2012 Bus Tour Program Book

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20th Anniversary

Opportunity Bus TourFrom Chaos to Community

Tuesday, April 24, 2012Los Angeles, California


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Achieving great things in any community takes courage, vision, and

tremendous effort. What each of us does can make life better for everyone.

As we recognize the th anniversary of the Los Angeles Civil

Unrest, we applaud Operation HOPE for its years of providing

financial education and economic empowerment to our community.

Recognizing

extraordinaryefforts

wellsfargo.com Wells Fargo Bank, N.A .All rights reserved. Member FDIC. (_)


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4/56TWENTYYEARSOFHOPE4

WELCOMELETTER

Dear Friends:

20 years ago this month, on April 29th, 1992, South Los Angeles and surrounding communities were

hit by the worst riot in U.S. history. Over 3,000 structures and businesses were destroyed, over 3,600

res started, over $1 billion in property damage, over 2,000 people injured and 53 deaths occurred. This

was the environment that caused the birth of Operation HOPE, America’s leading provider of nancial

dignity and economic empowerment. At Operation HOPE we believe that you cannot have a rainbow

without a storm rst, and no doubt, 20 years later, while real problems remain to be solved in our under-

served communities, it could be said that South Los Angeles and its surrounding communities have

made great strides from the chaos to becoming a community. This has been the result of an inspiring call

for leadership, innovation, private/public partnerships, and action from a diverse group of local leaders

representing community, faith, business, local government and the private sector.

Over the 20 years since the 1992 riots, over $1 billion have been “invested” in our under-served

communities in and around South Los Angeles alone because they remain under-served and

economically viable. While real work remains in key areas, including education, reversing the high school

dropout rate, a new era of jobs, fostering small business ownership and entrepreneurship, commercial

investment, homeownership and living wage skills for those living in our under-served communities, South

Los Angeles and its sister surrounding communities are in large part a success story of both psychical

revitalization, and individuals from diverse backgrounds and perspectives, working together as part of one

vision, and one city.

The goal of the HOPE 20th Anniversary Opportunity Bus Tour is to tell the story of bottom up community

success by offering a new perspective of South Los Angeles and a more balanced view of a diversecommunity on the move, “from chaos to community,” along with the many inspiring success stories that

give the community it’s authentic voice.

Credit goes to an interconnected group of community through the years. To individuals such as:

• Business leaders and individuals such as Peter Ueberroth, Barry Sanders, Tony M.

Salazar, Linda Griego and Bernard Kinsey, among others who ran Rebuild Los Angeles

(RLA)

• Reverend Dr. Cecil “Chip” Murray for the pioneering work he did while at First A.M.E.

Church and FAME Renaissance, with the support of Rev. Mark Whitlock, and forarguably bringing peace to the community following the unrest.

• Bishop Charles E. Blake of West Angeles Church of God in Christ, who built a multi-

million dollar cathedral, with black investors of faith, responsible mainstream banks, and

with his ministry.

• Earvin “Magic” Johnson and his Magic Johnson Theatre, Starbucks Coffee and Friday

Restaurant locations amongst other business ventures.


5/56FROMCHAOS TOCOMMUNITY

• Local developers such as Marva Smith Battle-Bey, who literally rebuild industy,

retail and a return of jobs at Vernmont and Slauson Avenue, Danny Bakewell,

and others.

• Organizations such as the Greenlining Institute, who inspired hundreds of

billions of dollars to be committed to this and other areas by banks through the

Community Reinvestment Act.

• Government leaders such as City of Los Angeles Mayor Antonio R.

Villaraigosa, County Supervisor Mark Ridley-Thomas, U.S. CongresswomanMaxine Waters, former County Supervisor Yvonne Braithwaite Burke, and

former State Senator and U.S. Congresswoman Diane E. Watson for the

Public purpose of capitalism “they directed into our community.”

• And of course the late, great Mayor Tom Bradley for his visionary leadership

We are honored to have you with us on this historic day as we mark the renewal of our

community from the riots of 1992, as well as the founding of Operation HOPE, which started

as a dream on May 5th, 1992 with a small budget and a vision to change the world. Today

Operation HOPE is a global leader for nancial education and empowerment for the poor, the

working class and under-served, having raised over $1 billion for investment in under-servedcommunities and served over 1.8 million youth, adults and families since 1992 across the state,

nation, South Africa, and now Morocco and soon, Saudi Arabia too.

With HOPE

Ambassador Andrew Young John Hope Bryant HOPE Global Spokesman Founder, Chairman and CEO

Operation HOPE, Inc.



ABOUTOPERATIONHOPE

Operation HOPE is a Silver Rights Provider and Global Leader in Financial Dignity

Operation HOPE, Inc. (HOPE) is a non-prot, public benet organization, founded immediately

following the civil unrest of April 29, 1992 in Los Angeles. It is a leading social investment

banking and nancial literacy provider with a mission to eradicate poverty through nancial

dignity empowerment or what HOPE refers to as the Silver Rights Movement. HOPE provides an

array of economic tools and services, and serves as an effective facilitator, lender, advocate and

educator for and on behalf of underserved communities worldwide.

At the core of HOPE’s mission, to eradicate poverty and empower the wealthless, is a

movement to establish “silver rights,” or the rights to have nancial dignity; access to capital,

and equality of opportunity for the underserved. This new movement is focused on freeing and

enriching people’s spirit, to create a sense of nancial dignity and self-worth.

Through a series of public/private partnerships and strategic alliances, HOPE has developed and

implemented programs focused on connecting the minority community with mainstream, private

sector resources, and empowering under-served communities. While HOPE is actively and

directly involved in the communities it serves, the long range programmatic objective of HOPE is

to literally “drive itself out of business.” HOPE desires to slowly transition out of direct program

management, in areas such as lending, replacing the nonprot with private sector providers.

Further, HOPE desires to increase its direct support and involvement with community based

non-prot organizations. HOPE brings together, under one organizational umbrella, some of the

most talented, experienced and successful individuals from both the minority and mainstream

community. It does not promote either a “Great Society” or conservative bootstrap approach,but rather seeks to nd the sensible middle ground in every situation, wherein both parties have

an interest in the outcome.

