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2 | SEPTEMBER 2011 | CALIFORNIA STYLIST & SALON
CALIFORNIA STYLIST & SALON is mailed to licensed salons, barbershops and beauty schools in California. Circulation is restricted to members of the beauty and barber profession, its suppliers and students.CONTRIBUTIONS OF PHOTOS, ARTICLES, etc., are welcome. Payment offered only when arrange-ments are made in writing in advance with the editor/ publisher.ALL MATERIAL COPYRIGHT 2011 by Holland Graphics, Inc. and/or the bylined authors or photogra-phers. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form, or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher.OPINIONS AND ENDORSEMENTS herein are the sole responsibility of the writers or advertisers and do not necessarily represent the opinions of the publisher or the State Boards of each state. Publication of adver-tising contained herein does not constitute endorse-ment. Columns are the opinions of the writers and not those of the publisher. California Stylist & Salon assumes no responsibility for the claims of any advertiser in their paid advertising nor in the promotional material they provide either orally or in writing. Advertising does not imply that the paper will provide any editorial coverage, photos, calendar mention, or any other space or consideration other than actual space purchased. All advertising must be paid in advance of publication in lieu of prior arrangements. Invoices paid after terms will be subject to a 2.5% per month service charge. Delinquent invoices may be subject to a handling fee of 25%. Published rates are net. Agencies add 15% for gross cost. No Agency discounts. In the event a suit or action is brought to collect amounts due California Stylist & Salon shall be entitled to recover attorney fees and costs incurred.ADDITIONAL OR OUT-OF-STATE SUBSCRIP-TIONS: For a one year subscription, send name, address and zip with check for $25 payable to HOL-LAND GRAPHICS, INC. to Subscriptions, California Stylist, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221. Address changes require old mailing label.
California Stylist & SalonVolume XVI, Number 4, Issue 184
September 2011
Published monthly by Holland Graphics, Inc.
1750 SW Skyline Blvd., Suite 24Portland OR 97221
Toll-free (888) 297-7010 or (503) 297-7010 Fax (503) 297-7022
E-mail: [email protected] site: www.californiastylist.com
Publisher Holland Graphics, Inc. Managing Editor Lisa Kind Production Manager Joel Holland Advertising Director Marcy Avenson Classified Sales Kelly Smith
Contributing Writers: Judy Culp, Jerry Tyler, Jaime Schrabeck,
Charlene Abretske, Neil Ducoff, Marco Pelusi, LeAnne Velona, Debbie Doerrlamm
California Board of Barbering and Cosmetology
Kristy Underwood, Executive Officer
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4 | SEPTEMBER 2011 | CALIFORNIA STYLIST & SALON
In this issue...
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On the cover...Giovanna SimingtonNAHA 2011 Winner “Student of the Year”Hair: Giovanna SimingtonGolden West College CosmetologyHuntington Beach, CAPhotographer: Babak
How to Attend a Trade Show . . . . 4Esthetic Endeavors . . . . . . . . . . 6Beauty Business Buzz . . . . . . . . . 7The Nail Extension . . . . . . . . . . . 8Strictly for Students . . . . . . . . . 10The Mane Objective. . . . . . . . . 12Beauty Insider . . . . . . . . . . . . 13NAHA Winners Announced . . . . 13California Board News . . . . . . . 14Classi� eds . . . . . . . . . . . . . 15-17Calendar . . . . . . . . . . . . . . . . 18What’s New in the Market . . . . . 19
Don’t Miss the Next Issue!Didn’t receive your own copy of the paper? Now you can ensure you’ll get it each month to your home address…
subscribe now! Don’t miss this opportunity to keep up on the latest in beauty business news including important updates from your Licensing Board, shows and events, business tips, and special promotions from our advertisers!
Go online to subscribe. www.stylistnewspapers.com
Beauty Business BuzzThe best time to choose business coaching is when you are truly com-mitted to the process. Coaching and being coached test the coach and the client’s patience, but when done correctly with truth, trust and respect, the rewards are great.
Strictly for StudentsWhether it is perfecting your craft, learning new skills, staying ahead of beauty trends or being able to o� er your clients the latest in styles and services, there are many reasons to further your beauty education.
Beauty InsiderTraditional education has taken a very non-traditional turn in recent years. It is no longer just for the young high school graduate.
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How to Attend a Trade Showby Debbie Doerrlamm
Attending a trade show or seminar is a fan-tastic means of learning about new products and new techniques.
A trade show can be daunting for the shy and provide eye candy for the not so shy, but everyone will come away rejuvenated and eager to get back to work.
Seminars, depending on how large or small, can give you demonstrations to watch as well as provide you with an opportunity to have some hands-on experiences. Both of these types of educational events can garner CEU hours if your state requires them and the class has been approved for them.
Classes at trade shows typically offer prod-uct demonstrations and are smaller (normally consisting of 10-50 people). Most trade shows hold seminar classes before and during show floor hours.
Many of the larger shows have a shipping service on site, which is handy if you are flying or really want to buy that big thing you saw at booth 1158. Often, companies will offer to ship your order directly to the salon for a low fee or even free, so do not be shy about asking about these options.
The trade show floor is comprised of row after row of exhibitor booths set up with demonstrations and products for sale. Nail technicians should attend both trade shows and seminars with at least one hand free of product to receive demo nails.
Wear light clothing as it can get quite warm on the show floor, or bring a sweater if you tend to get chilly. Wear very comfortable shoes as there is a tremendous amount of walking, back and forth, up and down the aisles, in and out of the show floor, etc. The hair exhibits normally have huge extravaganzas with music, models and live bands. Add in all the people
talking, demonstrators at microphones, etc., and the show floor can get extremely loud.
Check the show’s website several days before you travel. To save time during show hours, make a list of companies that you are interested in visiting (along with their booth numbers), and the classes you would like to attend. Otherwise, your first job when arriv-ing on the show property is to grab the show directory and mark which booths you MUST see and which you would like to see. Next, go through the list of classes and make a list of “must-do,” then the “like-to-do” classes. Set an alarm in your cell phone for 15 minutes prior to each class, allowing you ample time to get there promptly. Sometimes it is difficult to get a seat in the more popular classes.
Plan on visiting booths of the brands you currently use to catch up on techniques and new products. You should plan at least 50 per-cent of your floor time at booths of the lines you currently do not use, spending some time with the educators and getting demonstrations.
Here is my rule of thumb as to what you are looking for when you get a nail demo at a trade show or seminar:• YES - the color of the enhancement • YES - if it yellows before you remove it or it
breaks or whatever • YES - the specific techniques used in
application• NO - how long they stay on • NO - the shape or length
Do not be too disappointed if there is a specific company you want to check out that is not there – and do not disregard the company because they chose not to attend the show. Booth space costs thousands of dollars for a single booth, and the prices are astronomical for larger booths. The displays and products are
continued on page 12
6 | SEPTEMBER 2011 | CALIFORNIA STYLIST & SALON
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Esthetic Endeavors Judith Culp
Contemplating Balance in Lives and in SkincareBy Guest Writer Cynthia Shaw
I was walking with a close friend and colleague after work the other evening when my friend commented she often noticed how confident I am and how I live a balanced life.
The comment took me somewhat by surprise. In thinking about it, I realized that, having lived through many decades, I have arrived at this moment of time pretty much by trial and error.
Now as a teacher, I share some of my hard won knowledge with the students as they try to balance work and their private lives. As an esthetician, I have realized that balancing one’s life is not unlike skincare. Our lives get out of balance when we do not get enough rest, we do not eat balanced meals, we do not get meaningful exercise and we do not find ways to keep stress at manageable levels.
What does that have to do with skincare? When a client comes in for skincare, we start by removing the superficial layer of dust and cosmetics that might be hiding a true analysis of the skin.
In our lives, it is often helpful to remove the film from the surface appearance of our lives so that we can truly see what is beneath it. We cannot begin skincare, or move toward life balance, until we have taken that first step.
Next, we analyze the skin with the help of our magnifying light. It helps us more clearly determine skin type and current conditions. In life, we can do the same thing. Shine the light and look for conditions.
Some conditions will need correction; others will resolve themselves in a space
of time. In skincare, an example might be a lesion that could be emerging, may need removal, or it may be in the healing stage and just need time to complete that process. If it is a lesion in our personal life, by correctly analyzing it, we can come to resolution in healing it.
The next step in a facial is massage. Benefits of massage help us relax the cli-ent and the facial muscles, improve overall metabolism and activate sluggish skin. Facial massage may relieve muscle tension and pain and provide a sense of physiological and psy-chological well-being through relaxation.
How do I translate that into real life? Well, if you can get someone to give you an actual massage, it is certainly a plus. However, for many of us, it is a do-it-ourselves project.
