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2012 Annual Report
2012
1
Content
Vision/Mission/Guidelines/Values
Our Working Principles
Message From the Chairman
Global Communication
Milestones
İndeks with Numbers
Periodicals
Non-periodicals
Speaker Agency
Consultancy
Visual Publications
Corporate Publications of İndeks
2
3
4
6
8
10
16
26
38
44
50
58
2012
3
Vision/Mission/Guidelines/Values Our Working Principles
We are creating and managing content. We do
not confine the content to the boundaries of
traditional media; instead we are developing integrated
content solutions for our associates actively using
electronic and social media, mobile applications and
smart technologies. We are designing communications.
We distinguish ourselves from our rivals in our way to
business. We are developing sustainable and long term
relations with our associates.
We are approaching our customers not merely for
devising projects, but also with the vision of being
the content partner. We are marching forward with
confidence in different fields of expertise by having the
broadest and most competent ecosystem in the sector.
We are proud of being a privileged institution, which was
capable of working with the same customers continuously
and in denser diversity ever since its foundation. We
are working on enhancing our sector. With the support
of Bilgi University, we are training the communication
professionals of the future and we offer them an internship
in our operation. We are offering “on-the-job-training”
possibilities, which are purely based upon application. We
believe in equality of opportunity and we apply it; especially
we are working sensitively on women and the youth.
We are socially responsible. Before focusing on customer
oriented works, we fulfill our social responsibilities, thus
proving our competency and setting an example. For
10 years, we have organized “Management Strategy
Competitions”, providing internship opportunities for the
young. We have aired the “İş Görüşmesi (Job Interview)”
program in CNN Turk, employing the young. In line with
our collaboration with TÜYID (Turkish Investor Relations
Association), we further work on better understanding of
investor relations.
Our job is to create and manage content. We are developing
creative communication tools having a holistic line of vision.
To transmit the right information to the right profile in the right time using the right tools. Providing the most efficient communication with the most accurate content.
Our Mission:
To set and to spread a mentality, which values intellectual capital, creativity and the individual, believing that the content is the essential part of making a difference in competition.
: To provide long term sustainable growth
: To contribute and guide the sector with innovative applications
: To provide the permanency of leadership through the ability to self perpetuate
: To develop customer oriented service mentality, to level up and maintain customer relations to proactive relations through creative solutions. Being the right place in customer relations carrying our customers to the future
: To extend and diversify the customer geography and customer segment
: To integrate our works to advanced technologies at all times by benefiting from the advantages of technology. To ease the working conditions. To increase the information safety and speed.
: To maintain leading the way for the enhancement and improvement of ethical values in terms of content creation, starting with journalism.
: To make sustainable and innovative works at the integration of different media and the tools used in these media
: To reach a great number of crowd in various ways, speed and frequency.
: To maintain being sustainable and the pioneer at all corporate fields of communication such as corporate communication, corporate content, alongside investor relations and to address the needs of content through the tools it produces and method of work. To diversify the tools and techniques of work and to increase the number of them.
Our Vision: Our Goals
İndeks Content – Communication Consulting regards the people, institutions and corporations it collaborates with as “business partners”. İndeks listens, understands, determines the needs and provides person/institution specific solution suggestions.
İndeks;: Is customer oriented: Provides quality production: Does not accept deadlocks: Is not active, it is proactive instead: Complies with the law and ethical values: Is sensitive towards the community and the environment: Values its employees: Believes in teamwork
Our Guidelines :
: Independent: Objective: Reliable: Genial: Egalitarian: Innovative: Unique/Creative
Our Values:
2012
5
Message from the Chairman
İndeks was founded in 2001. On one hand it pursued
its transformation and improvement by integrating
the innovations in communications to its production
and service mentality, on the other hand it worked on
sustainability without conceding the principles and targets
it set as goals in the first day. We are proud to share our
first annual report having that working mentality with you.
As İndeks, we believe that communication with content
increases the living standards of communities, the
improvements in communication spread the realms of
freedom and we further believe that democracies can
improve through content communication.
We firmly believe that the lack of access to information
is the most significant reason for the inequality in our
country and we see that information does not evolve into
qualified education. A significant amount of our women is
illiterate. Unfortunately, a significant part of our society
has difficulties understanding the things they read.
Nevertheless, the communication tools and their usage,
currency, impact and variety is more than many places in
the world.
The past 10 years made us witness a revolutionary
change in communication. We live and let live 24/7.
Whilst proceeding our work without facing boundaries
thanks to technology, our most important topic, and
also our opportunity and problem remain the same:
Information. Accessing information is easy, but
accessing it as quality and reliable content is harder
than ever.
İndeks was founded with the aim of creating and
managing content. It has accomplished successful
projects in the past 10 years, crowning its success with
award winning projects. It built its whole concentration
on quality content. It developed tools, it sailed to
innovation without fear, and it never avoided to try or
grasp the right thing.
İndeks has focused its works on corporate communication
on four basic activities;
• Periodicals, mainly corporate communication tools
• Non periodicals, communication tools serving
corporate or investor relationships
• Consultancy on communication and content
measurement, innovative communication tools
measuring the quality of content both qualitatively and
quantitatively.
• Speakers Agency of the Spokesperson,
communication tools, which face to face communication,
the most efficient communication form of all, requires.
In the forthcoming pages, you shall find details about
our work. We tried to reflect the truths of our projects,
the importance of our projects for our associates and its
benefits for the sector.
We simultaneously intensified our works in the national
and international area. We have spread to all sectors
and we created and managed content in a huge variety
from telecom to iron and steel, food, finance, health,
real estate. We do not depend on specific media in our
work. Prints, electronically-digital, face-to-face... The
target of our strong and unrivalled content, the timing,
frequency, tonality, content, length, language and the
medium used depending on the needs and the level
of comprehension of the target audience, are what is
important for us.
Whilst preparing this annual report, we asked for our
associates to share their experiences. Hereby we thank
them.
Why to share the experience? Experience sharing being
the improving and creative trend that it become in
the last few years, is able to express the cause-effect
relationship in the eyes of the experiencing party in
an efficient manner, it further supports the trust of
collaboration and the prestige of the institution.
Our goal is to produce accurate, reliable and accessible
information, and to provide the sustainability of the
quality of content in our services and products in the
name of corporate governance.
Best Regards,
Yaprak ÖZER / Chairman of the Board
Ever since its foundation, İndeks continues to work collaboratively with competent teams
valuing their careers, believing in importance of content management, using the communication
tools professionally.
2012
7
Global Communication
4000 BC
1876 20011926
1962
2010
2012
1826
18941045 AD
1986
1896
20072011
19811836Tablet Carvings
The first article in the internet encyclopedia
Invention of the television, Baird
First communication satellite
The leaked documents of Wikileaks shake the world
Smartphones market share reached 59% worldwide.
Invention of the photo camera
Invention of the cinematograph
2004The foundation of Facebook was laid
Printing type and the first book
Microsoft launches Windows 1.0.
The first radio broadcast; Marconi
The first iPhone
3-D communication technology has been
vitalized again
The first personal computer
1989The first internet index 1994
The first mobile phone was brought to Turkey
Invention of the electrical telegraph 1998The search engine Google started operation
3000 BCHieroglyph writings
1985
1972
1969
The term Internet was introduced
With military purposes, ARPA was built,
paving the way for the concept of Internet One of each 4 people will
start using tablets.
2013
@ symbol was chosen
Invention of the telephone, Graham Bell
2012
9
Sectors
Cement• Çimsa Sustainability Report 2010/11
• Çimsa Annual Report 2009/10
• Oyak Çimento Annual Report 2009
• Oyak Mardin Annual Report 2009
• Oyak Adana Annual Report 2009
• Oyak Bolu Annual Report 2009
• Oyak Ünye Annual Report 2009
• Oyak Aslan Annual Report 2009
• Avea The Book of the Authority
• Turkcell Sustainability Report 2011
• Turkcell Annual Report 2010/11
• TTNet Internal Publication
Communication
• Erdemir 2004
Sustainability Report
• Tofaş Annual Report 2011
• Viking Kağıt Annual Report 2004/5/6/7/8
Iron - Steel Automotive
Paper
• Migros Annual Report 2010
Retail
• Axa Sigorta Annual Report 2011
• BNP Parıbas Annual Report 2011
• Anadolu Bank Annual Report 2011
• KKB Annual Report 2011
• Denizbank Annual Report 2011
• Denizbank AG Annual Report 2011
• Denizbank Moscow Annual Report 2011
• Euler Hermes Annual Report 2011
• A&T Bank Annual Report 2010 / 11
• DASK Annual Report 2010 / 11
• Garanti Bankası Sustainability Report 2010
• MKK Annual Report 2010
• TCMB Annual Report 2010
• Garanti Bankası Annual Report 2009/10/11
• Albaraka Türk Annual Report 2009
• ING Emeklilik Almanac
Finance
• Arçelik Annual Report 2011
Electronics and white Goods & Technology
• Sanofi Aventis
The Book of the
Authority
• Siemens
Sustainability
Report 2011
Health Industry
• Coca-Cola Analysis Study
• Anadolu Efes Annual Report 2010
• Pınar Su Annual Report 2004/5/6/7/8
• Pınar Et Annual Report 2004/5/6/7/8
• Pınar Süt Annual Report 2004/5/6/7/8
• Starbuck’s Add Shot
• Nestlé 100. year book
Food
• KRM The Book of
the Authority
Consulting
• Boydak Holding Annual Report 2011
• Kolin Holding Annual Report 2011
• Doğuş Holding Annual Report 2010/11
• İttifak Holding Annual Report 2010
• Doğan Holding Annual Report 2007/8/9/10
• Yaşar Holding Annual Report 2004/5/6/7/8
Holding
• TÜSİAD
• Global İlişkiler Forumu
Annual Report 2009/ 10
Non-Governmental Organisation
• İş GYO Annual Report 2011
• Torunlar GYO Annual Report 2010
Real Estate Investment Trusts
• Park Elektrik Annual Report 2011
Mining
• Altın Yunus Annual
Report 2004/5/6/7/8
Tourism
• Dyo Annual Report 2004/5/6/7/8
Paint
• “Arayış” Cemil Özer
• “Hayatım” Selçuk Yaşar
• “İşe Yarayan Tuhaf Fikirler” Robert Sutton
• “Dün, Bugün, Yarın” Doğan Kuban
Personal
10,000 interviews in
10 YearsReported over 100
At 500 frequency, periodicals, and 100
different conceptHundreds of foreign
and local speakers
Over 4,000,000‘sthe reader
on
Non-Periodical Publications / CSR /Sustainability / Annual Reports / Prestige Publications
Numerous TV
shoot
2012
11
Sectors Sectors
Health
Finance
• Sanovel / “Sanovizyon”
• KKB “Digital And Electronic Reporting 2011”
• Garanti “Digital And Electronic Reporting 2010/11”
• Finansbank “Training Video”
• Deniz Bank “Digital And Electronic Reporting 2011”
• HSBC “Bize Özel”
• Avea / “Avea Time” /“Avea Kurumsal Başarı Öyküleri”
• TTNet / “Tivibu”
• Turkcell / “Eğitim Videoları” / “Digital And
Electronic Reporting 2010/11”
• TTNet / “E-Tivibu Dergi” / “Tivibu Net Gelecek”
• TTNET / “@ttnet”
Communication Communication
• İnova / “Başarı Öyküleri”
• KRM / “Başarı Öyküleri”
• ISS / “ISS Bülten”
• GFK / “GFK Evimde”
• Feyhan Yaşar Biyografisi “Yaşadıkça”
• Hisar Eğitim Vakfı / “Edu”• Isuzu
Research / Consulting /Service
Personal
Education Automotive
• Denizbank / “Takım ruhu”
• Ergo / “Ergo Biz”
• Mastercard / “Avrasya’dan”
Finance
• Vestel / “Vs”
• Bimsa / “Bimsa Biz” / “İşte Performans”
Electronics and White Goods & Technology
• Siemens / “Siemens World”/ “Dialog”
• Borusan / “Boru Hattı”
• Bloomberg HT
• CNN Türk
• TRT 2
• Vestel / “Teknolojinin
Türkçesi” / “e- Made in Vestel”
• Doğuş Holding “Digital And
Electronic Reporting 2011”
• Kolin “Digital And Electronic
Reporting 2010/11”
• İttifak Holding “Digital And
Electronic Reporting 2010”
Industry Media
Electronics and White Goods
Holding
• Coca-Cola / “Vizyon 2020”
• Nestlé / “Benimle” / “Yaşam”
• Sofra / “Sofra Grubu”
• Pınar / “Yaşa“
• Boydak Holding / “Biz Bize”
• Yaşar Holding / “Yaşam Pınarım”
• Zorlu Holding / “Zorlu Dergisi”
Food
Holding
• Borçelik / “Biz Bize”
• Erdemir / “Erdemir”
Iron - Steel
• Peryön / ”PY”
Non-Governmental Organisation
• Dyo / “Dyorum”
• ISS / “ISS Bülten” • Nestlé / “Sales TV”
• İş GYO/ “ Digital And
Electronic Reporting 2011”
• TÜYİD / “Tüyid Bülten”
Paint/ Chemistry
Service Food Real Estate Investment Trusts
Non-Governmental Organisation
• Taç / “Taç Sytle”
Textile
Periodical Publications (Magazines, Newsletters, Brochures) Digital and Electronic Reporting / Digital Services / Audio Services /
TV Broadcasting
• Jival / “Magazin”
Jewelery
2012
13
Sectors
Software & Services
Finance
• Call Center 2011
• Pwc
• Accenture
• Ashmore Pe
• Denizbank A.Ş.
