Integral solution for Internet-word-of-mouth on social media

社会化媒体趋势与实战

艾颂

Integral solution for Internet-word-of-mouth on social media

这不是一个找到媒体触点就解决问题的时代，我们必须考虑如何让消费者完成一个过程

targets

Search engine

wiki

bbs

blog

sns

Mirco-blog

group

others

mobile

IM

Integral solution for Internet-word-of-mouth on social media

这不是一个找到媒体触点就解决问题的时代，我们必须考虑如何让消费者完成一个过程

targets

Search engine

wiki

bbs

blog

sns

Mirco-blog

group

others

mobile

IM

Integral solution for Internet-word-of-mouth on social media

我们让消费者卷入的越深，他们的购买决策过程可能就越短

PRODUCT/产品 PRICE/价格

PLACE/渠道 PROMOTE/推广

Customers

On social network

Integral solution for Internet-word-of-mouth on social media

在技术和无线互联网的驱动下，商业模式开始发挥创造力

Integral solution for Internet-word-of-mouth on social media

传统的强调控制和管理的营销流程不再适应

Integral solution for Internet-word-of-mouth on social media

Social Media Cause a marketing Evolution

Consumer’s needs drive it

Social needs

Interest needsGroup/niche networking

needs

Owned media

Earned media

Paid media

Integral solution for Internet-word-of-mouth on social media

谢谢大家！