradeGovernment

Number of EmployeesEmployees per BusinessResidential PopulationResidential Population per BusinessNumber of HouseholdsTotal Employees Working at Home


Number ofBusinesses

TotalEmployees

Employeesper

Business1,395 18,086 13.01,339 16,805 12.5

56 1,282 23.0

332 2,098 6.311 47 4.1

9 102 11.669 284 4.134 345 10.217 78 4.641 150 3.684 765 9.166 327 4.9

95 665 7.022 258 11.7

2 5 3.314 43 3.057 359 6.3

644 8,848 13.71 4 3.8

194 604 3.1103 877 8.5

14 78 5.691 3,217 35.463 214 3.441 2,315 56.056 1,111 19.881 428 5.3

12 69 5.54 46 10.3

74 553 7.569 3,371 48.860 771 12.949 385 7.956 1,282 23.0

18,08613.0

51,38136.8

17,619360




Consumer Buying PowerSummary Report

TOTAL SPECIFIED CONSUMER EXPENDITURES

FOOD AT HOMEBakery ProductsCereals & Cereal ProductsDairy Products

Fresh Milk & CreamOther Dairy Products

Fats & OilsFish & SeafoodFruits & VegetablesJuicesMeats (All)Non-Alcoholic BeveragesPrepared FoodsSugar & Other Sweets

FOOD AWAY FROM HOME & ALCOHOLAlcoholic Beverages

Alcoholic Beverages at HomeAlcoholic Beverages Away from Home

Food Away from HomeLunchDinnerBreakfast & Brunch

Primary Market

%2005 AggregateExpenditure

Estimate


Estimate

2005Annual

Averageper

Household

2010Annual

Averageper

Household

AverageAnnualGrowth

(%)

2005Market

Indexto USA

$ 431,926,888 $ 495,479,103 $ 34,529 $ 39,688 2.94% 75

16.66%$ 71,955,935 15.53%$ 76,943,615 $ 5,752 $ 6,163 1.39% 105 1.73%$ 7,467,737 1.56%$ 7,713,681 $ 597 $ 618 0.66% 105 1.01%$ 4,342,013 0.91%$ 4,490,137 $ 347 $ 360 0.68% 115 1.77%$ 7,636,241 1.60%$ 7,909,845 $ 610 $ 634 0.72% 108 0.46%$ 1,999,693 0.40%$ 1,992,091 $ 160 $ 160 -0.08% 110 1.04%$ 4,511,912 0.93%$ 4,595,514 $ 361 $ 368 0.37% 101 0.14%$ 618,881 0.14%$ 690,851 $ 49 $ 55 2.33% 100 0.42%$ 1,801,657 0.41%$ 2,025,584 $ 144 $ 162 2.49% 119 2.26%$ 9,780,399 2.18%$ 10,793,233 $ 782 $ 865 2.07% 117 0.61%$ 2,614,237 0.56%$ 2,797,553 $ 209 $ 224 1.40% 127 3.99%$ 17,217,238 3.77%$ 18,703,221 $ 1,376 $ 1,498 1.73% 125 1.54%$ 6,636,715 1.28%$ 6,356,342 $ 531 $ 509 -0.84% 97 2.36%$ 10,178,779 2.35%$ 11,660,478 $ 814 $ 934 2.91% 78 0.85%$ 3,677,371 0.77%$ 3,817,975 $ 294 $ 306 0.76% 82

15.20%$ 65,635,510 14.60%$ 72,331,509 $ 5,247 $ 5,794 2.04% 88 3.12%$ 13,459,754 2.92%$ 14,486,648 $ 1,076 $ 1,160 1.53% 89 2.26%$ 9,752,390 2.10%$ 10,381,666 $ 780 $ 832 1.29% 93 0.86%$ 3,708,883 0.83%$ 4,106,612 $ 296 $ 329 2.14% 78

12.08%$ 52,175,756 11.67%$ 57,844,861 $ 4,171 $ 4,633 2.17% 88 3.68%$ 15,892,513 3.77%$ 18,659,956 $ 1,270 $ 1,495 3.48% 92 3.61%$ 15,582,529 3.24%$ 16,037,445 $ 1,246 $ 1,285 0.58% 88 1.08%$ 4,671,394 1.19%$ 5,893,616 $ 373 $ 472 5.23% 100






FOOD AT HOMEBakery ProductsCereals & Cereal ProductsDairy Products

Fresh Milk & CreamOther Dairy Products

Fats & OilsFish & SeafoodFruits & VegetablesJuicesMeats (All)Non-Alcoholic BeveragesPrepared FoodsSugar & Other Sweets

FOOD AWAY FROM HOME & ALCOHOLAlcoholic Beverages

Alcoholic Beverages at HomeAlcoholic Beverages Away from Home

Food Away from HomeLunchDinnerBreakfast & Brunch



Estimate


Estimate

2005Annual

Averageper

Household

2010Annual

Averageper

Household

AverageAnnualGrowth

(%)

2005Market

Indexto USA

$ 621,663,264 $ 712,332,374 $ 35,284 $ 40,639 2.92% 76

16.38%$ 101,846,286 15.26%$ 108,720,570 $ 5,780 $ 6,203 1.35% 105 1.70%$ 10,591,076 1.53%$ 10,912,719 $ 601 $ 623 0.61% 106 0.99%$ 6,132,308 0.89%$ 6,329,662 $ 348 $ 361 0.64% 115 1.74%$ 10,813,356 1.57%$ 11,172,395 $ 614 $ 637 0.66% 108 0.45%$ 2,818,244 0.39%$ 2,802,128 $ 160 $ 160 -0.11% 110 1.03%$ 6,421,141 0.91%$ 6,516,659 $ 364 $ 372 0.30% 102 0.14%$ 874,664 0.14%$ 973,023 $ 50 $ 56 2.25% 100 0.41%$ 2,551,003 0.40%$ 2,863,431 $ 145 $ 163 2.45% 120 2.22%$ 13,822,923 2.14%$ 15,239,470 $ 785 $ 869 2.05% 117 0.59%$ 3,696,869 0.55%$ 3,950,735 $ 210 $ 225 1.37% 128 3.90%$ 24,247,049 3.70%$ 26,333,445 $ 1,376 $ 1,502 1.72% 125 1.51%$ 9,381,837 1.26%$ 8,975,215 $ 532 $ 512 -0.87% 98 2.34%$ 14,517,554 2.33%$ 16,573,145 $ 824 $ 946 2.83% 79 0.84%$ 5,239,069 0.76%$ 5,418,234 $ 297 $ 309 0.68% 83

15.17%$ 94,277,467 14.55%$ 103,618,920 $ 5,351 $ 5,912 1.98% 90 3.10%$ 19,289,802 2.91%$ 20,725,881 $ 1,095 $ 1,182 1.49% 90 2.24%$ 13,929,353 2.08%$ 14,811,569 $ 791 $ 845 1.27% 95 0.86%$ 5,362,518 0.83%$ 5,916,543 $ 304 $ 338 2.07% 80

12.06%$ 74,987,665 11.64%$ 82,893,038 $ 4,256 $ 4,729 2.11% 90 3.66%$ 22,761,065 3.74%$ 26,664,649 $ 1,292 $ 1,521 3.43% 94 3.61%$ 22,465,112 3.24%$ 23,057,687 $ 1,275 $ 1,315 0.53% 90 1.07%$ 6,661,760 1.18%$ 8,389,108 $ 378 $ 479 5.19% 101





FOOD & BEVERAGES BY CHANNEL** Includes items categorized elsewhere

Food/Goods/Beverages at Grocery StoresFood/Non-Alcoholic Beverages at Convenience Store

Food/Non-Alcoholic Beverages at Grocery Store

DAY CARE, EDUCATION & CONTRIBUTIONS

All Day CareContributions (All)Education

Room & BoardTuition & School Supplies

HEALTHCAREMedical ServicesPrescription DrugsMedical Supplies

Primary Market


Estimate


Estimate

2005Annual

Averageper

Household

2010Annual

Averageper

Household

AverageAnnualGrowth

(%)

2005Market

Indexto USA

13.30%$ 57,436,045 12.60%$ 62,445,103 $ 4,592 $ 5,002 1.74% 95 1.35%$ 5,828,526 1.17%$ 5,779,526 $ 466 $ 463 -0.17% 111

14.45%$ 62,428,441 13.33%$ 66,050,983 $ 4,991 $ 5,291 1.16% 94

6.54%$ 28,241,516 6.53%$ 32,358,019 $ 2,258 $ 2,592 2.92% 66

0.82%$ 3,538,666 0.80%$ 3,971,269 $ 283 $ 318 2.45% 86 3.52%$ 15,205,274 3.43%$ 16,998,825 $ 1,216 $ 1,362 2.36% 65 2.20%$ 9,497,576 2.30%$ 11,387,925 $ 759 $ 912 3.98% 63 0.14%$ 610,622 0.12%$ 603,311 $ 49 $ 48 -0.24% 59 2.06%$ 8,888,929 2.18%$ 10,786,019 $ 711 $ 864 4.27% 64

7.11%$ 30,723,380 8.98%$ 44,494,618 $ 2,456 $ 3,564 8.96% 66 2.99%$ 12,909,233 3.12%$ 15,469,459 $ 1,032 $ 1,239 3.97% 69 3.86%$ 16,684,260 5.58%$ 27,639,111 $ 1,334 $ 2,214 13.13% 65 0.26%$ 1,132,683 0.28%$ 1,389,354 $ 91 $ 111 4.53% 66





FOOD & BEVERAGES BY CHANNEL** Includes items categorized elsewhere

Food/Goods/Beverages at Grocery StoresFood/Non-Alcoholic Beverages at Convenience Store

Food/Non-Alcoholic Beverages at Grocery Store

DAY CARE, EDUCATION & CONTRIBUTIONS

All Day CareContributions (All)Education

Room & BoardTuition & School Supplies

HEALTHCAREMedical ServicesPrescription DrugsMedical Supplies



Estimate


Estimate

2005Annual

Averageper

Household

2010Annual

Averageper

Household

AverageAnnualGrowth

(%)

2005Market

Indexto USA

13.09%$ 81,384,055 12.42%$ 88,438,530 $ 4,619 $ 5,045 1.73% 95 1.33%$ 8,299,201 1.15%$ 8,218,177 $ 471 $ 469 -0.20% 112

14.22%$ 88,410,030 13.13%$ 93,494,913 $ 5,018 $ 5,334 1.15% 94

6.53%$ 40,577,318 6.54%$ 46,584,387 $ 2,303 $ 2,658 2.96% 68

0.82%$ 5,089,368 0.80%$ 5,713,183 $ 289 $ 326 2.45% 88 3.52%$ 21,883,956 3.44%$ 24,478,323 $ 1,242 $ 1,397 2.37% 66 2.19%$ 13,603,994 2.30%$ 16,392,882 $ 772 $ 935 4.10% 64 0.14%$ 879,941 0.12%$ 875,161 $ 50 $ 50 -0.11% 61 2.05%$ 12,726,768 2.18%$ 15,519,670 $ 722 $ 885 4.39% 65