• Deutche Bank
• Finansbank
• Royal Bank Of Scotland
• Yapı Kredi
• Güven Sigorta
• Aksigorta
• Başak Groupama
• Anadolu Hayat Emeklilik
• City Bank
• Risk Türk
• Batuman Danışmanlık
• CRM Enstitüsü
• Karuna Danışmanlık
• KRM
• Yürekli Danışmanlık (Marka 2002)
• BSA
• Capitol Halkla İlişkiler
• Coca Cola
• Efes Pilsen
• Eker Süt Ürünleri
• Moe’s
• Pepsi
• Tamek
• Starbuck’s
• Amylum Nişasta
• Barilla Gıda
Consulting
• İkea
• Teknosa
• May Tohumculuk
• Cumhuriyet Halk Partisi (CHP)
• İstanbul Büyük Şehir Belediyesi
• T.C. Başbakanlık Türkiye Yatırım Destek ve Tanıtım Ajansı
• Samsun Ticaret Odası
• Eskişehir Eğitim Kültür Vakfı (ESEV)
• Setur
• Global Turizm Yat İşletmeciliği
• Üçler Turizm
Furniture & RetailAgriculture
Political Party, State And Local Government
Tourism
• Turkcell
• Avea
• Huawei
Communication
• Indesit
• Bosch&Siemens
• Tefal
• Samsung
Electronics and White Goods & Technology
• Ge Energy • Ion By Atasay
• Borusan Makine
• Siemens
• Levi’s • GSK
• Sanofi Aventis
• Wyeth İlaç
• Ge Health Care
• Sanofi Pasteur
• Lily İlaç
• Novo Nordisk
• Pfızer
• Sandoz
• Bayer
• Bilim İlaç
Energy Jewelery
Industry
TextileFood Health
• Accenture
• Dell
• Mcafee
• Oracle
• Zyxel
• Bimsa
• HP
Computers and Software
• Dyo
• Rohm And Haas
Paint/ Chemistry
• Unilever
Fast Moving Consumer Goods
• Otokoç
• Türk Traktör
• Michelin
• Umur Matbaacılık
• Milliyet
• KalDer
• TÜYİD
• Kuaförler Zirvesi
• Sakarya Organizasyon Sanayi
• Türkiye Sigorta Ve Reasurans Şirketleri Birliği
• Türkiye Uludağ İhracatçılar Birliği
• Global Political Trend Center
• Kale Grup
• Zorlu Enerji
• Anadolu Endüstri Holding
• Koç Holding
Automotive, Tyre Printing Press & Media
Non-Governmental Organisation
Holding
• İstanbul Akvaryum
• Walt Disney
• Denizbank TV
Entertainment
Media Relations Consulting / Media Relations TrainingSpeaker Agency
2012
15
Milestones
2001 • Was founded in Istanbul as the first content production and management company of Turkey• Kariyer Dünyası, the firstmanagement sciences and human resources program in Turkey,started broadcasting in TRT2.
2002• Started to prepare its first corporate magazine Vesaire (Vs.) for Vestel.
• İndeks gave its first “Media Relations Training”.
2004• İndeks, having undertaken the task of Turkish agency of Leigh Bureau, the most deep rooted speaker agency of USA, has started bringing the globally known figures to Turkey.• It has issued the first sustainability report in Turkey with the work it prepared for Ereğli Iron and Steel Factories.• It has supported the 13. National Quality Congress as the “Content Sponsor” being the first content company of Turkey.
2011• Celebrated its 10th anniversary.• Speaker Agency Bulletin started to get issued on a monthly basis.• Won a record amount of awards and prizes with the annual reports prepared for Turkcell and Garanti Bankası.• The second progress notice “Communication on Progress” (COP) was published.
2012• Issued an annual report for itself for the first time.• Gave the first Media Relations Training abroad. İndeks is continuing international trainings thanks to its international media accreditation.
2003• The corporate website www.indeksiletisim.com was launched.
• The social responsibility project “İndeks Management Strategy Competition” conceived specifically for the young were realized. It has reached about 3000 young people through 12 competitions within five years. It provided opportunities for training and internship.
• Two annual reports within the scope of İndeks were prepared.
• Yaprak Özer, the founder of İndeks, was chosen as the “Global leader for Tomorrow” at the World Economic Forum. Özer has been the first journalist to be chosen from Turkey.
2005• İndeks Corporate Publications was launched.
• Still published monthly, the corporate e-bulletin was posted on İndeks newspaper.
2008• Won the first gold medal in an international competition with the annual report for Doğan Şirketler Grubu Holding A.Ş. The works it did in the subsequent years has received several awards by various international institutions.• Founded “İndeks Speaker Agency”. İndeks Speaker Agency has become the largest and all-round speaker agency in Turkey.
2006• By providing different content needs of the currently served companies, efforts were made for “content partnership. The efforts were converted into “one-stop content communication” in this year.
2009• İndeks Publishing has issued its first book “Arayış (Quest)”.• Signed the United Nations Global Compact. At the same year, it has also signed the “Management is a Woman’s Right” declaration of KalDer in accordance with the 1. and 6. principles the declaration set out.
2007• The program “İş Görüşmesi (Job Interview)”, which started its broadcast in CNNTürk has been the first TV program to include decision making and employing experiences and job interview techniques.
milestone2010• Opened its office to students through the academic collaborations it realized and put the program of employment creation and education for its own sector in action.
• Institutionalized its annual reports regarding investor relations, which it started with annual reports as reporting services under the name of “İçerik Fabrikası Limited (Content Factory Limited)”.
• Created the first interactive annual report, which provided customizable features for Garanti Bankası.
• Issued the book “Asrın İndeksi (İndeks of the Century)” from the İndeks book series. This series were then continued with World Cup İndeks, Michael Jackson İndeks, Atatürk İndeks and Content İndeks.
• Has issued the first progress notice named “Communication on Progress” (COP).
2012
17
Brochure
İndeks in Figures
Sectors We Provide Services For
%1%1
%2%2 %2
%2%4
%4
%4
%5
%5
%5
%7%7
%17
%16
%9
%7
AutomotiveElectrics/EnergyTelecommunicationsTextilesAssociationsWhite AppliancesBeveragesInformation TechnologiesNewspapers / TV
InsurancePublic ServicesFoodHealthEducation/Training/InstitutesConsultingServicesHolding, Group CompaniesBanking / Finance
Target Audience Profile
Resp. Dep.• Senior Management• Marketing, Sales• HR, Training• Investor Relations• Corporate Communications• Advertising and Public Relations
Corporate• Private Sector
• Public• Holding / Group Companies
• National / Multinational Companies
Decision makers
• Academician• Politiciand and Bureaucrats
• Financial Analysts• Business World
• NGO• Media Representatives
Public• Young / Adult• Countryside / City• Turkey Wide• Aged 17+• Female / Male
The AnnualReports of
Turkcell, Garanti Bank and Doğan Group have been reported in 239
different platforms.
Which Communication Tools in Which Channel
News Figures in Annual Report
Annual Report Number of People
Garanti Annual Report 10 million
Doğan Group Annual Report 6 million
Turkcell Annual Report 5 million
Total 21 million
Read rates concerning the news about awarded reports Source: MTM data
e-Book
Interactive Web
Reports
İndeks Speaker Agency
SustanibilityReport
Strategic Communication
Consultancy
Comm. Skills Training
CorporateBlog
İntranet
Radio Broadcast
e-bulletin
e-magBulletin
Catalogue
Electronic Platform
Digital Platform Face-to-face Platform
Web Site
Mag
Book
Smart phone and tablet
apps Corporate
Social Responsibility
Report
Media Comm.
TrainingVisual
Agency
Visual Media
Content and Publishing
Social
Media
Content
Traditional Platform
Annual Report
In House
Television Broadcast
PressRelease
TV Broadcast in Popular Channels
All Sorts of Speakers &
Services
2012
19Customer Profile
Partners at Turquality
1 Anadolu Efes Biracılık ve Malt San. A.Ş.2 Arçelik A.Ş.3 Atasay Kuyumculuk San. ve Tic. A.Ş4 Boydak Dış Tic. A.Ş5 DYO6 Goldaş Kuyumculuk7 Pınar Süt Mamülleri San. A.Ş.8 Vestel Elektronik San. ve Tic. A.Ş9 Zorlu Tekstil
(Source: TÜİK/İSO)
Turkey’s exports in theyear 2011 was
134,906,869,000 $The total number of exportation of the
customers included in İndeks’ portfolio is7,750,297.000 $
In 2011, İndeks
customers created employment
for 48.121.
The total sum of the equity capital of the
companies that İndeks serves is TRY
11.132.973,198
İSORanking Firm (Top 500)5 Tofaş Türk Otomobil Fabrikası A.Ş.6 Arçelik A.Ş.30 Vestel Beyaz Eşya San. ve Tic. A.Ş.31 Coca Cola İçecek A.Ş.33 Goldaş Kuyumculuk Sanayi İthalat İhracat A.Ş.44 Borusan Mannesmann Boru San. ve Tic. A.Ş.53 Siemens San. ve Tic. A.Ş.59 HES Hacılar Elektrik San. ve Tic. A.Ş.71 Anadolu Efes Biracılık ve Malt Sanayi A.Ş.79 Boytaş Mobilya San. ve Tic. A.Ş.84 ÇİMSA Çimento San. ve Tic. A.Ş.106 Pınar Süt Mamülleri Sanayi A.Ş.144 Zorluteks Tekstil Tic. ve San. A.Ş.162 Erdemir Madencilik San. ve Tic. A.Ş.190 DYO Boya Fabrikaları San. ve Tic. A.Ş.192 Sofra Yemek Üretim ve Hizmet A.Ş.199 Pınar Entegre Et ve Un Sanayi A.Ş.252 Oyak Beton San. ve Tic. A.Ş.253 Tamek Gıda ve Konsantre San. ve Tic. A.Ş341 Doğan Gazetecilik A.Ş.452 Park Elektrik Üretim Madencilik San. ve Tic. A.Ş.
The Firms, Which Made it to ISO Top 500, Which İndeks Offers Services to
The Regional Distribution of the Firms Having Made it to ISO Top 500, Which İndeks Offers Services to (according to their chamber)
%14 Ankara
%9 Mersin
Sivas
Kayseri
İzmir
İstanbul
%5
%5
%5
%62
İndeks in Figures
2012
21
İndeks in Figures
Financial Summary Evaluation of İndeks Content & Communication Group for the Last 4 Years
Taking a Look at the Basic Financial Indicators of İndeks Content & Communication Group from 2009 to 2012 Q3,
NET SALES / INCREASE RATES
GROSS PROFIT MARGIN RATES
EBITDA RATES
EQUITY RATES
NET PROFIT MARGIN RATES
%4
5,0
7
%2
6,4
8
%3
6,7
3
%2
7,4
8
%6
,72
%6
,78
%3
,81
%4
,59
%10
,61
%11
,67
%7
,70
%12
,93
%3
1,6
9%3
9,0
4
%17
,49
%2
6,5
0
20092010
2011
2012
20092010
2011
2012
20092010
2011
2012
20092010
2011
2012
20092010
2011
2012
%3
1,3
9
%19
,25
%14
,17
%13
,50
NET SALES / INCREASE RATES GROSS PROFIT MARGIN RATES
NET PROFIT MARGIN RATESEBITDA RATES EQUITY RATES
Equity is protected within the financial statement and is of
international standards.
On all analyzed terms, İndeks reached net profitability.
On the 4-yearly analysis, it has been detected that the
turnover increased each year, in line with the set targets.
İndeks performs a successful
management of gross profitability rates and
costs while pricing, keeping its gross
profitability.
İndeks Group ensures sustainable growth, profitability
and equity sufficiency, possessing a strong financial structure.
Interest, depreciation and pre-tax
profitability have not been affected by
economic constrictions. Together with growth,
profitability has been kept.
DURU AUDITING AND FINANCIAL CONSULTANCY
26.55%
17.49%
39.04%
19.25%
31.89%
14.17%
13.50%
27.48%
36.73%
26.48%
45.07%
10.61%
6.72%
11.67%
6.78%
7.70%
3.81%
12.93%
4.59%
2012
23
Corporate publications, which are of great essentiality
for corporate communication, have a great role
in building bridges between the companies and its
stakeholders. Different stakeholders of the institutions
get found, these can be employees, as well as suppliers,
dealers, service network, business partners or even
families. They can also be institutional stakeholders,
shareholders, business partners, end customers.
The institution shall provide appropriate content, as much
as it needs to produce unique services and products. It
needs to conceive its discourse for its target audience
exclusively. The target audience gets influenced by
different dynamics, lives in different time spans, may have
different conceptions, needs or likings. İndeks publications
can bring different target audiences to the same vision
through content created for each one of them specifically,
thanks to the contribution of technology.
Whilst enriching the corporate reputation communication with its unique works on periodicals,
İndeks offers quality and sustainable content for the
reader.
Periodicals:
• AVEA, AVEAtimE • BİmSA, BİmSABİZ • BİmSA, İştE PErformAnS (İP) • BorçElİk • BoruSAn, Boru HAtti
• BoYDAk, BİZBİZE • cocA colA, 2020 VİZYon • DEnİZBAnk, tAkim ruHu • DYo, DYorum • EfES PİlSEn,
BİrAVo • ErDEmİr, ErDEmİr DErGİSİ • ErGo, ErGoBİZ • Gfk, Gfk EVİmDE • HİSAr Eğİtİm VAkfi, EDu• iSS
BültEn • JİVAl mAGAZİn • VEStEl, *mADE in VEStEl • mAStErcArD AVrASYA’DAn • nEStlé BEnİmlE
• nEStlé YAşAm • PErYÖn, PY • SAnoVEl, SAnoVİZYon • SiEmEnS İnoVASYon (kArDİYoloJİ) • SiEmEnS
İnoVASYon (rADYoloJİ) • SiEmEnS WorlD GAZEtE • SiEmEnS DİYAloG • SofrA GruP • tAç StYlE • ttnEt,
tİVİBu • YAşAr GruBu, YAşA • PinAr, YAşAm PinArim • VEStEl, VS. • Zorlu HolDİnG, Zorlu DErGİSİ
İndeks makes a difference in production and management of the content with its solutions
appropriate to corporate needs.
More than
4.000.000readers were reached
through periodicals.
Electronic and printed publications
in 100 concepts and 500
frequencies.* Made in Vestel magazine prepared for Vestel has been issued as hard copy for 2 years and then was moved to electronic environment.
2012
25
Periodicals:
The periodical corporate publication services offered as
periodicals within the framework of İndeks has proven that
corporate publications can also be sustainable, innovative
and creative. İndeks has shown, that corporate publishing
in all platforms you can think of, be it electronic, digital,
web based or printed, can be established commonly and
sustainably.
The Vs. Magazine of Vestel, which began to get published
in 2002 with İndeks, is an epitome of that success. Vs.
Magazine with its news and interviews, which were
referred several times in national media, and with its cover
and main stories, is one of the communication tools of the
institution having a brand value. If we shall continue with
the same example, it was an important communication
concept standing out, that this magazine was in harmony
and full coordination with other publications of Zorlu
Group, which aimed a different target audience and served
other purposes.
The corporate experience of İndeks has some important
milestones. It also stood out with the traffic, for which
it offered systematized messages to different target
audiences, alongside Siemens, to which it offers services
since 10 years through changing and transformation,
Yaşar Group, of which it conceives all the publications and
long term collaborations such as Efes Group and Nestle.
