201 Logomanual of GPH

GENERALI PPFHOLDING

CORPORATEDESIGNMANUAL

1 INTRODUCTION1.1 Foreword

1.2 workingwiththemanual

2 Logo2.1 Businessname

2.2 BasicFormoFthelogo

2.3 BasicFormoFthelogo–coloured

2.4 BasicFormoFthelogo–greyscale

2.5 BasicFormoFthelogo–Blackandwhite

2.6 detaileddescriptionoFthelogo

2.7 minimalprotectionzone

2.8 dimensionrange

2.9 logoonBlackandwhiteBackground

2.10 logooncolouredBackground

2.11 logoonmaterial

2.12 logo–BasicFormoFthelogowithtext

2.13 detaileddescriptionoFthelogowithtext

2.14 prohiBitedvariationsoFthelogo

3 TyPOGRAPhy3.1 BasicFont–latin

3.2 BasicFont–cyrillic

3.3 additionalFont–latin

3.4 additionalFont–cyrillic

3.5 BasicFonttypesetting–latin

3.6 BasicFonttypesetting–cyrillic

4 COLOURS4.1 Basiccolours

4.2 additionalcolours

5 VISUAL STyLE5.1 principlesoFthevisualstyle

5.2 examplesoFtheapplicationoFthevisualstyle

6 OffICE COMMUNICATION6.1 principlesoFworkwithoFFicestationery

6.2 letterhead

6.3 representativeletterhead

6.4 otherpagesoFtherepresentativeletterhead

6.5 Fax

6.6 memo

6.7 meetingreport

6.8 completioncertiFicate

6.9 otherpagesoFthedocuments

6.10 pressrelease

6.11 otherpageoFthepressrelease

6.12 Businesscards

6.13 complimentcards

6.14 envelopes

6.15 presentationFolders

6.16 principlesForcompletingForms

6.17 stamps

7 MULTIMEDIA APPLICATIONS7.1 powerpointpresentation

7.2 cd-rom,dvd

7.3 electronicsignature–e-mail

7.4 electronictemplates

Foreword

INTRODUCTION

1.1everycompanyhasitsownvisualrepresentation.itsbrandandaunifiedvisualstylehelpthecompanytocreateitsvisualrepresentation.thevisualstyle(corporategraphicdesign)isanimportantmeansofcommunication,throughwhichthecompanycanactivelyshapeitsidentityandimage.ahighqualityandprofessionallydesignedgraphicstylecommunicatesthecompany’sbasicvalues,demonstratesitsintegrityandstabilityandenhancesitscredibilityexternallyandinternally.thebrandandvisualstylebelongtothekeytoolsforenhancingawarenessofthecompanyamongexpertsandthegeneralpublicalikeandareaproofofitsprofessionalismanduniqueness.itispreciselythisuniquenessofabrandandthecontinuoussystematicworkwithitthathelpmakeiteasiertoidentifythecompanyintoday’shighlycompetitiveenvironment.

working with the manual

INTRODUCTION

1.2thebasicelementsoftheunifiedvisualstylearethelogo,typeface,colours,andadditionalgraphicelements.theseelementsandthemanneroftheirusearecodifiedinthecorporatedesignmanual.thedesignmanualisasystemofbindingrules,drawingsandexamplesforhowtoproceedinapplyingthelogoandcorporategraphicdesign.thegeneralippFholdingB.v.brandcameintoexistenceasaresultoftheunionoftwoexistingbrands–thatofgeneraliandthatofppF,a.s.thebasicguidelineforthecompilationofthisdesignmanualwerethegraphicmanualrulesdefiningtheuseofthegeneralibrandwhilerespectingtherulesforusingtheppF,a.s.brand.themanualisdividedintosevencomprehensiblechaptersbasedontheareasofbrandapplication.theindividualchaptersclearlyandpreciselydefinethebasicelementsoftheunifiedvisualstyleandtheirspecificapplications.tofacilitateworkwiththemanual,drawingsofapplicationsareaccompaniedwithdetaileddescriptions.thegeneralippFholdingB.v.designmanualwaspreparedintheelectronicformandisavailableinthe.pdfformat.theseelectronicdatashouldbeusedconsistentlyinimplementingtheunifiedvisualstyleinordertopreventanydistortionofthebrandorotherelementsofthecorporatedesign.allemployeesandstaffofgeneralippFholdingB.v.shouldbeinstructedaboutthedesignmanualandthebasicrulesapplyingtothecompany’sunifiedvisualstyle.theyshouldthenbeabletocoordinateandmaintainthesettingofthevisualstyleinimplementationswiththecompany’sexternalcontractors.theaimofthesestepsistosystematicallyandcontinuallystrengthenthegeneralippFholdingB.v.brand.

Business name

Logo

2.1generalippFholdingB.v.,organisationalunithavingitsregisteredofficeatpraha4,napankráci121/1658,postalcode14021,wasincorporatedinthecompaniesregisteron30January2008.thescopeofitsbusinessistheactivitiesofbusiness,financial,organisational,andeconomicadvisors;tradeandservicefacilitation;administrativeservices;andorganisational/economicservices.itwasestablishedbyaninternationalentity–generalippFholdingB.v.generalippFholdingB.v.isgovernedbytherulesofthekingdomofthenetherlandsandisincorporatedinthecompaniesregisteroftheamsterdamchamberofcommerceunderreg.no.34275688.

thebusinessnameconsistsofthenameofgeneralippFholdingandthesecondpart–B.v.–definesthelegalformofthecompany.thelegalformisalwayswrittenwithoutspacesbetweenletters–seetheentryinthecompaniesregister.

thebusinessnameshouldoccurintheformdescribedaboveinanyofficialtextdealingwiththecompany.thereforethefollowingalternativesarenotpermissible:

generalippFholdingb.v. (B.v.alwaysincapitals)generalippFholdingB.v. (B.v.alwayswithoutaspace)generalippFholding,B.v. (nocommabetweenthenameandB.v.)generalippFholdingB.v. (holdingalwayswithacapitalh)generalippfholding,B.v. (ppFalwaysincapitals)generalippFholdingB.v. (generalialwaysandonlywithacapitalg)generalippFholdingB.v. (generaliandholdingalwayswiththefirstcapitalletteronly)

ifthebusinessnameisusedattheendofasentence,anotherpunctuationmarkmayfollowexceptforafullstop:

…generalippFholdingB.v.?…generalippFholdingB.v.!…generalippFholdingB.v.:…generalippFholdingB.v.;…generalippFholdingB.v.–

…generalippFholdingB.v..

Basic Form oF the logo

Logo

2.2thegeneralippFholdingB.v.logooriginatedfromtheunionoftwoexistinglogos–thatofgeneraliandthatofppF,a.s.Bothlogosrespecttheprinciplesdefinedinthedesignmanualsgoverningtheiruse.thelogoconsistsoftwoformerlyseparategraphicelements.theircloseconnection,preservingtheirowngraphicidentityandbalancedproportion,transparentlyrepresentsthecompanythatcameintoexistenceasaresultofthepartnershipofthetwocompanies.thebasiccoloursofthelogoaretheestablishedcorporatecolours–redforgeneralianddeepblueandsilverforppF.seechapter2.10forinformationontheformofthelogowithtext–i.e.theconnectionofthelogoandthecompanyname.

Basic Form oF the logo – coloured

Logo

2.3thepreferredcolourdesignofthelogoutilisesthebasiccorporatecolours:generalired,ppFdeepblue,andppFsilver.