7.09%$ 44,098,365 8.91%$ 63,459,635 $ 2,503 $ 3,620 8.78% 68 2.99%$ 18,573,015 3.12%$ 22,221,498 $ 1,054 $ 1,268 3.93% 70 3.84%$ 23,890,185 5.51%$ 39,235,968 $ 1,356 $ 2,238 12.85% 66 0.26%$ 1,639,561 0.28%$ 2,006,711 $ 93 $ 114 4.48% 67





HOUSEHOLD FURNISHINGS & APPLIANCES

FurnitureBedroom FurnitureLiving/Dining Room FurnitureOther Furniture

Household TextilesDomestic TextilesWindow & Furniture Covers

Major Household AppliancesMiscellaneous Household EquipmentSmall Appliances & Housewares

HOUSING RELATED & PERSONALHousing Expenses

Fuels & UtilitiesTelephone Services

Household RepairsHousehold ServicesHousekeeping SuppliesPersonal Expenses and Services

PERSONAL CARE & SMOKING PRODUCTSPersonal Care Products & Services

Personal Care ServicesSmoking Products & Supplies

PET EXPENSES

Primary Market


Estimate


Estimate

2005Annual

Averageper

Household

2010Annual

Averageper

Household

AverageAnnualGrowth

(%)

2005Market

Indexto USA

4.28%$ 18,506,125 4.18%$ 20,700,236 $ 1,479 $ 1,658 2.37% 53

1.24%$ 5,369,096 1.20%$ 5,948,867 $ 429 $ 477 2.16% 55 0.38%$ 1,645,132 0.37%$ 1,818,804 $ 132 $ 146 2.11% 62 0.50%$ 2,169,597 0.46%$ 2,298,751 $ 173 $ 184 1.19% 50 0.36%$ 1,557,653 0.37%$ 1,834,297 $ 125 $ 147 3.55% 56 0.87%$ 3,747,739 0.88%$ 4,355,050 $ 300 $ 349 3.24% 57 0.40%$ 1,746,182 0.43%$ 2,113,481 $ 140 $ 169 4.21% 65 0.46%$ 2,003,248 0.45%$ 2,243,045 $ 160 $ 180 2.39% 51 0.52%$ 2,252,237 0.47%$ 2,304,575 $ 180 $ 185 0.46% 57 0.82%$ 3,523,800 0.81%$ 3,991,027 $ 282 $ 320 2.65% 53 0.84%$ 3,613,254 0.83%$ 4,100,718 $ 289 $ 328 2.70% 46

9.67%$ 41,748,416 9.32%$ 46,192,223 $ 3,337 $ 3,700 2.13% 70 3.55%$ 15,351,999 3.12%$ 15,483,204 $ 1,227 $ 1,240 0.17% 97 1.13%$ 4,876,692 0.79%$ 3,892,182 $ 390 $ 312 -4.04% 200 2.43%$ 10,477,058 2.34%$ 11,592,517 $ 838 $ 929 2.13% 78 1.43%$ 6,178,346 1.38%$ 6,829,541 $ 494 $ 547 2.11% 42 1.34%$ 5,798,378 1.37%$ 6,780,822 $ 464 $ 543 3.39% 91 0.88%$ 3,812,655 0.94%$ 4,666,636 $ 305 $ 374 4.48% 93 2.46%$ 10,607,039 2.51%$ 12,432,020 $ 848 $ 996 3.44% 57

4.35%$ 18,788,587 4.27%$ 21,158,290 $ 1,502 $ 1,695 2.52% 89 2.14%$ 9,250,755 2.18%$ 10,788,486 $ 740 $ 864 3.32% 84 0.92%$ 3,984,260 0.97%$ 4,807,952 $ 319 $ 385 4.13% 74 2.21%$ 9,537,832 2.09%$ 10,369,804 $ 762 $ 831 1.74% 94

0.74%$ 3,181,654 0.80%$ 3,971,967 $ 254 $ 318 4.97% 54





HOUSEHOLD FURNISHINGS & APPLIANCES

FurnitureBedroom FurnitureLiving/Dining Room FurnitureOther Furniture

Household TextilesDomestic TextilesWindow & Furniture Covers

Major Household AppliancesMiscellaneous Household EquipmentSmall Appliances & Housewares

HOUSING RELATED & PERSONALHousing Expenses

Fuels & UtilitiesTelephone Services

Household RepairsHousehold ServicesHousekeeping SuppliesPersonal Expenses and Services

PERSONAL CARE & SMOKING PRODUCTSPersonal Care Products & Services

Personal Care ServicesSmoking Products & Supplies

PET EXPENSES



Estimate


Estimate

2005Annual

Averageper

Household

2010Annual

Averageper

Household

AverageAnnualGrowth

(%)

2005Market

Indexto USA

4.36%$ 27,077,895 4.26%$ 30,310,613 $ 1,537 $ 1,729 2.39% 55

1.26%$ 7,830,795 1.22%$ 8,702,681 $ 444 $ 496 2.23% 57 0.38%$ 2,390,397 0.37%$ 2,646,561 $ 136 $ 151 2.14% 64 0.51%$ 3,171,713 0.47%$ 3,376,107 $ 180 $ 193 1.29% 52 0.37%$ 2,273,312 0.38%$ 2,683,965 $ 129 $ 153 3.61% 58 0.88%$ 5,458,598 0.89%$ 6,356,368 $ 310 $ 363 3.29% 59 0.41%$ 2,541,704 0.43%$ 3,072,184 $ 144 $ 175 4.17% 68 0.47%$ 2,918,788 0.46%$ 3,286,013 $ 166 $ 187 2.52% 53 0.53%$ 3,293,315 0.47%$ 3,364,375 $ 187 $ 192 0.43% 59 0.83%$ 5,174,233 0.82%$ 5,851,774 $ 294 $ 334 2.62% 55 0.86%$ 5,320,955 0.85%$ 6,035,415 $ 302 $ 344 2.69% 49

9.69%$ 60,228,742 9.34%$ 66,554,362 $ 3,418 $ 3,797 2.10% 71 3.52%$ 21,890,823 3.10%$ 22,078,838 $ 1,242 $ 1,260 0.17% 98 1.11%$ 6,921,822 0.77%$ 5,508,048 $ 393 $ 314 -4.08% 201 2.41%$ 14,971,294 2.33%$ 16,572,698 $ 850 $ 945 2.14% 79 1.48%$ 9,180,853 1.43%$ 10,152,310 $ 521 $ 579 2.12% 44 1.33%$ 8,250,465 1.36%$ 9,663,994 $ 468 $ 551 3.43% 92 0.87%$ 5,418,033 0.93%$ 6,620,562 $ 308 $ 378 4.44% 94 2.49%$ 15,488,568 2.53%$ 18,038,660 $ 879 $ 1,029 3.29% 59

4.32%$ 26,845,866 4.23%$ 30,104,537 $ 1,524 $ 1,717 2.43% 90 2.14%$ 13,282,446 2.17%$ 15,465,911 $ 754 $ 882 3.29% 85 0.93%$ 5,776,781 0.98%$ 6,953,825 $ 328 $ 397 4.08% 76 2.18%$ 13,563,421 2.06%$ 14,638,626 $ 770 $ 835 1.59% 95

0.75%$ 4,640,728 0.81%$ 5,795,188 $ 263 $ 331 4.98% 56





SPORTS & ENTERTAINMENTPhotographic Equipment/SuppliesReading MaterialsSports & Recreation

Sports EquipmentTravel ExpensesTV, Radio, & Sound Equipment

TRANSPORTATION & AUTO EXPENSESAutomotive Maintenance/Repair/OtherGasolineDiesel FuelVehicle Purchases & Leases

New Automobiles/Trucks/VansUsed Vehicles

Rented VehiclesTowing ChargesBoats/Outboard Motor, Etc.

TOTAL APPARELWomen's ApparelMen's ApparelGirl's ApparelBoy's ApparelInfant's ApparelFootwear (Excluding Infants)Other Apparel Products & Services

Primary Market


Estimate


Estimate

2005Annual

Averageper

Household

2010Annual

Averageper

Household

AverageAnnualGrowth

(%)

2005Market

Indexto USA

9.46%$ 40,866,269 9.84%$ 48,778,218 $ 3,267 $ 3,907 3.87% 66 0.23%$ 988,580 0.21%$ 1,023,089 $ 79 $ 82 0.70% 62 0.91%$ 3,934,126 0.80%$ 3,988,347 $ 315 $ 319 0.28% 62 2.17%$ 9,380,482 2.33%$ 11,556,910 $ 750 $ 926 4.64% 58 1.19%$ 5,155,295 1.28%$ 6,320,238 $ 412 $ 506 4.52% 55 2.53%$ 10,942,910 2.68%$ 13,288,036 $ 875 $ 1,064 4.29% 66 3.62%$ 15,620,171 3.82%$ 18,921,835 $ 1,249 $ 1,516 4.23% 73

15.69%$ 67,770,293 15.97%$ 79,121,183 $ 5,418 $ 6,338 3.35% 62 2.99%$ 12,929,800 3.05%$ 15,100,725 $ 1,034 $ 1,210 3.36% 63 3.08%$ 13,300,261 3.64%$ 18,039,551 $ 1,063 $ 1,445 7.13% 77 0.03%$ 130,974 0.03%$ 145,151 $ 10 $ 12 2.16% 86 9.09%$ 39,247,177 8.76%$ 43,412,914 $ 3,138 $ 3,477 2.12% 59 6.31%$ 27,251,451 5.85%$ 28,968,609 $ 2,179 $ 2,320 1.26% 73 2.78%$ 11,996,906 2.92%$ 14,445,317 $ 959 $ 1,157 4.08% 42 0.28%$ 1,217,149 0.28%$ 1,410,430 $ 97 $ 113 3.18% 54 0.02%$ 66,704 0.02%$ 77,166 $ 5 $ 6 3.14% 91 0.20%$ 878,228 0.19%$ 935,245 $ 70 $ 75 1.30% 25

10.31%$ 44,544,610 9.98%$ 49,462,979 $ 3,561 $ 3,962 2.21% 85 2.65%$ 11,439,396 2.58%$ 12,802,628 $ 914 $ 1,025 2.38% 78 2.05%$ 8,834,239 1.91%$ 9,439,839 $ 706 $ 756 1.37% 83 0.79%$ 3,390,741 0.77%$ 3,837,472 $ 271 $ 307 2.64% 105 0.80%$ 3,449,359 0.77%$ 3,820,080 $ 276 $ 306 2.15% 111 0.35%$ 1,492,600 0.32%$ 1,598,450 $ 119 $ 128 1.42% 113 1.23%$ 5,302,331 1.18%$ 5,823,934 $ 424 $ 467 1.97% 87 2.46%$ 10,645,495 2.45%$ 12,149,535 $ 851 $ 973 2.83% 82





SPORTS & ENTERTAINMENTPhotographic Equipment/SuppliesReading MaterialsSports & Recreation

Sports EquipmentTravel ExpensesTV, Radio, & Sound Equipment

TRANSPORTATION & AUTO EXPENSESAutomotive Maintenance/Repair/OtherGasolineDiesel FuelVehicle Purchases & Leases

New Automobiles/Trucks/VansUsed Vehicles

Rented VehiclesTowing ChargesBoats/Outboard Motor, Etc.