HOPE seeks to bring true and sustaining “hope” to those living in underserved communities,

reminding them always that they are important and necessary, advocating important positions

on their behalf within City and State government, the halls of Congress, the Senate, and other

government, legislative and regulatory bodies. HOPE seeks to create sustainable change within

under-served communities by consistently promoting DIGNITY through opportunity, self-esteem,

self love, optimism and future aspiration.

HOPE advocates the positive merits of inner-city communities to big business interests,encouraging them to, in the words of HOPE Founder, Chairman and CEO John Hope Bryant,

provide “a hand up, and not simply a hand out,” and to “do well by doing good.” In communities

it serves HOPE views the residents as customers, deserving of rst class “customer service” and

priority attention.

Operation HOPE seeks to make the development and “privatization of inner-city and under-

served communities” a top priority; serving as a bridge and facilitator between mainstream and

minority communities. The mission of HOPE is empowerment. The objective of HOPE’s work is

life sustaining change, rooted in individual, vested interest.



TABLEOFCONTENTS

11 Program Agenda

12 HOPE Legacy Awardees

14 Keynote Speaker

15-21 Opportunity Bus Tour Co-Chairs

22-23 Statements of Support

25-27 Host Committee Members

28 Bus Tour Moderators

29-30 Bus Tour Route

31-38 Bus Tour Points of Interest

39-45 Supporting Organizations

47-51 Statistical Information

52 Sponsors



20 YEARSOFHOPE

It can be said with strength today,that this area was not just built back



but built back better



You are part of a greater community.Union Bank believes in the power of partnerships. That’s why we partner with

communities and organizations to make a positive difference in the places

where we work and live. To us, building a healthy community is the most valuable

investment of all.

Union Bank is proud to sponsor the 20th Anniversary Opportunity Bus Tour, and

honors Operation HOPE for its tireless commitment to the community.

Community Banking

Leticia Aguilar, EVP & Regional Executive, 213-236-6301

©2012 Union Bank, N.A.

unionbank.com



PROGRAM AGENDA

8:00 am: Continental Breakfast and Registration

8:25 am: Program BeginsRear Parking Lot of HOPE Financial Dignity Center, Baldwin Hills

Welcome and Acknowledgements

Lance W. Triggs Executive Vice President, Operation HOPE M ASTER OF CEREMONIES

Invocation

Displaying of Colors and Singing of National Anthem

Dorsey High School Police Cadets and Dorsey High School Choir

Keynote Remarks

Secretary John BrysonU.S. Department of Commerce

Opening Remarks

Peter Ueberroth Former Co-Chairman, Rebuild Los Angeles (RLA) E VENT CO-CHAIR

Special Remarks

HOPE Legacy Awards

Introduction and Closing remarks

John Hope Bryant Founder, Chairman and CEO, Operation HOPE

E VENT CO-CHAIR

10:00 am: 20th Anniversary Opportunity Bus Tour

Quincy JonesChairman and CEO, Quincy Jones Productions

Councilman Eric Garcetti13th District, City of Los Angeles

Councilwoman Jan Perry9th District, City of Los Angeles

Dr. Cecil “Chip” MurrayChairman, Cecil Murray Center for CommunityEngagement

Forescee Hogan-RowlesChief Executive Ofcer, Community FinancialResource Center (CFRC)

Blair TaylorPresident and CEO, Los Angeles Urban League

Ambassador Andrew YoungHOPE Global Spokesman

Sweet Alice HarrisFounder and Executive Director, Parents of Wa

Ruben GuerraChairman and CEO, Latin Business Associatio

Hyepin ImPresident and CEO, Korean Churches for

Community Development (KCCD)

Bishop Charles E. Blake, Sr.Pastor, West Angeles Church of God in Christ

The Seventh in Succession, Presiding Bishop,

The Church of God in Christ, Inc.



HOPELEGACY AWARDEES

Jackie Dupont-WalkerPresident

Ward Economic Development Corporation (WEDC)

Bob GnaizdaFormer Policy Director

The Greenlining Institute

Peter UeberrothFormer Chairman

Rebuild Los Angeles

Tim Wennes Vice Chairman and Chief Retail Banking Ofcer

Union Bank

Pastor Mark WhitlockSenior Minister

Christ Our Redeemer AME Church

In Memoriam

Muhammad A. NassardeenFounder

Recycling Black Dollars



20TH ANNIVERSARYOPPORTUNITY BUS TOUR

Secretary John BrysonU.S. Department of Commerce

HOST COMMITTEE

BUS TOUR MODERATORS

Bishop Charles E. Blake, Sr.Pastor, West Angeles Church of

God in Christ

The Seventh in Succession

Presiding Bishop, The Church of

God in Christ, Inc.

John Hope BryantFounder, Chairman and

Chief Executive OfcerOperation HOPE

Quincy JonesChairman and Chief Executive Ofcer

QUINCY JONES PRODUCTIONS

Dr. Cecil ‘Chip’ MurrayChairman

Cecil Murray Center forCommunity Engagement

Peter UeberrothFormer Chairman

Rebuild Los Angeles (RLA)

Honorable Antonio R. VillaraigosaMayorCity of Los Angeles

Ambassador Andrew YoungCivil Rights IconChairman, Atlanta Olympic Games ’96

CO-CHAIRS

KEYNOTE SPEAKER



SECRETARY JOHN BRYSONU.S. Department of Commerce

John Bryson was appointed by President Obama as the 37th Secretary of

Commerce and sworn into ofce on October 21, 2011. Bryson has nearly three

decades of business experience, including 18 years as Chairman and Chief

Executive Ofcer of Edison International. Secretary Bryson is a key member of

President Obama’s economic team working to implement the administration’s top

economic priority: accelerating job creation. He works to strengthen the economic

recovery and U.S. competitiveness, and he serves as the voice for the business

community in the President’s Cabinet.

As Commerce Secretary, Bryson oversees an agency charged with helping

make American businesses more innovative and successful at home and more

competitive abroad. Bryson’s priority as Commerce Secretary is to help American

businesses “build it here and sell it everywhere.”