İndeks, approaching the institutions it works for as
“solution partners”, meets all the communication
requirements of the institutions in accordance with the
need. It demonstrates a versatile and target oriented
attitude by offering digital solution services such as
e-magazine and e-bulletin, alongside printed publications.
With the expert team İndeks has in the field of periodicals,
it offers private services to institutions in terms of content
Meeting the Reader in Digital Platforms
Yaman Alpata TTNET Digital Media Marketing Director
Together with İndeks, we are continuing our Tivibu e-magazine works. Our monthly determined contents become an entertaining
e-magazine with the design and wording of İndeks. It is conveyed to the reader through iPad, Android, web and IPTV platforms.
It is also sent to 1 million subscribers via e-mail. Tivibu e-magazine work is an efficient method to offer the rich content of Tivibu
to the user. Thus, the Tivibu users being informed about the content can easily access the content they want to watch with ease.
Another significance of the e-magazine, which we prepared together with İndeks is the consolidation of the publicity of the Tivibu
Project, which is one of the services of very high added value of TTNET, the leading technology and entertainment company in
Turkey. Thanks to the “Coordination in Harmony” environment, which we were able to have with İndeks, our magazine is making
significant steps towards being a magazine, which is getting liked more and more by our users every single day and which gets
more and more creative every passing month. Through the meetings we arrange during the first week of every month, we set a
course for the e-magazine, specify the outlines and make our plans together to reach the best.
Vs. magazine was published in 3500 pages in 10 years. Vs. has reached 400.000 readers.
production and management. Regardless of the sector
it may operate in, it sets up outstanding, pioneering,
groundbreaking, read, eyeful with its design and content,
informing, creative, widely followed and challenging
corporate publications. It reaches larger target audiences
directly with target oriented content.
Zorlu magazine was published in 37 issues and 3250 pages until now. Zorlu magazine has reached up to almost 1000 readers.
“What matters is not what you say, it is the way you say it.”
If you don’t know how to say it, then what you say has no meaning.
Please refer to “Annexes” part, in the Turkish version of the report, to see İndeks Periodicals.
Yaşar Gıda Grubu yayınıdır. Para ile satılamaz.
Sayı 23Şubat2010
ya
fla
m
mutfaktayız Burçin Terzioğluyemek sohbetleri Coşkun Aral
söyleşi Sedef İybarhaber Ünlülerin unutamadığı tatlarmekan Ottoman
mutfaktayız Burçin Terzioğluyemek sohbetleri Coşkun Aral
söyleşi Sedef İybarhaber Ünlülerin unutamadığı tatlarmekan Ottoman
haberPınar ile tiyatro sever esillerrehber Mutlu çocuk yetiştirme
konsept Bebek fotoğrafçılığıspor Hem eğlence hem sağlık: masa tenisi
haberPınar ile tiyatro sever esillerrehber Mutlu çocuk yetiştirme
konsept Bebek fotoğrafçılığıspor Hem eğlence hem sağlık: masa tenisi
2012
27
Periodicals:
The advantage of e-magazines can be summarized
as “the rich resources in terms of forms to offer
information”. Electronic publishing offering the chance
to make multimedia presentations, video footage and
animations, the opportunity to make audio and interactive
presentations provide an added value in terms of richness in
presentation.
İndeks is bringing the sector to the future with its electronic
publishing services and continuing to accomplish leading
works with its pioneering vision. İndeks, following the
technological developments and global trends in depth, is
offering different channels to the institutions it works with,
thus continuing to successfully manage the process of
transferring traditional publishing to electronic environment.
The transition from printed format to electronic format,
which İndeks anticipated afore is an unquestionable
necessity of today. İndeks, believing in the importance of
the usage of suitable channels for the target audience,
hits the nail on the head by implementing projects which
launches electronic versions alongside the printed works it
transferred to electronic environment.
İndeks having a vision of publishing customizable for the
needs, provides access to information regardless of time
and place by using the latest technology. İndeks leads the
way by enabling the publishing in electronic environments
to be displayed in computers, smart phones, tablets and
televisions.
İndeks, integrating the technological advantages of
electronic environment to its publishing and enriching its
publication content with multimedia features, makes sure
that the projects it prepares are the center of attention.
It prevents the project to be lost in the immense internet
environment without getting noticed through its strong
social channel networks and experience. Electronic
content anyone may reach at any given time in Internet
environment also provides the opportunity to be read 24/7,
to be simultaneously displayed by several users at once, and
to be shared infinitely. Alongside all of these advantages,
the electronic publications offering the institutions a
cost advantage provide a significant amount of savings
in the keywords “printing” and “distribution”. Electronic
publications provide communication that is economic,
widespread, fast, recorded and measureable.
Electronic publications can exceed borders. Obligations
such as printing costs abroad and distribution costs and
Electronic Publications
Content Creation in Electronic Publications
Metin Salt Vestek General Manager, Vestel Group of Companies
The technological developments, which I follow due to my occupation, are developing especially in the past few years, with the
means of satisfying the need of people and institutions to communicate. In a realm, where communication has expanded to indivi-
dual publishing, such as in Facebook, Twitter, Foursquare and the like, we require more than our own experience in order to bring
this up to a new level. In these circumstances, it was inevitable for me to meet Yaprak Özer and the firm İndeks under her leaders-
hip. Zorlu Magazine, which we publish under the roof of Zorlu Group, and the Vestel newsletter we distribute via e-mails and the
works we did for Vestel annual report, have shifted to innovative topics such as content creation for new era internet based visual
systems within a short period of time. İndeks has become one of the few institutions in this sector, which I appreciate, especially
through their courageous endeavors and their socially responsible approach. İndeks, being existent in almost all the platforms of
communication, from digital publishing to printed publishing, corporate and individual publishing, television broadcast and speaker
agency, is providing us as a company the infrastructure for us to develop joint projects for us to exchange ideas in diverse fields
of communication. The dynamic sector, in which we operate, requires our business partners to be equally dynamic and fit to adapt
to change rapidly. A versatile and enterprising team is able to create new ideas, thus guiding us. Hereby I congratulate the 10th
anniversary of İndeks, who managed to abide in the sector and kept the bar raised.
The Tivibu magazine, which started to get issued with traditional features, has shifted to all “smart devices” in short time after being published in web.
logistics are not the
issue for electronic
publications. To share
the content with the
rest of the world is
just a click away.
Another advantage
the electronic
publications offers is
the ability to correct
and change any mistake,
which may appear in the
digital environment at any
stage. Electronic publications, which save up in paper, are
also of an environmentalist notion. Electronic publications
also offer the opportunity to acquire detailed information
regarding the profile of the target audience through user
login system, thus making direct marketing possible, and
enabling real time measurement of the publication.
in HouSE: HSBc, BİZE ÖZEl • iSS, iSS BültEn • ttnEt, @ttnEt • VEStEl, E-mADE in VEStEl
outSiDE: E-tİVİBu DErGİSİ • ttnEt, nEt GElEcEk • tüYİD, tüYİD BültEn • VEStEl, tEknoloJİnİn türkçESİ
We are offering the reader customizable content rapidly and in global quality thanks to
economical and practical methods regardless of geography, time and space.
In Turkey, white collar workers have for the first time reached the service and dealer
networks with electronic means. e-Made in Vestel is a successful electronic publishing, which enabled the transition from monologue
to dialogue.
Please refer to “Annexes” part, in the Turkish version of the report, to see İndeks Electronic Publications.
2012
29
Periodicals: Interviews with Celebrities
Politics, arts, economy, sciences, education, health, sports... İndeks always has its finger on the pulse of
the time, asks the right questions to right people and includes ground breaking ideas.
Hereby we thank to each and every one of these valuable people and excuse us by those, which we could not include. The full lists of interviewees can be found in “Annexes” section.
Everybody is in İndeks!
What, where, when, how, why, who: It’s in İndeks!
We have conveyed 10.000 interviews in 10 years through 60 magazines, e-magazines and bulletins to all sorts of readers.
2012
31
Periodicals: Main Stories Setting the Agenda
Ever since its foundation, İndeks sets the agenda, speaks
the unspoken agenda. We have set an widely talked and
discussed agenda through television programs with rich
content, corporate publications and digital communication
platforms. We have reached from issues inspiring many
channels to social issues, social researches and economical
evaluations.
For example, with the research “Who are we?” we did not
merely had our finger on the pulse of the society, we have
awakened great attention. We have brought the technologies
of the future to our pages with “Digital Lives”. Whilst grasping
the power of uprising Turkey with “Successful Turks”, we have
plotted the route to be followed for economical development
with “Exportation is the Solution”. We were not content with
this, so we determined the trends of “qualified workforce”
with “Changing Consumer Profile”, we have demonstrated
the difference of “Design” by saying that “Creativity” is our
priority. We have never given up on new technologies, whilst
giving clues about how to be “trendy”.
Our motto was: “There are no limits in technology”. We have
compiled interesting stories from “Numerical Lives” and
added solutions one after another with “Solve/Solution with
Technology”. We have not merely watched the mysteries
of “Artificial Intelligence” from the movies, we have also
witnessed the war to be “Information Society” moment to
moment.
While we cannot take our eyes off of “Talent Wars”, we have
thoroughly analyzed what it is and what it is not to be a brand.
While the oil resources decreased rapidly, we dared to
courageously ask the question “End of civilization?”. We have
explained the “Bilbao Effect”. We uninterruptedly continued
to “deliver news from the future”. Sometimes we made it
to the “third pages”, and at times we have been the voice
of the Turks, who “made an impression around the globe”.
Whilst declaring the “giants of the new world”, we have
instantly shared the news of a new era, and right after that,
we set our eyes on the league of the champions by asking
“How does Turkey fly?”. We have shown whatever we have
learned from the “Prophecies for 2050”, we have led the
We were not confined to agenda, we set it!
way and wandered in the streets of “The cities of the future”.
Whilst facing “11 Terrible Facts”, we were inclined with the
“dative case of journalism” and when the day came, we said
ssss“Education is a must”.
The researchers are numerous... All these topics made our
readers and our audience thinks, whom we met for 10 years
continuously. These are also topics, which bring them a step
forward and expand their visions...
More importantly, it was very crucial for us to show that
corporate magazines and corporate publications can
also address and embrace all topics and fields of interest
successfully.
Main Stories expanding the vision of the reader and the audience, bringing them a step forward,
making them think...
2012
33
One time or regular publications that meet the public and can be
summarized as correct information transfer, easy accessibility, correct timing and a window of opportunity full of information, represent the corporate culture and memory. Following a successful year, you would like to tell your
stakeholders about your activities and inform the
community. You believe in the benefit of combining all
the investments you made to protect the environment,
support education and make art adopted under the same
roof.
You organize a conference, however you want the
information and sharing to be permanent and support
it with a booklet. You need a creative history for the
anniversary of your corporation. You need a book, a
catalogue, etc. to explain your new investments for
a public contract or a contest; and your objectives in
different geographies.
İndeks Non Periodicals bring a new meaning to
communication through web based smart solutions
as well as reports, catalogues, books and brochures
published in different formats.
non Periodicals:
AnnuAl rEPortS
• A&t BAnk / 2011 • AnADoluBAnk n.V. / 2011 • ArçElİk / 2011 • AXA SİGortA / 2011 • BnP PAriBAS / 2011
• BoYDAk HolDİnG / 2011 • DASk / 2011 • DEnİZBAnk / 2011 • DEnİZBAnk AG / 2011 • DEnİZBAnk moScoW /
2011 • Doğuş HolDİnG / 2011 • EulEr HErmES / 2011 • GArAntİ BAnkASi / 2011 • İş GYo / 2011 • kkB / 2011
• kolİn / 2011 • PArk ElEktrİk / 2011 • tofAş / 2011 • turkcEll / 2011
• A&t BAnk / 2010 • AlBArAkA türk/ 2009 • AnADolu EfES / 2010 • çİmSA / 2009-2010 • DASk / 2010
• DoğAn HolDİnG / 2007-2010 • Doğuş HolDİnG / 2010 • GArAntİ BAnkASi / 2009-2010-2011 • GloBAl
İlİşkİlEr forumu / 2009-2010 • İttİfAk HolDİnG / 2010 • mİGroS / 2010 • mkk / 2010 • oYAk GruBu -
oYAk çİmEnto / 2009 • oYAk mArDİn / 2009 • oYAk ADAnA / 2009 • oYAk Bolu / 2009 • oYAk ünYE /
2009 • oYAk ASlAn / 2009 • YAşAr HolDİnG / 2004-2008 (PinAr Süt / 2004-2008-PinAr Su / 2004-2008-
PinAr Et / 2004-2008-DYo BoYA / 2004-2008 VİkİnG kAğit / 2004-2009-AltinYunuS / 2004-2008) •
tcmB / 2010 • mkk / 2010 • torunlAr GYo / 2010
SuStAinABilitY & corPorAtE SociAl rESPonSiBilitY rEPortS
• çİmSA SürDürülEBİlİrlİk rAPoru / 2010 - 2011 • Doğuş HolDİnG kurumSAl SoSYAl Sorumluluk
rAPoru 2010 - 2011 • ErDEmİr SürDürülEBİlİrlİk rAPoru / 2004 • GArAntİ BAnkASi SoSYAl Sorumluluk
rAPoru / 2009 • GArAntİ BAnkASi SürDürülEBİlİrlİk rAPoru / 2010 • GloBAl İlİşkİlEr forumu / 2009 -
2010 • SiEmEnS SürDürülEBİlİrlİk rAPoru / 2011 • turkcEll SürDürülEBİlİrlİk rAPoru / 2011
56 annual
reports in 4 years;
22 annual reports
in 2012
İndeks entered reporting sector 5
years ago and shook the sector. 35 awards
in 5 years; 10 golden, 4 honor, 4 silver, 3 platinum, 2 bronze
awards
Rapidly growing İndeks combined
its non periodicals under Content
Factory.
2012
35Annual reports
Previously, stakeholders only had the shares of a
company they couldn’t communicate with; and
companies had small stakeholders whose names were
unknown and potential customers somewhere far away.
Time has changed, technology has developed and
communication increased. Stakeholders are now not
satisfied by watching from far away. So, what do the
stakeholders want? Actually its quite simple; they want
to follow the company closely and deeply, they want
to x-ray the company and foresee the future. They
want to make communication instant, always and
sustainable.