TOTAL APPARELWomen's ApparelMen's ApparelGirl's ApparelBoy's ApparelInfant's ApparelFootwear (Excluding Infants)Other Apparel Products & Services



Estimate


Estimate

2005Annual

Averageper

Household

2010Annual

Averageper

Household

AverageAnnualGrowth

(%)

2005Market

Indexto USA

9.55%$ 59,354,997 9.94%$ 70,803,549 $ 3,369 $ 4,039 3.86% 68 0.23%$ 1,456,778 0.21%$ 1,504,103 $ 83 $ 86 0.65% 65 0.92%$ 5,738,716 0.81%$ 5,787,332 $ 326 $ 330 0.17% 64 2.20%$ 13,687,667 2.37%$ 16,895,373 $ 777 $ 964 4.69% 60 1.22%$ 7,554,811 1.30%$ 9,277,386 $ 429 $ 529 4.56% 57 2.57%$ 15,946,145 2.72%$ 19,362,225 $ 905 $ 1,105 4.28% 68 3.62%$ 22,525,691 3.83%$ 27,254,517 $ 1,278 $ 1,555 4.20% 74

15.95%$ 99,126,073 16.23%$ 115,598,408 $ 5,626 $ 6,595 3.32% 64 3.07%$ 19,091,632 3.12%$ 22,233,370 $ 1,084 $ 1,268 3.29% 66 3.10%$ 19,275,963 3.66%$ 26,063,767 $ 1,094 $ 1,487 7.04% 79 0.03%$ 190,463 0.03%$ 210,697 $ 11 $ 12 2.12% 88 9.23%$ 57,353,231 8.91%$ 63,453,151 $ 3,255 $ 3,620 2.13% 62 6.34%$ 39,425,698 5.87%$ 41,837,919 $ 2,238 $ 2,387 1.22% 75 2.88%$ 17,929,042 3.03%$ 21,616,946 $ 1,018 $ 1,233 4.11% 44 0.29%$ 1,789,631 0.29%$ 2,073,999 $ 102 $ 118 3.18% 56 0.02%$ 95,295 0.02%$ 110,342 $ 5 $ 6 3.16% 92 0.21%$ 1,329,859 0.20%$ 1,453,083 $ 75 $ 83 1.85% 27

10.24%$ 63,637,895 9.94%$ 70,829,665 $ 3,612 $ 4,041 2.26% 87 2.63%$ 16,351,972 2.58%$ 18,383,373 $ 928 $ 1,049 2.48% 79 2.03%$ 12,609,115 1.90%$ 13,505,308 $ 716 $ 770 1.42% 84 0.77%$ 4,811,090 0.76%$ 5,441,599 $ 273 $ 310 2.62% 105 0.78%$ 4,861,867 0.76%$ 5,392,712 $ 276 $ 308 2.18% 111 0.34%$ 2,137,443 0.32%$ 2,289,014 $ 121 $ 131 1.42% 115 1.21%$ 7,549,182 1.17%$ 8,312,573 $ 428 $ 474 2.02% 87 2.47%$ 15,330,052 2.46%$ 17,517,682 $ 870 $ 999 2.85% 84




Consumer Buying PowerRetail Store Type


All Retail Stores

Grocery StoresConvenience StoresEating PlacesDrinking PlacesHealth & Personal Care StoresTotal Accommodation & Food Services

Building Material & Garden Equipment & Supplies Dealers

Hardware StoresHome CentersNursery & Garden CentersLawn & Garden Equipment & Supplies Dealers

GAFO: General Merchandise, Apparel, Furniture, Other

General Merchandise StoresWarehouse Clubs & SuperstoresFull-Service RestaurantsLimited Service Eating Places

Furniture StoresOther Home Furnishing Stores

Primary Market


Estimate


Estimate

2005Annual

Averageper

Household

2010Annual

Averageper

Household

AverageAnnualGrowth

(%)

2005Market

Indexto USA

$ 431,926,888 $ 495,479,103 $ 34,529 $ 39,688 2.94% 75

63.21%$ 273,039,385 63.02%$ 312,231,939 $ 21,827 $ 25,010 2.87% 75

17.46%$ 75,411,342 16.74%$ 82,942,140 $ 6,029 $ 6,644 2.00% 100 0.83%$ 3,566,646 0.77%$ 3,829,007 $ 285 $ 307 1.47% 92 9.09%$ 39,259,266 8.99%$ 44,542,854 $ 3,138 $ 3,568 2.69% 91 0.37%$ 1,578,869 0.36%$ 1,766,695 $ 126 $ 142 2.38% 79 3.68%$ 15,881,763 4.60%$ 22,787,016 $ 1,270 $ 1,825 8.70% 72

11.05%$ 47,707,980 10.94%$ 54,195,968 $ 3,814 $ 4,341 2.72% 88

1.16%$ 4,995,209 1.07%$ 5,278,817 $ 399 $ 423 1.14% 48

0.15%$ 638,016 0.14%$ 698,221 $ 51 $ 56 1.89% 55 0.29%$ 1,242,272 0.27%$ 1,313,808 $ 99 $ 105 1.15% 49 0.17%$ 715,385 0.16%$ 778,637 $ 57 $ 62 1.77% 56 0.19%$ 842,028 0.18%$ 907,673 $ 67 $ 73 1.56% 55

18.85%$ 81,439,370 18.76%$ 92,948,726 $ 6,510 $ 7,445 2.83% 71

9.80%$ 42,342,822 9.86%$ 48,860,020 $ 3,385 $ 3,914 3.08% 79 2.79%$ 12,037,230 2.72%$ 13,497,863 $ 962 $ 1,081 2.43% 89 4.57%$ 19,731,034 4.47%$ 22,146,812 $ 1,577 $ 1,774 2.45% 81 4.52%$ 19,529,441 4.52%$ 22,397,904 $ 1,561 $ 1,794 2.94% 103

1.05%$ 4,517,017 1.01%$ 4,997,396 $ 361 $ 400 2.13% 53 0.59%$ 2,542,271 0.58%$ 2,898,215 $ 203 $ 232 2.80% 43






All Retail Stores

Grocery StoresConvenience StoresEating PlacesDrinking PlacesHealth & Personal Care StoresTotal Accommodation & Food Services

Building Material & Garden Equipment & Supplies Dealers

Hardware StoresHome CentersNursery & Garden CentersLawn & Garden Equipment & Supplies Dealers

GAFO: General Merchandise, Apparel, Furniture, Other

General Merchandise StoresWarehouse Clubs & SuperstoresFull-Service RestaurantsLimited Service Eating Places

Furniture StoresOther Home Furnishing Stores



Estimate


Estimate

2005Annual

Averageper

Household

2010Annual

Averageper

Household

AverageAnnualGrowth

(%)

2005Market

Indexto USA

$ 621,663,264 $ 712,332,374 $ 35,284 $ 40,639 2.92% 76

63.16%$ 392,611,528 62.96%$ 448,475,382 $ 22,283 $ 25,586 2.85% 76

17.21%$ 106,962,252 16.48%$ 117,401,439 $ 6,071 $ 6,698 1.95% 100 0.82%$ 5,077,058 0.76%$ 5,431,460 $ 288 $ 310 1.40% 93 9.06%$ 56,327,212 8.95%$ 63,731,087 $ 3,197 $ 3,636 2.63% 92 0.37%$ 2,278,561 0.36%$ 2,541,998 $ 129 $ 145 2.31% 81 3.66%$ 22,736,922 4.55%$ 32,417,893 $ 1,290 $ 1,849 8.52% 73

11.02%$ 68,512,711 10.90%$ 77,638,172 $ 3,889 $ 4,429 2.66% 90

1.18%$ 7,356,865 1.09%$ 7,767,849 $ 418 $ 443 1.12% 51

0.15%$ 931,022 0.14%$ 1,020,733 $ 53 $ 58 1.93% 57 0.29%$ 1,826,870 0.27%$ 1,932,144 $ 104 $ 110 1.15% 51 0.17%$ 1,046,394 0.16%$ 1,135,556 $ 59 $ 65 1.70% 58 0.20%$ 1,233,169 0.19%$ 1,326,285 $ 70 $ 76 1.51% 57

18.84%$ 117,146,843 18.78%$ 133,796,829 $ 6,649 $ 7,633 2.84% 73

9.75%$ 60,626,664 9.82%$ 69,930,091 $ 3,441 $ 3,990 3.07% 80 2.76%$ 17,144,610 2.69%$ 19,195,842 $ 973 $ 1,095 2.39% 90 4.58%$ 28,497,336 4.47%$ 31,864,810 $ 1,617 $ 1,818 2.36% 83 4.48%$ 27,831,721 4.47%$ 31,868,353 $ 1,580 $ 1,818 2.90% 104

1.06%$ 6,595,158 1.03%$ 7,316,269 $ 374 $ 417 2.19% 55 0.60%$ 3,749,713 0.60%$ 4,281,974 $ 213 $ 244 2.84% 45





Household Appliance StoresRadio/TV/Other Electronics StoresComputer & Software StoresCamera/Photographic Supply Stores

Clothing & Clothing Accessory StoreClothing Accessory StoresDepartment Stores (excluding leased)Shoe StoresJewelry Stores

Gift, Novelty, & Souvenir ShopsHobby, Toy, & Game ShopsSew/Needlework/Piece Goods StoresFloristsBook StoresSporting Goods StoresLuggage & Leather Goods Stores

Auto DealersAutomotive Part, Accessories, & Tire StoresGasoline Stations with Convenience StoresGasoline Stations without Convenience Stores

Electronic Shopping & Mail Order

Primary Market


Estimate


Estimate

2005Annual

Averageper

Household

2010Annual

Averageper

Household

AverageAnnualGrowth

(%)

2005Market

Indexto USA

0.30%$ 1,274,893 0.26%$ 1,312,369 $ 102 $ 105 0.59% 60 0.66%$ 2,858,843 0.63%$ 3,146,091 $ 229 $ 252 2.01% 66 0.31%$ 1,337,309 0.32%$ 1,562,176 $ 107 $ 125 3.36% 56 0.05%$ 210,221 0.05%$ 228,416 $ 17 $ 18 1.73% 64