Basic Form oF the logo – greyscale

Logo

2.4wherenecessarythelogocanbeusedinthegreyscaleformaswell.thisisfullyderivedfromthecolouredform.thegreyscalebrandshouldbeused–andwillmakethebestimpression–onwhitebackground.thegreyscaleformofthelogoisusedwherethecolouredlogocannotbeusedorisnotdesirable.

Basic Form oF the logo – Black and white

Logo

2.5inexceptionalcases,primarilyfortechnicalreasons,itisnecessarytouseamonochromeformofthelogo(forfaxing).thusthegreyscalewillnotbeused(seeitem2.4).

detailed description oF the logo

Logo

2.6thedetaileddescriptiondefinestheshapeofthelogo,theplacementoftheindividualelements,theirshapes,sizes,andproportions.thedetaileddescriptionisanaidforcheckingifthelogoisappliedcorrectly.thedetaileddescriptionisnotintendedfortheconstructionofthelogo.thepreciseformofthelogoisdefinedinthedataforminthevectorcomputerformatssavedonacd-romwiththelogoadministrator.

Y YX

XX

The logo is clearly defined by two

units – X and Y. The unit Y defines

the width of both basic elements

of the logo. The unit X governs

the mutual distance of both

elements and is derived from

the height of the lower rectangle

in the PPF logo.

minimal protection zone

Logo

2.7theprotectionzoneisanintegralpartofthelogo.itensuresitsproperimpactandeasylegibilityandcontributestotheperceptionofthelogoasaseparategraphicelementwithitsown,uniqueidentity.theprotectionzonedefinestheminimalareaintheimmediatesurroundingsofthelogowherenotext,graphicelementorbackgroundmaybepresent.

X X

XThe size of the logo’s minimal

protection zone is defined by

the unit X. The unit X is defined

by the mutual distance of both

basic elements of the logo,

which is derived from the height

of the lower rectangle in the PPF

logo (see chapter 2.6).

dimension range

Logo

2.8whenapplyingthegeneralippFholdingB.v.logoitisrecommendedtousethedimensionsbasedonthedimensionrangespecifiedbelow.thebasicsizeofthelogo(100%)isrecommendedfornormaluseonthea4format(primarilyofficestationery–letterhead,fax,memoetc.).toensurethelegibilityandgraphicimpactofthelogo,afixedminimalsizeofthelogoisdefined(40%forallformsofthelogo),whichmustnotbeexceeded.

100% – format A4 – 40.5 x 22 mm

65% – business card – 26.4 x 14.3 mm

40% – minimum size – 16.2 x 8.8 mm

150% – format A3 – 60.8 x 33 mm

logo on Black and white Background

Logo

2.9thecolouredformofthegeneralippFholdingB.v.logoshallalwaysbeappliedonwhitebackground,whereithasthegreatestimpact.thesizeofthewhitebackgroundshallalwaysmatchtheminimalprotectionzoneofthelogo.

logo on coloured Background

Logo

identicallytotheblackandwhitebackground,whenapplyingthelogooncolouredbackground,whitebackgroundthesizeoftheprotectionzoneshallalwaysbeused.

2.10

logo on material

Logo

2.11aspecialplasticalternativeofthelogoshallbeusede.g.onglass,leatherorwood,onvarioustypesofmetalsortextileswherethelogoisappliedusingvariousprocesses(sanding,engraving,stampingetc.).

logo – Basic Form oF the logo with text

Logo

thegeneralippFholdingB.v.logohasitsownformwhereitisusedtogetherwiththecompanyname.theformofthelogowithtextisusedwheretheapplicationdoesnotfeatureanyadditionalinformationonthecompanyintheformofcontactinformationetc.intheimmediateproximityofthelogo.whenapplyingthisapproach,thecompanynameshouldnotbeduplicated.theprincipleforcreatingthelogowiththetextisthesameforotherselectedcompaniesoftheholding.thelogoconsistsoftwobasicgraphicelementsandthecompanynameexecutedintheappropriatefont(forinformationontypefaceseechapter3).

GENERALI PPFHOLDING

GENERALI PPFBROKERAGE SERVICES

GENERALI PPFASSET MANAGEMENT

2.12

detailed description oF the logo with text

Logo

thebasicrulesforconstructingthelogoarethesameasforconstructingthelogo’sbasicform.

GENERALI PPFHOLDING

Y YXX

X

X

A

The mutual proportions and size

of the individual elements are

defined by the units X and Y.

The unit Y defines the width of

the logos. The unit X defines both

logos’ distance and the distance of

the text from the logo. The unit Y is

identical to the height of the PPF

logo’s lower rectangle.

The company name is set in the

special corporate font, Generali

Logo Regular. This is a uniquely

modified font used exclusively to

construct the Generali group logos.

The text is in a grey colour (60%

black). The font size is precisely

defined by the foot of the PPF logo

and the height of the PPF letters.

The distance of the text from

the PPF logo is equal to the mutual

distance of the Generali and PPF

logos – the unit X.

As with the basic form of the logo,

the minimal logo size is also

defined for the logo with text.

To ensure that the logo is clearly

legible, it can be used at a minimal

size of up to 50%. A smaller size

would reduce its legibility greatly

and limit its graphic impact.

2.13

50% – minimum size – 35 x 8.8 mm

prohiBited variations oF the logo

Logo

2.14thisdesignmanualpreciselyandclearlydefinesthelogo’sformincludingitsapplications.thesedefinedrulesshallnotbeamendedormodifiedinanymanner.Forthesakeofclarity,certainexamplesofincorrectconstructionofthelogoareprovidedbelow(distortionsofthelogo,fontmodifications,non-observanceofproportions,modifiedcolours,modifiedtreatmentofthecompanynameetc.).

GENERALI PPFHOLDING

GENERALI PPFHolding

Basic Font – latin

TyPOGRAPhy

abcdefghi jklmnopqrstuvwxyzab cdefghijklmNOPqrstuvwxyz0123456789?!

abcdefghi jk lmnopqrstuvwxyzaBcdeFghiJklmnopqrstuvwxyz0123456789?!

abcdefghi jklmnopqrstuvwxyzAbcdeFGhijkLmNOPqRsTuvwXYz0123456789?!

abcdefghijklmnopqrstuvwxyzAbCDEfGhIjkLMNOPqRSTUVwxyz0123456789?!

abcdefghi jk lmnopqrstuvwxyzabcdefghijklmNOPqrstuvwxyz0123456789?!

abcdefghijklmnopqrstuvwxyzaBcdeFghijklmnopqrstuvwxyz0123456789?!

abcdefghijklmNOPqrstuvwxyz

thefontisanotherofthebasicelementsofthecompany’sunifiedvisualstyle.thebasicfontforgeneralippFholdingB.v.isBertholdBodoni,whichisalsothebasicfontforgenerali.thisseriffontisusedinallprintedmaterialsandpublicationsforlonger,descriptivetexts.itcomplementsthecompanylogoandtogethertheyformitsunmistakablevisualstyle.thesecondbasicfontforgeneralippFholdingB.v.ishelveticaneue.thissans-seriffontiseasiertoreadthantheBodonifont.itisusedprimarilywhenworkingwithfactualinformation.thethirdbasicfontisgeneralilogoregular.thisisaspeciallymodifiedfontusedexclusivelyforconstructingthegeneraligrouplogos.

berthold bodoni

helvetica Neue

GeneraliLogo Regular

3.1

The permitted typefaces are Regular and medium.

The basic text is set using the Regular typeface,

the medium typeface is used for highlighted text,

headings and titles.

The permitted typefaces are Light, Roman,

medium and bold. The basic text is set using the

Light or Roman typeface, the medium and bold

typefaces are used for highlighted text, headings

and titles. when combining typefaces, it is

necessary to achieve a clear distinction. Therefore

it is recommended to use either the Light and

medium (bold) or Roman and bold typefaces

together.

