2012 AVMA Annual Convention Sponsorship Menu

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2012 AVMA Annual Convention Sponsorship Program

As a corporate sponsor of the AVMA Annual Convention your company becomes part of 149 years of top notch education, diverse audiences for engagement and networking and a unique connection to the veterinary profession through our 81,600 AVMA member community.

AVMA’s Annual Convention Sponsorship Program goes beyond your booth by:• providing brand alignment with cutting edge CE, technology and critical issues• taking advantage of affordable and effective opportunities, measured for impact• maximizing resources with a mix & match menu allowing easy customization

Choose the starting point and AVMA will work with you to create a sponsorship plan with value and ROI. Visual opportunities include print, electronic, and onsite recognition to further your reach and impact.

AVMA Continuing Education is a primary reason attendees come to Convention but here are some additional methods to connect with attendees and deliver your message effectively:

Offer complimentary food and refreshments. Be creative with your message and take advantage of Convention Sponsorship to offer breakfast or lunch to a segment of attendees. Or host alternative learning programs that include attendee hospitality and provide CE credits.

Engage the right attendee. Close to 50% of attending veterinarians are involved with purchasing decisions at their practice – use Convention Sponsorship and target your audience with an offer they can’t refuse.

Time your promotion effectively. About 25% of attendees plan to make a purchase in the next year so use Convention Sponsorship and develop post-Convention offers to leverage end of year budgets.

Be where there is sure to be a crowd. Join the Exhibit Hall Reception or host a coffee break and stand out in the exhibit hall among the crowd of thousands of attendees.

Make a good first impression. Reach a new audience every year as nearly 75% of AVMA Convention attendees are first-time attendees

* Note: Statistics based on 2011 Attendee Survey and Exhibit Hall metrics

Who attends the AVMA convention?

2011 by the numbers:Veterinarians – 3,299 Vet Students – 506 Technicians – 318

Tech Students – 340 Office Staff – 273

Help Create the AVMA Convention EXPERIENCE

TechnologyTime and attention are in high demand and short supply these days. By integrating technology, AVMA has improved and enhanced the Convention experience for thousands of attendees. As a sponsor of one of several technology-based opportunities, you get visibility and reach across generations, and the metrics to evaluate impact.

AVMA MapIt! Interactive Directory System ......................................................... $75,000Includes opportunity to brand Genius Station, Roving Tech SupportMapIt! is now THE way to connect and communicate with attendees. Available through web and a customized application (downloaded through iTunes) MapIt! proved to be a valuable tool. In 2011 over 1,400 users spent an average of 9+ minutes per visit to schedule CE, learn about exhibitors, plan exhibit hall visits and access event or program information. (Further 2011 metrics available on upon request).

2012 plans include expanded mobile access, increased advertising opportunities, early 1st quarter launch, advanced promotion, and an enhanced city guide. (includes exclusive recognition throughout application, print and online promotion plus enhanced listing options and custom video)

AVMA MapIt! Digital AdvertisingInvest your money where the metrics are. Digital ads on MapIt! will place your company, product or message where attendees are spending their time before, during and after the convention. Includes onsite signage, print, online and digital promotion

Enhanced Ad: $1,500• rotating logo in advertiser section on home page of MapIt! (app version)• logo enhancement in exhibitor listing/product categories • rotating image on company info page, exhibitor listing• link to product catalog/white paper/ad pdf

Video Ad: $1,500 (available with MapIt! Enhanced Ad purchase)• 15-30 second video

iPad Rentals ................................................................................... $6,500 per set of 50iPad becomes MyPad with over 500 attendees sampling the latest techno tools in 2011, thanks to several generous sponsors. Available in sets of 50, iPad rentals include: branded silicon cases, personalized loading page, option for pre-loaded sponsor content and printed tickets for your distribution to attendees.

Digital Signage .......................................................................................................................$60,000CE Session navigation is easier than ever with our comprehensive digital sign system, calling out session information outside designated session and programming areas. Your logo is prominently placed on each of 40, 42-inch screens, throughout the 3rd floor of the San Diego Convention Center.