İndeks offers creative solutions to corporate needs
in their report works. While some corporations
produce and present information on their own, many
others expect creative content. İndeks research team
supports data it gathers from the company with sector
researches. It interprets figures and makes reports into
a modern structure. It combines the design solutions
needed both by corporate communication and investor
relations departments with research data. It prepares
content and the message considering the target audience
and concludes in accordance with the corporate culture.
Annual Reports that Reflect Corporate Culture Correctly
Handan Saygın Garanti Bankası Investor Relations Senior Vice President
İndeks is a good listener. During the years we worked together,
they listened to us very carefully, and tried to understand the
featuring developments that formed the basis of our activities that
we especially wanted to convey that year. During the next step,
they fictionalized how they could make communication “better,
the best” so as to share these developments, and they came to
us with the most effective, unique and creative ideas every time.
Thus, each new project began with a new excitement. During the
whole process, İndeks positioned themselves as the member of the
same team with their devoted work, and we successfully completed
projects as a team.
In our works, it is very important for us to have business partners
who understand and respond to Garanti’s passion to continuous
development and desire to do better in every new period. Working
with an ever raising bar requires an approach that takes innovative
and best international examples as benchmarks. At this point, with
İndeks, we chased each other with pleasure to do better in our own
fields; İndeks widened its viewpoint in bank and investor relations
field, and we increased our knowledge in communication field. In a
project like annual report, which requires long term commitment
and efforts, İndeks successfully completed their part as our solution
partner.
İndeks well analyzes corporate culture and targets and reflects this
understanding in every joint project in a wholistic approach. This re-
lationship between the two corporations is growing and developing
accordingly, and products and messages reach target audiences
more effectively. İndeks’ innovativeness and creativeness, and the
way it reflects its sense of communication and perspective to the
projects is far from being monotonous or ordinary, even in business
fields of a periodic nature.
İndeks relieves annual reports from being a document
that companies are obliged to prepare, and make them
into a creative investor relations instrument. It develops
solutions that will enable companies to express their
corporate strategies in the most effective way. It makes
sure that companies present themselves with a plain,
transparent and solution oriented approach and with
correct expressions. It expresses the message with a
simple and understandable language.
It studies functionality and efficiency from multiple
aspects while producing versions of the printed reports
for web, android operating systems and similar mobile
communication devices.
İndeks offered its first annual report service in 2003
and made this work field a strategic service area against
increasing demand. It became one of the communication
partners in greatest demand in reporting. İndeks grew
by sharing its experience in communication and content
production with production, service, finance, holding/
group companies and public institutions. During the last 4
years, İndeks completed 56 annual reports and served 22
companies in 2012 in this area.
Transparent, plain, solution oriented approach…
Corporate Social Responsibility
The society expects comprehensive responsibilities not
only from individuals, but also companies with commercial
targets. Social responsibility is comprised of many different subjects
such as employee rights, gender equality at workplace, transparency,
accountability and respect towards the environment. The purpose is to
provide benefits to the community lived in. Those firms that take this wide
perspective into consideration think it is a responsible communication to
convey their works in social responsibility field to their stakeholders via tools
such as web sites, brochures, books, reports, etc.
In corporate social responsibility reports, communication needs to be set
up well, and it should be clearly defined to whom, why and how help will
be given so as to reach the right target audience through the correct
method. Corporations aim to strengthen their communication
by featuring their works in social responsibility field in
communication tools such as web sites, brochures,
books and reports. İndeks is the right address to
set up this work for you.
Non-periodicals:
2012
37
The Importance of Annual Reports in Investor and Stakeholder Communication
Özge Bulut Maraşlı Doğan Holding Strategy and Project Management Vice President
Communication with your investors is the most important subject in a public company. To make this consistent, you should be able
to share your company’s agreed messages, the interpretation of the previous period and your expectations from the future in an
open, measurable and understandable manner. In this regards, Annual Reports are of vital importance.
Together with İndeks, we prepared the Annual Report, which is one of the most important elements of a public company. In every
document we prepared, we conducted long term studies considering the following year. These prepared documents were not only
an important communication tool for our investors, but also all of our stakeholders, including the group’s employees. An aspect of
my experience with İndeks which I would like to mention is; the employees’ patience and their commitment to deadlines. Besides,
they listen to us carefully, and study not only our company but also similar international companies in advance; and we have been
sharing a common language from the very first meeting. This is an important experience.
Finally, I would like to say that we had the opportunity to examine the common works we conducted on international platforms. In
the first one, we accomplished a great success. We broke a new ground in Turkey. In the second one, the result was even better. It
was an amazing experience to share these successes together. Working with İndeks was beyond doing good work; it was sharing the
passion of doing “the best”.
The awards given to İndeks reports have raised the
sector bar. The reasons for these awards have also been
important milestones for the ground covered by the
sector, as well as the awards themselves.
Sustainability reports, R&D studies, social responsibility
reporting, United Nations Global Compact Agreements
are among the areas that İndeks responded in terms of
investor and corporate communication.
İndeks works in cooperation with international standards,
principles and trends in reporting. It responds to the
needs of corporations in a sense of responsibility. As the
stakeholder of Global Reporting Initiative (GRI), İndeks
supports the development of GRI’s globally accepted
sustainable reporting principles. İndeks has adopted a
approach that customers as one of the basic elements of
its sustainable presence.
Non periodicals:
Sustainability reports, R&D studies, social responsibility
reporting, United Nations Global Compact Agreements
are among the areas that İndeks responded in terms of
investor and corporate communication.
İndeks works in cooperation with international standards,
principles and trends in reporting. It responds to the
needs of corporations in a sense of responsibility. As the
stakeholder of Global Reporting Initiative (GRI), İndeks
supports the development of GRI’s globally accepted
sustainable reporting principles.
İndeks has adopted a approach that customers as one of
the basic elements of its sustainable presence.
Continuation of Sustainability Principle with İndeks
Alp Halil Yörük Siemens Sanayi ve Ticaret A.Ş Corporate Communication and Public Relations Director
We had the chance to work with İndeks in many different
projects within the framework of creating, producing and
developing content. Sustainability concept has a great
importance in every field in Siemens’ corporate approach and
the projects we carry out together with İndeks continue to be
long term within the framework of our sustainability principle.
I would like to thank İndeks for their hard work in the creation
and preparation process of Siemens Sanayi ve Ticaret A.Ş.’
2011 Sustainability Report, and add that they adopted a praise-
worthy approach in terms of sharing their experience with
their business partners.
Sustainability reports
• Erdemir Sustainable Steel Report 2004
• Çimsa Sustainability Report 2010& 2011
• Siemens Sustainability Report 2011 (experience sharing)
• Turkcell Sustainability Report 2011• Garanti Bankası Sustainability Report
2010
İndeks’ Sustainability
İndeks believes in the importance of adoption of sustainability that enables development and continuity
by the society, and its implementation in accordance with the rules defined in international criteria. Always questioning
their ways of doing things, İndeks prioritizes sustainability in all its activities in its relations with the employees, relations with the
stakeholders, and the quality of projects. It adopts the sustainability criteria mentioned in BM’s Global Principles Agreement, and develops
all necessary works to take these further, and conducts these activities together with its internal and external stakeholders.
Besides adopting sustainability as a philosophy, İndeks also believes that infrastructure works have an important place in sustainability. The
studies for İndeks’ sustainability have been resolved to the slightest details and tariffed step by step, together with consultants. With
an aim to be sustainable, İndeks assigned rules for all its activities. İndeks HR, process management, supply chain
and customer relations fields were reconstructed, so as to be with employees who are in
accordance with the sustainability philosophy.
Please refer to “Annexes” part, in the Turkish version of the report, to see İndeks Non-periodicals.
2012
39
corporate Books / catalogues / Brochures Prestige Publications:
Non Periodicals:
Through your corporate materials, İndeks explains
your difference and privileges in the shortest
way with the most impressive language and images.
It internalizes your corporate identity and puts forth
products that will create awareness everywhere.
Preparing periodicals for the leading corporations of
our country in order to express themselves better,
İndeks takes active role in every step in these processes
from creating ideas to printing stage. İndeks employees
prepare corporate books for publication with an interest
of a journalist, diligence of a researcher and aesthetics of
a designer.
Prestige publications, prepared under İndeks Yayınevi,
serves corporations and individuals who would like to
create a difference in communication. These publications,
where İndeks Yayınevi publishes many subjects into
books, provide prestige for corporations, besides adding
value to the community.
Correct Representation of Communicated Parties
Cemil Özer Retired Major General, Writer, Strategist“Communication is conveying of emotions, thoughts and
information to others through every possible way.” (Turkish
Language Institution, Turkish Dictionary, Ankara 1988)
“Communication is the behavior of conveying information
with an aim to direct the behaviours of all parties included
in the process. It covers all fields of life and is of vital impor-
tance for all living creatures within the communal environ-
ment.” (Antrhopology Dictionary, Ankara 2003)
I believe İndeks’ success lies in the integration with all the
definitions above…
It is of vital importance to select the right method to be
used and have control on the content of subjects to ensure
an effective communication. Parties have to express them-
selves correctly, and understand others correctly.
İndeks has gained its position today since it represented the
parties it communicates correctly.
I reached this conclusion through living, not theoretically.
You published my works “Arayış” and Atatürk İndeksi”
in a more esthetic and creative design than I would ever
imagine.
Analytic Perspective to Corporate Books
Mustafa İlgün Anadolu Efes Corporate Communication Manager I would like to emphasize the positive effect of İndeks team’s analytic and result oriented enthusiastic approach on the business partners and output. When we specifically consider the Agriculture book that was prepared by İndeks; I found the way that the sub-ject was analytically handled and its presentation impressive. We have defined the communication tone and color of our agricultural activities that we have conducted for 25 years thanks to this work.
It is obvious that agriculture will be among the most important subjects in the future, both in the world and in Turkey. Anadolu Efes has a praiseworthy history in this regard. At this point, we can conveniently say that the company’s agricultural R&D activities car-ried out for its own sustainability bring a continuous contribution to employment and thus, expands the company’s economic area of effect. From this point of view, it is possible to foresee that our agricultural activities will be our focus point for communication for long years to come, not only in turkey, but also in international platform. Moreover, we aim to carry the experience we gained in Turkey to other countries that we invest.
Corporate books, biography or memory books require a long term preparation, a solid fiction and a targeted work.
Please refer to “Annexes” part, in the Turkish version of the report, to see İndeks Corporate Books/Catalogues/ Brochure References.Please refer to “Annexes” part, in the Turkish version of the report, to see İndeks Prestige Publications.
• Selçuk Yaşar, “Hayatım”
• Robert Sutton, “İşe Yarayan Tuhaf Fikirler”,
• Cemil Özer, “Arayış”
• Doğan Kuban, “Dün, Bugün, Yarın”
• Dyo Fabrikaları “50. Yıl Kitapçığı”
• Nestle “100. Yıl Kitabı”, • Cemil Özer, “Atatürk
İndeksi”
2012
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Features such as being fast and practical increase
attention towards electronic reporting. Thus, a
revolution is taking place in reporting, which is the
foremost investment relations instrument. The key
to success in reporting with electronic features is to
understand that printed and electronic reports have
different strengths and draw a strategy accordingly.
Almost 80% of corporations release their annual
reports online as well. While printed annual reports
maintain their indispensability, their physical features,
i.e. the number of prints and carrying difficulties are
inadequate. Electronic annual reports may be effective
in terms of reference and analysis through correct
setup. İndeks creates solutions and realizes current
online reports by making use of the convenience,
creativity and functionality advantages that internet
provides to the user.
There are other creative ways for making stakeholders
read annual reports. We attract attention with
Non Periodicals:
Success Analysis and case Study
Digital / Electronic reporting
İndeks understands your success story that brought
difference your corporation, makes this process, which
needs to be learned from, permanent as a document that
is needed to be passed to future generations, and helps
you share it with your customers and employees as an
example. The added value of success stories is that they
facilitate the hired managers or personnel to understand
you and establish a corporate archive.
Avea Success Story
For Avea, one of the leading operators in GSM sector,
two Success Story advertorial contents were prepared
in 2011. The success story of the service provided by
AveaBiz to Turkish Airlines and Ulusoy Bus Business
Management in cooperation.
INNOVA Success Stories
For Innova, which offers platform- independent
solutions to all companies from all sectors with
telecommunication, finance, manufacturing, public and
service sectors on the forefront, the Success Stories
was first issued in 2008 in digital and published format.
• Avea • INNOVA • Bimsa • KRM
• Garanti 2010-2011
• İttifak Holding 2010
• Çimsa 2010
• DenizBank 2011
• KKB 2011 • İŞ GYO 2011
• Doğuş Holding 2011 • Kolin 2010-2011
• Turkcell 2010-2011
interactive cd formats that support web based
applications, applications in the “smart” devices,
practical QR codes or flash applications.
Interactive Reports
The interactive reporting service that free annual
reports from their static appearance also allow site
visitors to access their own special annual report
information through the data they follow. In 2010 and
2011, besides printed reports prepared for Garanti
Bank and Turkcell, İndeks also prepared the interactive
report sites.
Digital Reports
İndeks brings innovations by creating difference in the
sector both with printed versions of the annual reports
and digital reporting services. By using the flash
technology, it enables printed reports to be viewed
on digital environments, web platforms and tablet
computers. It allows to access reports regardless of
time and place.
Please refer to “Annexes” part, in the Turkish version of the report, to see İndeks Success Analysis and Case Study stories.
Communication the Corporate Messages to Stakeholders Correctly
Güngör Kaymak Bimsa General Manager, Sabancı Group CIO
We believe our close cooperation with İndeks has had
significant contribution in communication of the messages
we defined within the framework of our business strategies
to our customers and business partners. The ability to select
the most appropriate channels for our communication
strategy and target audience within the framework of our
works as a team is one of the most important contributions
İndeks has provided for us. Another added value is that
we have conducted activities to ensure these selected
messages are carried on the correct concepts. The content
we develop together is synthesized with the correclt
selected supporting images and made possible to convey
the correct message to our customers.
We have conducted an open communication with İndeks in
creating our corporate marketing and strategies in open in
order to realize our corporate vision. Thanks to this working
practice, together we developed the most appropriate
methods to attain our communication targets.
Their experience in communication has made it possible
for us to take more brave and productive steps so as to
reach the market. While doing this, the most exciting factor
was İndeks’ openness to communication and their effort
to understand our business. In this regard, we believe that
they positioned us as the core element in conducting their
communication activities that create value.