4.48%$ 19,330,969 4.39%$ 21,744,057 $ 1,545 $ 1,742 2.50% 78 0.06%$ 251,305 0.06%$ 288,934 $ 20 $ 23 2.99% 63 6.37%$ 27,508,629 6.48%$ 32,083,136 $ 2,199 $ 2,570 3.33% 75 0.63%$ 2,740,428 0.61%$ 3,008,374 $ 219 $ 241 1.96% 86 0.45%$ 1,940,292 0.46%$ 2,301,341 $ 155 $ 184 3.72% 50

0.32%$ 1,401,791 0.32%$ 1,605,111 $ 112 $ 129 2.90% 61 0.39%$ 1,671,993 0.42%$ 2,065,249 $ 134 $ 165 4.70% 61 0.05%$ 224,454 0.05%$ 251,144 $ 18 $ 20 2.38% 40 0.07%$ 313,742 0.07%$ 356,125 $ 25 $ 29 2.70% 53 0.49%$ 2,126,050 0.47%$ 2,322,954 $ 170 $ 186 1.85% 59 0.51%$ 2,203,130 0.52%$ 2,553,981 $ 176 $ 205 3.19% 67 0.03%$ 137,657 0.03%$ 167,525 $ 11 $ 13 4.34% 44

9.58%$ 41,384,606 9.23%$ 45,749,663 $ 3,308 $ 3,665 2.11% 58 0.48%$ 2,088,179 0.45%$ 2,220,114 $ 167 $ 178 1.26% 60 3.95%$ 17,044,294 4.11%$ 20,341,005 $ 1,363 $ 1,629 3.87% 84 1.56%$ 6,716,474 1.75%$ 8,691,685 $ 537 $ 696 5.88% 80

1.67%$ 7,216,055 1.77%$ 8,747,568 $ 577 $ 701 4.24% 66





Household Appliance StoresRadio/TV/Other Electronics StoresComputer & Software StoresCamera/Photographic Supply Stores

Clothing & Clothing Accessory StoreClothing Accessory StoresDepartment Stores (excluding leased)Shoe StoresJewelry Stores

Gift, Novelty, & Souvenir ShopsHobby, Toy, & Game ShopsSew/Needlework/Piece Goods StoresFloristsBook StoresSporting Goods StoresLuggage & Leather Goods Stores

Auto DealersAutomotive Part, Accessories, & Tire StoresGasoline Stations with Convenience StoresGasoline Stations without Convenience Stores

Electronic Shopping & Mail Order



Estimate


Estimate

2005Annual

Averageper

Household

2010Annual

Averageper

Household

AverageAnnualGrowth

(%)

2005Market

Indexto USA

0.30%$ 1,855,936 0.27%$ 1,908,834 $ 105 $ 109 0.57% 62 0.66%$ 4,133,263 0.64%$ 4,555,635 $ 235 $ 260 2.04% 67 0.32%$ 1,969,044 0.32%$ 2,298,174 $ 112 $ 131 3.34% 58 0.05%$ 308,994 0.05%$ 335,342 $ 18 $ 19 1.71% 66

4.46%$ 27,705,548 4.39%$ 31,245,088 $ 1,572 $ 1,783 2.56% 79 0.06%$ 364,078 0.06%$ 420,144 $ 21 $ 24 3.08% 65 6.35%$ 39,463,774 6.46%$ 46,028,644 $ 2,240 $ 2,626 3.33% 77 0.63%$ 3,902,465 0.60%$ 4,294,571 $ 221 $ 245 2.01% 87 0.46%$ 2,861,551 0.48%$ 3,399,524 $ 162 $ 194 3.76% 53

0.33%$ 2,049,181 0.33%$ 2,337,905 $ 116 $ 133 2.82% 64 0.39%$ 2,440,632 0.42%$ 3,017,555 $ 139 $ 172 4.73% 63 0.05%$ 335,102 0.05%$ 374,281 $ 19 $ 21 2.34% 42 0.07%$ 461,004 0.07%$ 522,126 $ 26 $ 30 2.65% 55 0.49%$ 3,073,873 0.47%$ 3,359,253 $ 174 $ 192 1.86% 60 0.51%$ 3,178,200 0.52%$ 3,697,114 $ 180 $ 211 3.27% 69 0.03%$ 206,226 0.04%$ 251,115 $ 12 $ 14 4.35% 47

9.74%$ 60,541,838 9.40%$ 66,972,946 $ 3,436 $ 3,821 2.12% 60 0.50%$ 3,095,103 0.46%$ 3,278,800 $ 176 $ 187 1.19% 63 3.93%$ 24,458,683 4.09%$ 29,118,597 $ 1,388 $ 1,661 3.81% 86 1.56%$ 9,707,499 1.76%$ 12,528,910 $ 551 $ 715 5.81% 82

1.68%$ 10,434,769 1.77%$ 12,628,692 $ 592 $ 720 4.21% 67




Consumer Buying PowerFood at Home


FOOD AT HOMECEREALS & CEREAL PRODUCTS

CerealsRicePasta Cornmeal & Other Cereal ProductsFlour/Prepared Flour Mixes

BAKERY PRODUCTSCookiesCrackersBread & Bakery Products

FISH & SEAFOODCanned Fish & ShellfishFrozen Fish & ShellfishFresh Fish & Shellfish

MEATS (ALL)MeatsPoultry

JUICESFrozen JuicesOther Juices

Primary Market


Estimate


Estimate

2005Annual

Averageper

Household

2010Annual

Averageper

Household

AverageAnnualGrowth

(%)

2005Market

Indexto USA

$ 431,926,888 $ 495,479,103 $ 34,529 $ 39,688 2.94% 75

16.66%$ 71,955,935 15.53%$ 76,943,615 $ 5,752 $ 6,163 1.39% 105 1.01%$ 4,342,013 0.91%$ 4,490,137 $ 347 $ 360 0.68% 115 0.50%$ 2,165,781 0.42%$ 2,072,937 $ 173 $ 166 -0.86% 104 0.17%$ 747,959 0.18%$ 867,619 $ 60 $ 69 3.20% 161 0.20%$ 880,284 0.19%$ 951,239 $ 70 $ 76 1.61% 126 0.13%$ 552,352 0.12%$ 603,007 $ 44 $ 48 1.83% 106

1.73%$ 7,467,737 1.56%$ 7,713,681 $ 597 $ 618 0.66% 105 0.23%$ 982,272 0.20%$ 995,765 $ 79 $ 80 0.27% 99 0.08%$ 340,636 0.07%$ 331,387 $ 27 $ 27 -0.54% 65 1.42%$ 6,147,545 1.29%$ 6,389,577 $ 491 $ 512 0.79% 110

0.42%$ 1,801,657 0.41%$ 2,025,584 $ 144 $ 162 2.49% 119 0.08%$ 344,001 0.07%$ 363,785 $ 28 $ 29 1.15% 111 0.10%$ 444,034 0.11%$ 566,262 $ 35 $ 45 5.51% 101 0.24%$ 1,016,393 0.22%$ 1,098,328 $ 81 $ 88 1.61% 134

3.99%$ 17,217,238 3.77%$ 18,703,221 $ 1,376 $ 1,498 1.73% 125 2.59%$ 11,205,541 2.41%$ 11,951,462 $ 896 $ 957 1.33% 120 1.39%$ 6,013,355 1.36%$ 6,753,069 $ 481 $ 541 2.46% 136

0.61%$ 2,614,237 0.56%$ 2,797,553 $ 209 $ 224 1.40% 127 0.04%$ 169,316 0.03%$ 150,047 $ 14 $ 12 -2.28% 77 0.57%$ 2,446,501 0.53%$ 2,648,926 $ 196 $ 212 1.65% 133






FOOD AT HOMECEREALS & CEREAL PRODUCTS

CerealsRicePasta Cornmeal & Other Cereal ProductsFlour/Prepared Flour Mixes

BAKERY PRODUCTSCookiesCrackersBread & Bakery Products

FISH & SEAFOODCanned Fish & ShellfishFrozen Fish & ShellfishFresh Fish & Shellfish

MEATS (ALL)MeatsPoultry

JUICESFrozen JuicesOther Juices



Estimate


Estimate

2005Annual

Averageper

Household

2010Annual

Averageper

Household

AverageAnnualGrowth

(%)

2005Market

Indexto USA

$ 621,663,264 $ 712,332,374 $ 35,284 $ 40,639 2.92% 76

16.38%$ 101,846,286 15.26%$ 108,720,570 $ 5,780 $ 6,203 1.35% 105 0.99%$ 6,132,308 0.89%$ 6,329,662 $ 348 $ 361 0.64% 115 0.49%$ 3,072,322 0.41%$ 2,929,566 $ 174 $ 167 -0.93% 105 0.17%$ 1,046,153 0.17%$ 1,217,091 $ 59 $ 69 3.27% 160 0.20%$ 1,242,510 0.19%$ 1,340,402 $ 71 $ 76 1.58% 126 0.13%$ 777,125 0.12%$ 848,856 $ 44 $ 48 1.85% 106

1.70%$ 10,591,076 1.53%$ 10,912,719 $ 601 $ 623 0.61% 106 0.22%$ 1,394,339 0.20%$ 1,408,364 $ 79 $ 80 0.20% 100 0.08%$ 490,457 0.07%$ 474,107 $ 28 $ 27 -0.67% 67 1.40%$ 8,710,483 1.27%$ 9,034,603 $ 494 $ 515 0.74% 111

0.41%$ 2,551,003 0.40%$ 2,863,431 $ 145 $ 163 2.45% 120 0.08%$ 488,007 0.07%$ 514,724 $ 28 $ 29 1.09% 111 0.10%$ 629,040 0.11%$ 800,915 $ 36 $ 46 5.46% 102 0.23%$ 1,437,621 0.22%$ 1,551,786 $ 82 $ 89 1.59% 134

3.90%$ 24,247,049 3.70%$ 26,333,445 $ 1,376 $ 1,502 1.72% 125 2.54%$ 15,778,807 2.36%$ 16,825,925 $ 896 $ 960 1.33% 120 1.36%$ 8,470,185 1.33%$ 9,509,243 $ 481 $ 543 2.45% 136

0.59%$ 3,696,869 0.55%$ 3,950,735 $ 210 $ 225 1.37% 128 0.04%$ 241,609 0.03%$ 213,672 $ 14 $ 12 -2.31% 78 0.56%$ 3,457,453 0.52%$ 3,738,856 $ 196 $ 213 1.63% 134





FRUITS & VEGETABLESFresh Fruits & VegetablesFrozen Fruits & VegetablesCanned Fruits & VegetablesOther Vegetables

DAIRY PRODUCTSEggsFRESH MILK & CREAM

Fresh Whole Milk All TypesCream

OTHER DAIRY PRODUCTSButter & MargarineCheeseIce CreamOther Dairy Products

SUGAR & OTHER SWEETSCandy & Chewing GumJams, Jellies, & PreservesSugar & Artificial Sweeteners

FATS & OILSFats & Oil ProductsNon-Diary Cream SubstitutesPeanut Butter

Primary Market


Estimate


Estimate

2005Annual

Averageper

Household

2010Annual

Averageper

Household

AverageAnnualGrowth

(%)