SOLD

CE Certificate Stations ....Full Sponsorship: $50,000; Per Station: $15,000Don’t forget to print! Everyone attending CE needs to stop at one of four of the onsite print stations for their certificate. Each station is equipped with 4 computers and will be placed in high traffic areas throughout the Convention Center. Includes branded mouse pads as well as print, online (12 months post-Convention) and digital recognition.

Big, Bold and Branded – Convention Signage

AVMA Convention Signage varies with our destinations each year and allows for new and creative options for colorful messaging, compelling advertising or just a welcome to attendees. Quantities are limited; final placement to be determined by AVMA.

V-Boards 2 full meter panels joined in a “V” ........................................................................................ $1,600 (per set)

Hanging BannersHanging horizontal banners ......................................................................................... $3,000 (per banner)Double-sided, 20 feet wide by 3 feet .................................................................................$5,000 (per set)

Exhibit Hall Aisle BannersFeatures logo and booth number ................................................................................... $800 (per banner)

Escalator ClingsOne escalator with sets of six clings in 22” X 36” wide panels ....................................................$10,000Space is limited so reserve today. Additional spec requirements will be provided once space is confirmed.

Promotions with a PerkPromote, inform and engage with a little reward built in with these activities for attendees. These activities will be promoted in print, online and on MapIt!

Registration Bag Insert: Your message is in the bag ........$5,000 per insert, up to two inserts per companyMake your presence stand out in the crowd as one of a limited number of placements in the Convention Registration Bag.

Notepad w/Pen: Attendees take note of your brand ......................................................................$20,000This combo note set will prove to be a handy item for all attendees and will be used during and after the Convention. Choose from 3 designs/styles and feature your logo and message on both the pad and pen. Placed in each registration bag.

Exhibit Hall Expedition Passbook .......................................................................... $2,000 per pageBack by popular demand! Drive traffic to your booth with a customized page in the Expedition Passbook. Placed in each registration bag, attendees travel to participating booths, get stamped and then turn in completed Passbook for a complimentary souvenir and a chance to win daily cash drawings. Also includes print, online and digital promotion.

Exhibit Hall ForumSemi-enclosed area with seating for up to 150. Includes “live” announcements.

New Product Lounge ............................................................................................... $14,000 per dayGot a new product/service to launch at the AVMA Convention? This designated area in the Exhibit Hall is semi-enclosed to offer programming as well as display areas, lounge furniture, basic a/v and tower signs featuring your logo and product or service information. Coffee, tea and snack service included. Also includes print, online and digital promotion.

Lunchtime Connection ..................................................$18,000 per dayProvide lunchtime learning in a comfortable and convenient location – and include the lunch. Basic a/v and tower signs featuring your logo and product. Includes gourmet box lunch, dessert and beverage, as well as print, online and digital promotion. Capacity at 150 guests.

At Your Service: Hospitality, Services, Amenities

Hotel Room Drops..............................$5,000 per night - flat sponsorship fee (does not include hotel fees)Create your own special WELCOME for attendees by providing branded items to be placed in rooms at the primary hotels. Items available include water bottle, coffee cards, chocolate/candy/snack item. Sponsor works directly with hotel on delivery and pricing; quantities will vary.

Welcome Center ..................................................................................................................... $14,000Partner with local VMA volunteers and greet guests as the first stop of the day, offering refreshments and plenty of local charm and cheer. City and Convention information provided. Includes branding of volunteer shirts, refreshment items and paper goods as well as print, online and digital promotion.

Lunch Ticket ................................................... $65,000 per day (based on distribution of 4,000 attendees)Yes, there is a FREE lunch. Grab this opportunity to take a targeted segment of attendees to lunch at one of the Convention Center food courts. Your customized Lunch Gift Card can be distributed at registration – or through your booth – with a value of $15.00 for lunch. Includes meter boards onsite, live announcements and print, online and digital promotion. Special “lunch call” with logo in MapIt!

Exhibit Hall Hospitality Stations ...................................$18,000 per day (4 locations, 2 breaks per day)AVMA convention attendees love their breaks! 4 dedicated areas in the Exhibit Hall feature beverages and snack stations that include customized items – cups and cup sleeves, napkins, snack cups. Includes hanging banner/tower sign, print, online and digital promotion and a special hospitality MapIt! recognition.

