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Public Rerations
2 0 0 8 2 5 6 3 H w a n g B o - r a m
CON-TENTS
1 FIRST
2 SECOND
3 THIRD
4 FOURTH
Advantages of Public Rerations
About Public Rerations
PR in Social Media
Conclusion
1 FIRST
Public relations (PR) is the practice of managing the flow of information be-tween an individual or an organization and the public.
Reputation Public relations (PR) is a way for companies, organi-zations or people to en-hance their reputations. This task typically is per-formed by public relations professionals or PR firms on behalf of their clients. .
1 FIRST
Public relations (PR) is the practice of managing the flow of information be-tween an individual or an organization and the public.
CommunicatingPR usually involves commu-nicating with the media and through the media to present the clients in the most favor-able way possible. It also of-ten involves cooperative ef-forts with other people and organizations to create good will within the community and enhance the client's image.
2 SECOND
Image is Impor-tant
A favorable image can help increase a
company's sales, and negative publicity can damage a company's
reputation and de-crease sales.
Savings in Money and Time
A corporate communica-tions company has been known to have saved as
much as $270K by making use of social media. Also,
time is equally being saved as response rate to pitches
for example seem to be much higher than that ex-perienced via other chan-
nels.
PR Depart-ments
PR can give consumers and the media a better understanding of how
a company works. They usually try to
show the company at its best. PR depart-
ments also might con-duct research to learn
how satisfied cus-tomers are with the
company and its prod-ucts.
3 THIRD
With social media more recently
transforming the way PR is done.
strategize on a PR team, et al. Over the last decade
and even more, the World Wide Web
has obviously had a great impact on how professionals within the PR in-dustry function.
Professionals in the public relations industry embraced social media early on.
3 THIRD
PICTURE
According to a recent study that was released in 2010 ti-tled “Social Media Will Over-take Traditional Media as PR Tool in Next Two Years,” it was observed that social media was fast taking its place as a conventional PR tool instead of the erstwhile one-off com-ponent that characterized its usage in successful PR cam-paigns.
The New Face
of PR
Having set their lamps alight,
these would go off to sleep.
3 THIRD
PICTURE
According to a recent study that was released in 2010 ti-tled “Social Media Will Over-take Traditional Media as PR Tool in Next Two Years,” it was observed that social media was fast taking its place as a conventional PR tool instead of the erstwhile one-off com-ponent that characterized its usage in successful PR cam-paigns.
The New Face
of PR
Having set their lamps alight,
these would go off to sleep.
4 FOURTHThere are a number of ways that the field of PR must continue to adapt as the social me-
dia tools of today will change tomorrow. Rather than focus on the channels, focus on
the expectations of the audiences and how to serve as a valued resource for them.
REFERENCE PAGE
1
2
3
4
http://gonzopublicrelations.blogspot.kr/2012/04/defining-public-relations.html
http://www.referenceforbusiness.com/encyclopedia/Pro-Res/Public-Relations.html
http://www.returnonreputation.com/tag/public-relations/
http://www.popgive.com/2012/07/potential-of-public-relations-and.html
http://www.wisegeek.com/what-is-public-relations.htm5
THANK U!2 0 0 8 2 5 6 3 H w a n g B o - r a m