2005Market

Indexto USA

2.26%$ 9,780,399 2.18%$ 10,793,233 $ 782 $ 865 2.07% 117 1.80%$ 7,782,293 1.76%$ 8,724,298 $ 622 $ 699 2.42% 126 0.17%$ 749,713 0.16%$ 775,137 $ 60 $ 62 0.68% 94 0.20%$ 881,931 0.18%$ 914,591 $ 71 $ 73 0.74% 80 0.09%$ 370,798 0.08%$ 383,827 $ 30 $ 31 0.70% 117

1.77%$ 7,636,241 1.60%$ 7,909,845 $ 610 $ 634 0.72% 108 0.26%$ 1,127,384 0.27%$ 1,325,860 $ 90 $ 106 3.52% 143 0.46%$ 1,999,693 0.40%$ 1,992,091 $ 160 $ 160 -0.08% 110 0.42%$ 1,827,932 0.37%$ 1,815,647 $ 146 $ 145 -0.13% 111 0.04%$ 173,383 0.04%$ 177,624 $ 14 $ 14 0.49% 102 1.04%$ 4,511,912 0.93%$ 4,595,514 $ 361 $ 368 0.37% 101 0.15%$ 637,814 0.14%$ 717,602 $ 51 $ 57 2.50% 106 0.48%$ 2,064,699 0.41%$ 2,036,347 $ 165 $ 163 -0.27% 103 0.27%$ 1,153,267 0.24%$ 1,168,924 $ 92 $ 94 0.27% 91 0.15%$ 660,241 0.14%$ 677,275 $ 53 $ 54 0.52% 109

0.85%$ 3,677,371 0.77%$ 3,817,975 $ 294 $ 306 0.76% 82 0.52%$ 2,233,446 0.49%$ 2,405,774 $ 179 $ 193 1.54% 76 0.15%$ 645,484 0.12%$ 615,164 $ 52 $ 49 -0.94% 83 0.19%$ 801,329 0.16%$ 800,833 $ 64 $ 64 -0.01% 105

0.14%$ 618,881 0.14%$ 690,851 $ 49 $ 55 2.33% 100 0.08%$ 347,835 0.08%$ 398,684 $ 28 $ 32 2.92% 127 0.02%$ 105,281 0.03%$ 123,888 $ 8 $ 10 3.53% 68 0.04%$ 169,036 0.03%$ 171,438 $ 14 $ 14 0.28% 90





FRUITS & VEGETABLESFresh Fruits & VegetablesFrozen Fruits & VegetablesCanned Fruits & VegetablesOther Vegetables

DAIRY PRODUCTSEggsFRESH MILK & CREAM

Fresh Whole Milk All TypesCream

OTHER DAIRY PRODUCTSButter & MargarineCheeseIce CreamOther Dairy Products

SUGAR & OTHER SWEETSCandy & Chewing GumJams, Jellies, & PreservesSugar & Artificial Sweeteners

FATS & OILSFats & Oil ProductsNon-Diary Cream SubstitutesPeanut Butter



Estimate


Estimate

2005Annual

Averageper

Household

2010Annual

Averageper

Household

AverageAnnualGrowth

(%)

2005Market

Indexto USA

2.22%$ 13,822,923 2.14%$ 15,239,470 $ 785 $ 869 2.05% 117 1.77%$ 10,984,392 1.73%$ 12,308,891 $ 623 $ 702 2.41% 127 0.17%$ 1,069,559 0.15%$ 1,101,040 $ 61 $ 63 0.59% 95 0.20%$ 1,253,352 0.18%$ 1,295,340 $ 71 $ 74 0.67% 81 0.08%$ 521,234 0.08%$ 540,378 $ 30 $ 31 0.73% 116

1.74%$ 10,813,356 1.57%$ 11,172,395 $ 614 $ 637 0.66% 108 0.25%$ 1,577,716 0.26%$ 1,858,146 $ 90 $ 106 3.55% 142 0.45%$ 2,818,244 0.39%$ 2,802,128 $ 160 $ 160 -0.11% 110 0.41%$ 2,574,222 0.36%$ 2,552,503 $ 146 $ 146 -0.17% 111 0.04%$ 246,165 0.04%$ 251,519 $ 14 $ 14 0.43% 103 1.03%$ 6,421,141 0.91%$ 6,516,659 $ 364 $ 372 0.30% 102 0.15%$ 905,305 0.14%$ 1,014,574 $ 51 $ 58 2.41% 107 0.47%$ 2,937,292 0.41%$ 2,887,057 $ 167 $ 165 -0.34% 104 0.26%$ 1,643,571 0.23%$ 1,658,681 $ 93 $ 95 0.18% 92 0.15%$ 940,781 0.14%$ 962,684 $ 53 $ 55 0.47% 110

0.84%$ 5,239,069 0.76%$ 5,418,234 $ 297 $ 309 0.68% 83 0.51%$ 3,198,396 0.48%$ 3,428,786 $ 182 $ 196 1.44% 77 0.15%$ 921,880 0.12%$ 874,190 $ 52 $ 50 -1.03% 84 0.18%$ 1,122,760 0.16%$ 1,120,510 $ 64 $ 64 -0.04% 105

0.14%$ 874,664 0.14%$ 973,023 $ 50 $ 56 2.25% 100 0.08%$ 488,138 0.08%$ 558,483 $ 28 $ 32 2.88% 126 0.02%$ 150,489 0.02%$ 176,004 $ 9 $ 10 3.39% 69 0.04%$ 240,771 0.03%$ 242,559 $ 14 $ 14 0.15% 91





NON-ALCOHOLIC BEVERAGESCoffeeNon-Carbonated BeveragesCarbonated BeveragesTea

PREPARED FOODSCanned & Packaged SoupFrozen MealsFrozen/Prep. Food Other Than MealsPotato Chips & Other SnacksNutsSalt/Other Seasonings & SpicesSauces & GraviesPrepared SaladsBaby FoodMisc. Prepared FoodsCondiments

Primary Market


Estimate


Estimate

2005Annual

Averageper

Household

2010Annual

Averageper

Household

AverageAnnualGrowth

(%)

2005Market

Indexto USA

1.54%$ 6,636,715 1.28%$ 6,356,342 $ 531 $ 509 -0.84% 97 0.25%$ 1,064,214 0.19%$ 935,977 $ 85 $ 75 -2.41% 95 0.40%$ 1,747,265 0.38%$ 1,864,718 $ 140 $ 149 1.34% 100 0.76%$ 3,275,457 0.62%$ 3,056,255 $ 262 $ 245 -1.34% 92 0.13%$ 554,079 0.10%$ 503,981 $ 44 $ 40 -1.81% 131

2.36%$ 10,178,779 2.35%$ 11,660,478 $ 814 $ 934 2.91% 78 0.21%$ 888,380 0.21%$ 1,027,816 $ 71 $ 82 3.14% 89 0.13%$ 545,274 0.13%$ 656,289 $ 44 $ 53 4.07% 65 0.29%$ 1,249,455 0.30%$ 1,479,798 $ 100 $ 119 3.69% 65 0.33%$ 1,428,861 0.33%$ 1,642,803 $ 114 $ 132 2.99% 67 0.09%$ 409,169 0.10%$ 474,268 $ 33 $ 38 3.18% 69 0.10%$ 450,491 0.10%$ 492,677 $ 36 $ 39 1.87% 81 0.18%$ 758,922 0.15%$ 758,296 $ 61 $ 61 -0.02% 77 0.06%$ 269,113 0.07%$ 356,873 $ 22 $ 29 6.52% 70 0.24%$ 1,019,444 0.25%$ 1,258,074 $ 81 $ 101 4.68% 123 0.47%$ 2,043,742 0.47%$ 2,327,833 $ 163 $ 186 2.78% 93 0.26%$ 1,130,490 0.24%$ 1,200,497 $ 90 $ 96 1.24% 71





NON-ALCOHOLIC BEVERAGESCoffeeNon-Carbonated BeveragesCarbonated BeveragesTea

PREPARED FOODSCanned & Packaged SoupFrozen MealsFrozen/Prep. Food Other Than MealsPotato Chips & Other SnacksNutsSalt/Other Seasonings & SpicesSauces & GraviesPrepared SaladsBaby FoodMisc. Prepared FoodsCondiments



Estimate


Estimate

2005Annual

Averageper

Household

2010Annual

Averageper

Household

AverageAnnualGrowth

(%)

2005Market

Indexto USA

1.51%$ 9,381,837 1.26%$ 8,975,215 $ 532 $ 512 -0.87% 98 0.24%$ 1,505,618 0.19%$ 1,321,666 $ 85 $ 75 -2.44% 95 0.40%$ 2,473,048 0.37%$ 2,636,352 $ 140 $ 150 1.32% 101 0.74%$ 4,625,881 0.61%$ 4,312,440 $ 263 $ 246 -1.36% 93 0.13%$ 783,092 0.10%$ 711,196 $ 44 $ 41 -1.84% 132

2.34%$ 14,517,554 2.33%$ 16,573,145 $ 824 $ 946 2.83% 79 0.20%$ 1,263,113 0.20%$ 1,455,087 $ 72 $ 83 3.04% 90 0.13%$ 781,981 0.13%$ 932,533 $ 44 $ 53 3.85% 66 0.29%$ 1,792,420 0.30%$ 2,111,848 $ 102 $ 120 3.56% 66 0.33%$ 2,051,583 0.33%$ 2,348,418 $ 116 $ 134 2.89% 69 0.09%$ 589,511 0.10%$ 680,016 $ 33 $ 39 3.07% 70 0.10%$ 638,247 0.10%$ 699,321 $ 36 $ 40 1.91% 82 0.17%$ 1,087,806 0.15%$ 1,082,758 $ 62 $ 62 -0.09% 79 0.06%$ 388,877 0.07%$ 512,237 $ 22 $ 29 6.34% 72 0.23%$ 1,434,557 0.25%$ 1,769,410 $ 81 $ 101 4.67% 122 0.46%$ 2,886,590 0.46%$ 3,286,598 $ 164 $ 188 2.77% 93 0.26%$ 1,622,718 0.24%$ 1,714,810 $ 92 $ 98 1.14% 72




Consumer Buying PowerFood away from Home


FOOD AWAY FROM HOME

LUNCHLunch-Fast FoodLunch-Full Service

DINNERDinner-Fast FoodDinner-Full Service

BREAKFAST & BRUNCHBreakfast & Brunch-Fast FoodBreakfast & Brunch-Full Service

Snacks & Non-Alcoholic BeverageCatered AffairsFood/Non-Alcoholic Beverages on Trips

Primary Market


Estimate


Estimate

2005Annual

Averageper

Household

2010Annual

Averageper

Household

AverageAnnualGrowth

(%)