One of the reasons I like to walk is the fact that even a moderate walk offers a good time to let my subconscious work out problems, stimulate blood flow to all parts of my body, and bring clarity to my mind. One of my friends comes up with brilliant ideas standing in her warm morning shower. Others relax by reading or playing mind games. Ask yourself what it is that you like to do that allows you to relax and build your sense of well being.
Frequently, the next step in a facial is to apply something that exfoliates the skin. How much I exfoliate and the product or device I choose to do this with depends on the nature of the skin condition I wish to treat. If the skin is in good condition, I might select a mild exfoliating product. If I feel the problem calls for more aggressive exfoliating, I make a different choice.
The same idea can work in our lives. If we can determine what is causing the imbal-ance we can take measures to erase it. If the
problem were small but irritating we would choose a mild solution to change the condi-tion. Larger problems might call for remedies that are more aggressive.
Generally, next we treat the existing skin conditions. Does the epidermis need added protection with lipids? Perhaps a healing mask is called for. Another condition may be parched skin. We need to nourish the dehydration with carefully selected vitamins, minerals and hydrating ingredients.
So we might ask of our life, what condi-tion is most in need of immediate care? Do I need a solution that will heal something that is hurting in my life and do I have a corrective measure for that or is time what I need. If my life lacks something as fundamental as water is to skin, how am I going to provide it?
You may need a friend or a professional in whom to confide. In skincare, we can usually find something to mitigate a skin condition. Often in life if we can truly identify the condition that is most troubling to us, we can also find the solution.
After I have applied a treatment mask to our skincare client, I usually then select an in-tensive serum, again with the skin condition in mind. In life, ask yourself what you can provide your soul that is powerful enough, even in small doses, to improve your life.
Do not forget your sunscreen. Sunscreen protects us from a painful burn that can leave a scar on the skin. So too your life needs care and attention, as a neglected life can develop its own set of scars.
Lastly, I remind our students that a facial is worked in a limited amount of time. Sometimes our client presents with several conditions that all need addressing, but we usually cannot repair all of them in a single treatment. A series of facials will provide better results. So too, improving your life will take continued effort.
Finally, there is home care. We know that we can see a client a couple of times but if she is not also faithfully following her skincare plan at home on a daily basis, she will not realize the full potential benefit.
So ask yourself, “If I want to make my life more balanced am I willing to work towards it a little each day?” Will you teach yourself to recognize small stressors when they are still little, and find a way to lift the strain before it becomes a bigger problem? Stress starts in very small packages. Learn to recognize them before they pile up.
Prioritize the things you want to change in the same way you must prioritize your client’s skincare. You cannot do it all in a day. Just as with skin, it is a lifetime commitment to achieve maximum benefits.
Cynthia Shaw, is a NCEA Certified CIDESCO Diplomate and has over 25 years in the industry as an esthetician, instructor and supporter of all things esthetic.
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Beauty Business BuzzCharlene Abretske
Coaching: Is Help on the Way?
Opening a business has a sort of romantic connotation to it, not unlike falling in love.
You dream about it, celebrate the begin-ning of it, and tell yourself what you would do differently than your past employers.
You overlook its flaws because of its potential, and hope it will grow and flourish into a profit-making machine for you and your future.
Many salon professionals have great ideas about what their salon or spa would be like.
They dream about what the reception area would look like; how happy their clients would be after services; the effortlessness of excited clients referring new business; employing their “dream team” and most of all knowing what a great job they would provide to beauty to members of their community.
Yes, those things do exist in many salons and spas and are the cornerstones of pride for many business owners. Some people seem to stumble on a winning formula, but for most of us, it is like a romantic relationship. You may make many mistakes, but you rely on
trial and error to learn about what works and what does not.
When you are faced with the reality of day-to-day tasks and distractions that keep you from reaching your potential rewards as a business owner, your vision and business can slip away.
It is important to have someone on your side, looking out for the interest of the busi-ness, and keep you focused on carrying out your vision.
So, where do you find people that will help make your dream a reality? One of the best ways to get a feel for a business coach is to venture into the business education classes offered at trade shows.
You will spend anywhere from 30 minutes to three hours with them in a classroom and get a general feel for their style of coaching. You can find other resources from your distributor and by networking with other salons that have achieved the success you would like to have.
Deb Hunt, owner of Salon Spa Business Solutions, is a salon and spa coach who has been in the beauty industry for 24 years, first as a stylist, then a salon owner, and has been coaching salons and spas for the last 15 years. Here are her four simple guidelines on what to look for in choosing a coach, as well as if you need one.
Find a Specialist: Look for someone who has experience with unique challenges salon and spa owners face; there is no one size that fits all approach to business coaching. The challenges each salon owner faces are dif-ferent than other small businesses and finding someone who specializes in salons and spas is incredibly important to your success.
Save The Emotions: A successful busi-ness has measurements for success that are in black and white on your balance sheet; emo-tions are seen and felt in Technicolor. When you are interviewing coaches, make sure they are talking about taking the emotion out of how you operate your salon or spa and managing your business logically, by the numbers.
You Will Not Always Like Your Coach: Most of us don’t like to be pushed out of our comfort zone, but in order to achieve success we must be pushed. When you are growing new muscles, it will be painful and uncomfortable and you will want to revert to your comfort zone. Finding a coach that supports you and has your best interests at heart is necessary. I often tell my clients you will not always like me and may even hate me during the process, but you will love me when your coaching is complete, seeing the results and growth as a business owner.
Go With A Plan: A coach should go through your numbers with you until you understand them fully so YOU can make the choices necessary to improve your business.
A detailed plan of action should be laid out about the issues that are most important, pri-ority of issues and what skills, and how much growth can be expected, as well as what you will need to acquire to get to where you want your business to be.
You Do The Work: You want to look for a coach that will teach you what to do on a daily, weekly, monthly, basis so you can con-tinue running your business effectively after your coaching is complete. If you have your coach do the work for you, then they are not coaching you, they are carrying the ball for you, and that is not what coaches should do.
How Committed Are You: The best time to choose business coaching is when you are truly committed to the process. Coaching and being coached test the coach and the client’s patience, but when done correctly with truth, trust and respect, the rewards are great. Choose a coach that will be honest with you about your ability, really be ready for the process, and who will be ready to release you if you are not fully 100 percent committed to changing your business. This is not a week or two of commitment, it takes several months to go through a comprehensive program with a qualified coach.
Go to www.salonspabusinesssolutions.co/ for further information or call (760)536-9012.
Charlene Abretske is an independent business advisor. To reach her email [email protected] or call (760)453-1882.
8 | SEPTEMBER 2011 | CALIFORNIA STYLIST & SALON
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The Nail ExtensionJaime Schrabeck
Continuing (Mis) Education?
Any discussion about continuing educa-tion presumes the basic education provided in beauty schools produces licensed manicurists capable of working competently and safely whether your state requires continuing edu-cation or not.
If this were true, why do so many licensed manicurists lack basic skills and fail to follow heath and safety regulations?
On the other hand, what will a few hours of continuing education accomplish after hundreds of hours spent in beauty school?
California, Oregon and Washington do not currently require continuing education, but in states that do like Ohio and Texas, are mani-curists more informed and consumers safer?
Careers as nail professionals begin with beauty school, where we can apply as few as 200 hours (Ohio) or as many as 600 hours (Oregon, Texas and Washington) to qualify for the licensing examination.
These variations in time confirm the fundamental problem with time-based cur-riculums: the quantity of time is valued more than the quality of the instruction and the
competency of the student. To suggest that beauty school students spend all their time in technical instruction and / or providing services (practical operation) defies reality. Beauty schools rarely devote more than 90 minutes to direct instruction during the day, nor can they possibly supply enough clients to keep students busy.
Some states have considered increasing the hours required in hopes of improving compliance and consumer safety. For ex-ample, California’s Board of Barbering and Cosmetology recently proposed an increase from 400 to 500 hours. As an expert educa-tor, licensed salon owner and manicurist, I strongly opposed this proposal.
Requiring more hours would likely dis-courage individuals from becoming students, produce a significant financial burden on those who do and unnecessarily delay their entry into this profession, without ANY guarantee of increased competence or consumer safety.
Students could learn how to disinfect equipment properly; including what can and cannot be disinfected, in 60 minutes or less. The failure of licensees to follow health and safety regulations after they leave school sug-gests that either they did not learn what to do or were not convinced that it was not optional.
As long as “nail care” is considered dis-
tinct from “health and safety,” students will dismiss the latter as unimportant when in fact it should inform everything they do. These are NOT separate subjects; beauty schools should teach nail care procedures based on acceptable health and safety practices. A well-designed manicuring curriculum is based on scientifically accurate information. It pro-motes best practices; it does not perpetuate misinformation and low standards. I consider the competent performance of the following tasks fundamental to manicuring:• Shaping the nails (trimming, filing, etc)• Conditioning the skin surrounding the nail
(Eponychium, not “Cuticle”)• Conditioning the skin of the hands and feet
(exfoliating, moisturizing and massaging)• Smoothing (not removing) calluses• Applying and removing polish• Applying and removing artificial nails,
including natural nail repairsFinally, and most important, doing all of
the above in a manner that protects the health and safety of consumers and the licensee.