Basic Font – cyrillic

TyPOGRAPhy

3.2thesamerulesapplytoothergeneralippFholdingB.v.fontswhenusingthecyrillicfont.thebasicBodonicyrillicfontisusedinallprintedmaterialsandpublicationsforlonger,descriptivetexts.thesecondbasicfont,helveticacyrillicisusedprimarilywhenworkingwithfactualinformation.

bodoni cyrillic

helvetica cyrillic

The permitted typefaces are Regular and bold.

The basic text is set using the Regular typeface,

the bold typeface is used for highlighted text,



The basic text is set in the Regular typeface while



абвгдежзийклмнопрстуфхцчшАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШ0123456789?!


additional Font – latin

TyPOGRAPhy

abcdefghi jklmnopqrstuvwxyzaBcdefghijklmNOPqrstuvwxyz0123456789?!

abcdefghi jk lmnopqrstuvwxyzabcdefghijklmNOPqrstuvwxyz0123456789?!

abcdefghijklmnopqrstuvwxyzabcdefghijklmNOPqrstuvwxyz0123456789?!

abcdefghijklmnopqrstuvwxyzabcdefghijklmNOPqrstuvwxyz0123456789?!

ifthebasicfontcannotbeusedfortechnicalreasons,anadditionalfontwillbeused.ForgeneralippFholdingB.v.thesearetwocommonfonts–timesandarial.timesisusedinsteadofBodoni,arialreplaceshelvetica.itispermittedtousetheregulartypefaceforbasictextandBoldtypefaceforhighlightedtext,headingsortitles.

Times

Arial

3.3









additional Font – cyrillic

TyPOGRAPhy

абвгдежзийклмнопрстуфхцчшaБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШ0123456789?!




thesamerulesapplytogeneralippFholdingB.v.’sadditionalfontswhenusingcyrillic.timesisusedinsteadofBodoni,arialreplaceshelvetica.itispermittedtousetheregulartypefaceforthebasictextandtheBoldtypefaceforhighlightedtext,headingsandtitles.

Times

Arial

3.4









Basic Font typesetting – latin

TyPOGRAPhy

vullaaliquismoloradtieet,volorsumveniminhenisaccumadioenimvelenimilismoditauguemin

volenisnimnongueriliureetacinit,sustocorercillafeumvelitexexestoerostrudmincilinesecteexer

sequisamcoretetamditnimdoeripeldiamiureet,volenisaugaitvelullaaddoloboredipeaconse

eaconsequamiustinet,veradignibhenitnimeldoloreritutautedelisnullamdoloremagnafeugait

autedolorsumzzrillaacipsuscincipetloremveraessi.elinvelutpat,verat.vullaaliquismoloradtie

et,volorsumveniminhenisaccumadioenimvelenimilismoditaugueminvolenisnimnongueril

vullaaliquismoloradtieet,volorsumveniminhenisaccumadioenimvelenim

ilismoditaugueminvolenisnimnongueriliureetacinit,sustocorercillafeumvelit

exexestoerostrudmincilinesecteexersequisamcoretetamditnimdoeripel

diamiureet,volenisaugaitvelullaaddoloboredipeaconseeaconsequamiustin

et,veradignibhenitnimeldoloreritutautedelisnullamdoloremagnafeugait

vullaaliquismoloradtieet,volorsumveniminhenisaccumadioenimvelenimilismoditaugueminvolenisnimnongueriliureetacinit,sustocorercillafeumvelitexexestoerostrudmincilinesecteexersequisamcoretetamditnimdoeripeldiamiureet,volenisaugait

thepropertypesettingofthetextnotonlyfacilitateslegibility–itisalsoproofoftheprofessionalapproachandhighstandardsofthecompany.itisalwaysnecessarytocarefullyandconsistentlyobservealltypographicrules.theexamplesbelowillustratehowthetextisjustified,whatspecificfontsizeisused,andthesuitablespacing.

8/12

10/15

12/17

3.5

Basic Font typesetting – cyrillic

TyPOGRAPhy

Только наивный крокодил Гена мог мечтать о том, чтобы к нему на день рожденья прилетел «вдруг» волшебник в голубом вертолете, бесплатно показал кино и подарил пятьсот эскимо. Сейчас всякое мало-мальски мыслящее существо должно ждать к себе на день рожденья инопланетян и просить в подарок не мороженое, а вечную жизнь и летающую тарелку. Так думает француз Клод Ворийон. Он утверждает, что общается с представителями внеземной цивилизации и предпочитает, чтобы его называли

Только наивный крокодил Гена мог мечтать о том, чтобы к нему на день рожденья прилетел «вдруг» волшебник в голубом вертолете, бесплатно показал кино и подарил пятьсот эскимо. Сейчас всякое мало-мальски мыслящее существо должно ждать к себе на день рожденья инопланетян и просить в подарок не мороженое, а вечную

Только наивный крокодил Гена мог мечтать о том, чтобы к нему на день рожденья прилетел «вдруг» волшебник в голубом вертолете, бесплатно показал кино и подарил пятьсот эскимо. Сейчас всякое мало-мальски мыслящее существо должно ждать к себе на день рожденья

thesamerulesapplywhenusingacyrillicfont.itisalwaysnecessarytocarefullyandconsistentlyobservealltypographicrules.theexamplesbelowillustratehowthetextisjustified,whatspecificfontsizeisused,andthesuitablespacing.

8/12

10/15

12/17

3.6

Basic colours

COLOURS

4.1coloursplayaveryimportantroleinthecompany’svisualstyle.thechosencoloursbecomethebearersofthecorporateidentityandenhancethecompany’svisualpresentation.thebasiccorporatecoloursbuildonthecoloursofbothlogoelements.thegeneraliredrepresentsconfidenceandwarmness,emphasisingtrustandreliability.dominatingtheppFlogo,bluesupportsitsbasiccharacteristics–strength,dynamics,openness.theadditionalsilverworksasastabilisingelementthatbringscredibility.analternativetotheppFsilver,grey(k=38%)isusedonlywheresilvercannotbeappliedforprocessreasons.

PANTONe 1807cmYk: 0/91/94/30RGb: 155/0/18RAL: 3031


cmYk: 0/0/0/38RGb: 186/189/186RAL: 9006


additional colours

COLOURS

4.2inadditiontothebasiccolours,thisdesignmanualrecommendsotheradditionalcoloursaswell.theyconsistofseveraldegreesofgrey.thesecoloursareappliedwherethebasiccoloursdonotsuffice.theadditionalcoloursarechosensoastocorrespondwiththebasiccoloursofthecorporatevisualstyleanditsfurthersystematicdevelopment.

PANTONe cOOL GRAY 4cmYk: 0/0/0/20RGb: 209/204/196RAL: 7035




principles oF the visual style

VISUAL STyLE

5.1theprincipaltraitsofgeneralippFholdingB.v.’sunifiedvisualstylearepurity,simplicityandelegance.themainidentificationitemsarethelogo,itscolours,andthechosencorporatefont(seechapters2,3and4).averticalgreylineisanadditionalcorporatedesignelement.itisplacedsoastoattractattentiontotheinformationthatneedstobehighlighted(e.g.contactinformationetc.).

texttexttexttext

texttexttexttext

texttexttexttext

texttexttexttext

texttexttexttext

texttexttexttext

texttext

texttexttexttext

The additional line is applied

in a width of 0.4 mm. The length

of the additional vertical

line depends on the number

of rows of the relevant text

block (excluding the title

of the document – see chapters

6.3 and 6.4). The text is set to

the right of the line in a distance

equal to the width of the letter

“h” (save for exceptions such

as business cards – see chapter

6.9). The introductory corporate

contacts are set in the basic

corporate font, bodoni.