He is focusing in particular on three areas that create more American jobs:

supporting advanced manufacturing, helping U.S. companies increase exports, and

encouraging more companies to invest in or expand operations in the U.S. First,

as co-chair of the White House Ofce of Manufacturing Policy, he is coordinating

government-wide efforts to support and strengthen America’s manufacturing

sector, especially advanced manufacturing. Second, he is leading the president’s

National Export Initiative to double U.S. exports and create millions of jobs. Third,

he is driving the federal effort to increase business investment in the U.S. through

SelectUSA, America’s rst-ever national investment advocacy program.

In addition, Secretary Bryson is working to implement historic reforms to the U.S.

patent system; foster “clusters” that create jobs by maximizing strengths in U.S.

regions; strengthen online security and privacy for both businesses and consumers;

and, invest in coastal communities, weather, and oceanic sciences.

Before becoming Commerce Secretary, Bryson served as Chairman and Chief

Executive Ofcer of Edison International, the parent company of Southern CaliforniaEdison and Edison Mission Group, from 1990 to 2008. At Edison, he led the utility

through the California energy crisis. As CEO, he created a competitive power

subsidiary, the Mission Group, which expanded across the U.S. and was a global

leader in the privatization of power plants and electric systems in Australia, New

Zealand, Thailand, the Philippines and several European countries.

Bryson is a graduate of Stanford University. He and his wife Louise have four

daughters.

KEYNOTESPEAKER



BISHOP CHARLES E. BLAKE, SR.Pastor, West Angeles Church of God in ChristThe Seventh in SuccessionPresiding BishopThe Church of God in Christ, Inc.

Charles E. Blake was appointed the seventh in succession as Presiding Bishop by

the General Assembly of the 6.5 million member Church of God in Christ November

12, 2007. At the 101st Holy Convocation, during the quadrennial elections in

2008, Bishop Blake was re-elected as Presiding Bishop for another four-year term.

As Presiding Bishop, Blake has become the new face of, and an international

spokesperson for Pentecostalism as it is known today. Bishop Blake served asJurisdictional Prelate of the First Ecclesiastical Jurisdiction of Southern California

comprised of more than 250 churches for 25 years.

He is the pastor of West Angeles Church of God in Christ with a membership of

over 24,000. West Angeles is deeply involved in providing not only for the spiritual

life of its people, but also it provides more than 80 programs for the psychological,

social, and economic enhancement of the community.

Bishop Blake is a humble humanitarian and communitarian. He is the chief

executive ofcer of Save Africa’s Children, a program of the Pan African Children’s

Fund. The group has assisted over 300 grassroots and faith-based projects insub-Saharan Africa, reaching over 90,000 AIDS-affected children. Save Africa’s

Children supports more than 100 thousand children in 340 orphan care programs

throughout more than 23 nations on the continent of Africa.

April 6, 2009 in Washington, D.C., President Barack Obama tapped Presiding

Bishop Charles E. Blake to serve on his 25-person White House Advisory Council

on Faith-Based and Neighborhood Partnerships. He was also tapped as one of four

to speak at the Democratic National Convention’s rst Ecumenical Service, where

he pronounced his status as pro-life democrat and challenged both democrats and

republicans to protect the rights of the unborn and born alike.

Bishop Blake has received numerous awards, commendations, and accolades.

In 2003, Bishop Blake was awarded the Harvard Foundation Humanitarian Medal

for his work with Save Africa’s Children and its mission to support orphanages

throughout that continent. The Los Angeles County Board of Supervisors

designated “Bishop Charles E. Blake Day”, February 5, 2004.

Bishop Blake is married to Mae Lawrence Blake. They have three children and eight

grandchildren.

COCHAIR



JOHN HOPE BRYANTFounder, Chairman and Chief Executive OcerOperation HOPE

Author of Inc. Magazine-CEOREAD business bestseller LOVE LEADERSHIP: The

New Way to Lead in a Fear-Based World (Jossey-Bass), Mr. Bryant is the only

African-American bestselling business author in America today.

A member of the founding class of the Young Global Leader for the World

Economic Forum, an Oprah’s Angel Network award recipient, a TIME Magazine

50 (Leaders) for the Future (94’), John Hope Bryant is a social entrepreneur and

businessman, the founder, chairman and chief executive ofcer of OperationHOPE, advisor to the last three sitting U.S. presidents and recognized by the last

5 U.S. presidents. Bryant is a noted thought leader, author, public speaker, and an

innovator in the business of empowerment, writing regularly for the Hufngton Post.

Mr. Bryant serves U.S. President Barack Obama as Chairman of the Subcommittee

on the Underserved and Community Empowerment for the President’s Advisory

Council on Financial Capability. Prior to that Mr. Bryant served U.S. President

George W. Bush as vice chairman of the U.S. President’s Advisory Council on

Financial Council, and chairman of the Council Committee on the Underserved.

For President Obama, Mr. Bryant focuses primarily on the establishment of local

nancial literacy councils for cities, counties and states.

John Hope Bryant has served on several corporate boards, serves as a member

of the NYSE Euronext Financial Literacy Advisory Committee, the advisory board

for the Gallup Government Leadership Academy, the advisory board for the Kaplan

University Business School, is a former UN goodwill ambassador to the U.S., a

partner with former U.S. President Clinton and his foundation teaching nancial

literacy, and working with HOPE global spokesman Ambassador Andrew Young,

is bridging civil rights to silver rights. Mr. Bryant is author of top 10 U.S. business

bestseller for 2010, LOVE LEADERSHIP and BANKING ON OUR FUTURE, a book

on youth and family nancial literacy.

John Hope Bryant has received more than 500 awards and citations for his

work to empower low-wealth communities including the Use Your Life Award by

Oprah Winfrey, and named a “Community Hero” by People Magazine on the 10th

anniversary of the worst urban civil unrest in U.S. history. In December, 1994, Mr.

Bryant was selected by TIME Magazine for their “America’s 50 Most Promising

Leaders of the Future” cover story. In 2010, Mr. Bryant received the Andrew

Goodman Hidden Heroes Award, in honor of slain civil rights leader Andrew

Goodwin.

COCHAIR



QUINCY JONESChairman and Chief Executive OcerQUINCY JONES PRODUCTIONS

An impresario in the broadest and most creative sense of the word, Quincy

Jones’ career has encompassed the roles of composer, record producer, artist,

lm producer, arranger, conductor, instrumentalist, TV producer, record company

executive, magazine founder, multi-media entrepreneur and humanitarian. As

a master inventor of musical hybrids, he has shufed pop, soul, hip-hop, jazz,

classical, African and Brazilian music into many dazzling fusions, traversing virtually

every medium, including records, live performance, movies and television.

