2010 CHICAGO BEARS ACTIVATION CALENDAR

CHICAGO BEARS BUSINESS SUMMIT

The Chicago Bears Partnership Marketing & Activation Department hosts this annual

event and invites Bears partner executives to a day-long retreat to discuss both the

state of the business and the team.

SPEC SHEET DISTRIBUTION & DEADLINES

Your partnership activation representative will reach out to you this month to

provide you with the appropriate spec sheets for any inventory that you may receive

throughout the season. Deadlines will also be provided.

CHICAGOBEARS.COM PARTNERS PAGE

Be sure to check out the Partners Page on ChicagoBears.com for all up-to-date

information regarding your partnership with us! Contact your Partnership Activation

representative to learn how you can get access.

DRAFT CENTRAL ON CHICAGOBEARS.COM

ULTIMATE BEARS WEEKEND

MILLER LITE DRAFT PARTY PRESENTED BY CHASE

APRIL

MARCH

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MILLER LITE DRAFT PARTY PRESENTED BY CHASE

The Miller Lite Draft Party invites Bears fans to Soldier Field to catch all of the draft

action, see their favorite players, receive giveaways, and get behind-the-scenes draft

analysis direct from Halas Hall. A food buffet and beverage package is also included.

BEARS EXPO PRESENTED BY CHASE

Bears Expo provides Bears fans a behind-the-scenes look at Soldier Field and allows

them the opportunity to receive autographs from current and former Chicago Bears

players. Fans can participate in interactive on-field activites and attend seminars.

2010 CHICAGO BEARS SCHEDULE RELEASE

The Chicago Bears 2010 football schedule will officially be released this month. Look

for communication on planning for the season from your Partnership Activation

representative to follow. The Bears will take on the following opponents at home:

Detroit Lions, Green Bay Packers, Minnesota Vikings, New England Patriots, New

York Jets, Philadelphia Eagles, Seattle Seahawks, and the Washington Redskins.

PARTNER PLAYBOOK EMAIL NEWSLETTER

Check your email inbox for the next issue of the Chicago Bears Partner Playbook

newsletter due out this month. This newsletter updates all Bears Partners on what is

new with the team - both business and team related.

2010 CHICAGO BEARS ACTIVATION CALENDAR

MAY

BEARS CARE GALA

The Bears Care Gala is a black tie affair located in the United Club at Soldier Field that

helps in raising money to support charities and assist those in need. The Gala welcomes

guests along with Bears coaches, players, and front office personnel to an evening of live

and silent auctions, dinner, dancing, and a Super Prize drawing. Bears play-by-play

announcer, Jeff Joniak,will serve as emcee.

JUNE

BEARS FOOTBALL 201 PRESENTED BY CHASE

This workshop for women invites female Bears fans to an evening of learning the game

of football from Chicago Bears coaches and players at Halas Hall in Lake Forest. Fans are

invited to participate in a football skills clinic at the Walter Payton Center.

BEARS EMPLOYEE BENEFITS OFFERING

Your Partnership Activation representative will contact you this month with an

opportunity to promote your products and/or services to all Chicago Bears front office

staff, players, and coaches.

STAPLES TRAINING CAMP PRESENTED BY CHASE

Staples Training Camp kicks off the 2010 football season in Bourbonnais, Illinois.

JULY

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Staples Training Camp kicks off the 2010 football season in Bourbonnais, Illinois.

Families are invited to watch the team practice and participate in family fun activities.

Staples Training Camp runs through August and is free and open to the public .

BEARS SUITE TASTING LUNCHEON & SEASON SUITE TICKET PICK-UP

The Chicago Bears and Sportservice invite season-long suite ticket holders to preview

the 2010 Chicago Bears Suite Menu at an exclusive luncheon at Soldier Field. Guests

also have the opportunity to pick-up their Suite Tickets for the 2010 football season.

2010 CHICAGO BEARS SEASON TICKETS

Season Tickets will be mailed directly from the Chicago Bears Ticket Office this month.

PARTNER PLAYBOOK EMAIL NEWSLETTER

Check your email inbox for the next issue of the Chicago Bears Partner Playbook

newsletter due out this month. This newsletter updates all Bears Partners on what is

new with the team - both business and team related.

2010 CHICAGO BEARS ACTIVATION CALENDAR

AUGUST

COMCAST FAMILY NIGHT PRESENTED BY CHASE

Comcast Bears Family Night invites Bears fans into Soldier Field to watch the team

practice, enjoy the game day atmosphere and get a glimpse into what the upcoming

season will hold. The event also includes a number of family-friendly activities.

CHICAGO BEARS NETWORK

The start of pre-season kicks off a lot of activity for Chicago Bears Network, which

produces and distributes a broad range of TV and radio shows, as well as new media and

video-on-demand. All programming is designed to give inside access to the team. CBN

programming can be seen on FOX Chicago, WBBM Radio, CSN Chicago, Comcast Video-

on-demand and WCSR radio.

2010 NFL REGULAR SEASON KICKOFF

BEARS ULTIMATE TAILGATE

Prior to the first four regular season home games, the Chicago Bears host a pre-

game tailgate for fans. The tailgate is located on the Southeast lawn of Soldier

SEPTEMBER

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game tailgate for fans. The tailgate is located on the Southeast lawn of Soldier

Field and includes a live pre-game radio broadcast from WBBM, food and

beverage, partner booths and activities for all fans to participate.

FOOTBALL 101 PRESENTED BY CHASE

Football 101 presented by Chase is a workshop for women that provides female

Bears fans a behind-the-scenes look at Soldier Field and an opportunity to learn

about the game of football from the Pros. Current Chicago Bears players will take

part in a question and answer session, and the event will be hosted by former Bear

Tom Thayer and Bears radio play-by-play announcer, Jeff Joniak.

2011 PRO BOWL COMMUNICATION

Your partnership activation representative will contact you this month with

information on your 2011 ProBowl elements, tickets and deadlines.

PARTNER PLAYBOOK EMAIL NEWSLETTER

Check your email inbox for the next issue of the Chicago Bears Partner Playbook

newsletter due out this month. This newsletter updates all Bears Partners on what

is new with the team - both business and team related.

OCTOBER

2010 CHICAGO BEARS ACTIVATION CALENDAR

DECEMBER

2010 PLAYOFF COMMUNICATION

Your partnership activation representative will contact you this month with information on

your 2010 Playoff elements, tickets and deadlines.

2011 SUPER BOWL COMMUNICATION

Your partnership activation representative will contact you this month with information on

your 2011 Super Bowl elements and deadlines.

CHICAGOBEARS.COM WEBSITE RELAUNCH

In the off-season, ChicagoBears.com with transition to a new NFL format website. More

details will provided soon.

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