2005Market

Indexto USA

$ 431,926,888 $ 495,479,103 $ 34,529 $ 39,688 2.94% 75

12.08%$ 52,175,756 11.67%$ 57,844,861 $ 4,171 $ 4,633 2.17% 88

3.68%$ 15,892,513 3.77%$ 18,659,956 $ 1,270 $ 1,495 3.48% 92 2.47%$ 10,666,313 2.50%$ 12,406,596 $ 853 $ 994 3.26% 102 1.21%$ 5,227,978 1.26%$ 6,254,873 $ 418 $ 501 3.93% 77

3.61%$ 15,582,529 3.24%$ 16,037,445 $ 1,246 $ 1,285 0.58% 88 1.24%$ 5,372,901 1.10%$ 5,473,745 $ 430 $ 438 0.38% 103 2.36%$ 10,210,983 2.13%$ 10,565,007 $ 816 $ 846 0.69% 81

1.08%$ 4,671,394 1.19%$ 5,893,616 $ 373 $ 472 5.23% 100 0.65%$ 2,822,016 0.71%$ 3,541,041 $ 226 $ 284 5.10% 121 0.43%$ 1,850,736 0.48%$ 2,354,026 $ 148 $ 189 5.44% 79

1.19%$ 5,153,310 1.29%$ 6,385,585 $ 412 $ 511 4.78% 94 0.27%$ 1,177,056 0.24%$ 1,202,473 $ 94 $ 96 0.43% 91 2.25%$ 9,706,313 1.95%$ 9,673,402 $ 776 $ 775 -0.07% 76




Consumer Buying PowerFood away from Home


FOOD AWAY FROM HOME

LUNCHLunch-Fast FoodLunch-Full Service

DINNERDinner-Fast FoodDinner-Full Service

BREAKFAST & BRUNCHBreakfast & Brunch-Fast FoodBreakfast & Brunch-Full Service

Snacks & Non-Alcoholic BeverageCatered AffairsFood/Non-Alcoholic Beverages on Trips



Estimate


Estimate

2005Annual

Averageper

Household

2010Annual

Averageper

Household

AverageAnnualGrowth

(%)

2005Market

Indexto USA

$ 621,663,264 $ 712,332,374 $ 35,284 $ 40,639 2.92% 76

12.06%$ 74,987,665 11.64%$ 82,893,038 $ 4,256 $ 4,729 2.11% 90

3.66%$ 22,761,065 3.74%$ 26,664,649 $ 1,292 $ 1,521 3.43% 94 2.45%$ 15,203,250 2.48%$ 17,656,348 $ 863 $ 1,007 3.23% 103 1.22%$ 7,560,322 1.26%$ 9,010,238 $ 429 $ 514 3.84% 79

3.61%$ 22,465,112 3.24%$ 23,057,687 $ 1,275 $ 1,315 0.53% 90 1.24%$ 7,683,800 1.10%$ 7,819,261 $ 436 $ 446 0.35% 105 2.38%$ 14,782,847 2.14%$ 15,240,356 $ 839 $ 869 0.62% 84

1.07%$ 6,661,760 1.18%$ 8,389,108 $ 378 $ 479 5.19% 101 0.64%$ 3,992,873 0.70%$ 5,008,470 $ 227 $ 286 5.09% 122 0.43%$ 2,670,797 0.47%$ 3,382,661 $ 152 $ 193 5.33% 81

1.18%$ 7,342,301 1.27%$ 9,074,965 $ 417 $ 518 4.72% 96 0.27%$ 1,696,636 0.24%$ 1,734,163 $ 96 $ 99 0.44% 93 2.26%$ 14,071,339 1.96%$ 13,983,320 $ 799 $ 798 -0.13% 78




Net Worth andIncome Producing Assets

Households by Value of Income Producing Assets

Less than $25,000$25,000 to $49,999$50,000 to $74,999$75,000 to $99,999$100,000 to $249,999$250,000 to $499,999$500,000 to $749,999$750,000 to $999,999$1,000,000 to $1,999,999$2,000,000 or more

Median Value of Income Producing Assets

Households by Net WorthLess than $25,000$25,000 to $49,999$50,000 to $74,999$75,000 to $99,999$100,000 to $149,999$150,000 to $249,999$250,000 to $499,999$500,000 to $749,999$750,000 to $999,999$1,000,000 or more

Estimated Aggregate Household Net Worth ($millions)

Estimated Average Household Net WorthEstimated Median Household Net Worth

Primary Market

%2005Estimated

%2010Projected

12,509 12,484

61.61%7,707 58.22%7,268 10.54%1,319 10.28%1,283 6.48%811 6.76%843 4.05%507 4.26%532

10.81%1,352 12.41%1,549 4.04%505 4.69%585 0.94%118 1.10%138 0.28%35 0.50%63 1.13%142 1.54%192 0.10%13 0.25%31

$ 20,288 $ 21,471

12,509 12,484 53.13%6,647 49.79%6,216 9.38%1,173 9.50%1,187 5.72%716 5.98%746 4.95%620 4.82%601 6.33%792 6.67%833 7.59%949 8.22%1,026 8.39%1,049 9.26%1,156 2.60%325 3.03%379 0.88%110 1.15%143 1.02%128 1.58%198

$ 1,291 $ 1,451

$ 103,184 $ 116,222$ 23,525 $ 25,547


%2005Estimated

%2010Projected

17,619 17,528

59.89%10,552 56.54%9,910 10.86%1,913 10.49%1,838 6.74%1,188 7.01%1,229 4.26%750 4.44%778

11.42%2,011 13.05%2,288 4.28%754 4.96%870 0.98%173 1.16%204 0.29%51 0.51%89 1.18%207 1.58%277 0.10%17 0.25%45

$ 20,871 $ 22,110

17,619 17,528 51.57%9,086 48.31%8,468 9.36%1,648 9.43%1,652 5.81%1,023 6.01%1,053 5.04%887 4.91%860 6.57%1,157 6.89%1,207 8.01%1,412 8.62%1,512 8.93%1,573 9.83%1,724 2.75%485 3.20%562 0.93%165 1.18%207 1.04%183 1.62%284

$ 1,902 $ 2,129

$ 107,955 $ 121,473$ 24,239 $ 29,487




Business Facts:Retail Business Summary

All Retailing

52 Building Material/Garden/Mobile Home521 Lumber & other building materials523 Paint, glass, & wallpaper525 Hardware stores526 Retail nurseries & garden527 Mobile home dealers

53 General Merchandise Stores531 Department stores

54 Food Stores541 Grocery stores542 Meat & fish markets543 Fruit & vegetable markets544 Candy, nut, & confect store545 Dairy products stores546 Retail bakeries549 Miscellaneous food stores

55 Auto/Boat/RV Dealers & Gas Stations551 New & used car dealers552 Used car dealers553 Auto & home supply stores554 Gasoline service stations555 Boat dealers556 Recreational vehicle dealer557 Motorcycle dealers559 Automotive dealers, n.e.c.

Primary Market

TotalEstablishments

TotalEmployees

Sales($ Millions)

Establishmentswith 20 or more

Employees262 1,689 $ 238 7

8 34 $ 6 00 4 $ 1 06 21 $ 4 01 4 $ 1 01 5 $ 1 00 0 $ 0 0

5 54 $ 5 12 45 $ 5 1

56 254 $ 38 043 203 $ 34 0

3 8 $ 1 00 0 $ 0 00 1 $ 0 00 0 $ 0 07 30 $ 1 03 12 $ 2 0

29 321 $ 104 11 200 $ 81 18 20 $ 5 0

14 83 $ 15 05 17 $ 3 00 0 $ 0 00 0 $ 0 00 0 $ 0 00 2 $ 0 0





All Retailing

52 Building Material/Garden/Mobile Home521 Lumber & other building materials523 Paint, glass, & wallpaper525 Hardware stores526 Retail nurseries & garden527 Mobile home dealers

53 General Merchandise Stores531 Department stores

54 Food Stores541 Grocery stores542 Meat & fish markets543 Fruit & vegetable markets544 Candy, nut, & confect store545 Dairy products stores546 Retail bakeries549 Miscellaneous food stores

55 Auto/Boat/RV Dealers & Gas Stations551 New & used car dealers552 Used car dealers553 Auto & home supply stores554 Gasoline service stations555 Boat dealers556 Recreational vehicle dealer557 Motorcycle dealers559 Automotive dealers, n.e.c.


TotalEstablishments

TotalEmployees

Sales($ Millions)


Employees332 2,098 $ 279 10

11 47 $ 8 01 6 $ 1 08 30 $ 5 01 4 $ 1 01 7 $ 1 00 0 $ 0 0

9 102 $ 9 24 85 $ 8 2

69 284 $ 42 052 220 $ 37 0

4 8 $ 1 00 0 $ 0 01 2 $ 0 00 0 $ 0 0

10 40 $ 2 03 14 $ 2 0

34 345 $ 108 11 200 $ 81 1

10 22 $ 5 018 101 $ 18 0

5 20 $ 4 00 0 $ 0 00 0 $ 0 00 0 $ 0 01 3 $ 1 0





56 Apparel & accessory stores561 Men's & boys' clothing store562 Women's clothing stores563 Women's accessory & specialty store564 Children's & infants' wear565 Family clothing stores566 Shoe stores569 Miscellaneous apparel & accessory store

57 Home furniture/furnishings & equipment

571 Home furniture & furnishing5712 Furniture stores5713 Floor covering stores5719 Miscellaneous home furnishing stores

572 Household appliance stores573 Radio, TV, & computer store

5731 Radio/TV/electronics stores5734 Computer/software stores5735 Record/prerecorded tape stores

Primary Market

TotalEstablishments

TotalEmployees

Sales($ Millions)


Employees14 67 $ 6 0

0 0 $ 0 01 9 $ 0 00 1 $ 0 01 2 $ 0 03 8 $ 0 05 38 $ 5 03 8 $ 0 0

33 116 $ 22 0

14 39 $ 6 08 26 $ 4 03 4 $ 1 01 4 $ 0 0

4 13 $ 2 015 65 $ 14 0

2 6 $ 1 04 32 $ 9 08 26 $ 4 0





56 Apparel & accessory stores561 Men's & boys' clothing store562 Women's clothing stores563 Women's accessory & specialty store564 Children's & infants' wear565 Family clothing stores566 Shoe stores569 Miscellaneous apparel & accessory store

57 Home furniture/furnishings & equipment

571 Home furniture & furnishing5712 Furniture stores5713 Floor covering stores5719 Miscellaneous home furnishing stores

572 Household appliance stores573 Radio, TV, & computer store

5731 Radio/TV/electronics stores5734 Computer/software stores5735 Record/prerecorded tape stores


TotalEstablishments

TotalEmployees

Sales($ Millions)