Celebrating more than 60 years performing and being involved in music, Quincy’s

creative magic has spanned over six decades, beginning with the music of the

post-swing era and continuing through today’s high-technology, international

multi-media hybrids. In the mid-50’s, he was the rst popular conductor-arranger

to record with a Fender bass. His theme from the hit TV series Ironside was the rst

synthesizer-based pop theme song. As the rst black composer to be embraced

by the Hollywood establishment in the 60’s, he helped refresh movie music with

badly needed infusions of jazz and soul. His landmark 1989 album, Back On The

Block--named “Album Of The Year” at the 1990 Grammy Awards-- brought such

legends as Dizzy Gillespie, Ella Fitzgerald, Sarah Vaughan and Miles Davis together

with Ice T, Big Daddy Kane and Melle Mel to create the rst fusion of the be bopand hip hop musical traditions; while his 1993 recording of the critically acclaimed

Miles and Quincy Live At Montreux, featured Quincy conducting Miles Davis’ live

performance of the historic Gil Evans arrangements from the Miles Ahead, Porgy

and Bess and Sketches of Spain sessions, garnered a Grammy Award for Best

Large Jazz Ensemble Performance. As producer and conductor of the historic “We

Are The World” recording (the best-selling single of all time) and Michael Jackson’s

multi-platinum solo albums, Off The Wall, Bad and Thriller (the best selling album of

all time, with over 50 million copies sold), Quincy Jones stands as one of the most

successful and admired creative artist/executives in the entertainment world.

Through his personal foundation, The Quincy Jones Foundation, Jones raisesawareness and nancial resources for initiatives that support global children’s issues

in areas of conict, malaria eradication, clean water and efforts to restore the Gulf

Coast (post-Katrina). Philanthropic partners include Malaria No More, Millennium

Promise, and R&B singer Usher’s New Look Foundation.

COCHAIR



DR. CECIL “CHIP” MURRAY ChairmanCecil Murray Center for Community Engagement

Dr. Murray is a native Floridian with an undergraduate degree from Florida A&M

University. He received his Doctorate in Religion from The School of Theology at

Claremont and Doctor of Humane Letters from Hebrew Union College, Whittier

College, University of Southern California, University of Judaism, and Antioch

University . He has lectured and been adjunct professor of Iliff University, Seattle

University, School of Theology Claremont, Fuller Seminary, and Northwest

Theological Seminary. He has been featured in Time Magazine, Ebony Magazine,

CNN, Network News, religious periodicals, The Los Angeles Times, Los Angeles900, and other print and television media.

In 1977 Dr. Murray was assigned to First African Methodist Episcopal Church, the

oldest black church in Los Angeles. His new church family had 300 active members

in 1977. They received his vision to set a re in the hearts of his members to be a

church that extends beyond the walls. The re and spirit of love spread, and the

congregation grew to 17,300 members. The ministry of the church spilled beyond

the walls of the church with some 40 task forces that include health, substance

abuse, homelessness, emergency food and clothing, general and specialized

housing, tutoring, entrepreneurial training, employment services and the like.

President George Bush named the First AME Church the 177th Point of Light for itscourageous outreach in community services.

Rev. Murray retired in November 2004 as the senior minister at First AME Church,

Los Angeles. Dr Murray currently serves as Professor, Senior Research Fellow at

the Center for Religion, University of Southern California and holds the Tanzy Chair

of Christian Ethics, University of Southern California.

COCHAIR



PETER UEBERROTHFormer ChairmanRebuild Los Angeles

Peter V. Ueberroth is managing director of Contrarian Group, an investment and

management company. He is also an owner and co-chairman of the Pebble Beach

Company.

Peter founded First Travel Corporation in 1962. When he sold the company in 1980

it was the second-largest travel business in North America.

From 1980 to 1984, Peter was president of the Los Angeles Olympic OrganizingCommittee, the organization responsible for staging the 1984 Los Angeles Olympic

Games, the rst privately nanced Games, resulting in a surplus of $238 million, tha

continues to support youth and amateur-related sports programs throughout the

United States.

He served as the sixth Commissioner of Major League Baseball between 1984 and

1989.

He serves on the board of directors of The Coca-Cola Company, Aircastle LTD

(AYR), and Easton Bell Sports.

Peter graduated from San Jose State University, earning a degree in business.

While in college, he competed in the 1956 U.S. Olympic water polo trials. He has

twelve honorary degrees and was Time Magazine’s Man of the Year in 1984. His

1985 book Made in America was a bestseller.

COCHAIR



THE HONORABLE ANTONIO R. VILLARAIGOSA MayorCity of Los Angeles

Antonio R. Villaraigosa is the 41st Mayor of Los Angeles. Born on January 23,

1953 in the Boyle Heights neighborhood of East Los Angeles, he is the oldest of

four children raised by a single mother, Natalia Delgado.

Villaraigosa’s sense of civic justice and political action began at a young age. As a

high school student, he volunteered with the farm workers movement, led student

walkouts and organized an African-American student union.

During his junior year of high school, Villaraigosa dropped out, but eventually

returned to school at the encouragement of his English teacher, Herman Katz.

After graduating from Theodore Roosevelt High School, Villaraigosa attended

UCLA, where he received a Bachelor’s Degree in History. He went on to attend the

People’s College of Law, a night school dedicated to public-interest law.

By the age of 25, Villaraigosa was elected president of a local union representing

civil rights workers and lawyers in six states. Over the next fteen years, Villaraigosa

continued this work as a union organizer for the Service Employees International

Union, United Teachers Los Angeles, and then as President of the Los Angeles

chapter of the American Civil Liberties Union and the American Federation ofGovernment Employees.

In 1994, Villaraigosa was elected to the California State Assembly and, four years

later, his colleagues elected him the rst Assembly Speaker from Los Angeles in 25

years.

Elected as the Councilmember to Los Angeles’ 14th District in 2003, Villaraigosa

was widely credited with resolving the Metropolitan Transit Authority transit strike,

creating the largest passive park on the Eastside and Los Angeles, and protecting

funding for the Arts.