Manicurists that are not trained properly are more likely to deviate from accepted standards of practice, like performing pedi-cures on clients with questionable health conditions. Manicuring students need to understand the scope of practice of their future license, and they need to know how to determine who can safely receive nail services. Students should realize that making money is not worth risking a client’s health or losing their license.
In my experience as an expert wit-ness, I have observed that many consumer complaints involve pedicures, but another common problem is the improper use of drills or electric files. In California, drills are not prohibited, but they are not included in the manicuring curriculum or licensing ex-amination. Given how many complaints arise from drill damage; this may be one of those instances where special certification through continuing education should be required, as it is in Colorado.
The exceptionally poor work done by some manicurists undermines our profes-sionalism and poses a serious risk to con-sumers. The average consumer mistakenly believes that a manicuring license proves technical competence.
Why do states allow incompetent indi-viduals to obtain licenses? Has the focus on “safety” obscured the benefits of requiring licensees to demonstrate quality work? If we continue to accept mediocrity as our standard of practice, we will continue to produce an incompetent workforce incapable of meeting the demands and expectations of consumers.
Jaime Schrabeck, Ph.D. owns Precision Nails, an exclusive nails-only salon in Carmel, California. She can be reached at [email protected].
October 30-31, 2011
Anaheim Convention Center
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10 | SEPTEMBER 2011 | CALIFORNIA STYLIST & SALON
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Strictly for StudentsLeAnne Velona
Continuing Education is a Building Block for a Successful Career
The best careers begin with the best in education and experience.
Whether it is perfecting your craft, learn-ing new skills, staying ahead of beauty trends or being able to offer your clients the latest in styles and services, there are many reasons to further your beauty education.
Think of continuing education courses as the building blocks for a successful career in beauty. It is a misconception that training and learning end after obtaining a license in cosmetology, massage or esthetics. The truth is that continuing education courses are nec-essary for professional development.
To be a trusted professional in the beauty industry, it is important to stay on top of safety and sanitation requirements and be knowledgeable in the industry. Advanced education courses benefit you as a stylist or esthetician.
Furthering your education and adding to your skill set can increase your salary, create opportunities for career advancement and make your day-to-day job more interesting.
There are several ways of finding
advanced beauty courses to enhance you cosmetology, massage or esthetics career in-cluding through a beauty school, online, and attending workshops and seminars.
Through a Beauty School: Education goes beyond the classroom. Beauty schools offer specialty courses for students and li-censed professionals of all levels and can in-clude makeup, haircolor, hair design, skincare and salon and spa business skills.
Advanced educational programs are often a series of workshops, which allow students and graduates to work hands-on with skilled professionals while sharpening their skills. To be sure you are getting the beauty education you need, request more information from your beauty school about their continuing education courses. Check back with your favorite or area beauty schools often to see what new courses are offered near you.
Take Online Courses: Online courses are perfect for learning the latest in beauty and spa disciplines at your own pace and according to your schedule. Course topics can be as broad as cosmetology or focused on specific topics, such as new techniques in nail or skin care, salon safety, business skills and more. As with all seminars and classes, remember to check to be sure the online program you are considering counts toward
your state cosmetology or esthetician license requirements. If you are newly licensed, this option may be less desirable since it does not offer opportunities to network or the excite-ment of attending a workshop or conference.
Attending Workshops and Seminars: Like advanced beauty school courses, work-shops and seminars combine theory and hands-on experience and are a great way to stay up-to-date with current beauty trends. Rather than several weeks, workshops and seminars are either one or a few days long. What you will learn can range from master-ing the art of the smoky eye and working with bridal parties, to microdermabrasion and eyelash extension courses. The cost of a workshop or seminar typically will include the kits and materials you need for the class.
Choosing the Right EducationNow the question is what courses to take?
It can be challenging to find the right courses with so many options online, near and far. Here are my tips for choosing the courses that will be the best fit for you:
Identify your niche: Focus on the area in beauty in which you want to gain expertise and learn new skills in that area. If you are an esthetician, try a course in laser hair removal. If you are a cosmetic or fashion makeup art-
ist, step it up to the next level and try a course in theatrical or film makeup. With advanced specialized training, you will become even more valuable in your field, and benefits can include higher pay.
Find a mentor: Consult estheticians and stylists who work in salons and spas where you aspire to work. Ask how they obtain new skills and further their learning. Business training goes hand in hand with professional training. Just as important as learning the technical skills in hair styling, nail care, mas-sage and skincare is the business side of a career in beauty. Watch how the pros interact with clients and learn how they have built successful careers. Do not forget to network among colleagues as well.
Resources at your fingertips: The internet is a wealth of knowledge. Research courses in the state where you work or want to work. Online is also an easy and conve-nient place to research the more than 300,000 jobs available at beauty salons across the United States.
LeAnne Velona, director of esthetics and massage therapy education for Marinello Schools of Beauty, has been a certifi ed licensed esthetician for over 18 years and is also a licensed holistic health practitioner. Marinello Schools of Beauty off er cosmetology and esthetics programs at campuses in Arizona, California, Nevada, Oregon and Utah. For more information, visit www.marinello.com.
12 | SEPTEMBER 2011 | CALIFORNIA STYLIST & SALON
Stylist & Salon1750 SW Skyline Blvd. #24
Portland, OR 97221(503) 297-7010
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The Mane Objective Marco Pelusi
Getting Involved -- Becoming Evolved
Sarah Caldwell said, “Learn everything you can, anytime you can, from anyone you can - there will always come a time when you will be grateful you did.”
As a life-long learner, I am always looking for original ways to do things, always adding to my own education, and always ready to share anything new with anyone, anywhere.
I am excited to be constantly learning -- in-volving myself in education in order to evolve as a person, artist and teacher.
I am very happy to be teaching more often these days. I absolutely cannot live without working behind the chair, but being a teacher of quality education and a learner of quality education is a constant and necessary adjunct for me. I have been enthusiastically spreading the Aloxxi International Colour message across the country all year, and more recently, I did my own Main Stage Show at the International Beauty Show in Las Vegas. IBS Las Vegas was fantastic and I realized a revived and heartfelt love for education within our industry -- as both instructor and student.
At IBS Vegas, I led a hands-on, interactive classroom in which attendees were involved by executing my new, off the scalp, highlighting-color trend -- Celebrity Highlights.
The sharing of ideas and knowledge were wonderful. It is this exchange of new thoughts that I love the most about education. The best class experience is when I actually learn some-thing new from a student.
Even the smallest, new piece of informa-tion may cause the class to roll out in a very different way than was originally planned. This process is called, “accelerated learning.” A principal behind accelerated learning is, “The one who talks the most, learns the most.” Therefore, if we all share our ideas together, teacher and student alike, we will all learn.
I have become habitually energized to “practice what I preach” at each show and with each client who sits in my chair. For example,
I demonstrated techniques at the IBS show for off-the-scalp highlighting color. I then come back to my salon and offered clients a hair color service. Highlighting can be seasonal, i.e., we are in summer, so why not add more blonde?
Seasonal analysis still plays a big part in our consultation with each client when highlight-ing the hair. Is the client’s facial skin tone cool or warm? What is the eye color and tone? The face is everything. It really does not matter what is going on in the back of the head or the nape of the neck. Address the face first and you will always win.
Offer a hair color or highlighting tech-nique solely for the areas surrounding the face or offer a highlighting service for an in be-tween “touch-up” visit at the bangs or temples. This concept is especially helpful for clients who have gray hair. Our graying clients may need a customized highlight service, some-times a slightly different one at every visit. The gray may start to come in more often or in different ways, and the color must be adjusted to suit the face as it changes. This holds true for both the male and female clients.
You would be surprised how eager men are for a very specific haircolor service, and how they specifically request color from you, as the expert. Now more than ever, men’s hair color-ing is becoming extremely lucrative, as men start to take better care of their appearance to look youthful and professional, and to gain respect.
In the end, it is crucial for all hairdressers and owners to get involved in all aspects of learning, whether as an attendee or an educa-tor, so that you can evolve your own skills and future. It is imperative for all of us to maintain a clear, open mind -- a mind open to embrac-ing new haircolor services, as well as learning them, sharing them and teaching them.
Marco Pelusi is globally recognized as a haircolor trainer and platform artist. Marco Pelusi Hair Studio, Inc. was named Best Hair Color in Los Angeles 2009 by KTTV Fox11’s “myfoxla Hot List” competition. Pelusi created the Marco Colla-gen Color Guard HairCare System, the collagen system developed for color and chemically treated hair. For more information, visit www.marcopelusi.com.
READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE! View this article and more at www.stylistnewspapers.com
shipped in, the staff is either flown in or cars are rented to drive them in, the company pays for their hotel and their food (usually) while there and the booth workers receive a daily fee. The average small company cannot afford this, sometimes they will join up with another company and share a booth, but more often opt out of such expense.
If there is a competition at the show, make sure you note the time of the competitions and wander over for a bit to check it out. Show
your support for your fellow professionals by attending the award ceremony if you have the time. All of the competitors are thrilled to show off their work up close and personal just before the awards begin.
Attend the show with your co-workers...walking the show floor with another profes-sional (or more) is so much better as the others might have heard or seen something you missed. Over lunch the discussion of the day will give you even more information to process.
How to Attend a Trade Show.... continued from page 4
CALIFORNIA STYLIST & SALON | SEPTEMBER 2011 | 13
Beauty InsiderSteve Sleeper
Online Education TrendsCatering to Today’s StudentBy Kelley McCarthy, PBA Education and Training Manager
Traditional education has taken a very non-traditional turn in recent years. It is no longer just for the young high school graduate.
Institutions and associations across the country are offering more and more educa-tional opportunities to groups of all ages seek-ing the skills and certificates needed to start a new career, or to move up in an existing one. This includes beauty professionals.
According to several recent studies, today’s students are far from traditional; they don’t fit the typical age and race demographic, they are less likely to be seeking a four-year degree and they are less interested in a typical classroom setting.
Students are increasingly seeking courses that can easily translate into careers. As the economy continues to struggle, professionals already launched in their careers are looking to build their knowledge and keep ahead of industry trends.
As student demographics change, so too must the delivery of information. Today’s students are accustomed to using technology in their daily lives and expect their course work to incorporate technological advances.
One of the suggested by-products of mod-ern technology is a dependence on visual stim-ulation and constant engagement. Traditional classroom settings involving a white-board and lecture are less acceptable to today’s students who want to learn at their own pace.
A recent PBA survey asked beauty profes-sionals about their educational preferences. Of the survey participants, 58 percent report-ed having already participated in some form of web-based education, citing the ability to work at their own pace as a major advantage to online learning. When asked what factors affected their decision to seek online educa-tion, participants overwhelmingly listed cost, time away from work, and convenience as the critical factors.
Education, like all segments of the market, must adapt to meet the changing needs and demands of its consumers. Online education, also known as distance learning, is a natural response to these changing needs. Students report an appreciation for the on-demand element of distance learning; access to their course work from any location at any hour of the day. Additionally, and key to its success is the fact that Web-based education is often a fraction of the cost when compared to classroom-based educational institutions.
The most interesting factor yet is that
online education may be more effective than traditional learning. According to a recent study conducted by SRI International for the Department of Education, “On aver-age, students in online learning conditions performed better than those receiving face-to-face instruction.” This study-amassed information spanning 12 years and 99 individual studies to conclude that online learning has some advantages that translate into better comprehension for students. One of the strengths may lie in the ability of on-line educators to tailor course content to their student’s needs.
So how does this all relate to educational trends in the beauty industry? The beauty industry embraces, if not leads, change. Similar to professionals in other industries, beauty professionals are seeking to expand their education and refine their skills to keep up with client demand and stay on the cut-ting edge. According to the PBA survey, 73 percent of survey participants would be likely to access “on-demand, online content,” and 65.5 percent expressed a likelihood to access “live webinars.”
Survey responses mirrored national trends in that they reflect an interest in a variety of sources for continuing education with an emphasis on convenience and cost saving. When asked to identify specific topics of inter-est outside of technical education, Business Marketing/Branding, Guest Experience and Customer Service, and Managing Profit and Loss ranked top on the list of interests. These topics can easily translate into an online forum.
Live webinars have increased in popular-ity with companies like Behindthechair.com and PBA’s own BeautyU program in partner-ship with Milady, providing a variety of webi-nars from technical education to live-stream video. Webinars are a natural extension of online education and a trend that will only get more popular. Webinars are relatively easy to produce, allow for audience interaction through polling and “chats,” and can reach a large audience. Because of the ease of de-velopment, webinars are a great medium for providing current and relevant information at low cost to the students.
The beauty industry remains exciting because of its constant evolution. Striving to remain current and informed, beauty in-dustry professionals demand their education reflect the same values. As we look to the fu-ture of education, we will see more offerings provided in ways that are more creative and allowing for better access to all.
Steve Sleeper is the Executive Director of the Professional Beauty Association | National Cosmetology Association (PBA | NCA), a non-pro� t membership organization made up of beauty professionals, salons and spas, distributors, and manufacturers dedicated to improving their careers, individual businesses and the industry as a whole. For information, visit www.probeauty.org or call 1-800-468-2274.
And the Winners Are...Professional Beauty Association Announces 2011 NAHA Winners
The North American Hairstyling Awards (NAHA), a Professional Beauty Association (PBA) event and the most prestigious hairstyling and makeup com-petition in North America, announced the NAHA 2011 winners. The winners were recognized July 31, 2011 during a star-studded ceremony held at the Mandalay Bay Resort & Casino in Las Vegas. More than 3,000 beauty professionals attended, along with more than 35,000 viewers from across the globe who tuned in to watch the live streaming broadcast on hairdesignertv.com, to see who would be honored in NAHA’s 13 distinct categories. NAHA’s top honor, Hairstylist of the Year, was presented to Eli Mancha of the Lock & Loaded Salon in Chicago, IL.
2011 marked 22 years of the NAHA Awards Ceremony. The event featured artistic presentations from NAHA 2011 finalists, NAHA 2010 Hairstylist of the Year, Tony Ricci, and the Proctor & Gamble professional brands.
2011 honorees included Stan Klet, Sr., who was inducted into the Hall of Leaders, and Michael O’Rourke as the recipient of a Lifetime Achievement award. Actress, model, author, Las Vegas headliner and star of Planet Hollywood’s PEEPSHOW and Holly’s World on E!, Holly Madison, was presented with the PBA Beautiful Humanitarian Award for her work as an animal rights advocate.
NAHA sets the standard for styl-ist achievement. Are you ready to see yourself at NAHA 2012? Applications are available for download at www.probeauty.org/naha.
and the winners are...
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5
6
8
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1. Hairstylist of the Year | Eli Mancha - Chicago, IL
2. Master Stylist | Kris Sorbie - New York, NY
3. Salon Team | Jackson Ruiz Salon - Austin, TX
4. Editorial Stylist | Dimitrios Tsioumas - New York, NY
5. Student | Giovanna Simington - Huntington Beach, CA
6. Texture | Carlos Cintron - Lewisville, TX
7. Make-Up Artist | Clarissa Luna - Austin, TX
8. Avant Garde | Jake Thompson - Salt Lake City, UT
9. Contemporary Classic | Simon Chercuitte - Montreal, QB
10. Fashion Forward | Zahir Ziani - New York, NY
11. Haircolor | Dimitrios Tsioumas - New York, NY
12. Salon Design | Salon M Squared - Toronto, ON
13. Salon MBA | Karie & Aaron Bennett
Atelier, San Jose, CA
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4
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14 | SEPTEMBER 2011 | CALIFORNIA STYLIST & SALON
New Practical Exam Starts October 1It’s official. Beginning October 1, 2011, applicants seeking to be licensed in the barber-
ing and cosmetology professions in California will be given the national pratical examina-tion developed by the National Interstate Council of State Boards of Cosmetology (NIC).
The change completes the California State Board of Barbering and Cosmetology’s transition from a uniquely California licensing examination to one more closely resembling those given in approximately three dozen other states. This process began two years ago, when the Board began offering the written NIC exam through computer-based vendor PSI Services LLC.
Of course, change can sometimes be unsettling, but on the whole, the response to the new practical has been positive. The examination has a somewhat simpler, more straight-forward format, in which candidates know ahead of time exactly what services they will be performing, how much time they have to perform them, and how the proctors will be evaluating their performance.
The information is contained in the Candidate Information Bulletins for each examina-tion (barber, cosmetology, manicurist, esthetician and electrologist). The bulletins, for all practical purposes, are the exams, and can be found at www.barbercosmo.ca.gov/applicants/national.shtml on the Board’s Web site. If the service was included in the old examination but is not listed on the new examination’s Candidate Information Bulletin, it’s not part of the new examination. This means there are some differences between the existing test and the new test. For example, cosmetology candidates no longer have to perform a wet set, but will have to demonstrate their competence at blow-drying hair.
But just because a particular service is not on the test doesn’t mean a candidate shouldn’t be familiar with it. It is important to remember that the examination is not the same thing as the Board curriculum, which all Board-approved schools must teach to their students. The purpose of the examination is only to ensure that a licensee meets minimum compe-tency in order to protect consumers. The scope of the curriculum is much broader than the examination. Consequently, the Board believes that any candidate who has mastered the curriculum should have no problem passing the new examination.