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Non Periodicals:
DOğAN COMPANIES GROuP HOLDING A.S. 2007 ANNUAL REPORT• “Golden” award in MerComm International Annual
Annual Reports Contest (ARC Awards) among Western
Hemisphere
DOğAN COMPANIES GROuP HOLDING A.S. 2008 ANNUAL REPORT• “Golden” award in MerComm International Annual
Annual Reports Contest (ARC Awards); “Whole Annual
Reports – Holding Companies” category
• The only company to be granted the “Golden” award
among all holding companies that took part in assess-
ment in 2009.
DOğAN COMPANIES GROuP HOLDING A.S. 2010 ANNUAL REPORT• “Golden” award in International Annual Reports
Contest (ARC Awards); “Whole Annual Reports – Holding
Companies” category
• “Honour” prize to the Message from the Managing
Director in the 2010 Annual Report
ÇIMSA ÇIMENTO SANAYI VE TICARET A.S. 2009 ANNUAL REPORT• “Golden” award in MerComm International Annual
Annual Reports Contest (ARC Awards); “Whole Annual
Reports – Cement Sector Companies” category
GARANTI BANK ANNUAL REPORT• “Silver” award in Vision Awards organized by the LACP
(League of American Communications Professionals) and
attended by more than 25 countries.
• “Golden” award in MerComm International Annual
Reports Contest (ARC Awards); “Untraditional Annual
Reports” and “Green / Environment Friendly Annual
Reports” categories. “Honour” prize in “Financials”
category.
• “Platinum” award with 99 points out of 100 points
within the scope of LACP (League of American
Communications Professionals) “2009 Spotlight Awards-
Encore” category. First prize in the “Most Creative” cat-
egory. Third among the first 50 companies in “Best 50
Communication Materials” category.
• “Best Investor Relations Annual Report” of Turkey
award within the scope of 2010 Investor Relations
Awards organized by Acclaro for the second time in
Turkey.
GARANTI BANK ANNUAL REPORT 2010• “Best Annual Report” award within the scope of
Investor Relations Awards organized by Thomson
Reuters and Acclaro in cooperation for the third time in
Turkey
• “Golden” arawd in LACP (League of American
Communications Professionals); Finance sector cat-
egory. “Golden” award in Online Report category with
Interactive report.
• LACP (League of American Communications
Professionals); Best Sustainability Communications
Programme - “Best Sustainable Communication
Program” award.
• “Bronze” award in LACP (League of American
Communications Professionals) Best 100 Communication
Material category with the interactive version (http://
rapor.garanti.com.tr/tr).
• “Golden” award in MerComm Annual Reports Contest
(ARC Awards) “Untraditional Annual Reports” category
“Silver” award in MerComm Annual Reports Contest
(ARC Awards) “Financial Data” category
“Honour” award in Steve Business Awards “Annual
Report” category
• “Silver” award in MerComm 22nd International Galaxy
Awards “News Letter” category
GARANTI BANK ANNUAL REPORT 2011• “First” prize within the scope of Acclaro 2011 “Investor
Relations Awards” in “Best Investor Relations Annual
Report” category
• “First” prize within the scope of Acclaro 2011 “Investor
Relations Awards” in “Best Corporate Management
Communication” category
• “Silver” award in LACP Vision Awards in “Annual
Report” category
• “Honour” prize in 2012 ARC Awards.
“Bronze” award in 2012 Stevie International Business
Awards.
• “Second” prize in “Best Investor Relations” category
conducted by CEO.
• “First” prize in “Best Investor Relations Annual Report”
category conducted by CEO.
• “Golden” award within the scope of 2012 Galaxy Awards
in Annual Report bank category.
TURKCELL 2010 ANNUAL REPORTWithin the scope of LACP (League of American
Communications Professionals);
• “Golden” award in “Best Annual Report Narrative”
category worldwide
• “Platinum” award in Europe, Middle East, and Africa
Region in the same category
• 12th place among the best 100 Annual Reports world-
wide
• 5th place among the best 50 Annual Reports in Europe/
Middle East and Africa Region
• “Platinum” award among companies that improved
their Annual Reports compared to the previous year in
its sector
• Among the best 10 Turkish Annual Reports in an assess-
ment made among Turkish companies participated in
LACP.
TURKCELL 2011 ANNUAL REPORT• “Best Annual Reports of the World” award by LACP
(League of American Communications Professionals) in
telecoms sector
• “Best Online Annual Reports” award by Investor
Relations Global Rankings (IRGR) by leaving important
companies such as BASF, Bayer, Shell and Philips behind
in Europe region with its interactive version.
AWArDS
2012
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The most impressive way in sharing information and conveying messages is face to face communication. With İndeks
Speaker Agency, we bring firms, corporations and organizations and our expert and well known speakers together. We
improve firms’ communication with their target audiences through the content requested in private meetings or the
content we develop specifically for the corporation and our speaker recommendations.
Speaker Agency:
• ActAViS • AnADolu EnDüStrİ HolDİnG • AnADolu HAYAt • AVEA • BArillA GiDA • BAşAk GrouPAmA
• BAYEr • Bİlİm İlAç • BoScH&SiEmEnS • cAll cEntEr 2011 • cAPitol HAlklA İlİşkİlEr • citiBAnk • DYo
• ESEV • fİnAnSBAnk • GloBAl turİZm VE YAt İşlEtmEcİlİğİ • GloBAl PoliticAl trEnD cEntEr • GSk
• HP • inDESİt • İSo • koç HolDİnG • lillY İlAç • micHElin • noVo norDİSk • PEPSİ • PfiZEr • SAkArYA
orGAnİZASYon SAnAYİ • SAmSun tİcArEt oDASi • SAmSunG • SAnDoZ • SAnofİ AVEntiS • SEtur • SiEmEnS
• tEfAl • YAPi krEDİ • t.c. BAşBAkAnlik tAnitim AJAnSi • tEknoSA • turkcEll • türkİYE SİGortA VE
rEASurAnS şİrkEtlErİ Bİrlİğİ • türkİYE uluDAğ İHrAcAtçilAr Bİrlİğİ • umur kirtASİYE • unilEVEr
notE: for PHotoS AnD informAtion of All our SPEAkErS, PlEASE ViSit İnDEkSilEtiSim.com
Ayla AlganEric Whitacre
Kerem Alkin Elif Dağdeviren Robert Kaplan Hakkı Devrim Julian Assange Nouriel RoubiniAlphan Manas
Chris Anderson Renée Mauborgne Dennis Redmont Anjelika Akbar Joi Ito Kürşat Başar Nilüfer Narlı
Ediz HunSevil AtasoyCem MansurBahadır KaleağasıYasemin BradleyEmre AlkinCarmen Reinhart
Chan Kim
Rasim Öztekin
Martin Wolf Zeynep Göğüş Dan Ariely Işık Menderes Cem Tarık Gani Müjde Jeffrey Sachs
Osman Ulagay Deniz Gökçe Paul Krugman Deniz Ülke Arıboğan Kadir Çöpdemir Raghuram Rajan
Malcolm Gladwell Tan Sağtürk Jülide Ateş Ze Frank Çoşkun Aral Serdar Kuzuloğlu
Patrick Dixon Thomas Sargent Amy Chua John Wells Defne Sarısoy
We are at your service with hundreds of speakers • We have a presence everywhere in the world with local and foreign
speakers• We offer our services with at least one speaker every day• We fill in conference halls; attend board meetings; meet
dealers • in short, we are talked about, and we make talk.
2012
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Since 2004, İndeks has been in service as the Turkish
agency of Leigh Bureau, the most established speaker
agency of the USA. Trough representation of Leigh Bureau
that was established in 2929 and is one of the long termed
and prestigious speaker firms in the world, İndeks is bringing
world famous expert speakers every year with Turkish
business world. İndeks has introduced many small/large
corporate/private conference and meetings to Turkey
and the Turkish business world held in Turkey with Leigh
Bureau’s effective service mentality to different culture
and geographies. İndeks-Leigh Bureau Speaker Agency
represents experts in their fields: You may visit İndeks web
site for Paul Krugman, Nouriel Roubini, Julian Assange,
Martin Wolf, Bill Emmott, Malcolm Gladwell, Raghuram Rajan,
Ari De Geus, Patrick Dixon, Hernando De Soto, Bob Herbold,
Robert Kaplan, Prof. Paul Romer, Michael Raynor, Don
Tapscott, Renee Maugborne and hundreds of other Leigh
Bureau speakers…
Famous speakers who respond to critical subjects that the
business world needs in fields such as economy, politics,
leadership, technology, innovation and strategy are carefully
selected and attract attention with their continuously
producing creative personalities. The Speaker Agency’s
motto is: “Subjects with content, speeches with content”.
Leigh Bureau offers its services with minimum one speaker
frequency daily, regardless of the geography.
Speaker Agency:
We regenerated the oldest communication channel in the world and built this on a
professional platform As a result of the interest shown to the international
and corporate seminars brought with the Leigh Bureau
cooperation, İndeks established Turkey’s first large scale
speaker organization. It gathered Turkey’s leading, expert
and attracting speakers under İndeks Speaker Agency
portfolio.
İndeks Speakers convey their knowledge in a wide range
of subjects from innovation to future, economic crisis
management to energy politics, and personal image
to child communication. İndeks Speakers support their
experience with books, articles and referenced projects.
The most important İndeks Speaker Agency feature to be
highlighted is creating content, developing speakers within
the framework of the content. İndeks Speaker Agency can
develop special organization themes and setups according
to the requested subject and content.
By serving in accordance with the principle “Subjects with
content / speakers with content”, we are talked about,
and we make talk not only in Turkey, but also all over the
world. Believing in conveying information from the most
accurate resource in an effective way, we offer information
communication service in corporations’ and companies’ long
and short term organizations as İndeks Speaker Agency.
We offer popular and innovative ideas to the business world,
economy, and media and provide support in every subject
needed from corporate culture to innovation.
Speaker Agency Support in Industry Congresses
C. Tanıl Küçük İSO Board Director
What is the importance of working with İndeks in your communication
strategy?
İstanbul Chamber of Industry is one of the most established representatives
of the Turkish industry and has been serving for its development and strength
since 1952. One of the important activities we carried out in this regards is
the “Industy Congresses” with “Sustainable Competitive Strength” main
theme, which was organized in 2002 for the first time. In the “İSO Industry
Congresses” attended by international corporations and companies’ senior
representatives as speakers, future expectations with regards to the Turkish
industry, success strategies, models, opportunities and threats are handled
in light of the global developments seen in the industry and economy. As
Istanbul Chamber of Industry, we believe that our close cooperation with
İndeks in identifying, communicating and organizing the speakers to attend
in our “Industry Congresses” has added strength to the efforts of the Turkish
manufacturing industry’s position in the global contest.
What is the relation with the corporation’s long and short term mission
and vision?
As an effective stakeholder directing the industry climate, İstanbul Chamber
of Industry aims to increase industry companies’ sustainable competitive
strength and competencies and become a corporation that develops the Tur-
kish industry at global level. We conduct our activities in accordance with this
vision by offering innovative services that add great value to the industry
companies and supporting the sustainable development of our industry.
In this regard, we are proud and pleased to be able to take the “Industry
Congresses” to its 11th year in 2012, which was originally realized with an aim
to inform the industrialists about the developments seen on national and
international levels and contribute to solution offers by creating a discussion
platform on the problems of the industry.
Can you explain the points you deem important?
The way to success in global economy is to have “Sustainable Competitive
Strength” as reminded by the main theme of our Congress. We believe that
during these 10 years, the “İSO Industry Congresses” held in accordance with
the “Sustainable Competitive Strength” main theme and the sub themes in
parallel with the route our economy takes every year have especially perfor-
med an important function in introducing new concepts to the industry firms,
make these newly introduced concepts adopted by our industry culture.
İndeks-Leigh Bureau Cooperation
Karen O’Donnell Leigh Bureau Europe, Middle East, Africa Region General Manager
“İndeks adopts a work system that gives our speakers infor-
mation about the key subjects that effect the business world
and prepare them in detail for their presentations to be made
in a developing country like Turkey. “
As Leigh Bureau Speaker Agency, we have been working with
Yaprak Özer and talented İndeks team together for more than
ten years now. During this time, we have achieved many inte-
resting projects and cooperation together. Together we have
succeeded more than we could have done separately.
As Leigh Bureau, we represent the best speakers from all over
the world. And İndeks has a deep insight and knowledge about
the needs and requests of the most prestigious corporations
of Turkey. More importantly, İndeks adopts a work system that
gives our speakers information about the key subjects that
affect the business world and prepare them in detail for their
presentations to be made in a developing country like Turkey.
We would like to thank Yaprak Özer and the İndeks team for
this valuable cooperation.
More than a hundred local, more than two
hundred foreign speakers are brought to thousands of listeners in hundreds
of different themes.
2012
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Offering corporate speaker services specifically for
corporations with speaker suggestions for various
subjects, İndeks has conducted many projects with firms such
as Sanofi Aventis, TEB and Borçelik and provides support to
the establishment and development of the sector by setting
up special content and speakers for the periodic speech
organizations in accordance with the messages corporations
would like to give. Our speakers come together with the
company employees and present examples of success
besides ensuring regular information exchange. Company
specific activities are carried out to ensure effectiveness
of corporate culture and internal communication. İndeks
plans every step from content to guest organization and
moderation. It defines the main theme, subject and speakers,
ensure organization of the speakers, direct and manage
speaker and customer relations before, during and after the
conference.
corporate Seminar and conference Services
Speaker Agency:
Our services are the most effective tools of corporate and internal training. Speakers come together with company employees and provide regular information exchange; carry out special activities to ensure efficiency of the corporate
culture and internal communication.
Right Content, Appropriate Speaker
Patrick Dixon Global Change YK President, London Business School Management Development Center Academy Member, Leigh-Bureau Speaker
For long years, I have been working with İndeks during the speeches I gave in a wide range of subjects such as leadership, motivation, business growth pace and futurism in Turkey… We continue together with one of the most established and prestigious speaker agencies in the world, Leigh bureau and İndeks Speaker Agency in Turkey. İndeks and Leigh bureau Speaker Agencies offer the best to leaders expert in their fields and audience from the business world and sophisticated culture in terms of valuable content and stage performance, starting with the “subject and speakers with content” principle, in which they are an expert. While working with İndeks, I always prepare with the awareness that I am working with an agency which has all the requirements and insights required by the international professional work principles. When you choose İndeks as your speaker agency, I can guarantee you that you will receive first class service. İndeks will always help you find the most approp-riate speaker with the right content.
