2011-2012 Marketing Opportunities Guide

With more than 1,600 business members, the Chamber is a powerful resource for business connections in Lakeland and Polk County. Each year, events, programs and publications highlight the outstanding quality of life and economic climate that make Lakeland a great place to live and work.

This year, take the step toward maximizing your Chamber membership by taking advantage of marketing opportunities that align your business with powerful programs and meaningful events.

For more information on finding your niche, email [email protected] or call (863) 688-8551.

Lead | Connect | Grow

BundLed MarketinG PaCkaGe

Trustees Memberships are designed for visionary companies interested in building business at the highest level. The bundled benefits and top-tier recognition make this program ideal for business-es that want to take an active role in the Chamber. Benefits include event tickets, advertising vouch-ers and added recognition. A total $3,200 value.

Trustees Membership Investment: $2,500

LoCation-Based events

Love your location? Show it off! Sponsorship of these events brings Chamber members & guests to your business to network, learn and meet you!

Business after Hours

Investment: $1,500

Each month, this classic Chamber event is hosted by a member business. Each one is unique, and sees about 200 members and guests in atten-dance. This casual, social networking continues to be a Chamber favorite.

new Member receptions

Investment Range: $250-$1,200

Welcome new members to the Chamber, share your membership experiences and open the doors of your business to congratulate them! Held in even months in 2012.

Business & Breakfast


A premier networking opportunity for early birds, Business & Breakfast events add some profes-sional development too! Each event is hosted by a member business to offer maximum exposure for a minimum investment. Held in even months during 2012.

2011 event MarketinG oPPortunities

21st annual Chamber scramble


November 10, 2011 | The Chamber’s annual Golf Scramble offers members time to re-connect, entertain clients, and enjoy the beautiful Florida weather. This popular event serves as one of the Chamber’s most important fund raisers, allowing the Chamber organization to fulfill its mission to create a strong and prosperous business climate in Lakeland.

Title Sponsor: $5,000 - SOLD to Bright House Networks

Supporting Sponsor: $2,500

Lunch Sponsorship or Reception Sponsor: $2,500

Golf Cart Sponsor: $2,000

Beverage Cart Sponsors: $500

Driving Range Sponsor: $500

Putting Green Sponsor: $500

Closest to Pin Contest Sponsor: $500

Longest Drive Contest Sponsor: $500

Putting Contest Sponsor: $500

Par (Hole) Sponsors: $100

CarBQ

Investment Range: $500-$10,000 November 18, 2011 | Support your employees while you support the Chamber! This completely portable “CarBQ” lunch will delight your employees and show your support for the Lakeland Area Chamber of Commerce! Purchase your boxed bar-b-que lunch tickets for the entire office and drive on through! Estimated sponsor exposure is 3,000 lunches, 100 volunteer participants, print advertising, & radio advertising.

title sponsor: $10,000

diesel sponsors: $5,000

Premium sponsors: $2,500

super sponsors: $1,000

unleaded sponsors: $500

Hybrid sponsors: $250

2012 event MarketinG oPPortunities

2011 annual Meeting

Investment Range: $5,000-$10,000

February 7, 2012 | The Chamber’s Annual Meet-ing celebrates the Chamber’s accomplishments from the previous year and recognizes volunteer leaders who have made the year a success. The George Jenkins Award and the Scott Linder Small Business of the Year Award will be presented. The “Passing of the Gavel” between Chamber Board Chairs is an additional highlight.

66th annual tiger BBQ


February 2012 | Each year, the Detroit Tigers or-ganization helps boost Lakeland’s economy with an estimated $25 million dollar impact. Through the Chamber’s Convention & Visitor’s Division, the Tigers players, families, staff and fans are all treated to a warm homecoming and thank you each spring. Treat your clients to the “famous menu” of steaks, sausage, ribs, shrimp & corn! We expect approximately 300 Tigers and their guests to attend this event with 700 Lakeland fans. Title Sponsor’s logo included on the drink mug giveaway!

Community Celebration


March 2012 | This celebration of diversity attracts business leaders and champions of community for a lunch-time keynote. As the premier county-wide diversity event the CommUnity Celebration attracts nationally-recognized speakers, offering memorable and inspiring presentations each year.

Luau downtown


April 2012 | With 500+ in attendance, this sig-nature party becomes the largest Business After Hours of the year! Restaurants and caterers vie for the “King of the Wing” title and attendees soak up the sun & tunes from a live band. Sponsors benefit from the events exposure and admission tickets for clients and employees.

Legislative Wrap-up Breakfast


April 2012 | Each year, the Chamber hosts our Polk County Legislative Delegation to share a first hand account of the work from session. Tickets to this breakfast sell out every year, and offer a per-fect way to share your brand with Lakeland’s most influential business owners and decision makers.