For those who want more information regarding the new practical examination, the Board recommends that they monitor the Board’s Web site at www.barbercosmo.ca.gov for updates.
Join us for Smock Talk The Board has launched a quarterly newsletter called “Smock Talk.” It will be published
online. It contains a wide range of information that the Board hopes will be of interest to licensees and consumers alike. The premier issue can be seen at
http://www.barbercosmo.ca.gov/forms_pubs/smocktalk.pdf
Be an Informed ProfessionalHere are a few ways individuals can stay informed• By viewing the Board’s Web site, www.barbercosmo.ca.gov. The Web site includes
frequently asked questions, links to online license renewal, links to verify a licenseand forms that you may download.
• By joining the Board’s mailing list. Sign up on the Web site, www.barbercosmo.ca.gov. By joining the Board’s interested parties mailing list, you will receive notifi cation of Board activities, which include meeting agendas, advisory notices, and special bulletins.
• By viewing webcasts of Board meetings. Webcasts of meetings are available live and after the meetings. Links are found at www.barbercosmo.ca.gov and at www.dca.ca.gov.
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CALIFORNIA STYLIST & SALON | SEPTEMBER 2011 | 15
SALON OPENINGS
H SHERMAN OAKS ~ SEEKING IN-DEPENDENT PROFESSIONALS -
HAIR STATIONS, FACIAL ROOM - RUN YOUR OWN BUSINESS Great rates. Across from Whole Foods, 405 / 101 junction - plenty of parking. Sheila (818)528-7273
H SHERMAN OAKS - ON VENTURA BLVD. IN SHOPPING PLAZA Two
hair stations available for rent or commission. Parking for clients provided. Free monthly park-ing passes for employees. Towels and Backbar provided. Call Aidene (818)429-6476
H PRESTIGIOUS NORTHRIDGE SA-LON HAS STATIONS FOR RENT
OR COMMISSION for Stylists and Manicur-ists. Call (818)357-8848 or (818)993-8884
HAIR STATION FOR RENT IN WEST COVINA Close to the Mall / Freeway. Safe, Nice, Clean and Friendly. $110.00 / week. Call Elsie 626-641-6875
MODERN SALON AT WEST PORTAL, SAN FRANCISCO ~ RENTING STA-TIONS This established salon is well known in the area. Ideal for an experienced stylist who is professional, personable, neat and tidy. Tuesday through Saturday. Client smocks, towel and client tea included. CA license and insurance required. $175 per week ($700 per month). [email protected] or (415)823-8643
HAIRSTYLIST NEEDED ~ BOOTH RENTER Salon needs Booth Renters. Beautiful family salon in San Clemente. Looking for stylists with an existing clientele for booth rental oppor-tunity ONLY $95 per week for 3 months . Call for more information : 949-981-7766
ANTIOCH, CALIFORNIA - SEEKING STYLISTS & MANICURISTS WITH OWN CLIENTELE Rent station by the day. Spacious, well established salon. Stylist $0-50, Manicurist $0-30 depending on your volume of clientele. (925)783-6217, http://accentsHNdesigns.com
RESEDA ~ HAIR & MANICURE STA-TIONS & MASSAGE ROOM FOR RENT Salon in Reseda is offering 2 hairstations and manicure table for rent. Hair station $125/week (price negotiable). Shampoo/Conditioner, Tow-els included. Manicure station $300/month or commission. Also, renting a room for $500. Can be used for massage or other beauty services. Please call 818-344-1633.
LIVERMORE, CA ~ HALF OFF FIRST MONTH’S RENT AT BEAUTIFUL, NEWLY REMODELED SALON Great space, established location, everything inside is brand new. Every station has it’s own window! $600 per month, get own key, closed Sundays. Call (925)243-9622
STATIONS IN COVINA!! Stations available! Make your own schedule, own your key, backbar & coffee bar provided. Free towel service. Must have clients. Great parking! Call (626)271-6107
BOOTH RENTAL – ELK GROVE Peace-ful, elegant salon - convenient location with ample parking. Private and Semi-private booths. $180/wk. Must have own clientele. Looking for dedicated, personable professionals. Call Rob 916-599-3525
ANAHEIM HAIR COMPANY HAS STA-TIONS FOR RENT 14 station salon on busy street. Five stations available. Call (714)776-7450. Ask for Jeff. 246 S. Euclid, Anaheim, CA
LEASE OFFERS
H CORNER - CYPRESS, LONG BEACH, LAKEWOOD Hairstylist station for rent.
$250 per month or $70 weekly. Bring your clients. Call Fran (310)952-1942 (home)
ESTHETICIAN ROOM AVAILABLE IN SANTA ANA Great opportunity for new or experienced Estheticians. Room has plenty of space and storage. Towel bar is included. Esthe-tician must have full clientele. Only $100 per month! Has private entrance. Room in salon and spa. Near a market so there are lots of walk-ins. Pevonia and Aveda products will be provided if required. Please call Armando at 714-474-3430
H VALENCIA ~ CONCERTO HAIR SALON HAS HAIR STATIONS
AVAILABLE Rental or commission. Plenty of walk-ins. Great location. $200 per week - first week free! Must have some clientele. Five plus years experience required. Call Nik @ (661)287-3700 (work) or (310)963-4247 (cell)
HAIR, NAIL & FACIAL STATIONS FOR RENT IN PLACENTIA 50% off six months. Rent or commission. Great location. Very friendly atmosphere. Call Bibi (714)223-1437
CHAIR OPEN FOR RENT ~ HAIR-STYLIST OR MAKEUP ARTIST ~ AT EXCLUSIVE, UPSCALE ROBERTSON BLVD. HAIR SALON IN WEST HOL-LYWOOD Email: [email protected]
HAIRSTYLISTS & FACIALIST WANT-ED FOR BEAUTIFUL SALON in busy mall. Three levels of free parking. Low rent for this popular area. Call Joseph or Zarina (310)477-1106
WEST LOS ANGELES / MAR VISTA ~ HAIR STATIONS & FACIAL ROOMS FOR RENT Full / Part time, daily rates, com-mission. Must have own clients. Great location, across street from Starbucks, Whole Foods. (310)477-4771
BOOTH RENTAL ~ SOUTH SACRA-MENTO, CA Booth rental available for four Hairstylists and Manicurist. Great location with plenty of parking. Call George for more infor-mation at (916)456-3891 or (916)922-6379
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16 | SEPTEMBER 2011 | CALIFORNIA STYLIST & SALON
H HAIR STATION FOR RENT IN TORRANCE (BORDERING PALOS
VERDES) Great opportunity in a well estab-lished salon. Plenty of parking. Full use of salon. Must have own clientele. $145.00 per week. 1st MONTH FREE. Call Ana (310) 970-2184 or e-mail [email protected].
$ HAIR SALON-READY~~Store For Lease, Equipped- GREAT!! Included in Lease: 2 shampoo & styling stations, display cases & shelves, parking. Busy location: 12134 Santa Monica Blvd. & Bundy Dr. Compare this rent: $2250. a mo. NNN for 1200 SF, 1 yr. min. Ask for Diana 310.820.1325 or email [email protected]
ESCONDIDO, CA ~ BOOTH RENTAL FOR STYLIST WITH CLIENTELE Pri-vate booth with own sink. Sell your own retail products. New salon, great location, excelent parking. Many ammenaties. Please call Julie (760)233-5622
UP TO FOUR WEEKS OF FREE RENT OR 100% COMMISSION Stations available for rent or commission. Make your own schedule. We provide coffee and refreshments for clients. Free towel service, use of products and appoint-ments booking. Beautiful salon! (909)992-8199.
CHINO, CA-TWO WEEKS FREE RENT Looking for experienced hairstylists, nail tech., esthetician / facialist with clientele. We have a private room in a nice, clean and family friendly salon. We are centrally located closed to 60 and 71 fwy., and 3 to 5 miles to Chino Hills, Ontario, Monclair and Pomona. Send email to: [email protected] or call 909-210-0795
WANTED
OUTSTANDING PROFESSIONAL SEEKING SPACE TO RENT Cosmetolo-gist, facialist, massage therapist, hypnotherapist, educator, former nurse midwife looking for space to rent in an upscale established salon as independent therapist. Willing to work as part of a team must be only facial /massage therapist. Locations preferred ~ San Jose, Cupertino, California. Must be at least two rooms display area bonus own bathroom. (408)297-4899
SHOPS FOR SALE
H SALON IN ORANGE FOR SALE Established Salon at a great location in Or-
ange. $20K OBO. Call for more information (714)441-1756
HACIENDA HEIGHTS, CA ~ HAIR SA-LON FOR SALE Seven hair stations. Recently remodeled. Busy shopping center. Great parking. Call (626)533-8570 - Serious inquiries only.