Exhibit Hall Reception ........... Hosted Food/Drink Station: $12,000 ....................................................Drink Tickets: $1,000 per set of 100Host a bar and appetizer station or purchase sets of drink tickets to engage attendees during the late afternoon hours of the exhibit hall on a targeted day. Create your own custom cocktail or snack item and serve your message in style. Entertainment will get the party started and keep it going for up to 60 minutes. Includes onsite signage, print, online and digital promotion.

Hydration Stations ................................................................................. $6,000 per station (3 days)Provide some H20 to attendees at these water stops, includes customized branded cups, floral and easel sign. Includes print, online and digital promotion.

Massage Station ..................................................................................................................... $25,000Give attendees what they need – pampering. The Massage Station is always a popular attendee attraction with trained masseurs, comfortable massage chairs and a zen-filled lounge area, creating a little bit of quiet in the busy Exhibit Hall. Includes branded water bottles for giveaway, option for 5-minute video loop in waiting area, branded shirts for massage staff, hanging banner, badge reader and print, online and digital promotion.

Park, Rest, Recharge ........................................................................ Park & Rest Stop, only: $2,500 ...............................................................................Park, Rest, Recharge: $15,000 Full Sponsorship ................................................................................................................. $8,000 for Co-Sponsorship Provide a little rest with these one-stop rest and recharge stations. Park & Rest floral designs, lounge furniture, light post with banner and literature rack for promotional pieces. Includes placement on Exhibit Guide and digital promotion.

Shuttle Service ..............Full Sponsorship (max. of 4 coaches) $110,000........................................... Co-sponsorship (max. of 2 coaches) $ 60,000Attendees enjoy the cool, cushioned comfort of these deluxe motor coaches as they travel to and from the hotels and San Diego Convention Center. Branded head rests and custom designed exterior panels with your message extend across both sides of each vehicle. Opportunity includes print, online and digital promotion as well as onsite signage at shuttle hotels. One-way estimated ride time: 15 minutes.

CNN News Wall ....................................................................................................................... $12,000Keep attendees connected to the outside world with this wall of digital imagery from around the world. Up to two screens can be branded with your logo (static image). Includes print, online and digital promotion.

Photo Stop .............................................................................................................................. $10,000Create a souvenir moment in the Exhibit Hall with a green screen and a smile. A 10 X 10 booth becomes a studio with attendees choosing among 3 different screen styles with sponsor logo included with each shot. Includes branded monitor placed outside booth to replay photos.

Trails for Tails 5K Walk/RunPremiere Sponsor ................................................................................................................... $25,000Includes Premiere recognition on t-shirt, Welcome and Finish banners, water & refreshment station, participant pedometers as well as print, online and digital promotion. Includes podium time with Welcome and Race Start.

Community Sponsor .................................................................................................................$7,500Includes recognition on t-shirt, Welcome Banner, refreshment station and print online and digital promotion.

5K Walk/Run Goodie Bag Sponsor ............................................... $2,500 placement fee per pieceParticipants can pamper their pets with these handy items for use at home or on the road.

• Pet food scoop/clip• Pet food can topper• Pet brush• Dog leashes

AVMA will create a sponsorship package that meets your needs and provides you

with value added benefits. For information on sponsorship ideas and opportunities,

please contact:

Jodie Taggett, Corporate Relations [email protected]

AVMA will create a sponsorship package that meets your needs and provides you

with value added benefits. For information on sponsorship ideas and opportunities,

please contact:

Jodie Taggett, Corporate Relations [email protected]

U:san Diego/sponsorship

AVMA EDUCATIONAL SPONSORSHIP OPPORTUNIES Sponsorship of AVMA Annual Convention educational sessions is a meaningful way to support the profession and demonstrate a commitment to ensure attendees have access to the latest information, technology, and techniques. Below is a summary and description of CE available for sponsorship: Symposia, Sunrise CE, Interactive Labs, and CE Tracks.

Symposium Sunrise CE Interactive Labs CE Tracks

Description Lecture series developed by industry or association affiliates.

Content is educational, not commercial

Format: lectures, interactive skill building, or small break-out groups

30-minute CE lecture with a 15-minute Q&A ending no later than 7:45 am

Content is educational in nature, but may have a commercial aspect

Historical average attendance is 100+ attendees

These sessions are planned by the Convention Program Committee.