MeMBer vaLue oPPortunities

Member news Publication

Investment: Complimentary

Email member accomplishments to [email protected] for publication in the Forum for Business Monthly. 45 word limit. Email press releases to [email protected] for inclusion on the blog and the Forum 2.0.

open House/anniversary Celebration tool kit


This kit was designed for businesses who are celebrating a milestone anniversary or hosting an open house that might not necessarily fit into our Ribbon Cutting/Ground Breaking criteria. With information on who to invite, what types of activi-ties to plan & which fellow members to contact for assistance, this resource is beneficial to even the seasoned event planner. At the company’s re-quest, a senior Chamber official will attend to say a few words on the Chamber’s behalf. Instructions are also included for providing the Communica-tions Division with pictures and details to include your celebration in the Chamber’s Member News. Visit the Members Area at LakelandChamber.com to access this tool kit.

ribbon Cutting/Ground Breaking Ceremony assistance


Ribbon Cutting and Ground Breaking Events are an exclusive benefit of Chamber membership and are reserved for members who meet one of the following criteria:- newly joined the Chamber- opened a new business- moved to a new location- celebrated new owners- starting/completed major renovation or expan-sion

We are glad to be a part of spotlighting your company and will assist in coordinating City and Chamber officials to attend. The Chamber will bring scissors (the Chamber also has nine gold shovels available) and camera; the ribbon is the responsibility of the company. Ribbon Cuttings are highlighted on Blog.LakelandChamber.com and in the Forum for Business Monthly. To request a Ribbon Cutting or Ground Breaking Ceremony, contact [email protected].

online Coupons


At LakelandChamber.com, members are able to post discounts, offers or specials for fellow mem-bers or the community at large. Choose the “Add a Coupon” link in the Members Area at LakelandChamber.com.

1. Members visit at the 65th Annual Tiger BBQ | 2. Troiano & Roberts, P.A. accepts the 2010 Scott Linder Small Business of the Year Award at the 2010 Annual Meeting | 3. Members & guests crowd the Luau Downtown | 4. The NFL’s Ray Lewis poses with the Kathleen High School football team at the 2011 CommUnity Celebration | 5. 2011 Legislative Wrap-Up Breakfast attendees chat with Polk Delegation members

1. 2. 3.

4.5.

PuBLiCation advertisinG

As Lakeland and Polk County’s premier busi-ness organization, the Chamber is an important resource for business and community decision makers as well as area residents, visitors and new comers. Our innovative and respected publica-tions get your marketing message directly to your target audience.

Forum for Business Monthly

Investment Range: $225-$750/month

This 24-page, full-color magazine is distributed to 3,900 business professionals each month in print and electronic forms. Content includes news from the Chamber, important updates about commu-nity initiatives, business spotlights, ribbon cutting announcements and more.

Full ColorFull Page: $750/month1/2 Page: $5501/3 Page: $4251/6 Page: $350

Black/White1/2 Page: $4101/3 Page: $3001/6 Page: $225

Discounts for frequent advertisers! 3x=10%, 6x=15%, full year=20%

Member to Member direct

Investment: $450/month

Advertising with Member to Member Direct al-lows members to share their messages with a large audience for a very affordable price. Member to Member Direct is limited to five each month, and is an ideal vehicle for sharing special offers, up-coming promotions or just telling your company’s story. Member advertisers must supply 4,000 flyers to the Chamber.

Forum 2.0 e-newsletter

Investment Range: $69-$99

The Chamber’s e-Newsletter reaches 4,000 busi-ness people twice a month! With updates from around the City, member news, upcomgin events and even coupons, this is a must-read email!

Leaderboard (575 x 75 px)Each Ad: $99Six Consecutive: $475

side Card (138 x 400 px)Each Ad: $69Six Consecutive: $330

relocation Package


Connect directly to newcomers to the area! With more than 1,000 Relocation Packages mailed or handed over the counter to prospective Lakeland residents, your company can be one of the first to brand your expertise and service.

For more information about marketing your business through publications, contact us at

(863) 688-8551 or [email protected]

2012 Lakeland Guide


A colorful, comprehensive guide to Lakeland’s Quality of Life, the Guide receives rave reviews from members and visitors each year. This pub-lication serves as a business directory, relocation resource and Chamber information report, offer-ing companies from all industries the opportunity to increase brand recognition and position them-selves as a leader in the community. The Guide is distributed to 1,600 member businesses, 1,000 relocation packets, countless hotels and motels and walk-in referrals.

Auburndale | Bartow | Dundee | Haines City | Frostproof | Lake Wales | Lakeland | Winter Haven

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Full Color-special PlacementOutside Back Cover: $6,000Inside Front Cover: $4,500Inside Back Cover: $3,500

Full Color-Quality of Life section2-Page Spread: $5,000Full Page: $3,0001/2 Page: $2,0001/3 Page: $1,5001/6 Page: $1,000

Black + 1-Color Quality of Life section1/2 Page: $1,5001/3 Page: $1,0001/6 Page: $750

Black/White Categorical directory section1/2 Page: $1,0001/3 Page: $7001/6 Page: $500

Ad art deadline is October 7, 2011. Publication Date is January 2012.

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L A K E L A N D A R E A C H A M B E R O F C O M M E R C E F OR BUS IN

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JAN. 2011 |

Vol. xxI, No. 1

BUY LAKELAND. It MAKEs GOOD cENts!

LAKELANDchAMBEr.cOM

{63%} OF CONSUMERS ARE MORE LIKELY TOBUY GOODS AND SERVICESFROM A CHAMBER MEMBER BUSINESS

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2011-2012 Marketing Opportunities Guide