SALON FOR SALE IN PLEASANT HILL, CA Of the eight chairs in this salon, four are oc-cupied. One is on leave of absence. Seller would strongly consider staying on as a renter for new owner! You have to see the 9x14 treatment room! Fabulous built-ins and Tenant improvements. Washer / dryer on site. Call Broker Today! (925) 708-1629, Josh Kilvington
A GREAT DEAL ~ SANTA MONICA BLVD. NEAR CENTURY CITY Really beautiful facial space with 3 rooms plus kitch-enette, bathroom & 2 parking spots. Worth checking out. Washer / dryer, furniture & items negotiable. 310-553-6333
BUSINESS FOR SALE Unique industrial space with modern 5 chair salon, front room re-ception and retail, and loft space for office. Low Rent. 2000 sq. ft. with parking and signage on Bristol in Costa Mesa. Next to dance studio and workout facility. $ 48,000 OBO Call 949-228-1950. MUST SEE
SANTA CLARA COUNTY ~ BARBER-SHOP FOR SALE Only Barbershop in Town ~ Great Location ~ Low Overhead ~ Good Income ~ Owner Retiring ~ Pictures on Re-quest ~ Serious Inquiries Only ~ $39,500 ~ reply to: [email protected]
WANT TO OWN A SALON? A clean and trendy 7-hair-station, 800sqft salon for sales. Located in a busy center; lots of walk-ins. Call 661-312-2317 today; very motivated.
BARBERSHOP FOR SALE BY OWNER - BAKERSFIELD, CA $99,000 firm. Business and building. 2723 Weedpatch Highway, Bakers-field, CA. Owner retiring. (661)247-7677 Jorge De la Mora
HAIR & NAIL SALON FOR SALE IN AN-TIOCH Well established salon, approximately 1500 SqFt facility with 12 hairstylist stations, 5 dryers, 3 manicure stations, 3 shampoo bowls, facial room. Large waiting area, lots of parking. $17K OBO. For additional information please call (925)779-9361
SALON FOR SALE ~ STANTON, CA Great location, busy corner, four stations, low rent. Established 30 years, two stations rented. Sale price $35,000 OBO. Call Betsy (562)508-0706 or (562)537-1885 ~ [email protected]
SALON FOR SALE IN VICTORVILLE, CA Busy corner location, gorgeous salon. Three sta-tions. Established six years. $600 rent. Owner must sell. Price reduced to $17,500 OBO. Please call for more information (323)528-4459. www.kamshairstudio.com
WEST HOLLYWOOD SALON FOR SALE Great location since 1988. Six stations, two shampoo bowls, two facial rooms. Washer / dryer. Owner retiring. Asking $50,000 OBO. Free parking. Call (818)497-3784
BEAUTY SALON FOR SALE IN NOR-WALK, CA Beauty Salon for Sale in Norwalk, CA. Great location, fully equiped, low rent and has been established for over 20 years in a busy shopping center. Call (562)299-7148 or (562) 577-3159 for more information regarding sa-lon price and rent. Ask for Carmen or Flavio.
SALON & BEAUTY SUPPLY FOR SALE Owner retiring. Established for twelve years, low rent, good location. Great opportunity. $15,000 OBO. Busy shopping center. Great parking. Five stations, two shampoo stations. Call (714)631-4980 or (714)597-0798
SAN DIEGO SALON FOR SALE - POINT LOMA Beautiful, Eco-friendly Salon. Excellent location, 4 Stations, 2 Shampoo bowls, Large Fa-cial room, one Manicure station, Washer/Dryer on Site. Beautiful Website with great online presence. Great Clientele. Excellent Opportu-nity. Call 619-723-9046 for more information.
MONTEREY PARK SALON FOR SALE Great Business Opportunity - Owner Retir-ing, Large and Busy Shopping Center, Freeway Close, College Nearby, Established over 15 Years, New clients every week, 7 stations, 3 shampoo bowls, Facial / Waxing Room, Washer/Dryer, Supply Room, Eating area. Call 626-548-8353 for information
MOBILE SALON FOR SALE MOBILE FULL-SERVICE HAIR SALON - 37 foot Monaco La Palma... 29,000 miles. Gorgeous Motorhome has full bath and queen size bedroom. Has State Board License and fully equipped for a full service salon. Please call 619-517-4160 to schedule viewing. $70,000.
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CALIFORNIA STYLIST & SALON | SEPTEMBER 2011 | 17
USED EQUIPMENT
SALON EQUIPMENT Station with styl-ist chair included $400 each; washer and dryer, product displays; front desks; manicure tables; spas with stools $500 each; orthopedic mats cheap; shampoo bowls including plumbing; beauty trollies; dryers; slot walls. Great prices. Salon will close in two months. Call Marco (714)878-3803
FOR SALE ~ MICRODERMABRASION MACHINES Made in Europe with three years service and program. Call for more information (949)598-4500
EDUCATION
H LEARN NEW TECHNIQUES THROUGH DVD’S - FREE CATA-
LOG Hair cutting & styling, clipper & razor cutting, hair coloring, wedding styles & updo’s, makeup, facials, manicures and pedicures, waxing & hair removal, massage, and spa & body treatments. 800-414-2434 - www.VideoShelf.com
PRECISION HAIRCUTTING CLASSwith Nicolas. The ultimate in one-on-one education. Full day of hands-on training at our San Francisco studio. $250 (includes mannequin head). Call 800-982-1995 or http://nicolashair.wordpress.com/?page id=36.
CONTINUOUS ESTHETIC EDUCA-TION FOR JOB OPPORTUNITIES Call for more information (949)598-4500
H IN SALON TRAINING IS OFFER-ING MONDAY CLASSES FOR LI-
CENSED PROFESSIONALS Small classes are focused on teaching the theory of precison haircutting, a technique that involves cutting hair to complement the bone structure, shape of the head and hair texture. Learn skills that will greatly enhance your artistic abilities. Rene Frelow, with many years of experience as a hair-stylist, is the former owner and instructor of the International Academy of Precision Haircutting. Contact Rene at (415)695-9672
HAIR EXTENSION CLASSES IN OUR HOLLYWOOD LOCATION
Learn Fusion, Bead / Locks, Invisible Meth-ods, How Much to Charge, Consults, Re-lease Forms, Quantity of Hair to Order, Color Matching, Removal. (310) 402-4211 www.hollywoodhairextensions-ca.com
BUSINESS OPPORTUNITIES
MAKE $100 PER HOUR SHARPENING SCISSORS AND CLIPPERS. I will beat anybody’s price on any equipment and training. (408)439-9161
MISCELLANEOUS
DENTAL PLAN ~ NOT INSURANCE ~ SAVE UP TO 80% Includes vision, pre-scription, chiropractic...medical also. Starting at $14.95 per month. No waiting or qualify-ing. Linda (541)554-7953 dentalnow4u.com
DONATE YOUR TIME: CALIFOR-NIA COSMETOLOGY ASSOCIATION SOUTHERN DISTRICT IS LOOKING FOR CCA VOLUNTEER MEMBERS to help create our future continuing education etc. We need dedicated people in all areas of Southern California. Our election is coming up in a few months - so let us hear from you. Non members and students can apply. (949)598-4500
Congratulations August Winner Ken W. Johnson, Houston, TX
Gift CardGift Card$50
Gift CardGift Card$50
To claim your gift card you must callLisa Kind at 1-888-297-7010 x204 or
email [email protected]
Win a $50 Gift Card!
Register online to the Stylist Classifieds and
enter to win a $50 Gift Card.One Winner Each Month!
www.stylistnewspapers.com/register
Cost: $250/Student
972-387-5677www.HairExtension.com
Call today to book your school!
8 Hour Hair Extension Course includesIn-Depth Hands-On Training, Manual,
Practice Hair and Fusion Kit
Hair Extension CertificationClass at YOUR SCHOOL
Salon Owner Business SeminarMonday, September 26 • Palm Springs Hilton
presented by Jon Gonzales www.hcds4you.com • 1-800- 390-4237~ click on seminar for salon owners for complete information ~
SALON OWNERS: DO YOU NEED HELP? IS YOUR BUSINESS GROWING AND PROFITABLE?
2519 Van Ness Ave, San Francisco CA 94109415.441.1156 • Fax 415.441.9686
[email protected] www.garygerard.com
Volumes 14, 15, and 16 only $30 each
Gary Gerard “HAIRLUSIONS” Advanced Haircutting DVDs
Brand New!
We commend you on your pursuit in furthering your education!