XX

X

A

c

d d d d

c

b

examples oF the application oF the visual style

VISUAL STyLE

5.2theexamplesbelowillustratetheapplicationsoftheunifiedvisualstyle.moredetailedinformationontheapplicationanddetaileddrawingsareprovidedinthefollowingchaptersofthedesignmanual.

Generali PPF Holding B.V.organizational unitNa Pankráci 1658/121140 21 Prague 4, Czech Republic

Mr. John Smith

Company Name

Street Nr. 123

123 45 City

CountryPrague June 13, 2008

Subject: Headline

Generali PPF Holding B.V. with registered office at Strawinskylaan 933, 1077XX Amsterdam, Netherlands, registered by Amsterdam Chamber of Commerce under reg. No. 34275688 with organizational unit in the Czech Republic, Generali PPF Holding B.V., organizational unit, Id. No.: 282 39 652, with registered office at Na Pankráci 1658/121, P.O. Box 28, 140 21 Prague 4, Czech Republic, registered in the Trade Register maintained by the Municipal Court in Prague, section A, file 59992.

phone: +420 224 559 100fax: +420 224 559 222e-mail: [email protected]

Dear Mr. Smith,

Generali and PPF Group have signed a Joint Venture agreement, according to which both partners con-

tributed all their assets in the CEE region to a newly created Generali PPF Holding (GPH). Long term com-

mitment of both partners to jointly develop the business in CEE and CIS, through: organic growth, M&A

and cooperation with Home Credit Group.

Generali PPF Holding is the leading insurer in the CEE region and will constitute a strong growth platform

in the high-potential CIS countries: Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Rus-

sia, Serbia and Montenegro, Slovakia, Slovenia, Ukraine.

We aim to become leading insurer in the CEE region. As a minimum target the value of the holding will

increase from EUR 5.1 billion in 2007 to a value of EUR 10 billion by 2012. We will build a large and di-

versified footprint in the region by entering new markets, with a focus on former CIS countries.

We will reach a market share of at least 10% in every key market to obtain scale and relevance. We will

build businesses with a broad range of products and services, rather than being niche players. We will

build strong and capable teams both locally as well as internationally who operate with an entrepreneurial

spirit and performance focus.

Yours faithfully

Sergio Balbinot

CEO and Chairman of the Board

1/1



S úctouWith compliments

GENERALI PPFHOLDING

Strategic objectivesof the Holding

Subheadline

Prepared by Name SurnamePlace 00. 00. 0000

Generali PPF Holding B.V.organizational unitNa Pankráci 1658/121140 21 Prague 4, Czech Republicphone: +420 123 456 789fax: +420 123 456 789mobile phone: +420 123 456 789e-mail: [email protected]

Sergio Balbinot CEO and Chairman of the Board

GENERALI PPFHOLDING


Subheadline

www.generalippf.eu

Company NameStreet 000000 00 CityCountry

Name Surname

Company Name

Street Nr. 000

000 00 City

CountryCity, 00. 00. 0000

Dear Mr. Xxx,

Ore dolobore et nonsequat, sed ming euis essim zzrilit nostrud dit dit dolor autpatum dignit euguerat. Ute

tat velis dolummodip ea augiam in henim quat praesse nisit, consequat in eum velit, vullaortie tatio del

eum adipit wisim iriure faccum ver sum doloreet adiat. Wis elesequisi ea faciduisi.

Utpate dolor il utpatis erostis augait atis nim do doluptat. Et lut ad eugiam venisi blandignim vero do odo-

lenim dolor at veleseniat ver suscidunt ad exerili quisis am doluptat inim auguerat. Non ut lute dipsusto

commod tatinit, conumsandre consed magnibh et wismod ming eugait la accum veniscipsum ipis non uta-

tin velenibh eros aut aliquisim do odolenibh eniscid uismolobore tin henibh et, consecte minibh ea feum

ipisi conumsandre consed magnibh et wismod ming eugait la accum veniscipsum ipis non velenibh.



eum adipit wisim iriure faccum ver sum doloreet adiat.




tin velenibh eros aut aliquisim do odolenibh eniscid uismolobore tin henibh et, consecte.

Name Surname

function

Legal requirements: Ore dolobore et nonsequat, sed ming euis essim zzrilit nostrud dit dit dolor autpatum dignit euguerat. Ute tat velis dolummodip ea augiam in henim quat praesse nisit, consequat in eum velit, vullaortie tatio del eum adipit wisim iriure faccum ver sum doloreet adiat. Pat wis elesequisi ea faciduisi. Ore dolobore et nonsequat, sed ming euis essim zzrilit nostrud dit dit dolor autpatum dignit euguerat. Ute tat velis dolummodip ea augiam in henim quat.


Subject: Headline

principles oF work with oFFice stationery

OffICECOMMUNICATION

6.1consistencyandsystematicworkwithcorporatedesignsupporttheperceptionofthebrandbythegeneralpublicandexpertsalike.thisway,theyhelptowardstheeasyandunmistakableidentificationofthebrandonthemarket.officestationeryisthemostfrequentlyusedtoolforthevisualpresentationofthecompany.itusuallycreatesthefirst,unmistakableimpressionofthecompany.thisiswhyitisessentialtonotonlyclearlydefine,butalsoconsistentlyobservefixedrulesfortheapplicationofthelogoandaunifiedvisualstyle.youcanfindtheprecisedefinitionsoftherulesonthefollowingpages.thedetaileddescriptionsoftheapplicationsarepreparedsoastoprovidethemaximumhelpinworkingwiththemeffectively.thenumeralsinthedrawingsspecifythedimensionsandplacementoftheindividualelements,andthecircledlettersrefertotheinformationonthefontapplied.

Office stationery usually bears

the company’s basic contact

information. This is why, when

working with them, the basic

form of the logo without the text

is always used in order not to

duplicate the company name.

The logo is placed in the top left

corner. The header also contains

the company’s basic contact

information – company name,

address, telephone, fax, and e-mail

contacts, and reference to the

corporate website. This information

is always highlighted with a vertical

grey line. The additional line is also

used with the court clause in the

footer of the document. The body

text of the document is justified

left, the same as all other text

information.

stationery intended primarily

for external communication is

recommended in a coloured design

while stationery intended for

internal communication may be

used in a economy black and white

design. The recommended paper

for printing is white matt,

with a weight of 80 g/m2.

contact information in the letter

heading is set in the basic

corporate font, bodoni. The date,

addressee and subject are, for the

sake of distinction, set in one of

the additional corporate fonts –

Arial. The court clause in the footer

utilises the bodoni font.

100% (40.5)20 2020

135 190

600

115

272.

5

8120

20

0

1,5

14.5

14.5

1020

.5

A

d

A

b

b

c

b


Mr. John Smith

Company Name

Street Nr. 123

123 45 City


Subject: Headline



Dear Mr. Smith,















Yours faithfully

Sergio Balbinot


1/1

letterhead

OffICECOMMUNICATION

6.2letterheadisusedforusualbusinesscorrespondenceofgeneralippFholdingB.v.itisusedprimarilyinexternalcommunicationandisrecommendedinthecoloureddesign.theprinciplesforcreatingaletterheadarethesameastheprinciplesforthecreationofanaccompanyingletter.