In 2005, Villaraigosa ran for Mayor of Los Angeles on a platform of bringing the City

together to take on the big challenges. He was elected on May 17, 2005 and sworn

in as Mayor on July 1, 2005.

On March 3, 2009, Mayor Villaraigosa was reelected and took the oath for a second

term on July 1, 2009.

COCHAIR



AMBASSADOR ANDREW YOUNGCivil Rights IconChairman, Atlanta Olympic Games ‘84

Andrew Young is co-founding Principal and Chairman of GoodWorks International.

This involvement allows him to execute his life-long mission of energizing the private

sector to advance economic development in Africa and the Caribbean. He puts

corporate executives in contact with leaders and key inuences in the regions’

emerging markets, facilitating the formation of successful business partnerships. He

also offers strategic advice to corporations on doing business successfully in those

markets, and advises several governments on sound policy-making.

Ambassador Young’s vision of advancing economic development with private

sector involvement was honed during comprehensive leadership positions in public

service and private industry. His varied background provides GWI clients with a

uniquely qualied advisor who has a global perspective on business expansion.

Ambassador Young has served as United States Ambassador to the United Nations

and as Co-Chair of the Atlanta Committee for the Centennial Olympic Games. He

served two terms as Mayor of Atlanta, one of the fastest growing cities in the world,

was elected Congressman three times, and is a leading gure in the civil rights

movement. He currently serves on the Boards of several Fortune 500 companies

and was appointed by President Bill Clinton to Chair the $100-million Southern

Africa Enterprise Development Fund. Ambassador Young is on the National SecurityCouncil Advisory Board, and remains active in numerous charitable activities and

organizations.

He is the recipient of numerous awards and honors, including the Presidential

Medal of Freedom, the French Legion of Honor, the Bishop Walker Humanitarian

Award and over 60 honorary degrees from prestigious universities around the world

COCHAIR



STATEMENTSOFSUPPORT

BOAR D OF SU PER V I SOR S COU N T Y OF LOS AN G ELES

85 6 K E NNE T H HAHN HALL O F ADM INIST RAT IO N / LO S ANGE LE S, C ALIF O RNIA 9 0 0 12 / (2 13) 9 74-4111

G LOR I A M OLI N A SUP ERV ISOR, F IRST DIST RICT

Apr il 24, 2012

Dear F r iends:

W ar m gr eet ings ar e ex t ended t o Oper at ion HOP E on t he

oc c asion of y our 20t h Anniv er sar y Oppor t unit y Bus T our . I applaud Oper at ion HOP E f or y our longst anding and

c ompr ehensiv e ef f or t s t o empow er and enr ic h our div er se

c ommunit ies t hr ough adv oc ac y and out r eac h. Y ou t ouc h

c ount less liv es, and ser v e as an inspir at ion f or our c it y ,

c ount y and r egion.

Best w ishes f or a suc c essf ul and memor able c elebr at ion.

Sinc er ely ,

GLORI A MOLIN A Super v isor , F ir st Dist r ic t

H E R B J. W E S SO N, J R.

P R E S I D E N T, LO S A

NG E L E S C I T Y CO U NC I L

O P E RA T IO N HO P E

2 0 t h A n ni ve rsa r

y O p po r t u ni t y B us To u

r & Ce re mo n y

“ F r om C haos t o C ommuni t y”

As Presiden t o f the Los

Angeles Ci t y Council, I a

m honored to be a Hos t

Commi t tee Member for the

HOPE 20 th Anni versar y

Oppor tuni t y Bus Tour an

d

Ceremon y. This e ven t th

rough economic educa tion

and empo wermen t o f fers

communi t y residen ts in un

derser ved communi ties op

por tuni ties for economic

gro w th.

Emerging from the chaos

o f the Los Angeles Rio

ts, Opera tion HOPE was

founded to break do wn the

barrier be t ween pri vileged

and poor. Toda y, HOPE is

America 's leading nonpro

fi t organi za tion dedica ted

to financial li terac y and

economic empo wermen t

. Opera tion HOPE (HOP

E ) impro ves the economi

c

quali t y o f li fe for indi viduals, families an

d communi ties through pro

grams tha t

crea te s takeholders: con

ver ting check cashing cus tomers in to

banking

cus tomers, ren ters in to

homeo wners, small busi

ness dreamers in to small

business o wners, and min

imum wage workers in to

li ving wage workers. I

commend Opera tion HOPE

for their con tinued commi t

men t and e f for ts to ensure

tha t the voice and concern

s o f the underser ved are no

t onl y heard bu t addressed

in the medical, poli tical, ed

uca tional, social and econo

mic arenas.

Bes t wishes for a success f

ul and memorable e ven t.

Sincerel y,

HERB J. WESSON, JR.

Presiden t, Los Angeles Ci t

y Council

Councilmember, Ten th Dis t

ric t

A better L.A. is our business

We’re proud to support Operation Hope’s 20thAnniversary Opportunity Bus Tour. Your work is indeedan example of how individuals from different racesand backgrounds, as well as leaders from government,community, faith and the private sector can and didfind a way to work together for the good of all.

By being the voice of business, helping its members grow and promoting collaboration, theLos Angeles Area Chamber of Commerce seeks full prosperity for the Los Angeles region. As a trustee

for the current and future welfare of the region, we champion economic prosperity and quality of life.

www.lachamber.com



STATEMENTSOFSUPPORT

Congratulations to

APRIL 24, 2012

Supervisor Mark Ridley-ThomasLos Angeles County • Second District

http://ridley-thomas.lacounty.gov• [email protected]

500 W. Temple St., Rm. 866 • Los Angeles, CA 90012

213-974-2222 (phone) • 213-680-3283 (fax)

on theirOperation HOPE

20THANNIVERSARYOPPORTUNITY BUSTOUR

A pr il 24, 2012

D ear F r iends:

O n behalf of t he Cit y of Los Ang eles and t he Eig ht h D ist r ict , w elcome t o t he 20 t h Anniv er sar y

O ppor t unit y Bus T our host ed by O per at ion H O P E.I am pleased t o k now t hat since M ay 5, 1992, O per at ion H O P E cont inues t o ex pand economic

o p por t unit y in under ser v ed communit ies t hr oug h economic educat ion and em pow er ment .

