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ESSENSITY

ASK Education for Hairdressers represents our belief in the power of knowledge to shape futures.

By using the latest learning tools we equip our partners with all the necessary technical and business skills they need for professional hairdressing success.

So, every single day we inspire, unlock potential and nurture personal growth.

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Permanent ammonia free oil-colour

Benefits

Oil Developers

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THE NATURAL BEAUTY OF ESSENSITY

As professional partners we would like every client to leave the salon looking naturally beautiful. But what does it take to realise that desire, combining the benefits of nature with high performance colour.

For the hairdresser the answer is new ESSENSITY Colour Care system, the first permanent ammonia-free, oil colour with Phytolipid Technology by Schwarzkopf Professional, which delivers real colour results, natural intensity and pure softness in one formulation.

High performance Colour has always been at the heart of the ESSENSITY range, helping to meet your client’s highest expectations with a credible, authentic and honest brand that, wherever possible, uses the best natural ingredients without compromising on performance.

We embrace the ‘free-from’ philosophy to create an ammonia- and odour-free colour experience and a tailor-made care system, that include pure organic and natural essences to enrich the ESSENSITY colour care regime in the most natural way.

The new ESSENSITY Care range uses Phytolipid Technology. The key ingredient, fair-trade Marula oil is taken from the seed kernels of the Marula tree and contains oleic acid and proteins. This African plant is well known for its cosmetic and caring properties and is used through out ESSENSITY Care range.

ESSENSITY

BENEFITS

TECHNOLOGY

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Permanent ammonia free oil-colourThe first permanent, ammonia-free, oil colour with Phytolipid Technology provides:

TECHNICAL INFORMATION

• Up to 30% more colour intensity*• Up to 4 levels of lift• Up to 100% white coverage• Up to 50% higher colour retention*• Up to 30% more care* and up to 20% more scalp

comfort*• With new ESSENSITY we replace synthetic with natural

ingredients wherever we can without compromising on our first priority of strong colour performance

• The highly innovative Phytolipid Technology restores the hair’s lost lipids while boosting colour penetration, allowing you to impress your clients with high colour intensity and vibrant, natural results from the 58 ESSENSITY shades.

• *vs. previous ESSENSITY colour

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Oil Developers

THE IMPORTANCE OF MIXING RATIO

Mixing Ratio 1:1

Mixing Ratio 1:2

• High dye, lower peroxide concentration in mixture• Ideal to boost colors for coverage and vibrancy• Excellent for natural and fashion shades• To be used with 2.5%, 5.5% and 8.5% developer

• High peroxide, lower dye concentration in the mixture• Ideal to boost colors with high peroxide & low dyestuffs• Excellent for highlift shades• To be used with 11.5% developer for 10- series highlifts

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