The corporate logo in the basic

coloured design is situated in

the top left corner. The company’s

basic contact information is

pre-printed at top right – business

name, address, telephone, fax and

e-mail contact, and reference to

the corporate website, all anchored

using the additional vertical line.

The court clause is pre-printed in

the footer, also with the additional

line. The place and date are justified

left below the logo, to the level of

the addressee’s address last row.

The addressee is justified right

based on the pre-printed contact

information above. The addressee’s

address is divided into individual

rows, justified left.

The subject of the letter is situated

above the salutation. The letter

text is justified left and right and

starts with the salutation, followed

by a vacant row, which is followed

by the message. For the sake of

clarity, the message text can be

divided into several paragraphs

separated with a one-row space.

The observance of these rules will

safeguard that the company has an

elegant and distinguished look to

its office stationery. The letter ends

with a salutation and a signature.

contact information at the head of

the letter is set in the bodoni font,

size 8/11. The date, addressee and

text are, for the sake of distinction,

set in the additional Arial font size

10/15, the subject is size 12/18. The

court clause at the footer uses the

bodoni font size 7.5/11. The precise

placement of the individual graphic

elements and texts is apparent in

the detailed drawing.

100% (40.5)20 2020

135 190

600

115

272.

5

81200

1,5

14.5

14.5

1020

.5

A A

b

b

c

b

d

260

20

12.5

representative letterhead

OffICECOMMUNICATION

6.3thetopmanagementofgeneralippFholdingB.v.usesaspecialluxurytypeofletterheadwithengravingforbusinesscorrespondence.theelegantletterheadispre-printedusingtheoffsettechnologyonawhitemattpaperwithaweightof100g/m2.therecommendedtypeofpaperise.g.conquerorsmoothcx22brilliantwhite,orconquerortexturelaidbrilliantwhiteproducedbyantalis.therepresentativeletterheadsshouldbeaccompaniedwithenvelopesandbusinesscardsprintedonthesametypeofpaperwiththeappropriateweight.


coloured design is engraved in

the top left corner. The company’s


pre-printed at top right – business

name, address, telephone, fax and

e-mail contact, and reference to

the corporate website, all anchored




line. The place and date are justified

left below the logo, to the level of

the addressee’s address last row.

The addressee is justified right

based on the pre-printed contact

information above. The addressee’s

address is divided into individual

rows, justified left.

The subject of the letter is situated

above the salutation. The letter

text is justified left and right and

starts with the salutation, followed

by a vacant row, which is followed

by the message. For the sake of

clarity, the message text can be


separated with a one-row space.

The observance of these rules will

safeguard that the company has an

elegant and distinguished look to its

office stationery. The letter ends with

a salutation and a signature.

contact information at the head of

the letter is set in the bodoni font,

size 8/11. The date and addressee

are, for the sake of distinction, set in

the additional Arial font size 10/15,

the subject is size 12/18. The court

clause at the footer uses the bodoni

font size 7.5/11.

The precise placement of the

individual graphic elements and texts

is apparent in the detailed drawing.


Mr. John Smith

Company Name

Street Nr. 123

123 45 City


Dear Mr. Smith,















Yours faithfully

Sergio Balbinot


Subject: Headline



1/1

100% (40.5)20 2020

135 190

600

115

272.

5

81200

1.5

14.5

14.5

1020

.5

A A

b

b

c

b

d

260

20

12.5

other pages oF the representative letterhead

OffICECOMMUNICATION

6.4wherethemessageofthedocumentprintedontherepresentativeletterheadexceedsonepage,anothersheetisused.eachotherpageoftheaforesaiddocumentscontainsthreefixedelements–thelogoengravedinthetopleftcornerandthepaginationandthecourtclausewiththeadditionalgreylineinthefooter.

The text on the other page of the

documents is also justified left and

right; for the sake of clarity, it can

be divided into several paragraphs

separated with a single-row space.

The document is ended with

a salutation and signature.

The text and pagination are set in

Arial size 10/15. The court clause

in the footer uses the bodoni font

size 7.5/11.

The exact placement of the

individual graphic elements and

texts is illustrated in the detailed

drawing.
















Yours faithfully

Name Surname

function


2/2

100% (40.5)20 20

190

500

200

14.5

20.5

A

A

272.

526

0

20

14.5

10

c

12.5

Dear Mr. Smith,








Yours faithfully

Sergio Balbinot


FAX Name Surname

Company Name

+000 000 000 000

+000 000 000 000

00. 00. 0000

from

company

phone

fax

date

Name Surname

Company Name

+000 000 000 000

+000 000 000 000

0

to

company

phone

fax

pages


Subject: Headline

Fax

OffICECOMMUNICATION

6.5FaxisusedforgeneralippFholdingB.v.’severydaybusinesscommunication.ablackandwhitedesignisanticipatedfortechnicalreasons.


monochrome (black) design is

placed in the top left corner.

The document title is placed

left below the logo, next are

the sender’s contact information

and the number of pages, and

the addressee and date are on

the far right. All of these three

elements are anchored using an

additional vertical line. The footer

contains the pre-printed court

clause, also with an additional line.

The subject of the fax message

is situated above the salutation.

The fax text is justified left and

right, starts with the salutation and

a vacant row, and continues with

the message body. The message

text can, for the sake of clarity, be



The text is ended with a salutation

and signature.

The document indication (Fax)

below the logo is set in the basic

corporate font, bodoni, size 16/24.

The initial contact information

uses the bodoni font size 8/15.

The specific contact information

and fax text utilise Arial size 10/15,

the subject is size 12/18. The court

clause in the footer is set in the

bodoni font size 7.5/11.

The precise location of the


parts of texts is illustrated in

the detailed drawing.

100% (40.5)20 20

135 190

500

100

272.

5

6020

20

0

14.5

14.5

1020

.5

b bA c c

c

d

e












MEMO Name Surname

00

00

Name Surname, Name Surname, Name Surname, Name Surname

Subject subject subject subject subject subject subject subject

from

pages

attach.

cc

subject

Name Surname

00. 00. 0000

Important

to

date

class.


memo

OffICECOMMUNICATION

6.6amemoisatoolforgeneralippFholdingB.v.’severydayinternalcommunication.ablackandwhitedesignisanticipatedforeconomicreasons.


black and white design is placed in

the top left corner. The document

title is justified left below the logo,

next is the sender, the number

of the document’s pages, and

attachments if any. The addressee,

date, degree of urgency, further

recipients of the document,

and subject are on the far right.

All three elements are anchored

using the additional vertical

line. The footer contains the

pre-printed court clause, also with

the additional line.

The document text is justified

left and right and contains a brief

message. it may also start with

a salutation, followed by a vacant

row (similarly as with a letter or

fax). The message text may, for

the sake of clarity, be divided into

several paragraphs separated with

a single-row space.

The document indication (memo)

below the logo is set in the basic

corporate font, bodoni, size 16/24.

The initial contact information

utilises the bodoni font size 8/15.


and memo text utilise Arial size

10/15. The court clause in the

footer is set using bodoni size

7.5/11.



text is illustrated in the detailed

drawing.

100% (40.5)20 20

135 190

500

272.

5

6020

20

0

14.5

2414

.510

20.5

b bA c c

c

d

100

meeting report

OffICECOMMUNICATION

6.7theunifiedvisualstylealsodefinestheformofanotherblackandwhitedocument–meetingreport.thisdocumentisusedforrecordinginformationfrombothinternaldiscussionsanddiscussionswithexternalcontractorsandbusinesspartners.


black-and-white design is

situated in the top left corner.

The document title is justified left

below the logo, next to it there is

the title of the discussion, place

and date of the discussion, the

participants and persons excused.

These elements are anchored

using an additional vertical line.



line.