O per at ion H O P E has also im pr ov ed t he economic qualit y of lif e f or indiv iduals, f amilies and

communit ies t hr oug h pr og r ams t hat cr eat e st ak eholder s: conv er t ing check cashing cust omer s int o

bank ing cust omer s, r ent er s int o homeow ner s, small business dr eamer s int o small business ow ner s,

and minimum w ag e w or k er s int o liv ing w ag e w or k er s. Best w ishes f or an en joy able and successf ul ev ent . Res pect f ully ,

BERN ARD C. P ARK S Councilmember



WE’RE HARD AT WORK ON WHAT MATTERS MOST IN

CALIFORNIA.At Bank of America, we’re working every day to help support small businesses,

homeowners and nonprofi t organizations in California. We’re lending, investing and

giving to fuel the local economy and create stronger communities.

To learn more about how Bank of America is hard at work in California,

please visit bankofamerica.com/LA

HERE’S WHAT WE’RE DOING:

223,660Worked with

California homeowners facing

financial difficulty since 2008,

to modify their mortgages.

$24.6 MILLIONContributed

to California nonprofits in 2011

to help support their work in

the community.

$1.27 BILLIONLoaned

in new credit to California small

businesses in 2011, to help them

grow, hire and strengthen the

area economy.

= 10,000 Homeowners = $1 Million= $50 Million

© 2012 Bank of America Corporation. Member FDIC. ARP2P4Z5



Dr. Lula Ballton

Director of Community and

Economic Development

Church of God in Christ, International

Orson Aguilar

Executive Director

The Greenlining Institute

Jacque Bee

Co-Executive Director

RBD Communications

Councilman Joe Buscaino

15th District

City of Los Angeles

Earl ‘Skip’ CooperExecutive Director

Black Businsss Association of

Los Angeles

Coucilman Eric Garcetti

13th District

City of Los Angeles

Representative Karen Bass

33rd District

U.S. Congress

Darrell Brown

Senior Vice President and Regional

Manager

US Bank

Tim ChrismanChairman

Federal Home Loan Bank of

San Francisco

Assemblyman Mike Davis

48th Distrcit

California State Assembly

Ruben Guerra

Chairman and Chief Executive Ofcer

Latin Business Association

Sweet Alice Harris

Founder and Executive Director

Parents of Watts

HOSTCOMMITTEE



Denise Hunter

President and Chief Operating Ofcer

FAME Corporate Ministries

Hyepin Im

President and Chief Executive Ofcer

Korean Churches for Community

Development (KCCD)

Bernard Kinsey President, KBK Enterprises

Former Co-Chair, RLA

Crystal Mitchell

Co-Executive Director

RBD Communications

Rev. Dr. John J. Hunter

Senior Minister

FAME

Michael Jones


Crenshaw Chamber of Commerce

John Mack

Vice President

Los Angeles Police Commission

Pat Means

President and Founder

Turning Point Magazine

Supervisor Gloria Molina

1st District

County of Los Angeles

Rick Hartnack

Vice Chairman

US Bank

Robert McNeely Senior Executive Advisor

Union Bank

HOSTCOMMITTEE

Forescee Hogan-Rowles


Community Financial Resource Center



Victor Parker

District Director, Los Angeles

U.S. Small Business Administration

Councilman Bernard Parks

8th District

City of Los Angeles

Councilwoman Jan Perry

9th District

City of Los Angeles

Supervisor Mark Ridley-

Thomas

2nd District

County of Los Angeles

Mark Robertson


Pacic Coast Regional

Blair TaylorPresident

Los Angeles Urban League

Gary Toebben

President

LA Chamber of Commerce

Pastor Mark Whitlock

Senior Minister

Christ Our Redeemer AME Church

Councilman Herb Wesson

President

Los Angeles City Council

John Sotoodeh

Regional President, Southern Californ

Wells Fargo

Tunua ThrashExecutive Director

West Angeles Community

Development Corporation

Tim Wennes

Vice Chairman

Union Bank

HOSTCOMMITTEE



Najee Ali

Director and FounderProject Islamic H.O.P.E.

Vivian Bowers

Owner

Bowers Dry Cleaning

Leo Cablayan

Market Vice President, Los AngelesOperation HOPE

Ivory ChambeshiProgram Administrator

Vermont Slauson Economic Development Corporation

Eric Clay

Area VP, HOPE Financial Literacy Dignity CentersOperation HOPE

Ronea Crockett-Williams

Home Mortgage ConsultantWells Fargo

Joy Elliott

Director

PACE

Mike Jones

President and Chief Executive OfcerCrenshaw Chamber of Commerce

Martice Mills

Manager, Small Business Development

FAME Assistance Center

Larry SpringsRealtor and Former President

The Consolidated Board of Realtists

Linda Wilson

Owner

Box Brothers Shipping

BUS TOURMODERATORS

Cathay Bankis proud to support the

Operation HOPE

20th Anniversary Opportunity Bus Tou

www.cathaybank.com



HOPEOPPORTUNITBUS TOURROUTE



BUS TOURROUTE

This route will consist of one (1) stop at the Quincy Jones

Elementary School located at East 900 33rd Street.

Depart Operation HOPE Financial Dignity Center

located at 3721 S. La Brea Avenue, Los Angeles, CA

at 10:00 am:

1. RIGHT out of Operation HOPE Center parking lot to

Sycamore Avenue

2. RIGHT on Sycamore Avenue to Rodeo Avenue

3. RIGHT on Rodeo Avenue to King Boulevard eastbound

4. RIGHT on Buckingham Road to Santa Rosalia Drive

5. Turn LEFT on Santa Rosalia Drive to Stocker Avenue6. LEFT on Stocker Avenue to Crenshaw Boulevard

7. RIGHT on Crenshaw Boulevard to Slauson Avenue

8. LEFT on Slauson Avenue to Normandie Avenue

9. RIGHT on Normandie Avenue to Florence Avenue

This part of the tour will feature the Baldwin Hills

Shopping Center, the Crenshaw corridor commercial

district, Marlton Square and the ash point for the

1992 riots at Florence and Normandie Avenues.