Ethic and Professional Approach to Speech Organizations
Kerem Alkin İstanbul Ticaret university Social Sciences Institution Manager, Bloomberg HT Economy Director
The most important subject that I have adopted as a principle during my university and media career, which I have been pursuing one for 25, and the other for 22 years has been to “convey information in the most accurate, objective and fresh way possible”. Because with my academician identity, I have always perceived and made others perceive that my activities in the media is a continuation of my main profession with an aim to inform the community. At this point, I have always seen myself as a professional speaker who should be respon-sible and moral at all times, whether in a classroom, a panel or a real sector meeting. During the activities we conducted together with İndeks Speaker Agency, I would like to say that I am pleased with the projects where shared the “accurate content, accurate informati-on” motto that supports my principle. Considering that the most important need of the business world is the increase in corporations that adopt a professional sense of management, it is right to say that İndeks is the leading corporation that conduct projects contributing to this objective. I hope to continue cooperating with İndeks Speaker Agency with mutual information exchange and work discipline.
Examples of
Corporate Seminars
• World and Turkish Economy
• Medicine Sector in the World and
Turkey and its Development
• Health Economy
• Changes in marketing
• Social Media Trend
• Media in the World and
Turkey
• Strategic Planning in
Management• Time Management
• Creating Value in Crisis• Communication and Delegation• Work and Private Life Balance
• Being “Us” at Workplace; Corporate Culture
Please refer to “Annexes” part, in the Turkish version of the report, to see İndeks Speaker Agency.
KALDER, CTM Institution “I Am Customer” Conference, BRAND Conference, “Sanofi-Aventis Thursday Meetings”, “TEB Hayata Dair”, Borçelik Tuesday Conferences”… Some of the endless meetings…
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You want your brand to be mentioned abroad too, and you want to take place in foreign
media with your discussions…
You want to share information with the public
but you do not know where to start or how to set up…
corporations need the right communication-content partner,
a correct communication strategy setup, sustainable
relationship, logistic perspective so as to express
themselves.
consultancy:
You want to do everything; you need strategy in timing,
communication tool and content
selection.
How will you gather information and
generate images?
You think you know your target
audience, however you do not know
the communication dynamics well
enough…
You want to draw attention to your environment and community
commitments and highlight women,
children and minorities...
You would like to leave a deep
mark on a special organization, conference or meeting… You
intend to publish a corporate book or an
autography...
mEDiA rElAtionS conSultAncY: A&B HAlklA İlİşkİlEr • AccEnturE • AkSİGortA • AmYlum nİşAStA
• ASHmorE PE • BİmSA • BoruSAn mAkİnA • BSA • cHP • cocA colA • DEll • DEnİZBAnk A.ş. • DEutcHE
BAnk • EfES PİlSEn • EkEr Süt ürünlErİ • fİnAnSBAnk • GE EnErGY • GE HEAltHcArE • GEfco • GSk
• GüVEn SİGortA • GVZ • HP • HuAWEi • ikEA • ion BY AtASAY • İStAnBul BüYükşEHİr BElEDİYESİ
• İStAnBul AkVArYum • kAlDEr • kAlE GruP • lEViS • lionSDEn • mAY toHumculuk • mcAfEE •
mİllİYEt • moE’S orAclE • otokoç • PEPSİ • PfiZEr • PWc • rİSk türk • roHm AnD HAAS • roYAl BAnk
of ScotlAnD • SAnofİ AVEntiS • SAnofİ PAStEur • SiEmEnS • StArBuckS • tAmEk • t.c. BAşBAkAnlik
türkİYE YAtirim DEStEk VE tAnitim AJAnSi • tüYİD • türk trAktÖr • WAlt DiSnEY • WYEtH İlAç
• ZEPlion • Zorlu EnErJİ • ZYXEl
contEnt conSultAncY: BAtumAn DAnişmAnlik • BİmSA • crm EnStİtüSü • GSk • kArunA • krm • PWc
By creating consistent messages from the start to the end, İndeks adds life to your texts with short and to the point narration, deep and accurate information. It configures communication strategies in an integrity of language and ideas, protects your corporate identity, adds harmony and color to your works.
2012
53
media relations training
İndeks İletişim Content and Consultancy laid its foundation
with Media Relations Training. Multinational firms, national
firms, Anatolian tigers prefer to procure their media relations
trainings from İndeks. İndeks acts with international trainers
and consultants in their training and consultancy activities.
Experts with international experience and international team
work in harmony. İndeks’ founder Yaprak Özer is personally
accredited from Lionsden based in London, which is the
world’s largest media relations training and consultancy
corporation. She actively gives trainings abroad. İndeks
Media Relations Training modules and consultancy services
generates specific solutions to corporations and managers’
short, medium and long term needs.
Communication world is transforming rapidly. Media changes
at a great pace and routines are broken continuously.
Single time communication studies directed at a single
audience do not respond to the needs. İndeks conducts
its Media Relations Trainings and content-communication
consultancy with half academic studies based on research
and development. It reports studies in traditional platform,
television-radio, social platform and electronic environments
with qualitative and quantitative measurements, generates
solutions, organizes applied simulations.
Media Relations Training module;
Turkish Media / International
media module is a module
that explains the structure
and operation of media.
It is prepared specifically
for the person or company
that the training will be given. The person’s background,
their reflections on the communication tools (if any), sector-
competitors are analyzed.
Simulation and Case Study Module;
This is a practice that involves studies of interview techniques
with questions prepared specifically for magazines,
newspapers, TV programs concerning potential real / near
life situations that could be experienced. Participants are
videotaped real time and prepared for the future.
Crisis Communication Module;
This involves training that aims to avoid the destruction that
may arise in times of crisis and turn it into advantage using
the right communication methods and content specific to the
corporate spokesmen.
Corporate Content Analysis Module;
Corporations create informative and directive content for
their stakeholders. This module involves necessary system
and content studies for the content to be understood.
Media Posts Module;
The training study in which we prepare tips to increase
broadcasting rates of press releases in the media specifically
for the firm.
Press Conference and Roadshow Module;
Special content creation training module for press
conferences which are an information exchange platform
held with participation of many press members; launching
and important presentations.
Effective Presentation Techniques Module;
In the module which is designed to make sure that the
messages given reach the objective; studies to use content,
technique as well as body language effectively so as to
demonstrate a reliable and convincing performance before
the audience.
Corporate Spokesmen Module;
Every corporation should have a basic spokesperson, and
special spokespeople for subjects that require technical
knowledge and expertise. Spokespersons cannot talk without
control, mostly they need help. This is a study aiming at
developing spokespersons and conveying messages.
Corporate Communication Tools Setup and Content
Creation Module;
There are more than one communication tools. The
distribution of tasks between these shall be done within a
system and corporate policies must be considered.
Personal Development and Image,
Studies are conducted based on perception of image,
personal image management, body language, voice and
breath exercises.
Correct Communication Strategies in Times of Crisis
Dennis Redmont Journalist, Associated Press Agency Rome Office Former Chief, Edelmon PR Agency Consultant, Italy and USA Business Council Communication, Development and Media Department President
If your manager cannot stay calm in times of crisis or if your
employees addressing the community need to be prepared to give
clear and striking messages, it means that it is time to study on
media or an important presentation training. If you need to get
this done in multiple context and languages, İndeks will help you in
this, and make sure you leave a strong and notable mark on your
target audience by using all its cultural background.
We worked with many companies during last year. We have
helped them with many disasters, compelling mergers, take over
and reconstruction processes. We prepared sector leaders and
government officials for many challenging questions to come from
the media and government officers or simply, we made sure they
presented their corporate sustainability reports in an interesting way.
In such situations, as İndeks we worked together with firms
or corporations to prepare messages that complied with their
structures for the solution of the problems and we succeeded in it.
Because we are in close contact with the new world media every
day, 24 hours without interruption; we can adapt to different
cultures and changes in a very short time. An experience with
İndeks will provide you with tools to open doors to unexpected
opportunities both in the country and abroad. Just as an athlete
prepares for the Olympics or a race, media training, presentation
skills and crisis management also requires regular practice,
continuous rehearsal and systematic preparation. If you are
looking for solutions to the moments you will confront the media,
the thing you are looking for is not just comprised of words. The
importance of factors such as gestures, body language, apparel,
voice tone, eye contact is generally underestimated. With the
meeting simulations and discussion programs prepared by İndeks,
our team provides you with the confidence you need before the
community.
Special solutions and boutique trainings for the needs of corporations and
individuals
Consultancy:
Communicationmanagement on
various platforms(newspaper, TV,
magazines &social media)
Person and/or company exclusive,
simulation supported universal programs with
flexible durations
Content Analysis in Mediaİndeks conducts
corporation specific content analysis studies in every platform. Besides quantity assessment such
as correct publication, correct frequency, correct target audience;
it also conducts comprehensive quality analysis for the
first time in Turkey.
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Routines are broken in communication. New tools
emerging with the means of technology and the comfort
they bring on one side, the changes seen in the target
audience we want to reach on the other… Target audience
increasing through splitting, needs increasing, pleasures
growing, knowledge deepening… This is the description of
the communication world in summary. It is not possible to
hit the target with a single communication tool, create a
huge effect with one campaign, or create something and
keep it fresh forever. Our corporate communication journey
that we started with one communication tool in the past has
now become richer with different and creative services that
emerged. İndeks has been the source that business partners
supply their all content communication needs from one
single address: “One Stop” content service.
The tools defined strategically in accordance with the
business partners’ needs are established based on
the dynamics of the target audience. İndeks analysis
its customers’ communication and content needs and
expectations first and creates creative solution suggestions
accordingly, sets up all communication services included in
the product portfolio in an integrated manner, establishes
periodical and non-periodical publications, plans trainings,
creates content and offers communication consultancy.
Firms can benefit from all these services simultaneously, or
refer to İndeks’ solutions within their needs or occasionally.
The long term and sustainable relationships that İndeks
develops with its business partners make sure that the
customers are in an advantageous position in many subjects
including time and financing.
It is possible to exemplify the range of products that our long
established service concept brought. All the studies that you
will see should be perceived as communication details such
as a separate target audience, different need, and different
time frame.
SIEMENS
• Diyalog Magazine • Siemens World Newspaper
• Sustainability Report • Brochure • Media Relations Training
• Speaker Agency Service • Catalogue and Booklets.
YAŞAR GROuP
• Yaşam Pınarım Magazine • Dyorum Magazine • Yaşa Magazine
• Pınar Süt Annual Report (5 years) • Pınar Su Annual Report
(5 years) • Pınar Et Annual Report (5 year) • DYO Annual Report
(5 years) • Viking Kağıt Annual Report (5 years) • Altın Yunus
Annual Report (5 years) • Selçuk Yaşar’s “Hayatım” Prestige
Publication, • Dyo Factories 50th Year Book • Web site prepared
for Feyhan Yaşar
ZORLU GROUP
• Zorlu Magazine • Vs. Magazine • Taç Style Magazine
• Teknolojinin Türkçesi Electronic Bulletin • E-Made in Vestel /
Electronic Bulletin • e-Vs. Electronic Bulletin • MİE
NESTLÉ
• Nestlé Benimle Magazine • Nestel Yaşam Bulletin • Nestlé 100th
Year Book • Nestlé Sales TV
BİMSA
• BimsaBiz Magazine • İşte Performans (İP) Magazine
• Success Story • Marketing mailings • MİE
ANADOLU GRUBU
• Biravo Magazine • e-Biravo Magazine • Efes Crisis Management
Booklet • Çağdaş Bakkal Booklet • Competition Booklet • Tourism
Training Book • Ethics Booklet • Agriculture Book • 2010 Almanak • MİE
GARANTİ BANKASI
• Activity Report • Corporate Social Responsibility Report
Sustainability Study • StockWatch • Cast Service and Photo Shoot
• Cash Management Book
TURKCELL
• Annual Report • Sustainability Report • Interactive Annual
Report • Training Videos • Turkcell Global Bilgi Booklet
The Importance of Communication Tools in the Process of Becoming Corporate
Feyhan Yaşar Yaşar Holding Managing Director 1996-2009
We had a long and comprehensive plan when we started
our journey with İndeks. We can summarize this plan as
communicating Yaşar Group’s strengths and industrialist
identity, the importance it gives to culture and art,
environment, innovation and human, and consumers. It can
also be described as communicating the strength in our roots
with the rebirth after a big crisis.
The concept “Content Agency” entered our dictionaries
with İndeks. We had a very long and pleasant study. In every
volume we redefined Yaşar through very different, very
dynamic and meaningful subjects… Dignity was combined
with correct timing, creativity and diligence. We conducted
very delightful studies with a very nice team. We produced
reports, books and magazines that define us very well while
becoming transparent and corporate…
Thank you. We wish you many great studies…
Communication Studies with Anadolu Efes
The group’s corporate magazine study can be described as an impor-tant milestone. Many corporate books prepared for Efes can be sum-marized as information to be conveyed to different shareholders, expectations and experience to be shared. The important point with these studies is preparation of academic studies is made with a se-tup, tone and language that they are understood by the target audi-ence, and attention is paid to design as much as the content. Among the communication studies that we continued with annual report and took part in the investor relations process, one of our studies is the Agriculture Book which is the product of a long term and intensive local work. Our media relations studies with Efes Group managers and professionals have also been another important milestone
Consultancy:Living with Yaşar
First of all, it was decided to prepare
an image magazine for publication based on
the holding, and simultaneously make corporate
publications to keep stakeholders together for two driving
forces Pınar and Gyo. The decision was that each of them
would be 4 frequencies every year. Math of the frequencies was
calculated. All the three publications had their own opportunities
and challenges. Plans were made, priorities and important points
were defined, objectives were revised and studies were concluded.
In years, we took over annual report studies with Yaşar Group.
Corporate books were diversified in this period too. They were
established as technical, prestige, and stakeholder pub-
lications. We gained very important knowledge and
experiences from these studies. We realized a
very successful sustainable investor
relation study.
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corporate Specific tV Broadcast
online content ProductionWeb/Intranet/e-Bulletin
The communication models keep changing rapidly and
the needs diversify continuously. In today’s world
where everything is speeding up, we cannot find the time to
perceive and interpret the information we receive through
communication channels. It is only possible to keep up
with communication, by using technology correctly. İndeks
catches and uses all the communication and technology
trends that the world follows correctly. Corporate television
broadcast service is another extension of this visionary
perspective… İndeks has conducted successful studies such
as Nestle Sales TV, Turkcell Training Videos, Feyhan Yaşar
Biography “Yaşadıkça” till today, and it shows how effective
it is to convey a message through a video, and touch the
target audience with words. Many corporations prefer to
support texts with words and images. İndeks also prepared
the content of corporate TVs.