The document starts with an

overview of the agenda, followed

by detailed information on the

various items of the agenda. This

information is separated using

a single-row space. The text is

justified left and right.

The document designation below

the logo (meeting report) is set in

the basic corporate font of bodoni,

size 16/24. The introductory

information is set in bodoni size

8/15. The particulars in the header

and the body of the report utilise

Arial size 10/15. The individual

items of the agenda are introduced

with a numeral set in Arial as well.

The court clause in the footer is set

in bodoni size 7.5/11.

The precise location of the various

graphic elements and parts of


drawing.

Agenda

1. text text text text text text text text text text text text text text text text text text



1. Generali and PPF Group have signed a Joint Venture agreement, according to which both partners

contributed all their assets in the CEE region to a newly created Generali PPF Holding (GPH). Long term

commitment of both partners to jointly develop the business in CEE and CIS, through: organic growth,

M&A and cooperation with Home Credit Group.

2. Generali PPF Holding is the leading insurer in the CEE region and will constitute a strong growth plat-

form in the high-potential CIS countries: Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania,

Russia, Serbia and Montenegro, Slovakia, Slovenia, Ukraine.

3. Generali and PPF Group have signed a Joint Venture agreement, according to which both partners

contributed all their assets in the CEE region to a newly created Generali PPF Holding (GPH). Long term

commitment of both partners to jointly develop the business in CEE and CIS, through: organic growth,

M&A and cooperation with Home Credit Group.

MEETINGREPORT

meeting

place, date

present

apologies


Subject subject subject subject subject subject subject

Place, 00.00.0000

Name Surname, Name Surname, Name Surname, Name Surname,

Name Surname, Name Surname, Name Surname, Name Surname,



1/1

100% (40.5)20 20

190

500

272.

5

6020

20

0

14.5

29.5

14.5

1020

.5

bA c

c

d

90

12.526

0

completion certiFicate

OffICECOMMUNICATION

6.8thecompletioncertificateisadocumentconfirmingthehand-overorreceptionofaspecificdelivery.itisusedpredominantlyininternalcommunicationandthecoloureddesignisrecommendedforit.


coloured design is placed in the

top left corner. The company’s


pre-printed at top right – name,

address, telephone, fax and e-mail

contacts, and the reference to the

corporate website, all anchored


The document title is justified left

below the logo, next is the sender

and date, and the addressee

including contact details is on

the far right. All three elements

are anchored using an additional

vertical line. The court clause with

an additional line is pre-printed in

the footer.

The subject of the completion

certificate is situated above the

message. The text of the document

is justified left and right and

contains the brief message. This is

ended with the defined room for the

date and time and the signatures

of the sender and the recipient.

The basic and introductory contact

information utilises the bodoni font

size 8/11. The document indication

(completion certificate) below the

logo is set in bodoni size 16/24.


and the text of the completion

certificate use the additional Arial

font size 10/15, for subject size

12/18. The court clause in the footer

is set in the bodoni font size 7.5/11.




drawing.

Subject: Headline











COMPLETIONCERTIFICATE

Name Surname

Name Surname

Name Surname

recipient

address

sender

date, time

signature of sender

date, time

signature of recipient

100% (40.5)20 20

135 190

500

272.

5

6020

20

0

14.5

1914

.510

20.5

b

A A

A c

d

c

e

85
















Yours faithfully

Name Surname

function


2/2

other pages oF the documents

OffICECOMMUNICATION

6.9ifthedocument’smessageexceedsasinglepage,anothersheetisused.eachotherpageoftheaforesaiddocumentscontainsthreefixedelements–thelogo(eitherinthebasiccoloureddesignorblackandwhitedesign)inthetopleftcornerandthepaginationandthecourtclausewiththeadditionalgreylineinthefooter.

The text on the other page of the

documents is also justified left and




The document is ended with

a salutation and signature.

The text and pagination are set in

Arial size 10/15. The court clause

in the footer uses the bodoni font

size 7.5/11.

The exact placement of the



drawing.

100% (40.5)20 20

190

500

200

14.5

20.5

A

A

272.

526

0

20

14.5

10

c

12.5

press release

OffICECOMMUNICATION

6.10apressreleaseistheprincipalwrittencommunicationmediumbetweenthecompanyandthemedia.thefull-colourversionisintendedfordistributionbye-mailandtheblackandwhiteversionisintendedforfaxing.thepressreleaseisthecompany’sonlybasicofficestationerybearingthebasicvariantofthelogowithtextinitsheader.

The logo in the basic colour

design with text is placed in the

top left corner. The document

title is pre-printed at the top

right in english and czech (local

language), both anchored using an

additional vertical line. The footer

has a pre-printed court clause

with the additional line as well.

The press release is introduced

with a prominent headline and

a subtitle. Following a double

space, there is a place and date

specification and then the press

release’s key message.

The release text is justified left and




The release ends with the name,

position and contact information

of the person issuing the release.

Following a double space is basic

factual information on Generali

PPF holding b.v.

The document titles in the header

are set in bodoni size 16/16.

The headline, subtitle, message,

subheadings, press release

message, and factual information

on the company are set in the Arial

additional font size 16/24, 12/18, or

10/15 and 8/12. The court clause in

the footer uses bodoni size 7.5/11.




drawing.

Headline headline headline headline headline

Subheadline subheadline subheadline subheadline subheadline subheadline

Prague, 00. 00. 0000 Generali and PPF Group have signed a Joint Venture agreement, according to

which both partners contributed all their assets in the CEE region to a newly created Generali PPF Holding

(GPH). Long term commitment of both partners to jointly develop the business in CEE and CIS, through:

organic growth, M&A and cooperation with Home Credit Group.

Generali PPF Holding


build businesses with a broad range of products and services, rather than being niche players. We will in-

vest in growth and market share while maintaining an overall solid financial performance. We will build

strong and capable teams both locally as well as internationally who operate with an entrepreneurial spirit

and performance focus.

Name Surname

function

contact information

About company

Generali PPF Holding is the leading insurer in the CEE region and will constitute a strong growth platform in the high-potentia l CIS

countries: Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Serbia and Montenegro, Slovakia, Slovenia, Ukra-

ine. We will reach a market share of at least 10% in every key market to obtain scale and relevance. We will build businesses with

a broad range of products and services, rather than being niche players. We will invest in growth and market share while maintaining

an overall solid financial performance. We will build strong and capable teams both locally as well as internationally who operate with

an entrepreneurial spirit and performance focus.

PRESS RELEASETISKOVÁ ZPRÁVA

Generali PPF Holding B.V. with registered office at Strawinskylaan 933, 1077XX Amsterdam, Netherlands, registered by Amsterdam Chamber of Commerce under reg. No. 34275688 with organizational unit in the Czech Republic, Generali PPF Holding B.V., organizational unit, Id. No.: 282 39 652, with registered office at Na Pankráci 1658/121, P.O. Box 28, 140 21 Prague 4, Czech Republic, registered in the Trade Register maintained by the Municipal Court in Prague, section A, file 59992.For more information about Generali PPF Holding please visit www.generalippf.eu.

1/1

100% (70)20 20

190

0

20

20

0

11.5

1023

.5

b

c

d

e

F

A

5026

0.5

18.5

8,5

260

other page oF the press release

OffICECOMMUNICATION

6.11ifthepressrelease’smessageexceedsonepage,anothersheetisused.everyotherpagecontainsfourfixedelements–logowithtextinthetopleftcorner,documenttitleintwolanguages(englishalwaysfirst),andthepaginationandcourtclausewiththeadditionalgreylineinthefooter.