Hands-on training sessions, which may include performing daily surgical procedures, determining diagnostic examinations, or learning new behavioral or rehabilitation techniques using models, live animals, or cadavers

These sessions are planned by the Convention Program Committee.

4 or 8 hour blocks may include lectures, panel discussions, or break-out groups united under a common topic

Content is educational

Educational material ranges from a basic review to cutting-edge

Standard AV Please ensure that items are provided by the AVMA. Please consult the Speaker Ready Room if using your own AV items or to request additional items. Additional on-site charges will be billed to the sponsor.

LCD projector

Screen

Desktop Computer

Hard-wired lavaliere

Laser pointer

LCD projector

Screen

Desktop Computer


Laser pointer

LCD projector

Screen

Desktop Computer


Laser pointer

LCD projector

Screen

Desktop Computer


Laser pointer

Sponsor responsibilities Provide symposium title, a 50-100 word description, all speaker contact information, lecture titles, speaker photo and bio for electronic placement

Negotiate and pay all speaker honoraria, travel, lodging, and per diem

Provide Sunrise CE title, a 50-75 word description, all speaker contact information, speaker photo and bio for electronic placement

Negotiate and pay all speaker honoraria, travel, lodging, and per diem

Payment for additional AV equipment or services

Provide current logo for marketing opportunities

Provide a morning and afternoon break for full-day lab

Provide a morning or afternoon break for half-



May add morning or afternoon breaks





Continental breakfast for attendees

Responsible for having the room refreshed after breakfast has been served

day labs

Sponsorship fee includes

Room rental and theatre seating

Standard AV (see listing above)

Digital signage acknowledging sponsorship at session entrance

Marketing of symposiums in published pieces and on convention web site

Complimentary convention registration for speakers

Complimentary lunch on lecture days for speakers

Access to the Speaker Ready Room for speakers

Corporate representative to moderate session must be appointed 6 weeks after signing Sponsorship acknowledgment. After this date, AVMA will appoint a moderator.

Room rental and theatre seating


Digital signage acknowledging sponsorship session entrance

Marketing of Sunrise CE in published pieces and on convention web site

Complimentary convention registration for all speakers




Room rental



Marketing of lab in published pieces and on convention web site





Room rental



Marketing of sessions in published pieces and on convention web site





Marketing/Promotion Complimentary bag insert and meter board listing all the times, titles, speakers, and rooms

Name, title, and description on MapIt

Name, Title, and logo listing in Final Program Book

Option for prereg

Complimentary bag insert and meter board listing all the times, titles, speakers, and rooms



Option for prereg



Option for prereg promotional mailing according to the agreement in the exhibitor service manual



Option for prereg promotional mailing according to the agreement in the exhibitor service manual

promotional mailing according to the agreement in the exhibitor service manual (recommended)

promotional mailing according to the agreement in the exhibitor service manual (recommended)

Registration to the meeting for 2 people?

(recommended) (recommended)

Critical Dates Symposium information including logo due December 1, 2011 for optimum marketing

Moderator (if provided by the sponsor) contact info due six weeks after signing Sponsorship Acknowledgment

Final program information must be received by May 1, 2012

Speaker bio and photo due June 1, 2012

Sunrise CE information including logo due December 1, 2011 for optimum marketing




Sponsor logo due December 1, 2011 for optimum marketing




Sponsor logo due December 1, 2011 for optimum marketing




Contacts Pat Kmak at [email protected] or 847.285.6622 for CE sponsorship opportunities

Jodie Taggett at [email protected] or 847.285.6700 for additional convention sponsorship opportunities

Lisa Williamson at [email protected] for exhibit space

Pat Kmak at [email protected] or 847.285.6622 for CE sponsorship opportunities









Fees $6,000 full-day (8 hours) $4,000 half-day (4 hours)

$2,000 $5,000 full-day (8 hours) $3,500 half day (4 hours) In-kind donations of lab

materials suggested

$4,000 full-day (8-hour) $2,500 half-day (4-hour)

mailto:[email protected]








Documents

2012 AVMA Annual Convention Sponsorship Menu