Corporate or individual web sites have been a must
for a long time. This very important electronic
communication tool may be meaningful and result oriented
when fed with other electronic studies and content.
İndeks creates, updates and manages content of online
communication tools such as web, intranet, e-bulletins,
etc. Our lives changed with the internet. Nothing is the
Visual Broadcasts:
corPorAtE tV DEnİZ tV • fEYHAn YAşAr BİoGrAPHY “YAşADikçA” • fİnAnSBAnk trAİnİnG VİDEo • nEStlé
SAlES tV • turkcEll trAİnİnG VİDEoS
tV BroADcAStinG SuccESS StorİES• BİrE Bİr Ekonomİ • DEVrE ArASi • Eğİtİm VE kArİYEr • Eğİtİm
PEncErESİ • İş GÖrüşmESİ • kArİYEr DünYASi • kArİYEr rEHBErİ • kArİYEr DünYASi ünİVErSİtElErDE
• kArİYEr DünYASi ZİrVEDEkİlEr
• Feyhan Yaşar
Personal web site
• Eurorest (Catering Services)
And Eurorest Services (Cleaning Servi-
ces) web site
http://www.eu restservices-tr.com/
• Euroserve (Security Services)
web sites http://www.euroserveguvenlik.
com.tr/
same now. Neither communication, nor reporting. Firms
may not be able to achieve the success they desire while
reaching their target audiences through classical methods.
Traditional channels are sometimes not adequate
according to the conditions of the target audience. A
target audience possessing certain characteristics can
mostly be reached with a specially prepared study.
Personalized content is considered as the last step in
communication. at this point, İndeks creates electronic
content specifically for you.
İndeks offers special tV broadcasts and visual agency
services; web, intranet, e-bulletin services; television program broadcast services to
corporations.
• Danone Doğal web site
http://www.danone.com.tr/tr/danone_
markalari/danone_tikvesli_grubu
• Special content and design service for anadolu
Efes, one of the Anadolu Group companies
• Sofra Group main web site
http://www.sofragrup.com/ content and mailing
studies
• Mailing studies prepared within the framework of
marketing strategy for the introduction of Hisar
Educational Foundation’s main web site
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Visual Broadcasts:
Name of the Program: “Bire Bir Ekonomi”
Channel: TRT 2 Date: 2001-2002 Number of programs:
56 Number of guests: 56 Guest profile: 12 female / 44
male Total broadcast duration: 60 hours
“Bire Bir Ekonomi” addressed Turkish economy from dif-
ferent angles on macro level and made a big impression. In
this program, leading figures of the Turkish business world
were given place every week. Many bosses, managers such
as Sakıp Sabancı, Can Kıraç, Ümit Boyner and Zafer Çağlayan
participated in this program where Turkish economy was
evaluated and opened to discussion, and they shared their
opinions.
• Name of the Program: Kariyer Dünyası
Channel: TRT 2 Date: 2000-2003 Number of programs:
142 Number of guests: 440 Guest profile: 110
female/ 330 male Total broadcast
duration: 142 hours
Turkey’s first human resources and
management program “Kariyer
Dünyası” was an important platform
that brought business people, professionals, economists,
academicians, experts, consultants and young people
together. By bringing guests from different disciplines
every week, “Kariyer Dünyası” presented a dynamic and
free platform and continued its life for four years.
• Name of the Program: Kariyer Dünyası Üniversitelerde
Channel: TRT 2 Date: 2001-2003
Number of universities visited: 15
Number of guests: 53
Guest profile: 11 female / 42 male
Total broadcast duration: 150 hours
The “Kariyer Dünyası” program mostly consisting of
young people created “Kariyer Dünyası Üniversitelerde”
program in 2001 with an aim to respond to the needs
of young people better, understand and tell their needs
better, and help them with their career concerns.
television Programs
• Name of the program: Kariyer Dünyası Zirvedekiler
Channel: TRT 2 Date: 2003 number of programs: 10
Number of guests: 10 Guest profile: 4 female/ 6 male
Total broadcast duration: 10 hours
“Kariyer Dünyası” initiated a different aspect within the
program as of the 2003 broadcast season and started a
new program called “Kariyer Dünyası Zirvedekiler”.
• Name of the program: Eğitim ve Kariyer
Channel: CNN Türk Date: 2007-
2008 (Seasonal -July)
Number of programs: 22
Number of guest
universities: 22
Number of guests: 66
It continued its broad-
cast on CNNTürk in 2007.
management and Hr subjects were brought to the public for the first time in Turkey with the programs prepared by İndeks. With these programs where live discussions were held and practices in this field were shared, İndeks joined hands with young people and
tried to set an example for them.
1. Bire Bir Ekonomi TRT2 / 1999-2000 2. Kariyer Dünyası TRT 2 /
2000-2003 3. Kariyer Dünyası Üniversitelerde
TRT2 / 2001-2003 4. Kariyer Dünyası Zirvedekiler TRT 2 / 2003 5. Eğitim ve Kariyer CNN Türk/2007-2008 (Periodical - July) 6. İş
Görüşmesi CNN Türk / 2007-20087. Eğitim Penceresi CNNTürk/Nisan-Mayıs 2008
(Periodical) 8. Devre Arası BloombergHT/Temmuz 2010 (Periodical) 9. Kariyer Rehberi
BloombergHT/2010-2011 10. Başarı Hikayeleri BloombergHT/
2011-Voice of the Young
Generation
İndeks Content Communication Consultancy
continues its activities at many platforms to ensure
that the Turkish young population reaches the level of
quality it deserves in every stage of life. The TV programs
prepared and presented by İndeks Content Communication
Consultancy’s Managing Director, journalist Yaprak Özer are some
of these. Since 1999, 10 different programs have been broadcasted
on various channels. Many of them were the “firsts” in Turkey in
terms of format and drew attention from the audience. These
programs are as follows:
Ekonominin Sesi
(Voice of Economy):
Global, national, regional and sectoral dynamics
affect our lives every day; we have responded to daily and
instant developments with a proactive and long term perspective.
İstihdamın Sesi (Voice of Employment): Today, the most important
problem in the world is “young unemployment”. İndeks recognized that this
problem which makes Europe and USA suffer is a chronic headache in Turkey
for a long time ago. It created an impression with innovative and result oriented
programs.
Eğitimin Sesi (Voice of Education): There isn‘t one single generation that was not
affected by the education policies in Turkey. All of us have considered this subject
sometimes as a problem, and sometimes as an opportunity. İndeks approached
the subject in a practical, positive and result oriented manner.
Başarının Sesi (Voice of Success): The whole world is hungry to succeed.
Success motivates us all. Listening and understanding how others
succeeded is the most important education. Great successes are
dazzling; however we come across with success in every
form and format. In short, there is no small or big
success.
İndeks is the address of a righteous TV experience, a
significant background that accomplished successful and
sustainable visionary productions for three popular TV
channels. It has succeeded works having reputation and
fame with social responsibility projects in high rating prog-
rams for popular broadcasts it prepared for TRT, CNNTürk
and BloombergHT.
During the “İş Görüşmesi”
tV program, 27 young people, senior managers and bosses were hired
as a result of the interviews.
Total number of
programs:396 Total number of guests:
817 Total broadcast duration: 18.240 minutes
(304 hours)Guest profile: 229
female, 588 male
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“Eğitim ve Kariyer” took the young people, education
and recruitment as its main focus and hosted university
rectors, deans and academicians.
• Name of the program: İş Görüşmesi
Channel: CNN Türk Date: 2007-2008 Date, time and
duration of broadcast: Sundays at 20.00, 30 minutes
Number of programs: 47 Total broadcast duration:
23,5 hours Shoots at universities: 2 shootings (İzmir
Ege University and Kayseri Erciyes University)
Number of guests: 55 Number of candidates attended
the program: 138 (55 female, 83 male) Number of
candidates that received job offers: 80
“İş Görüşmesi” is a first in Turkey in terms of its format and
content. Senior managers and entry level young people
came together. Senior managers and bosses conveyed their
experiences to young people and asked critical questions.
The young people bombarded the business world represen-
tatives they know from newspapers and TV with questions.
Every week, a company/sector was addressed and CEO,
general manager and human resources manager was
hosted as a guest. Three candidates were chosen as app-
ropriate for the position and they appeared before the
guests. As a result of the live interview, one out of three
candidates were hired for a two month trial period.
• Name of the Program: Eğitim Penceresi
Channel: CNNTürk Date: April-May 2008 (Seasonal)
Number of Programs: 8 Number of guests: 12
Total broadcast duration: 240 minutes
The changes seen in the educational system frequently
leave both students and parents with many problems.
Every week, different subjects were addressed in “Eğitim
Penceresi” program so create awareness and discuss
these problems.
• Name of the Program: Devre Arası
Channel: BloombergHT Date: July 2010 (Seasonal)
Number of programs: 7
Total broadcast duration: 140 minutes
For seven weeks, recruitment, career and human resources
subjects were addressed in “Devre Arası” program under
management of journalist Yaprak Özer, Aslı Şafak and
Levent Oğuz.
Subjects addressed
• Recruitment structure in Turkey and assessment of data
• Demographic structure and its assessment
• Government policies and recruitment
• Job search processes, data and job postings
• The most admired companies
• Social media and HR • Talent management
Visual Broadcasts:
Deniz GülThe person who received a job offer fromAhmet Zorlu, Zorlu Holding Managing Director
“I began to work for the corporation I was chosen in the prog-ram on June 23rd, 2007. I would like to thank the İş Görüşmesi program team.
Derya DenizThe person who received a job offer fromBorusan Holding CEO Agah Uğur
“I began to work at Borusan Holding’s Finance department that I was chosen as of July 18th 2007. Borusan Holding is a very success-ful corporation and it has a high performance. I do by best so that my performance meets the company’s. I am very happy to be at Borusan. I would like to thank you for your follow up and concern.”
Open positions:
R&D team member, fund mana-
gement department assistant specialist,
product development engineer, innovation center
assistant, aircraft engineer, assistant brand manager,
marketing specialist, sales specialist, architect, project as-
sistant, ASB marketing specialist, industrial engineer, financial
consultant, food and beverage manager assistant, team leader,
planning specialist, İstanbul field supervisor, central sales mana-
ge4r, product specialist, sales director, textile engineer, corporate
sales support specialist, field supervisor, strategist, organizing
specialist, customer services specialist, sales and marketing,
production engineer, marketing and communication super-
visor, product manager, network specialist, operational
regional manager, work analyst, product engineer,
sales specialist, field manager, brand leader,
young talent candidate
Please refer to “Annexes” part, in the Turkish version of the report, to see Television Programs.
• Name of the Program: Kariyer Rehberi
Channel: BloombergHT Date: 2010-2011 Number of
programs: 47 Number of guests: 53 Guest profile: 17
female/ 36 male Total broadcast duration: 705 minutes
Every week, subject such as human resources, manage-
ment, recruitment and SME’s were discussed with guests
from different sectors in “Kariyer Rehberi” program.
• Name of the Program: Başarı Hikayeleri
Channel: BloombergHT Date: 2011-continuing
Number of programs: 60 Number of guests: 67
Guest profile: 20 female / 47 male
Total broadcast duration: Approximately 30 hours
“Başarı Hikayeleri” is broadcasted on BloombergHT with
weekly frequency. The program continues to host guest from
the world and Turkey in almost every sector with attention
drawing, interesting and extraordinary success stories.
“Contribution to Human Resources”
Tijen MergenHürriyet Newspaper and Printing A.S.Sales and Marketing Group President
“As Milliyet, we came across with dear Yaprak and İndeks İletişim as we were trying to create a difference in the Human Resources sector that we entered a little late through our new team and our new web site. First of all, the “İş Görüşmesi” Program that we organized in cooperation in a long period, broadcasted on CNN and we sponsored as Milliyet, was the project that had the greatest positive impact Milliyet had in Human Resources field.”
The university
program visited campuses; brought
students and decision makers together; created a discussion platform on life broadcast. Kariyer Dünyası
Üniversitelerde program met with the young
people in 15 different universities.
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İndeks provides every kind of visual service in fields that require expertise such as news photography, industrial, fashion, sports photography; special
projects that can be conducted with team support such as corporate identity studies, catalogue, and
annual reports.
Offering its services with good photographers, accomp-
lished cameramen, competent technical team, success-
ful digital production teams, qualified assemblers, epicure
makeup artists, a crowded image team and process ma-
nagers, İndeks combines content and visuals with success.
İndeks Visual Agency offers accurate, fast and a different
service to corporations in cooperation with Turkey’s leading
artists in a project-based manner. İndeks’ creative team in
its portfolio responds to seasonal or ongoing projects, as
well as every kind of special and boutique creative project.
İndeks’ visual team provides team support, working in a
wide range of subjects from street works to industrial pho-
tography, children shooting to product shooting.
İndeks Visual Agency
Visual Broadcasts:
Please refer to “Annexes” part, in the Turkish version of the report, to see İndeks Visual Braodcasts.
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İndeks’ corporate publications is a work platform for social responsibility
awareness and professional quests. We are proud to bring “İndeks
Publications” to the public.
İndeks Corporate Publications explained below have been creative in terms of subjects addressed, combined different communication channels under the same publication, and created an experimental communication platform.
İndeks of the MonthIt is being published every month regularly. It is prepared with İndeks’ perspective from culture, art, economy and social event news and shared with İndeks business partners and ecosystem as a digital publication.
Michael Jackson İndeksThe legendary artist was told with every aspects of his life. In this project which was prepared in the first year of his death and constituted an archive, many special moments
from the artist’s life and his hit songs and videos were also included. İndeks prepared this with an aim to combine different communication channels, especially text with visuals.
Atatürk İndeksAtatürk İndeks, prepared by İndeks Speaker Agency Member Cemil Özer, based on the Sermon (Nutuk), is an important research that tells about Atatürk. İndeks is proud to bring Atatürk to the public with a method that had never been used before, through his own opinions and words.
World Cup İndeksThis work that we shared at the time of 2010 FIFA World Cup combines interesting information regarding the World Cup from 1930s until today.
İndeks of the Centuryİndeks of the Century, addressing the most important events of the last century, refreshes memories, scrutinizes the past for a solid future. İndeks’ work prepared with diligent research and a reasonable selection summarizes this century with 10 year-periods.