10. LEFT on Florence Avenue to Vermont Avenue11. LEFT on Vermont Avenue (northbound) to Exposition

Boulevard

12. RIGHT on Exposition Boulevard (eastbound) to

Figueroa Avenue

13. LEFT on Figueroa to Jefferson Boulevard

This will feature long standing automotive, textile and

other manufacturing business in addition to housing

and business statistical data. The new Metro Culver

City line, Exposition Park and USC commercial

developments.

14. RIGHT on Jefferson Boulevard (eastbound) to 36

Street/Grifth15. LEFT on 36th Street/Grifth (northbound) to the Quincy

Jones Elementary School located at 900 East 33rd

Street. Buses will stop and park at the school.

This forty-ve minute stop at the Quincy Jones

Elementary School will feature remarks by Quincy

Jones, Mayor Antonio R. Villaraigosa, John Hope

Bryant and school ocials.

16. Depart from Quincy Jones Elementary school

eastbound on 33rd Street to Central Avenue17. LEFT on Central Avenue to Adams Boulevard

18. LEFT on Adams Boulevard (westbound) to Figueroa

Avenue

19. RIGHT on Figueroa Avenue (northbound) to Olympic

Boulevard

20. LEFT on Olympic Boulevard (westbound) to Crenshaw

Boulevard

This part of the tour will feature information on

the upcoming commercial development along the

Figueroa corridor, LA Live and Korea Town.

21. LEFT on Crenshaw Boulevard to King Boulevard

22. LEFT on Rodeo Avenue (west) to La Brea Avenue

23. LEFT on La Brea Avenue to Coliseum Street

24. RIGHT on Coliseum Street to Sycamore Avenue

25. RIGHT on Sycamore Avenue to Operation HOPE

parking lot

This part of the tour will feature the West Angeles

Cathedral, the Crenshaw business corridor, WalMart

and Macy stores and the Rave movie theatre.



QUINCY JONESELEMENTARY SCHOOL

Leading the Way for Financial Dignity

Quincy Jones, as national co-chair for HOPE’s 5MK Initiative and the rst celebrity to come on

board to champion the initiative, will become the rst celebrity to have his life’s story woven

through HOPE nancial literacy curriculum, as a way of making nancial dignity and economic

literacy relevant and engaging to students.

The Five Million Kids Initiative (5MK) focuses on properly channeling the economic energy of

disadvantaged youth by entering classrooms in impoverished communities to teach kids how

to get ahead—through nancial dignity, economic education and entrepreneurship. These

courses are taught by role models in their community. Ambassador Andrew Young and music

legend Quincy Jones help bring positive role models—to kids across the country.

Banking on Our Future, Celebrity Edition is the nancial dignity classroom curriculum that will

be used to deliver the empowering messages of HOPE’s Celebrity Ambassadors. The rst in

the series of specialized curriculum is Quincy Jones. Commemorating April as Financial Literacy

Month, HOPE will launch the Banking on Our Future, Quincy Jones Celebrity Edition at the

Quincy Jones Elementary School during Operation HOPE’s Opportunity Bus Tour on April 24th.

Mr. Jones will personally present the curriculum to the school, along with Operation HOPE

Founder, Chairman and CEO John Hope Bryant.



BANKING ONOUR FUTURE

C E L E B R I T Y E D I T I O NQ U I N C Y J O N E S John Hope Bryant

Founder, Chairman & CEO

of Operation HOPE

“Your future is so brightit burns my eyes.”

Quincy Jones

Quincy Jones is the rst celebrity to have his life’s story woven intoHOPE’s Banking on Our Futurenancial dignity curriculum.

Banking on Our Future modules:- A Course in Dignity- Basics of Banking- Checking and Savings Accounts- Credit- Investments



Galen CenterOne hundred and twenty-four years ago, USC founders

envisioned an on campus arena to further unify the Trojan

community. On October 21, 2006, that dream became a

reality with the opening of the Galen Center - new home to

USC’s basketball and volleyball programs.

The center puts the Trojan teams on an appropriately

impressive stage, allowing the Trojans to strut their stuff

in a 255,000 square-foot arena with 10,258 seats, and

utilize new locker rooms for home and visitors, as well as

a state-of-the-art weight room and medical training room.

An attached 45,000 square-foot pavilion contains additional

practice room with three sections including enough spacefor 4 full basketball courts or 9 volleyball courts as well

as seating for 1,000 - along with space for coaches and

administrative ofces. Galen also has function rooms, a

ticket ofce, concession stands and merchandise stores

for visitors to the new complex and will house the Athletic

Department Hall of Fame.

L.A. LiveL.A. Live is an entertainment complex in Downtown Los

Angeles, California adjacent to the Staples Center. L.A.

Live, an investment of $2.5 billion, was developed by Anschutz Entertainment Group (AEG), Wachovia Corp,

Azteca Corp and investment rm MacFarlane Partners with

help from Los Angeles taxpayers. It has 5,600,000 square

feet (520,257 m2) of apartments, ballrooms, bars, concert

theatres, restaurants, movie theaters and a 54-story hotel

and condominium tower, on a 27-acre (10.9 ha) site. The

complex became home to AEG and Herbalife headquarters

in December 2008.

Nokia Plaza

Nokia is a 40,000-square-foot (3,716 m2) open-air plaza that

serves as the central meeting place for L.A. Live. The plaza

provides a broadcast venue featuring giant LED screens as

well as a red carpet site for special events.

Nokia Theatre and Club Nokia

Nokia Theatre is a music and theatre venue seating 7,100

while Club Nokia is a club venue with a seating capacity o

2,300 for live music and cultural events. On March 11, 2008

the Academy of Television Arts and Sciences announced

with AEG that the venue would be the home to the PrimetimeEmmy Awards ceremony from 2008 until at least 2018.

Grammy Museum

On May 8, 2007 it was announced that the Nationa

Academy of Recording Arts and Sciences would establish

a museum dedicated to the history of the Grammy Awards

The museum opened on December 2008 for the Grammy

Awards 50th anniversary. It consists of four oors with

historical music artifacts. Embedded on the sidewalks at the

L.A. Live streets are bronze disks, similar to the Hollywood

Walk of Fame, honoring each year’s top winners, Record o

the Year, Best New Artist, Album of the Year, and Song othe Year.

