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20 대 라이프스타일 브랜드가 되기 위한 캠페인 전략. PRESENTED BY CREATIVE-BAR. reason. concept. benefit. MP3P. 7:00 am. 영어학원 _ 이동할 때나 자투리 시간도 MP3P 로 영어공부를 함 9:00 am. 학교 강의 _ 어려운 과목이지만 평소 관심있는 분야 1:00 pm. 학교식당에서 식사 후 , 학교 앞 스타벅스에서 커피를 마시며 친구를 기다림 - PowerPoint PPT Presentation
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20 PRESENTED BY CREATIVE-BAR
reasonconceptbenefit
20 .7:00 am. _ MP3P 9:00 am. _ 1:00 pm. , _ 3:00 pm. , _ 5:00 pm. , 1 8:00 pm. 10:00 pm. , _ _ IKEA _ MP3P 1:00 am. ,
(24, )
`MP3P ?1629 75% 2007 2
`20 :: 20 20s /-30 -10
:: 20 ENTRY LEVEL
`20
SO, TARGET AT 20s!
Why Not Yepp?
`yepp vs. iriverPRODUCT COMMUNICATION
Music is my Life
10
, : 20
indepth interview: 15 8/ 7:20_3/22_3/23_4/24_2 25_1/27_1/28_1MP3P:13(yepp, iriver, ipod, safa, ibulldog, sony, mpio) / :2: 2005 7 24~25 20
.` yepp `yepp
`iriver ~()
Yepp Needs Clearer And Stronger Brand Identity.
OUR MISSION FOR YEPP: yepp .
`yepp
CEO .
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20 yepp !
`yepp 20 20
yepp_ 20 20 / 20 yepp: icon 20 communication
20
20s,CAMPAIGN CONCEPT Twenties comma,comma ,, , ,
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20s
ATL STRATEGY PLAN TV 20s, / /English/
_ , 20s, 20 20s, ( ) 20 50 20s,______ comma . Limited edition MP3P _ LEGO MP3P _ 20s, yepp loungeATL BTL BTL
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*BGM: sunny day-
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* BGM () narration blah blah blah~
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*BGM: What a Coincidence- o.s.t.
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BTL
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BTL _ ! _ 20 50 ( )
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BTL _ ! _ 20s,________. ( )/: 2020 : - -20s, yepp
BTL _ ! _ 20s, Lounge
BTL _ ! _ 20s,______ 20s, 20
BTL _ ! _ 20s, comma . ( _) 20s, 20
BTL _ !Limited Edition _ LEGO MP3P< KTF _ >< MP3P >* LEGO , , , _ , 20
Timetable Showtime1month1month2month3month! _ ( ) ! PROMOTION 20s, _ 4 ! PROMOTION 20 50 _ 2 ,1 ! PROMOTION 20s, comma _ 2 ( )! Limited edition MP3P _ ! 20s, yepp lounge _ 2 ( :), ATL BTL beforeafter
! 20 10 30 yepp 20 icon
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