4 exciting new cuts on each DVD
Inquire about our In-Salon Haircutting Workshops held in your salon, one-on-one instruction! 415.441.1156
See all of our Gary Gerard shears and other products at www.GaryGerard.com
Sexy Extensions For You
HAIR EXTENSIONSUPPLIES
EVERYTHING YOU NEED TO DO HAIR EXTENSIONS
Fusion, Links, Glue, Clips and More
Pre-bonded Tips, Clip InsPre-glued Tips, Weft Track Hair
1-800-586-4409www.sexyextension.com
HAIR EXTENSIONSUPPLIES
18 | SEPTEMBER 2011 | CALIFORNIA STYLIST & SALON
Educational events are listed free as space allows. To have your event listed, please email to [email protected] or mail to Stylist Newspapers, 1750 SW Skyline Blvd. #24, Portland, OR 97221. For more information call (503) 297-7010 x204.
IMAGE Expo Launches Los Angeles Show Using the momentum it gained from its’ Houston event in July and the need for a fall
beauty show in Southern California, IMAGE Expo has launched IMAGE Los Angeles which will be held on October 30-31 at the Anaheim Convention Center.
IMAGE LA will encompass hundreds of exhibitors, main stage presentations from industry icons, live competitions, and over 200 seminars and workshops covering every segment of the hair and beauty industry, with an expected attendance of over 8,000 beauty professionals.
“IMAGE Expo is committed to becoming a major player in the hair and beauty industry. We have already laid the foundation for this in Houston, and look forward to doing the same in Southern California,” said IMAGE Expo owner, JP Bryant.
At IMAGE Expo, you will find exhibitors and education for hair, nails, skin care, day spa, cosmetics, barber, multicultural, business, and more. This event is truly a well-rounded beauty industry event that has something for everyone. For information visit www.theimageexpo.com or call Mary Kellum at 877.219.3976 or [email protected].
NAILPRO Sacramento 2011 Scheduled October 2Creative Age Publications hosts NAILPRO Sacramento, Northern California’s largest nails-
only trade show, October 2, 2011, at the Sacramento Convention Center in Sacramento, CA.NAILPRO Sacramento features a full day of education, including technical classes
from educators representing the industry’s major brands. A large show floor exhibits professional nail and salon products, tools, equipment and retail items from the industry’s leading suppliers.
NAILPRO Networking Events presents a selection of four-hour hands-on work-shops from major brands on Monday, October 3. NAILPRO Competitions, the most prestigious nail competitions in the industry, kicks off the 2012 NAILPRO Cup season at NAILPRO Sacramento introducing the NEW Soak-off Gel Manicure competition.
For detailed NAILPRO Sacramento show information on the Web, including a class schedule and exhibitors, visit nailprosacramento.com. For rules, categories, and other aspects of NAILPRO Competitions, visit nailprocompetitions.com.
Central Coast Hair Design and Beauty Expo 2011The business is beauty at the Cocoanut Grove in Santa Cruz during the Central Coast
Hair Design and Beauty Expo 2011 on Sunday, Oct. 9. This 17th annual event brings hair salon, nail, beauty, and skin professionals together for a day of education, information, and entertainment.
The Hair Design and Beauty Expo is open to industry professionals only and features in-ternational platform artists, hair cutting specialists, product purveyors, and service providers. In addition to the platform artist stages, presentations, and workshops, several booths will be set up showcasing the latest in cosmetics, nail, hair, and skin products.
Presented by the California Cosmetology Association, the Nino Faggiano Student Team Competition will also take place at the Expo. Come cheer on teams from all over California as they compete for individual and team awards. For more information on the competition visit www.the-cca.com
Advance tickets may be purchased from selected distributors and through (831) 423-2053. For information visit www.cocoanutgrovesantacruz.com/hairshow.
SEPTEMBER 2011 P In Salon Training is offering Monday classes teaching the Theory
of Precision Haircutting. For more infomation contact Rene Frelow at (415)695-9672
P Every Monday and Tuesday - Continuing Cosmetology Academy Advanced Training center designed for recent Cosmetology Graduates, presents our 2 day Salon Ready Program consisting of Highlighting, Color & Cutting, Walnut Creek, CA (925)683-1888
P 5-9: DaRico Jackson Advanced Haircare Workshop Week Two - Advanced Cutting, Culver City, CA (866)482-9028 x 101 or http://daricojackson.com
P 11-12: Dinair 2-day Airbrush Makeup Class, North Hollywood, CA Airbrushmakeup.com or 1-800-785-4770
P 11-13: Eufora International’s You School Advanced Training Academy presents The Razor Cutting System, Carlsbad, CA 1-800-638-3672 or visit www.eufora.net
P 12: Eva’s Esthetics presents Speed Wax, Oakland, CA 1-800-765-7597 www.evasesthetics.com
P 12: Sweis Inc. presents Babe Extensions, Lake Forest, CA www.sweisinc.com
P 12-16: DaRico Jackson Advanced Haircare Workshop Week Three - Advanced Color Techniques, Culver City, CA (866)482-9028 x 101 or http://daricojackson.com
P 14: Sweis Inc. presents Keratin Complex Smoothing Therapy, Las Vegas, NV www.sweisinc.com
P 18-19: The Doves present Cut & Color Connection, Santa Monica, CA www.thedovesstudio.com
P 19: Sweis Inc. presents Keratin Complex Smoothing Therapy, Palm Desert, CA www.sweisinc.com
P 19-20: Nicolas presents Hands-On Haircutting Seminar, Nicolas-Studio, San Francisco, CA www.nicolashair.com/wordpress
P 19-21: Eva’s Esthetics presents Skin Conditions, Oakland, CA 1-800-765-7597 www.evasesthetics.com
P 19-23: DaRico Jackson Advanced Haircare Workshop Week Four - Hair for Media, Culver City, CA (866)482-9028 x 101 or http://daricojackson.com
P 25-26: Dinair 2-day Airbrush Makeup Class, North Hollywood, CA Airbrushmakeup.com or 1-800-785-4770
P 26: Eva’s Esthetics presents Brazilian Wax, Oakland, CA 1-800-765-7597 www.evasesthetics.com
P 25-27: Eufora International’s You School Advanced Training Academy presents Foundations Technical Cutting Course - Level II, Carlsbad, CA 1-800-638-3672 or visit www.eufora.net
SEPTEMBER 2011 P 7-11: SPATEC Fall North America, Pasadena, CA
www.spatecna.com P 1-6: SalonCentric presents Undressed, Northern California,
www.saloncentric.com 1-800-446-2597 P 11-12: The Intl Congress of Esthetics and Spa, Long Beach, CA
1-800-471-0229 www.LNEONLINE.com P 11-12: Worlds Fair of Cosmetic Arts & Sciences, San Antonio, TX
www.armstrongmccall.com P 17-18: The Makeup Show Europe, Berlin, Germany,
www.themakeupshow.com P 17-18: Day Spa Expo, Atlanta, GA www.dayspaexpo.com P 18-19: Premiere Birmingham, AL www.premiereshows.com P 18-19: BSG Cosmoprof Beauty presents Victory Fashion Focus,
Lombard, IL www.fashion-focus.net P 19: Neil Ducoff’s No Compromise Leadership Workshop hosted
by Douglas Carroll, Raleigh, NC strategies.com 1-800-417-4848 P 24-26: ProKnowledge Workshop by Day Spa Association, Port-
land, OR www.proknowledgeworkshops.com 1-877-851-8998 P 24-25: Peel’s Fall Show, Council Bluffs, IA www.peels.com P 24-26: Salon Services NW presents A Really Big Show with
Kevin Murphy, Seattle, WA www.salonservicesnw.com P 25-26: Education Beauty Zone USA, San Diego,CA
OCTOBER 2011 P 1-2: Peel’s Fall Show, Denver, CO www.peels.com P 2: Beauty School Forum, Barristar Productions, Indianapolis, IN
www.barristar.com 800 SHOW-432 P 2: Nailpro, Sacramento, CA http://nailprosacramento.com/ P 2-3: BSG Cosmoprof Beauty presents Indianapolis Fashion
Focus, Indianapolis, IN www.fashion-focus.net P 2-3: SalonCentric presents 2011 Centricity Show, Orlando, FL
www.saloncentric.com P 2-3: The SalonSpa Vision Expo & Conference, Dallas, TX
www.salonspavision.com P 2-3: Professional Beauty Dublin, www.professionalbeauty.co.uk P 9: California Cosmetology Association’s Central District Beauty at
the Beach, Santa Cruz, CA www.the-cca.com P 9-10: BSG Cosmoprof Beauty presents Hershey Fashion Focus,
Hershey, PA & Davidson Fashion Focus, Charlotte, NC www.fashion-focus.net
P 14-17: NW Nailtech’s Networking Event at Camp Burton - visit nwnailtechs.com for details
P 16: SalonCentric presents Undressed, Southern California, www.saloncentric.com 1-800-446-2597
P 16-17: Beauty School Forum, Barristar Productions, Burbank, CA www.barristar.com 800 SHOW-432
P 16-17: World’s First Comedy Hair Show, Houston, TX www.worldsfirstcomedyhairshow.com
P 16-17: California Cosmetology Association’s Informational Team at Barristar’s Beauty School Forum, Burbank, CA www.the-cca.com
P 16-17: International Esthetic, Cosmetics & Spa Conference, Ft. Lauderdale, FL http://www.iecsc.com/fl/
P 16-17: Professional Beauty North, Manchester Central, www.professionalbeauty.co.uk
P 23: Masters of Beauty with Nick Arrojo, Chicago, IL www.mastersofbeauty.com
P 23-24: The International Congress of Esthetics and Spa, Philadelphia Convention Center, Philadelphia, PA 1-800-471-0229 www.LNEONLINE.com
P 23-24: Premiere Beauty Classic, Columbus, OH www.premiereshows.com
P 23-24: Long Beach International Beauty Expo, Long Beach, CA www.international-beautyexpo.com
P 30: Beauty School Forum, Barristar Productions, Indianapolis, IN www.barristar.com 800 SHOW-432
P 30-31: The Image Expo Los Angeles, Anaheim Convention Center, www.theimageexpo.com
NOVEMBER 2011 P 1-6: The 8th Annual Scruples Educational Fun Cruise - Miami,
Jamaica & Cayman Islands www.scrupleshaircare.com P 4-8: American Assoc. of Cosmetology Schools Annual Conven-
tion, Phoenix, AZ www.beautyschools.org P 5-7: San Juan Beauty Show, San Juan, Puerto Rico www.