0 0 $ 0 01 9 $ 0 01 2 $ 0 01 2 $ 0 05 13 $ 1 06 43 $ 5 03 8 $ 0 0

41 150 $ 30 0

17 46 $ 7 09 29 $ 5 04 6 $ 1 02 5 $ 0 0

5 13 $ 2 019 91 $ 21 0

3 6 $ 1 07 52 $ 14 0

10 32 $ 5 0





58 Eating & drinking places5812 Eating places

581240 Quick Service Burger581241 Quick Service Roast Beef581242 Quick Service Chicken581243 Quick Service Pizza581244 Quick Service Sandwich/Deli581245 Quick Service Fish/Seafood581246 Quick Service Mexican581247 Quick Service Ice Cream/Yogurt581248 Quick Service Donut581249 Quick Service Snack/Cookie581250 American Menu581251 Mexican Menu581252 Italian Menu581253 Oriental Menu581254 Other Ethnic Menu581260 Café/Diner/Family Restaurant581261 Cafeteria/Soup & Salad581262 Barbeque Menu581263 Steakhouse581264 Seafood Menu581265 Other Restaurant581266 Caterer/Contract Service581267 Coffee Shop

5813 Drinking places

Primary Market

TotalEstablishments

TotalEmployees

Sales($ Millions)


Employees65 610 $ 31 358 575 $ 29 3

0 22 1 00 0 0 01 17 1 0

13 69 3 01 3 0 00 0 0 00 0 0 00 0 0 03 24 1 00 0 0 00 0 0 04 41 2 00 0 0 03 24 1 00 0 0 05 51 3 00 0 0 01 6 0 00 1 0 00 0 0 00 0 0 03 33 2 00 0 0 08 35 $ 2 0





58 Eating & drinking places5812 Eating places

581240 Quick Service Burger581241 Quick Service Roast Beef581242 Quick Service Chicken581243 Quick Service Pizza581244 Quick Service Sandwich/Deli581245 Quick Service Fish/Seafood581246 Quick Service Mexican581247 Quick Service Ice Cream/Yogurt581248 Quick Service Donut581249 Quick Service Snack/Cookie581250 American Menu581251 Mexican Menu581252 Italian Menu581253 Oriental Menu581254 Other Ethnic Menu581260 Café/Diner/Family Restaurant581261 Cafeteria/Soup & Salad581262 Barbeque Menu581263 Steakhouse581264 Seafood Menu581265 Other Restaurant581266 Caterer/Contract Service581267 Coffee Shop

5813 Drinking places


TotalEstablishments

TotalEmployees

Sales($ Millions)


Employees84 765 $ 38 474 719 $ 36 4

1 33 2 10 0 0 01 17 1 0

17 92 4 01 4 0 00 0 0 00 0 0 00 0 0 04 46 1 10 0 0 00 0 0 04 42 2 00 0 0 05 38 2 00 0 0 06 61 3 00 0 0 01 6 0 00 1 0 00 0 0 00 0 0 05 50 3 00 0 0 0

10 45 $ 2 0





59 Miscellaneous Retail591 Drug stores & proprietary592 Liquor stores593 Used merchandise stores

5932A Antique stores5932B Used & rare book dealers

594 Misc. shopping goods stores5941 Sporting goods/bicycle shop5942 Book stores5943 Stationery stores5944 Jewelry stores5945 Hobby, toy & game shops5946 Camera/photo supply stores5947 Gift/novelty/souvenir shop5948 Luggage/leather goods stores5949 Sewing, Needlework and Craft Stores

596 Nonstore retailers5961 Catalog/mail-order house

598 Fuel & ice dealers599 Retail stores, n.e.c.

5992 Florists5993 Tobacco stores & stands5994 News dealers/newsstands5995 Optical goods stores5999 Miscellaneous Retail Stores n.e.c.5999M Pet shops

Prepared from Claritas Business-Facts which includes data from infoUSA

Primary Market

TotalEstablishments

TotalEmployees

Sales($ Millions)



4 78 $ 11 110 30 $ 2 0

5 20 $ 1 03 7 $ 1 02 14 $ 1 0

12 48 $ 3 02 5 $ 0 02 14 $ 1 00 2 $ 0 03 7 $ 0 02 3 $ 0 00 0 $ 0 02 14 $ 1 00 2 $ 0 00 1 $ 0 0

2 5 $ 1 02 3 $ 1 00 0 $ 0 0

18 53 $ 7 06 16 $ 1 00 0 $ 0 00 0 $ 0 01 6 $ 1 0

11 31 $ 6 00 0 $ 0 0





59 Miscellaneous Retail591 Drug stores & proprietary592 Liquor stores593 Used merchandise stores

5932A Antique stores5932B Used & rare book dealers

594 Misc. shopping goods stores5941 Sporting goods/bicycle shop5942 Book stores5943 Stationery stores5944 Jewelry stores5945 Hobby, toy & game shops5946 Camera/photo supply stores5947 Gift/novelty/souvenir shop5948 Luggage/leather goods stores5949 Sewing, Needlework and Craft Stores

596 Nonstore retailers5961 Catalog/mail-order house

598 Fuel & ice dealers599 Retail stores, n.e.c.

5992 Florists5993 Tobacco stores & stands5994 News dealers/newsstands5995 Optical goods stores5999 Miscellaneous Retail Stores n.e.c.5999M Pet shops

Prepared from Claritas Business-Facts which includes data from infoUSA


TotalEstablishments

TotalEmployees

Sales($ Millions)



7 128 $ 17 312 36 $ 3 0

6 24 $ 2 03 9 $ 1 02 20 $ 1 1

16 64 $ 4 12 5 $ 0 02 20 $ 1 11 3 $ 0 04 9 $ 1 02 3 $ 0 00 0 $ 0 04 20 $ 1 01 3 $ 0 01 2 $ 0 0

4 8 $ 1 02 5 $ 1 00 0 $ 0 0

21 66 $ 8 06 19 $ 1 00 0 $ 0 00 0 $ 0 03 14 $ 1 0

12 34 $ 6 00 0 $ 0 0




PRIZM NEHousehold Segments

Households by PRIZM NE Segment

Top 10 PRIZM NE Segments

01 Upper Crust02 Blue Blood Estates03 Movers & Shakers04 Young Digerati05 Country Squires06 Winner's Circle07 Money & Brains08 Executive Suites09 Big Fish, Small Pond10 Second City Elite

11 God's Country12 Brite Lites, Li'l City13 Upward Bound14 New Empty Nests15 Pools & Patios16 Bohemian Mix17 Beltway Boomers18 Kids & Cul-de-Sacs19 Home Sweet Home20 Fast-Track Families

21 Gray Power22 Young Influentials23 Greenbelt Sports24 Up-and-Comers25 Country Casuals26 The Cosmopolitans27 Middleburg Managers28 Traditional Times29 American Dreams30 Suburban Sprawl

Primary Market

%Households 12,509

1.43% 1.45% 1.54% 2.16% 2.97% 2.99%

13.33% 14.59% 25.40% 26.80%

12 Brite Lites, Li'l City41 Sunset City Blues

13 Upward Bound24 Up-and-Comers

34 White Picket Fences27 Middleburg Managers

35 Boomtown Singles47 City Startups63 Family Thrifts

60 Park Bench Seniors

0.04%4 0.02%2 0.01%1 0.00%0 0.00%0 0.03%4 0.00%0 0.00%0 0.00%0 1.25%156

0.00%0 1.43%179 1.54%193 0.38%48 0.42%53 0.00%0 0.33%41 0.17%22 0.50%62 0.00%0

0.00%0 0.14%17 0.00%0 2.16%270 0.00%0 0.00%0 2.99%374 0.00%0 0.00%0 0.82%102


%Households 17,619

1.98% 2.14% 3.19% 3.51% 4.17% 4.67%

12.54% 13.10% 24.01% 25.03%

53 Mobility Blues13 Upward Bound

24 Up-and-Comers41 Sunset City Blues

34 White Picket Fences27 Middleburg Managers

35 Boomtown Singles47 City Startups

60 Park Bench Seniors63 Family Thrifts

0.02%3 0.00%1 0.00%1 0.00%0 0.00%0 0.01%1 0.00%0 0.00%0 0.00%0 1.84%324

0.00%0 1.93%340 2.14%377 0.09%16 0.10%17 0.00%0 0.08%14 0.04%7 0.12%22 0.00%0

0.00%0 0.04%8 0.00%0 3.19%563 0.00%0 0.00%0 4.67%823 0.00%0 0.00%0 0.17%30




PRIZM NEHousehold Segments

31 Urban Achievers32 New Homesteaders33 Big Sky Families34 White Picket Fences35 Boomtown Singles36 Blue-Chip Blues37 Mayberry-ville38 Simple Pleasures39 Domestic Duos40 Close-In Couples

41 Sunset City Blues42 Red, White & Blues43 Heartlanders44 New Beginnings45 Blue Highways46 Old Glories47 City Startups48 Young & Rustic49 American Classics50 Kid Country, USA

51 Shotguns & Pickups52 Suburban Pioneers53 Mobility Blues54 Multi-Culti Mosaic55 Golden Ponds56 Crossroads Villagers57 Old Milltowns58 Back Country Folks59 Urban Elders60 Park Bench Seniors

61 City Roots62 Hometown Retired63 Family Thrifts64 Bedrock America65 Big City Blues66 Low-Rise Living

67 Unclassified

Primary Market

%Households 0.00%0 0.00%0 0.00%0 2.97%371

13.33%1,667 0.09%12 0.00%0 0.00%0 0.52%65 0.00%0

1.45%181 0.00%0 0.00%0 0.04%5 0.00%0 0.08%10

14.59%1,825 0.00%0 0.37%47 0.00%0

0.00%0 0.22%28 0.85%106 0.00%0 0.00%0 0.00%0 0.00%0 0.00%0 0.00%0

26.80%3,352

0.00%0 1.06%133

25.40%3,178 0.00%0 0.00%0 0.00%0

0.00%0


%Households 0.00%0 0.00%0 0.00%0 4.17%734

12.54%2,210 0.02%4 0.00%0 0.00%0 0.12%21 0.00%0

3.51%619 0.00%0 0.00%0 0.01%1 0.00%0 0.04%7

13.10%2,308 0.00%0 0.08%14 0.00%0

0.00%0 0.07%13 1.98%348 0.00%0 0.00%0 0.00%0 0.00%0 0.00%0 0.00%0

24.01%4,230

0.00%0 0.88%155

25.03%4,410 0.00%0 0.00%0 0.00%0

0.00%0




PRIZM NESocial Groups


Ranked PRIZM NE Social Groups

U1 - Urban Uptown04 Young Digerati07 Money & Brains16 Bohemian Mix26 The Cosmopolitans29 American Dreams

U2 - Midtown Mix31 Urban Achievers40 Close-In Couples54 Multi-Culti Mosaic

U3 - Urban Cores59 Urban Elders61 City Roots65 Big City Blues66 Low-Rise Living

S1- Elite Suburbs01 Upper Crust02 Blue Blood Estates03 Movers & Shakers06 Winner's Circle

S2 - The Affluentials08 Executive Suites14 New Empty Nests15 Pools & Patios17 Beltway Boomers18 Kids & Cul-de-Sacs19 Home Sweet Home

Primary Market

%Households 12,509

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.10% 0.72% 1.57% 1.80% 4.22%

22.90% 68.70%

UnclassifiedT4 - Rustic Living

T3 - Middle AmericaT2 - Country Comfort

T1 - Landed GentryU3 - Urban CoresU2 - Midtown Mix

U1 - Urban UptownS1- Elite Suburbs

S4 - Inner SuburbsS3 - Middleburbs

S2 - The AffluentialsC1 - Second City Soci...