Content İndeks-From Tablet to TabletIt explains the process from the clay tablets, the starting point of content, to tablet computers that reached today. In this work, which addressed history of content probably for the first time, is a social responsibility for the sector as well. İndeks continues to contributing to communication and content sector based on the thought that demonstrating a responsible manner is essential in its works.
İndeks Newspaperİndeks Newspaper, published as a bulleting in 2005 for the first time, was renewed in 2010, and continued its broadcast life with a new design. The Newspaper conveys developments that had its finger on the pulse of the time, as well as news that arise before the broadcasts prepared by İndeks, through İndeks’ vision. The newspaper is published monthly and reaches approximately 3 thousand people every month.
Speaker Agency Bulletinİndeks Speaker Agency Bulletin shares news and developments from the İndeks Speaker Agency with the followers and business partners regularly every month.
İndeks corporate Publications:İndeks corporate:
• İnDEkS iS AmonG corPorAtionS tHAt SiGnED “mAnAGEmEnt iS A WomEn’S riGHt” DEclArAtion
EStABliSHED BY kAlDEr in AccorDAncE WitH tHE 1St AnD 6tH itEmS of “GloBAl comPAct”.
• İnDEkS iS A mEmBEr of tHE turkiSH inVEStor rElAtionS ASSociAtion (tüYİD)
• İnDEkS iS A mEmBEr of turkiSH corPorAtE mAnAGEmEnt ASSociAtion (tkYD)
• İnDEkS HAS BEEn onE of tHE founDinG mEmBErS of iPtV ASSociAtion EStABliSHED in 2009
İnDEkS corPorAtE PuBlicAtionS
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İndeks Corporate:
Since the day it was established, İn-
deks has been on digital and electro-
nic platforms actively. Besides keeping
its corporate web site update since its
presence in 2003 and establishing a
portal for the sector, it also draws at-
tention with its social channel works that
set an example in the sector. İndeks is the
first company in the sector to use social platforms
such as Facebook and Twitter actively, and develop and
implement campaigns specifically for these. İndeks con-
veys its works supported by social channel advertisement
campaigns to the users with a structure that can be viewed
on tablet computers too. It presents the content it creates
in a structure that can be viewed on every screen such as
mobile phones, computers, televisions and tablets.
İndeks on Social Platforms
Global Compact
İndeks is among the corpora-
tions that signed the “Global
Compact” initiated in 1999 at
World Economic Forum by United
Nations General Secretary Kofi Annan
and accepted by hundreds of companies and nongo-
vernmental organizations all over the world. This global
application that has no legal sanctions is a road map
established around 10 basic principles within the frame-
work of subjects such as human rights, worker rights,
environment and corruption. The companies that signed
Global Compact agreement present progress reports
with regards to their commitments. İndeks signed Global
Compact agreement on February 10th 2009. As required
by the agreement, İndeks has agreed to implement the
universal principle that is in perfect match with its own
attitude and presence and make effort to spread it. It
published its first progress report in 2010, and second in
2012. You may access these reports from our web site.
GlobalresponsibilityEcosystem
İndeks has adopted a responsib-le, sharing, ethic and transparent
management style from the day it was established, it has always asked for and presented these conditions in its relati-
ons with all its stakeholders; and considers the corporations, individuals and com-
panies it works with as “business partners”, not as “customers”. It develops relationships not only with internal and company related stakeholders, but also other segments of the society. İndeks works with stateholders whose values match those of İndeks’; give importance to ethic, social, cultu-ral values and the environment, is beneficial for the commu-nity and is able to create mutual benefits as a result of the cooperation. İndeks protects the ecosystem. It implements and controls responsible business partnership, conscious ethic process management. İndeks shares the developments and innovations in the sector with its ecosystem and aims to develop together.
Milestones in our EcosystemBrightcove: A USA based online video platform.
The News Market: An internet based video marketing and distribution platform.RGE Monitor: A research platform founded by Nouriel Roubini.
İndeks web site http://www.indeksiletisim.com Yaprak Özer Blog http://www.yaprakozer.com Media Relations Training web site http://www medyailiskileriegitimi.com Annual Reports web site http://www faaliyetraporlari.com İndeks Facebook Page http://facebook.com/indeksiletisim İndeks YouTube Channel http://youtube.com/indeksiletisim İndeks Linkedin profile http://www.linkedin.com/company/indeks-content-&-communication-management-consultancy İndeks Speaker Agency Twitter http://twitter.com/indekskonusmaci İndeks Twitter http://twitter.com/indeksiletisim Success Stories ipad application
Studies that add value to the corporation and create a difference
Funda Güngör Akpınar TÜYİD Founder – Board Member; Koç Holding Investor Relations Coordinator The most pleasant part of working with İndeks and Yapeak Özer was
that the added value it created for us was never limited with the ongoing
project. The team follows different trends in the communication world
very well and creates quality works that create a difference in the
service and products they offer. They start off with the objective of
releasing products that reflect corporate culture in the best way in terms
of content, and actually add value to the reader. During this process, it
makes suggestion by approaching with a visional perspective in terms of
how the corporate general communication strategy can be directed.
One of the most important aspects of Investor Relations profession is
“communication management.” As TÜYİD, our objective is to ensure that
public companies in Turkey are in a continuous communication with their
target audience via correct channels and manage this communication
effectively. Besides, we are trying to generate strategies, products and
guidelines that will set an example for our companies. While proceeding
in light of this objective, we believe that our joint work and information
exchange has great benefits for our association and companies.
The most important criteria in such works are the serving company and
individuals to have their heart in the project, make an effort to always
create better and add value, the authorities communicating with the
company to be qualifies, and come up with creative ideas by following all
the trends and good practices, not only in Turkey, but also in the whole
world. In this regards, İndeks has always produced satisfying works.
Integration of Content and Communication with Technology
Tolga Artan LuckyEye Group President Our business partnership we are developing with İndeks has also brought a common vision that we believe to be based on a solid ground. During our cooperation, we have always prioritized how we can realize more effective and better projects together and how we can add more value to our customers. Especially when the searching in projects we conduct together combined with the perfectionism that İndeks has in its genes, it has provided us with a positive acceleration to becoming a better service company. We believe that the added value created by İndeks’ abilities in content and communication fields and LuckyEye’s competencies in technology will be an advantage for the sector players we serve in global competition.
Thank you İndeks…
ExPERIMENTAL SOCIAL MEDIA PROJECTİndeks has conducted an experimental communication
study to understand the dynamics of social channels and
integrate the results into its services. The project results were first
shared with the İndeks team and with the public simultaneously. To
summarize the study; the first stage was to gather the real events and
interesting details experienced since the start of World Cup with a serious
research. In the following process, communication channels were chosen,
geographies were defined, and strategies were established. Readers’ reaction
in the social media was measured under different titles for the first time.
Diversity was created throughout the campaign with different times of the day
and different channel combinations. The reason why we preferred the period’s
popular event was to increase attendance and interest, thus add meaning
to the results by richening the data pool. Having received answers to
questions such as: At which intervals do traditional channels and social
channels meet? At which points do they interact? Which time frames
are appropriate for parallel use? What are the dynamics and
habits of the target audience?... added value to our future
studies as well.
Social Media Researchİndeks has began its first research on social media with the qu-estion “How does the business world use social media in Turkey” asked systematically and answers being gathered. The main objec-tive of this study, attended by 200 employees from more than 50 different companies was to measure the dynamics of social media. The results of the research were shared with the public through channels such as academic journals, İndeks corporate publicati-ons, internet and web sites. The striking results received from the research can be summarized as what is the first thing that comes to mind with social media, the preference rates of social networks compared to business networks, employees’ access to social media platforms via smart devices and the reasons of social media being preferred in corporate communications of the business world.
İndeks created an apprenticeship oppor-
tunity in “İndeks Academcy Group”
for young people who would like to
focus on communication, media
and content fields, gain experience,
are committed to self development
and have a researcher soul with the
İndeks management Trainee Contest
in 2009, and made it into a platform that
provides human resource to the sector.
2012
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Our social responsibility project,
established for the young people
who are the future of Turkey, got
started in 2003. Our objective was to be
a guide for and adopt young people who have
difficulty finding their way, hesitate, cannot be certain, live
away from opportunities, has no one to consult in ente-
ring the business world. Many firms supported our dream
by becoming “volunteers”. Our contest that began with 9
sponsors became much larger with more than 50 supporters.
12 contests were held in subjects: baking, retail, logistics,
informatics, New Turkey, automotive, enterprise, software,
media, town planning and finance in order.
Annually more than 3 thousand young people applied for the-
se contests, which could be attended by third or fourth class
students of universities and those who have at most 5 years
of work experience in their work life. The university students
and young professionals who attended the contests prepared
projects by allocating a great amount of time, and worked as
if they were preparing thesis.
İndeks Corporate:
management trainee (mt)
Program
Academic cooperations
and Apprenticeship
Program
İndeks management
Strategycontest
İndeks establishes its human
resource in a conscious and
systematic manner. While
offering career opportunities to
young people trained internally, it
also gives management duties to
employees, again trained internally. MY program is a
progress into which academic business partners, espe-
cially Boğaziçi University, are integrated consciously. A
successful example work was conducted with Boğaziçi
University Alumni Association. Young people who passed
the prescreening joined İndeks team to be trained. MTs
who completed the trial period successfully continued to
be an İndeks member.
Candidates who apply for a job at İndeks, after CV scre-
ening, pass through a process according to their fields
of interest and experience, where they can demonstrate
their interest in the job
and communication
sector, show their
talents, and take
a step into a
trial period.
Bilgi University Media and
Communication Systems
(M&IS) Post Graduate Program
and İndeks became program
partners. Together with the other
partners of the program, Doğan Yayın
Holding, TESEV, NTV, Ipsos KMG and Atlantis Yapım, the
partnership was officialized with the signature ceremony
held in Bilgi University on September 27th 2010. The
purpose of the program is to support and direct young
people who continue their doctorate studies with their
thesis studies, and provide young people with experience.
İndeks presents very important opportunities to young
people who see their career in corporate publishing and
communication. Communication is not a profession that
can be learned through theoretical classes only. It is im-
portant and a priority that theory meets logic, and young
people touch the developments in the sector.Apprenticeship
is the first step and first experience in work life. Every
university student wants to do their apprenticeship in a company and department they are interested in. It may not be possible
to achieve one’s goal in every company where apprenticeship is done. Because most apprentices
complete their apprenticeship sending faxes or taking photocopies.
As İndeks Content Communication Consultancy, we provide young people, who would like to focus on communication and media fields, gain experience,
are committed to self development and have a researcher soul with the opportunity
to do their apprenticeship to bring them into the sector.
Please refer to “Annexes” part, in the Turkish version of the report, to see İndeks Corporate Publications.
mAin SPonSorS: A kAmPuS . AiSEc . AkşAm . BAYinDir HAYAt SİGortA . BİlGE ADAm . BİlGİnç it AcADEmY . çArşi mAğAZAlAri . DoğAn ofSEt . DrEAm&Act . ErA . GAntEk tEknoloJİ . inSAnkAYnAkl Ari.com . mArJİnAl rEklAm &tAnitim . PlAtİn . SABAH İştE İnSAn . SkYturk . SuPEronlinE . tAnSAş . trAffickurYE. rEcruitmEnt turkEY . unD . ünİtE İlEtİşİm . ZiP DAğitim AWArD SPonSorS: ABAlioğli HolDİnG . AciBADEm SİGortA . AkAmPuS . AnkArA cYBErPArk . BAlnAk loJİStİk . BİlGE ADAm . BoruSAn loJİStİk . DEnİZBAnk . DHl . DİZAYn GruP. EnoctA . ErnSt&YounG . E-StorE . HAYAt YAYinlAri . HAYAt AcADEmY . innoVAtiVE-Hr
. İntEl . İStAnBul BİlGİ ünİVErSİtESİ . koç BrYcE . korA . mAnPoWEr . mEntor . mEtro GruP . microSoft . minD&HEArt . mkG&PArtnErS . nEtron tEknoloJİ . nortEl nEtWorkS nEtAş .
oDtü . orAcl E . PErYÖn. SiEmEnS . SmArt Pro . SuPEronlinE . tAç . tHE mBA cluB. tnt . toYSruS . uluSlArArASi nAklİYEcİlEr DErnEğİ . VEStEl . YAPi krEDİ kültür YAYincilik . YAşAr . Ykm . Zorlu
More than 50 sponsors, 12 contests, over 3.000 applications
Came in first, won an MBA award
Zeynep YıldızBosch Sanayi ve Ticaret A.S. RBTR/HRL11 Human Resources Management Division Manager We attended the indeks Communication Automotive Strategies Case Contest
in 2006 with my colleagues and came in first in Turkey. This contest initiated
by İndeks İletişim within the scope of its social responsibility, provides a
unique experience for students and young professionals. It provides team
work, cooperation and time management experience at the start of work life,
as well as the opportunity to manage a project from a wholistic point of view.
The Bilgi University MBA program I received as a first prize has enabled me
to establish a backbone in my administration management knowledge. I didn’t
know that my road would come across with HR as I received human resources
class from Yaprak Özer during training. However I have to say she has
contributions for me in getting to know HR. currently, I am working as Bosch
Human Resources Manager. I advise all professionals to search for different
channels to create a difference in their careers and create opportunities to
meet professionals in business life and develop themselves. This contest
organized by İndeks İletişim as a social responsibility project provides an
opportunity in this regard. I hope activities like these will set an example for
other corporations and I would like to thank İndeks İletişim.
Among the awards of the contest are domestic
internship for 138 students, international internship
for 15 students, educational opportunities of 172 people, Bilgi University Turkish MBA program
for 9 people, book packs for * people, PCs for 5 people, mobile
phones for 13 people, health policies for 18 people and
many more.
Bilgi University Content Communication
Undergraduate Course
It is an applied course that is open to Bilgi University
Media and Communication Systems department 3rd and
4th class students and held in İndeks’ office environment.
This course, opened in the spring semester, is held with
the participation of 10-15 students. Students complete
a project at the end of every semester. This project is
a content project that involves a social media or video
project. Both the management and employees contribute
to this program as a part of the education.
indeks content-communication consultancy Kore Şehitleri Caddesi, No: 28 At›l›m İş Merkezi K: 4 D: 4 34394 Zincirlikuyu-İstanbul
Tel: 0212 347 70 70 Fax: 0212 347 70 77 e-mail: [email protected] web: www.indeksiletisim.com
