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2020 MLA CONVENTION
Targeted E-mail Marketing ProgramBefore the MLA’s January convention even begins, you can promote your exhibit booth products and activities directly to convention registrants with the MLA’s targeted e-mail marketing program. Use the e-mail to draw traffic to your booth by
• Advertising convention discounts and promotions
• Announcing in-booth receptions, giveaways, and events
• Celebrating a new publication, product, speaker, or event
• Providing a special gift or discount to those who visit your booth
You create the e-mail message, and the MLA will send your message from its domain name to convention registrants in early December. Each e-mail blast will reach close to 3,500 convention registrants. See below for details.
1. To place your order, complete the attached order form and return it with full payment of $800 per e-mail to Stacey Courtney by 11 November 2019.
2. Please submit your e-mail as a simple HTML file without external CSS codes.
3. E-mail code should be written in CSS inline with HTML attributes (for assistance converting your e-mail code to CSS inline, see templates.mailchimp.com/resources/inline-css).
4. Be sure to include your logo, e-mail subject line, exhibit booth number,and links to your Web site.
5. Your physical (mailing) address must be included at the bottom of the e-mail.
If you require the MLA to create a simple HTML e-mail for you, using one of our e-mail templates, we will need the following:
• Rich-formatted text (that shows italics, bold, spacing, etc.).
• I mages in JPEG or GIF only, RGB color, 72 dpi, no larger than 700 pixels wide: noanimated GIFs or JavaScript.
• Fully hosted URLs for text links and image links.
• Your physical (mailing) address at the bottom of the e-mail.
A copy of the formatted e-mail will be sent to you for approval before mailing to contacts.
Payment information appears on the following page.
Completed forms and payment must be received by 11 November 2019. Only current (2020) MLA exhibitors can reserve targeted e-mail blasts.
To submit payment electronically, write to [email protected].
Checks should be made payable to the Modern Language Association in US dollars drawn on US banks within the continental United States.
Return completed form and payment to Stacey Courtney Modern Language Association 85 Broad Street, suite 500 New York, NY 10004-2434
Fax: 646 835-4087
The MLA, at its sole discretion, reserves the right to reject any application for targeted e-mail marketing for any reason. For more information, see www.mla.org.
PLEASE SEND E-MAIL TEXT OR HTML FILE, COMPANY LOGO FILES, AND GRAPHICS SEPARATELY BY E-MAIL.
CONTACT INFORMATION
EXHIBIT-BOOTH NUMBER
COMPANY NAME (PLEASE SEND LOGO FILE SEPARATELY BY E-MAIL)
WEB SITE URL
CONTACT PERSON
E-MAIL ADDRESS
PHONE NUMBER
Amount to be charged: $800
Indicate payment type:
y e w r Check
ACCOUNT NUMBER
EXPIRATION DATE
SIGNATURE
Billing address
CITY
STATE
ZIP
E-MAIL INFORMATION
PREFERRED E-MAIL SEND DATE
E-MAIL SENDER NAME
E-MAIL SUBJECT LINE
PAYMENT INFORMATION