The text on the other page

of the documents is also justified

left and right, for the sake of clarity

it can be divided into several

paragraphs separated with a

single-row space. The release

ends with the name, position and

contact information of the person

issuing the press release. Following

a double space is the basic factual

information on Generali PPF holding

b.v.

The document titles in the header

are set in bodoni size 16/16.

The press release message and

factual information on the company

are set in the Arial additional font

size 10/15 and 8/12. The court

clause in the footer uses bodoni

size 7.5/11.




drawing.











build businesses with a broad range of products and services, rather than being niche players. We will in-

vest in growth and market share while maintaining an overall solid financial performance. We will build

strong and capable teams both locally as well as internationally who operate with an entrepreneurial spirit

and performance focus.

Name Surname

function

contact information

About company

Generali PPF Holding is the leading insurer in the CEE region and will constitute a strong growth platform in the high-potentia l CIS

countries: Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Serbia and Montenegro, Slovakia, Slovenia, Ukra-

ine. We will reach a market share of at least 10% in every key market to obtain scale and relevance. We will build businesses with

a broad range of products and services, rather than being niche players. We will invest in growth and market share while maintaining

an overall solid financial performance. We will build strong and capable teams both locally as well as internationally who operate with

an entrepreneurial spirit and performance focus.

PRESS RELEASETISKOVÁ ZPRÁVA

Generali PPF Holding B.V. with registered office at Strawinskylaan 933, 1077XX Amsterdam, Netherlands, registered by Amsterdam Chamber of Commerce under reg. No. 34275688 with organizational unit in the Czech Republic, Generali PPF Holding B.V., organizational unit, Id. No.: 282 39 652, with registered office at Na Pankráci 1658/121, P.O. Box 28, 140 21 Prague 4, Czech Republic, registered in the Trade Register maintained by the Municipal Court in Prague, section A, file 59992.For more information about Generali PPF Holding please visit www.generalippf.eu.

2/2

20 20

190

500

200

b

c

d

100% (70)

11.5

23.5

A

20

10

260.

5

18.5

8,5

260

Company NameStreet 000/00000 00 CityCountryphone: +000 000 000 000fax: +000 000 000 000mobile phone: +000 000 000 000e-mail: [email protected]

Name Surname function

Generali PPF Holding B.V.organizational unitNa Pankráci 1658/121140 21 Prague 4, Czech Republicphone: +420 123 456 789fax: +420 123 456 789mobile phone: +420 123 456 789e-mail: [email protected]


Generali PPF Holding B.V.organizational unitNa Pankráci 1658/121140 21 Prague 4, Czech Republicphone: +420 123 456 789e-mail: [email protected]


Business cards

OffICECOMMUNICATION

6.12abusinesscardhandedoutatthefirstmeetingcreatesthefirst–andusuallydetermining–impression.thisiswhybusinesscardsareanimportanttoolofthecompany’svisualpresentation.Forthisreason,theyshouldhaveaunifieddesignforallemployeesofthecompanyinordertosupportthecorporatedesign.

The standard format for

the business card is 85 × 55 mm.

it is recommended to use a paper

with a weight of 300 g/m2, white,

matt, and without a prominent

texture. The coloured logo is

placed in the centre of the left

part of the card. Right of the logo

there is an additional vertical line,

0.4 mm wide and aligned to the

logo height. contact information

is situated 1.5 mm to the right,

always justified left. it is set in

the corporate font, bodoni, size

6.5/8. The name and position

are specified above the contact

information. They are apart from

the other elements on the card

to gain more prominence. Name

and surname are set in bodoni

size 8.5/8.7, medium typeface.

The position is also set in bodoni,

size 6.5/10, the same as the

contact information provided

below. if the position name is

longer, it can be divided into two

rows – see the second detailed

drawing. The additional line

then introduces all three rows.

The length of the line depends

on the number of rows in the text

block. The size of the font and

spacing remains unchanged.




drawing.

65% (26.4 x 14.3)

1.5

24.5

268

0

5.50 37

A

b

b



S úctouWith compliments

compliment cards

OffICECOMMUNICATION

6.13complimentcardsbelongtocommonlyusedofficestationery.theyusuallyaccompanyvarioustypesofmail–suchastheannualreport,informationmaterials,orsamples.similarlyasthebusinesscard,thecomplimentcardmustrespectthebasicprinciplesoftheunifiedvisualstyle.acomplimentcardisalwaysbilingual(locallanguage/english).

The standard format for

a compliment card is 210 × 100 mm.

it is recommended to use paper

with a weight of 300 g/m2, white,

matt, and without a prominent

texture. The paper should be

easy to write on. Therefore it is

not recommended to use paper

with any finish such as lacquering

or lamination.

A compliment card consists of

three elements. At the top, there

is a coloured logo justified left

and contact information divided

into two columns, divided with

an additional grey line.

contact information is set in

the corporate font, bodoni, size

8/11. The text “s úctou/ with

compliments” is situated below

the contact information, set in

bodoni size 14/21.




drawing.

100% (40.5)

420

14

71 124100

A A

b

Generali PPF Holding B.V.organizational unitNa Pankráci 1658/121140 21 Prague 4, Czech Republicwww.generalippf.eu

Name Surname

Company Name

Street Nr. 000

000 00 City

Country


Name Surname

Company Name

Street Nr. 000

000 00 City

Country

envelopes

OffICECOMMUNICATION

6.14pre-printedenvelopesareusedforallwrittencorrespondence.theyareofthestandarddl,c4andc5formatswithaunifiedgraphicdesign.

The basic coloured logo is placed

in the top left corner. it is

complemented with the company’s

basic contact information.

The information is introduced with

an additional vertical line.

The amount of contact information

is arbitrary. if there are more rows,

the additional line needs to be

prolonged. The contact information

is set in the corporate font, bodoni,

size 8/11. The recipient’s address

is situated in the usual position

on the bottom right quarter

of the envelope, and it is justified

left. it is printed on special white

labels using personal computers.

it uses the additional corporate

font, Arial, size 10/15. it is not

permitted to write the recipient’s

address by hand.




drawing.

100% (40.5)

14.5

400

14

100

A

b


Name Surname

Company Name

Street Nr. 000

000 00 City

Country

GENERALI PPFHOLDING

Generali PPF Holding B.V.organizational unitNa Pankráci 1658/121140 21 Praha 4, Czech Republic


presentation Folders

OffICECOMMUNICATION

6.15corporatedocumentscanbekeptorhandedoverinpresentationfolders.thesearedesignedinapureandelegantstyle.thepresentationfoldersaremadeinthestandardformatwithflaps.itisrecommendedtousepaperwithaweightof300g/m2,white,andmatt.thematerialmayhaveaprominenttexture.coloursareprotectedusinglamination.

The exterior of the folders is

imprinted in silver.

As there is no contact information

on the title page of the folder,

the logo variant used is the

coloured one with text. The logo

is placed in the bottom left corner.

The bottom flap is cut through

so that a business card can be

slipped in. The company’s contact

information is set in the footer

of the rear side of the folder,

justified left and introduced with an

additional vertical line. The contact

information is set in the corporate

font, bodoni, size 8/11.

The precise placement

of the individual graphic elements

and text is illustrated in the

detailed drawing.