sanjuanbeau tyshow.net P 6-7: BSG Cosmoprof Beauty presents Beaute Craft Evolve, Mt.
Pleasant, MI www.cosmoprofbeauty.com P 7-10: ISPA Conference & Expo, Las Vegas, NV
www.experienceispa.com P 20: Beauty School Forum, Barristar Productions, San Jose, CA
www.barristar.com 800 SHOW-432 P 20: California Cosmetology Association’s Informational Team at
Barristar’s Beauty School Forum, San Jose, CA www.the-cca.com
DECEMBER 2011 P 4-6: ECRM-EPPS Global Health & Beauty Care Expo, Orlando,
FL www.ecrm-epps.com
JANUARY 2012 P 8-10: Beauty Expo USA, Las Vegas www.beautyexpousa.com P 22: Masters of Beauty with Nick Arrojo, Phoenix, AZ www.
mastersofbeauty.com P 23-23: Escape To Spa Marketplace In Hawaii - Second Annual
Spa Event For Salon and Spa Owners, Managers & Professionals, Honolulu, HI www.the-spamarketplace.com
P 28-30: Long Beach International Salon & Spa Expo, Long Beach Convention Center probeauty.org/ISSE
MARCH 2012 P 3-5: America’s Beauty Show, Chicago, IL 800.883.7808
www.americasbeautyshow.com P 4-5: The Intl Congress of Esthetics and Spa, Miami, FL 1-800-
471-0229 www.LNEONLINE.com P 4-5: Prof. Beauty London, www.professionalbeauty.co.uk/london P 4-5: European Spa Conv. London, www.professionalbeauty.co.uk P 9-12: Cosmoprof Bologna, Italy www.cosmoprof.com P 11-12: ABA Canada, Montreal, Quebec www.abacanada.com P 11-13: IBS New York, Jacob Javits Center www.ibsnewyork.com P 11-13: International Esthetics, Cosmetics and Spa Conference
IECSC New York, www.iecsc.com
CALIFORNIA STYLIST & SALON | SEPTEMBER 2011 | 19
Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind at [email protected] or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221.
WHAT’S NEW IN THE MARKET
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1. Shine Options Abound With ZerranHair trends for 2011 are effortless and chic, whether one chooses slick parts or messy up-dos, sassy
braids or ponytails. From the new bob to simply long and preppy locks, it’s easy to get gorgeous with Zerran International’s styling products as the final finishing touch.
Want to have the ultimate affordable splurge? Craving a little diamond lustre? Diamond Mist from the Zerran Radiant Finish Collection is every girl’s BFF! This brand new, alcohol-free shine finisher contains dazzling diamond micro-particles that add ultra shine and sparkle without weighing hair down. Vegan moisturizers, scented with essential oils of ylang-ylang and myrtle, nurture every strand of hair subtly without artificial perfumes or parabens.
Prefer to work in the shine and give it a burst of heat during final blowout? Then select Zerran RealLisse Amazon Oil where “just a little dab will do you.” Applied with the fingertips, this styling con-centrate contains a nurturing natural oil blend consisting of Brazil Nut, Passion Fruit, Rice and Açai Palm. Shorten drying time and achieve a brilliant, smooth, high gloss, weightless shine. Enjoy a formulation that is fragrance free, paraben free and 100 percent vegan.
For more information visit www.zerran.com or call 1-800-626-1921.
2. The Hot Trend of the Holiday SeasonBreak away from the typical Holiday gift sets you’ve been giving out year after year and try something
new and unique from Earthly Body, an all natural hemp-based skin care line! Don’t just give a candle, give a one of a kind 3-in-1 Suntouched candle that can be used as a moisturizer, massage oil, and for aromatherapy.
The Holiday Candle Trio includes three 2 oz candles in our newest holiday fragrances, conveniently packaged in an organza bag with a “to and from” tag. The newest holiday candle fragrances feature GuavaLava, a fruity blend of guava and blackberry scents, and Home Baked, an aroma of freshly baked holiday treats right out of the oven. Another new fragrance featured is Harvest Moon, which provides the perfect blend of fall fragrances that includes warm comforting amber and crisp apple.
Earthly Body uses natural ingredients - no mineral oil, dyes, sulfates, propylene glycol, phthalates or parabens. Earthly Body’s products are 100% Vegan, drug free and cruelty-free. For a closer look at these items and many more, visit www.EarthlyBody.com or call 1-877-324-4367.
3. Rock Your Hair with Michael O’RourkeAn industry icon with a dynamic stage presence, Michael O’Rourke is being honored as the recipient
of the 2011 NAHA Lifetime Achievement Award, but he also has other big things to announce this year including the launch of his new product line Rock Your Hair.
Rock Your Hair is a line of fierce and fun styling products aimed at leading fashion towards big, bold hair. The unique packaging combined with products that really perform has the line practically selling itself. The hot neon pink evokes an 80s vibe while the signature crystal heart is a magnet for any woman! Rock Your Hair is sure to rock the beauty industry like only Michael can.
Visit us at www.rockyourhair.com or for more information in Southern California contact Sweis, Inc. at 1-877-633-1717 or www.sweisinc.com. In Northern California contact Independent Salon Services at 1-888-478-4481 or www.independentss.com.
4. UV Activated Nail Polish Changes ColorsIt’s magic! Blaze Nail lacquer by SolarActive International changes colors in the sunlight. SolarActive
is the world’s leader in UV activated color change products. Blaze nail lacquers are a fabulous color in-doors, and immediately when exposed to the sunlight another color appears. The magic happens over and over again. DBP-free, Tolulene-free, and Formaldehyde-free. Kids love it, adults adore it.
The Blaze nail polish lacquer and product line includes over 40 brilliant shades of top selling creamy polishes including matte, glitter, pearlescent, and fluorescent colors. Blaze’s new formula is designed to increase flexibility, durability, wear and gloss. Blaze nail polish lacquer is a long-wearing formula providing a tough, durable chip-resistant finish with UV protection to prevent discoloration.
For more information visit www.blazenailpolish.com or call (818) 996-8690.
5. There Are Two Sides to Every Story...Whether you want touchable, defined, no frizz curls or a sleek and smooth look, Duality by Earthly
Botanicals does it all. Advanced polymers with pomegranate extract for natural sun protection and special emollients deliver the performance you demand. Blended with Earthly Botanicals’ proprietary botanical extracts, Duality is a water soluble, creamy styler that will surely exceed expectations. Go ahead, feel the difference.
Earthly Botanicals, formerly know as Bella Essenza Healthy Hair, has been and always will be formulated for multi-cultural hair textures. For information visit www.earthlybotanicalproducts.com or contact Earthly Botanicals at 1-888-377-3692.
WHAT’S NEW IN THE MARKET
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The New Generation of Healthy Hair Smoothing
100% VEGAN • BOTANICALLY BASED • PARABEN FREE • SULFATE FREE
WWW.ZERRAN.COM
For information and classes in Northern California, contact:
Beautiful Generations1500 Oliver Road, Suite GFairfield, CA 94534(707) [email protected]
To Find a Salon Near You, Please Visit:
• No formaldehyde, period• Dermatologically tested• No gloves needed• No chemical or health worries• Sleek shine without compromise• Banish frizz for 2-4 months• Easy, hassle-free styling in half the time• Softens or eliminates curl• No irritating fumes or odors
A Complete Hair Care Line for Salon Use, Since 1986.
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