C2 - City CentersC3 - Micro-City Blues

0.00%0 0.00%0 0.00%0 0.00%0 0.00%0 0.00%0

0.00%0 0.00%0 0.00%0 0.00%0

0.00%0 0.00%0 0.00%0 0.00%0 0.00%0

0.10%12 0.04%4 0.02%2 0.01%1 0.03%4

1.80%225 0.00%0 0.38%48 0.42%53 0.33%41 0.17%22 0.50%62


%Households 17,619

0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.03% 0.20% 0.36% 0.43% 5.91%

28.08% 64.99%

UnclassifiedT4 - Rustic Living

T3 - Middle AmericaT2 - Country Comfort

T1 - Landed GentryU3 - Urban CoresU2 - Midtown Mix

U1 - Urban UptownS1- Elite Suburbs

S4 - Inner SuburbsS3 - Middleburbs

S2 - The AffluentialsC1 - Second City Soci...

C2 - City CentersC3 - Micro-City Blues

0.00%0 0.00%0 0.00%0 0.00%0 0.00%0 0.00%0

0.00%0 0.00%0 0.00%0 0.00%0

0.00%0 0.00%0 0.00%0 0.00%0 0.00%0

0.03%5 0.02%3 0.00%1 0.00%1 0.01%1

0.43%76 0.00%0 0.09%16 0.10%17 0.08%14 0.04%7 0.12%22





S3 - Middleburbs21 Gray Power22 Young Influentials30 Suburban Sprawl36 Blue-Chip Blues39 Domestic Duos

S4 - Inner Suburbs44 New Beginnings46 Old Glories49 American Classics52 Suburban Pioneers

C1 - Second City Society10 Second City Elite12 Brite Lites, Li'l City13 Upward Bound

C2 - City Centers24 Up-and-Comers27 Middleburg Managers34 White Picket Fences35 Boomtown Singles41 Sunset City Blues

C3 - Micro-City Blues47 City Startups53 Mobility Blues60 Park Bench Seniors62 Hometown Retired63 Family Thrifts

T1 - Landed Gentry05 Country Squires09 Big Fish, Small Pond11 God's Country20 Fast-Track Families25 Country Casuals

T2 - Country Comfort23 Greenbelt Sports28 Traditional Times32 New Homesteaders33 Big Sky Families37 Mayberry-ville

Primary Market

%Households 1.57%196 0.00%0 0.14%17 0.82%102 0.09%12 0.52%65

0.72%90 0.04%5 0.08%10 0.37%47 0.22%28

4.22%528 1.25%156 1.43%179 1.54%193

22.90%2,864 2.16%270 2.99%374 2.97%371

13.33%1,667 1.45%181

68.70%8,594 14.59%1,825 0.85%106

26.80%3,352 1.06%133

25.40%3,178

0.00%0 0.00%0 0.00%0 0.00%0 0.00%0 0.00%0

0.00%0 0.00%0 0.00%0 0.00%0 0.00%0 0.00%0


%Households 0.36%63 0.00%0 0.04%8 0.17%30 0.02%4 0.12%21

0.20%36 0.01%1 0.04%7 0.08%14 0.07%13

5.91%1,041 1.84%324 1.93%340 2.14%377

28.08%4,948 3.19%563 4.67%823 4.17%734

12.54%2,210 3.51%619

64.99%11,450 13.10%2,308 1.98%348

24.01%4,230 0.88%155

25.03%4,410

0.00%0 0.00%0 0.00%0 0.00%0 0.00%0 0.00%0

0.00%0 0.00%0 0.00%0 0.00%0 0.00%0 0.00%0





T3 - Middle America38 Simple Pleasures42 Red, White & Blues43 Heartlanders45 Blue Highways50 Kid Country, USA51 Shotguns & Pickups

T4 - Rustic Living48 Young & Rustic55 Golden Ponds56 Crossroads Villagers57 Old Milltowns58 Back Country Folks64 Bedrock America

Unclassified

Primary Market

%Households 0.00%0 0.00%0 0.00%0 0.00%0 0.00%0 0.00%0 0.00%0

0.00%0 0.00%0 0.00%0 0.00%0 0.00%0 0.00%0 0.00%0

0.00%0


%Households 0.00%0 0.00%0 0.00%0 0.00%0 0.00%0 0.00%0 0.00%0

0.00%0 0.00%0 0.00%0 0.00%0 0.00%0 0.00%0 0.00%0

0.00%0




PRIZM NELifestage Groups


Ranked Major Lifestage

Ranked Lifestage Groups

YOUNGER YEARSY1 - Midlife Success

03 Movers & Shakers08 Executive Suites11 God's Country12 Brite Lites, Li'l City19 Home Sweet Home25 Country Casuals30 Suburban Sprawl37 Mayberry-ville

Y2 - Mainstream Singles04 Young Digerati16 Bohemian Mix22 Young Influentials23 Greenbelt Sports24 Up-and-Comers31 Urban Achievers35 Boomtown Singles

Y3 - Striving Singles42 Red, White & Blues44 New Beginnings45 Blue Highways47 City Startups48 Young & Rustic53 Mobility Blues56 Crossroads Villagers

Primary Market

%Households 12,509

30.78% 33.86% 35.36%

FAMILY LIFEYOUNGER YEARS

MATURE YEARS

0.00% 0.05% 1.29% 2.04% 2.42% 2.75% 3.28% 3.79%

15.48% 15.63% 25.40% 27.86%

UnclassifiedF1 - Accumulated Wealth

M1 - Affluent Empty NestsF2 - Young Accumulators

M3 - Cautious CouplesY1 - Midlife Success

F3 - Mainstream FamiliesM2 - Conservative Class...

Y3 - Striving Singles Y-2 - Mainstream SinglesF4 - Sustaining Families

M4 - Sustaining Seniors

33.86%4,235 2.75%344 0.01%1 0.00%0 0.00%0 1.43%179 0.50%62 0.00%0 0.82%102 0.00%0

15.63%1,955 0.00%0 0.00%0 0.14%17 0.00%0 2.16%270 0.00%0

13.33%1,667

15.48%1,936 0.00%0 0.04%5 0.00%0

14.59%1,825 0.00%0 0.85%106 0.00%0


%Households 17,619

31.56% 33.09% 35.34%

FAMILY LIFEYOUNGER YEARS

MATURE YEARS

0.00% 0.01% 1.85% 2.23% 2.26% 3.75% 4.27% 4.86%

15.08% 15.78% 24.88% 25.03%

UnclassifiedF1 - Accumulated Wealth

M1 - Affluent Empty NestsY1 - Midlife Success

F2 - Young AccumulatorsM3 - Cautious Couples

F3 - Mainstream FamiliesM2 - Conservative Class...

Y3 - Striving Singles Y-2 - Mainstream Singles

M4 - Sustaining SeniorsF4 - Sustaining Families

33.09%5,831 2.23%393 0.00%1 0.00%0 0.00%0 1.93%340 0.12%22 0.00%0 0.17%30 0.00%0

15.78%2,780 0.00%0 0.00%0 0.04%8 0.00%0 3.19%563 0.00%0

12.54%2,210

15.08%2,658 0.00%0 0.01%1 0.00%0

13.10%2,308 0.00%0 1.98%348 0.00%0





FAMILY LIFEF1 - Accumulated Wealth

02 Blue Blood Estates05 Country Squires06 Winner's Circle

F2 - Young Accumulators

13 Upward Bound17 Beltway Boomers18 Kids & Cul-de-Sacs20 Fast-Track Families29 American Dreams

F3 - Mainstream Families

32 New Homesteaders33 Big Sky Families34 White Picket Fences36 Blue-Chip Blues50 Kid Country, USA51 Shotguns & Pickups52 Suburban Pioneers54 Multi-Culti Mosaic

F4 - Sustaining Families63 Family Thrifts64 Bedrock America65 Big City Blues66 Low-Rise Living

Primary Market

%Households 30.78%3,850 0.05%6

0.02%2 0.00%0 0.03%4

2.04%256

1.54%193 0.33%41 0.17%22 0.00%0 0.00%0

3.28%411

0.00%0 0.00%0 2.97%371 0.09%12 0.00%0 0.00%0 0.22%28 0.00%0

25.40%3,178 25.40%3,178 0.00%0 0.00%0 0.00%0


%Households 31.56%5,561 0.01%2

0.00%1 0.00%0 0.01%1

2.26%397

2.14%377 0.08%14 0.04%7 0.00%0 0.00%0

4.27%752

0.00%0 0.00%0 4.17%734 0.02%4 0.00%0 0.00%0 0.07%13 0.00%0

25.03%4,410 25.03%4,410 0.00%0 0.00%0 0.00%0





MATURE YEARSM1 - Affluent Empty Nests

01 Upper Crust07 Money & Brains09 Big Fish, Small Pond10 Second City Elite

M2 - Conservative Classics

14 New Empty Nests15 Pools & Patios21 Gray Power26 The Cosmopolitans27 Middleburg Managers

28 Traditional Times

M3 - Cautious Couples38 Simple Pleasures39 Domestic Duos40 Close-In Couples41 Sunset City Blues43 Heartlanders46 Old Glories49 American Classics

M4 - Sustaining Seniors55 Golden Ponds57 Old Milltowns58 Back Country Folks59 Urban Elders60 Park Bench Seniors61 City Roots62 Hometown Retired

Unclassified

Primary Market

%Households 35.36%4,424 1.29%161

0.04%4 0.00%0 0.00%0 1.25%156

3.79%475

0.38%48 0.42%53 0.00%0 0.00%0 2.99%374

0.00%0

2.42%303 0.00%0 0.52%65 0.00%0 1.45%181 0.00%0 0.08%10 0.37%47

27.86%3,485 0.00%0 0.00%0 0.00%0 0.00%0

26.80%3,352 0.00%0 1.06%133

0.00%0


%Households 35.34%6,227 1.85%326

0.02%3 0.00%0 0.00%0 1.84%324

4.86%856

0.09%16 0.10%17 0.00%0 0.00%0 4.67%823

0.00%0

3.75%661 0.00%0 0.12%21 0.00%0 3.51%619 0.00%0 0.04%7 0.08%14

24.88%4,384 0.00%0 0.00%0 0.00%0 0.00%0

24.01%4,230 0.00%0 0.88%155

0.00%0


Documents

2 Broadway Methuen Site: Primary MarketPhoenix/Research...0 mi 0.5 1 1.5. Claritas Inc. Profile Report Produced Using Claritas iXPRESS ... Population 2010 Projection 2005 Estimate