A A


GENERALI PPFHOLDING

Dotazník pro nového zaměstnancePozice: Datum nástupu: Druh PP:

Osobní údajeJméno, příjmení a titul: Rodné číslo:

Rodné příjmení (všechna dříve používaná příjmení): Datum a místo narození:

Zdravotní pojišťovna: Číslo OP: Počet dětí u žen:

Pohlaví: Státní příslušnost: Stav: Číslo bankovního účtu, na který Vám má být zasílána mzda:

Vlastníte řidičský průkaz: o ano o ne Ukončená vojenská služba: o ano o neZměněná prac. schopnost: o ano o neDatum:

Poživatel důchodu: o ano o neDruh a datum přiznání:

Zaměstnání v zahraničí: o ano o ne

(vyplnit v případě, že se jedná o poslední zaměstnání před vstupem do naší společnosti)

Název a adresa zahraniční pojišťovny:

Číslo pojištění:Trvalé bydliště: Přechodné bydliště:

Ulice, číslo: Ulice, číslo:

Město, PSČ: Město, PSČ:

Telefon, email: Telefon, email:

Nejvyšší ukončené vzdělání:

Vyživované osobyJméno: Příjmení: Vztah: Rodné číslo:

Kontaktní osoba v naléhavém případěJméno: Příjmení: Vztah: Adresa: Telefon:

Souhlasím s použitím své fotografie na intranetu společnosti.

Datum: ………………………………… Podpis zaměstnance: ………….………………………

principles For completing Forms

OffICECOMMUNICATION

6.16thecompanyusesanumberofvariousforms.theirtwobasicelementsarethebasicformofthecolouredorblackandwhitelogoandthecourtclauseinthefooter.therestisadaptedtothecurrentneeds.

The document title is justified

left below the logo, followed by

specific information. everything is

set in Arial – the document title is

size 14/21, subparagraph headers

size 10/15 and standard text 8/12.

Tables are conceived as open – i.e.

using only the bottom underlining

of rows, with columns separated

using a space size 4 pt.

100% (70)20 20

190

050

272.

5

20

20

0

11.5

14.5

1023

.5

A

b

c

d

stamps

OffICECOMMUNICATION

6.17thecorporatestampconsistsoftwobasicelements–basicformofthelogoandcontactinformation.thecompositionoftheinformationonthestamparisesfromthespecificneedsandisnotcodified,butthebasicframeworkillustratedinthedetaileddrawingsonthispagemustalwaysbemaintained.

The monochrome logo is situated

left and with a 65% size. contact

information is situated right

of the logo, in the protection zone

distance. The information is set

in the corporate font, bodoni.

where the text is set into five

rows (A), the font size used will be

7.5/8.85.

where the text is set in four rows

(b), the font size used will be

7.5/11.85.

Generali PPF Holding B.V.

Na Pankráci 1658/121

140 21 Prague 4, Czech Republic

IN: 28239652

Generali PPF Holding B.V.organizational unitNa Pankráci 1658/121140 21 Prague 4, Czech RepublicIN: 28239652

A

b

65% (26.4)

65% (26.4)

14.3

14.3

powerpoint presentation

MULTIMEDIA APPLICATIONS

7.1thepowerpointsoftwareisacommontoolforpresentinganyinformation.thepresentationsmadeinthissoftwaremustrespectthebasicrulesoftheunifiedcorporatevisualstyle.presentationsarecreatedusinganelectronictemplatewithapre-definedbasicgraphiclayoutandstyleforcompletingtheindividualpages.

GENERALI PPFHOLDING


Subheadline

Prepared by Name SurnamePlace 00. 00. 0000

Chapter headline


Utpate dolor il utpatis erostis augait atis nim do doluptat. Et lut ad eugiam venisi blandignim vero do odolenim dolor at

veleseniat ver suscidunt ad exerili quisis am doluptat inim auguerat. Non ut lute dipsusto commod tatinit, conumsandre

consed magnibh et wismod ming eugait la accum veniscipsum ipis non utatin velenibh eros aut aliquisim do odolenibh

eniscid uismolobore tin henibh et, consecte minibh ea feum ipisi conumsandre consed magnibh et wismod ming eugait

la accum veniscipsum ipis non velenibh.


Utpate dolor il utpatis erostis augait atis nim do doluptat. Et lut ad eugiam venisi blandignim vero do odolenim dolor at

veleseniat ver suscidunt ad exerili quisis am doluptat inim auguerat. Non ut lute dipsusto commod tatinit, conumsandre

consed magnibh et wismod ming eugait la accum veniscipsum ipis non utatin velenibh eros aut aliquisim do odolenibh

eniscid uismolobore.

• Bulgaria

• Croatia

• Czech Republic

• Hungary

GENERALI PPFHOLDING

Strategic objectives of the Holding

Strategic objectives of the Holding

page 3

As the title page of the

presentation contains no contact

information, the coloured form of

the logo with text will be used.

The logo is placed in the top left

corner. A vertical additional line is

situated to the right, introducing

the presentation title and subtitle

at the top of the page and the

name of the author and place and

date in the footer.

All text information specified in the

presentation uses the additional

corporate font of Arial. The users

are not allowed to modify the

introduction page’s basic layout.

Other pages of the presentation

give the author the room for

adapting them to his needs. The

page is introduced with the title

of the chapter. Three elements in

the footer are a fixed part of each

page. A coloured logo with text is

far left. The title of the presentation

is set in the middle, and pagination

is far right, both introduced with

a grey additional line.

while the presentation is

primarily intended for use in the

electronic form, it can be printed

on a colour printer onto paper with

a recommended weight of 150 g/m2

and bound using a ring binder

(on the left).

cd-rom, dvd


7.2thecontinuouslyincreasingdemandfortransmittingever-increasingamountsofdatahasmadethemultimediamediaanitemofdailyuse.cdanddvdcanbefoundalmosteverywhere.thesemediaalsorepresentthecorporatedesign.

GENERALI PPFHOLDING


Subheadline

www.generalippf.eu

The area of the cd or dvd or

the booklet offer only limited room

for applying the unified visual

style. Thus the work with the

various items is rather minimalist.

The coloured logo variant with text

is always used and complemented

with the name or subtitle,

introduced by an additional vertical

line. The footer of the booklet

contains a link to the corporate

website.

GENERALI PPFHOLDING


Subheadline

electronic signature – e-mail


7.3e-mailisthechiefcommunicationtooloftoday.theunifiedendingwiththeemployees’signatureenhancesthebrandperception.

Name Surname

function

Company Name

Street 000

000 00 City, Country

phone: +000 000 000 000

e-mail: [email protected]

www.generalippf.eu

Utpate dolor il utpatis erostis augait atis nim do doluptat. Et lut ad eugiam

venisi blandignim vero do odolenim dolor at veleseniat ver suscidunt ad exerili

quisis am doluptat inim auguerat. Non ut lute dipsusto commod tatinit,

conumsandre consed magnibh et wismod ming eugait la accum veniscipsum

ipis non utatin velenibh eros aut aliquisim do odolenibh eniscid uismolobore tin

henibh et, consecte.

The e-mail text and all contact

information is justified left.

The greeting is followed

by name and surname and

position. The following block

contains the company’s basic

contact information – name and

address. The following block

offers the specific contact

data of the respective person.

The entire e-mail message ends

with the basic coloured variant

of the logo.

electronic templates


7.4asetofelectronictemplatesformsofficewordwascreatedforcertaintypesofthecorporateofficestationery.theBodonifontisaspecialtypefacewhichisnotavailableonstandardpc.therefore,intemplatesallsectionsusingtheBodonifontarereplacedwithapicture(.eps)toavoidproblemswithamissingfont.werecommendtofollowthisprocedurewhencreatingothertemplates.thesetoftemplatesisavailableonthecdcorporatedesignmanual.

CORPORATE DESIGN MANUAL

generalippFholdingB.v.,organisationalunit,2008design©ogilvycid,s.r.o.,2008

Documents

201 Logomanual of GPH