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20 대 라이프스타일 브랜드가 되기 위한 캠페인 전략

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20 대 라이프스타일 브랜드가 되기 위한 캠페인 전략. PRESENTED BY CREATIVE-BAR. reason. concept. benefit. MP3P. 7:00 am. 영어학원 _ 이동할 때나 자투리 시간도 MP3P 로 영어공부를 함 9:00 am. 학교 강의 _ 어려운 과목이지만 평소 관심있는 분야 1:00 pm. 학교식당에서 식사 후 , 학교 앞 스타벅스에서 커피를 마시며 친구를 기다림 - PowerPoint PPT Presentation

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  • 20 PRESENTED BY CREATIVE-BAR

  • reasonconceptbenefit

  • 20 .7:00 am. _ MP3P 9:00 am. _ 1:00 pm. , _ 3:00 pm. , _ 5:00 pm. , 1 8:00 pm. 10:00 pm. , _ _ IKEA _ MP3P 1:00 am. ,

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