Hotels and residences

The centerpiece of the district is a 54-story, 1,001 room

two-hotel hybrid tower, constructed above the parking

lot directly north of the Staples Center. Built by Webco

Builders, the skyscraper contains both an 879-room JW

Marriott hotel on oors four through 21 and a 123-room Ritz-

Carlton hotel on oors 22 through 26. Floors 27 through

POINTSOFINTEREST



POINTSOFINTEREST

52 hold 224 residences at the Ritz Carlton condominiums.

Groundbreaking for the structure took place in June 2007.

The project was completed in the rst quarter of 2010.

ESPN Zone and broadcasting studios

The second phase of development included a 12,300-square-

foot (1,140 m2) ESPN broadcasting studio, as well as an

ESPN Zone restaurant built on the corner of Figueroa Street

and Chick Hearn Court. In an effort to expand coverage of

West Coast sports, ESPN began broadcasting the 1 AM ET

(10 PM PT) edition of SportsCenter from the studio on April

6, 2009.

Regal Entertainment Group The $100 million Regal Entertainment Group movie complex

includes 14 screens and 3,772 seats. It includes a three-

story art-deco-style atrium and an 806-seat theater called

the “Regal Premiere House” intended for “lucrative”

premieres. The theater complex became the West Coast

agship location for Regal, the largest theater chain in the

United States.

Restaurants

L.A. Live is also host to a set of mid to high scale dining

including Fleming’s Prime Steakhouse & Wine Bar, Katsuya,

Lawry’s, Rock’N Fish, Rosa Mexicano, The Farm ofBeverly Hills, Trader Vic’s, Wolfgang Puck Bar & Grill, and

Yard House.

Expo Line The Expo Line is a new Metro Rail light-rail line under

construction between Downtown Los Angeles and Santa

Monica. Expo phase 1, from Downtown Los Angeles to La

Cienega Station is slated to open on April 28, 2012 and to

Culver City in June 2012.

Construction of Expo phase 2 (from Culver City into

downtown Santa Monica) started in September 2011 with

a completion date of 2016. The east-west route follows

primarily along Exposition Boulevard with a terminus station

at 4th/Colorado in Santa Monica about a half-mile walk from

the Pacic Ocean. It will be operated by the Los Angeles

County Metropolitan Transportation Authority.

It will reuse the right-of-way of the Los Angeles and

Independence Railroad / Santa Monica Air Line which was

closed in 1953 and will be the rst passenger rail line to

serve the Los Angeles Westside since the abandonment o

the Pacic Electric Railway.

Chestereld Square Shopping Center This modern, innovatively-designed, master-planned

development is the rst of its kind for South Los Angeles

A 325,000-square-foot shopping center constructed on

31 acres, with a harmonious mix of shops and restaurants

and leased to such national tenants as Home Depot, Food

4 Less, McDonald’s, Starbucks, IHOP, and Walgreen’s

Chestereld Square is envisioned as a critical mass o

economic development serving as a cornerstone for the

revitalization of South LA with the creation of jobs and

quality retail outlets for this long, underserved community This project was completed in 2004 and enjoys 100%

occupancy.

Baldwin Hills/Crenshaw Plaza Today, Baldwin Hills is home to the largest middle and upper

middle class African American community in Los Angeles

This hillside neighborhood ties together one of the mos

important strongholds of African American culture; forming

the residential nexus of the Crenshaw community.



Since the 1960’s Baldwin Hills has been a destination for

doctors, entertainers and politicians. The term “the Black

Beverly Hills” was born, with celebrities including Ray

Charles, Ike and Tina Turner, Nancy Wilson, and former Los

Angeles Mayor Tom Bradley settling into the lovely hillside

homes.

The Baldwin Hills district of Los Angeles developed the

Broadway-Crenshaw Center in November, 1947. This

center is considered the oldest regional shopping center in

operation in the United States.

The center was originally anchored by The Broadway

and May department stores, and encompassed 555,000

square feet of retail space, including a Woolworth 5 & 10

and Von’s Supermarket This open-air center underwent

a major redevelopment in the late 1980’s. As a result, in1989 a new 858,000 square foot, 2-level enclosed regional

mall opened anchored by May Company, Sears, Broadway,

and a freestanding Albertson’s supermarket. In 1995 Magic

Johnson Theatres opened a 15-plex cinema, followed in

2003 by the rst ever opening of a 3-level Wal-Mart in the

former Broadway building.

The Baldwin Hills Crenshaw area has undergone many

permutations over the decades. Through it all the area

has continued to endure and today is a tight-knit enclave

determined to preserve its past while looking boldly toward

the future.

The Crenshaw District The Crenshaw District (also known as Crenshaw) is a

neighborhood and district in southwestern Los Angeles,

California. It derives its name from Crenshaw Boulevard,

one of the city’s principal thoroughfares.

Crenshaw is bordered by Chestereld Square on the east,

Hyde Park on the south, View Park-Windsor Hills on the

west. It includes Leimert Park. The district’s boundaries

are roughly Van Ness and Arlington Avenues on the east

Exposition Boulevard on the north, La Brea Avenue near

Baldwin Hills on the west, and roughly Stocker Street &

Slauson Avenue on the south. The Crenshaw Strip is the

area directly on Crenshaw between Exposition Boulevard on

the north and Vernon Avenue on the south.

Education

The area is part of the Los Angeles Unied School District

Crenshaw High School, which is south of Martin Luther King

Boulevard and east of Crenshaw Boulevard, is the loca

public secondary school.

Charter schools in the area include the KIPP Academy

of Opportunity middle school, Celerity Nascent Charte

School, the New Design Charter School (built in 2004), the

View Park Preparatory Charter High School, and the View

Park Preparatory Charter Middle School.

Neighborhood

Crenshaw is a largely residential area of single-story

Mediterranean bungalows and low-rise apartment buildings

with an industrial corridor along Jefferson Boulevard.

Developed from the early 1920s onward, Crenshaw wasinitially a very diverse neighborhood of Whites (including

many Jewish Americans and other Eastern Europeans)

Covenants on property deeds barred African Americans

and Asian-Americans from owning real estate in Crenshaw

During preparations for the 1932 Summer Olympics

which heralded Los Angeles’ arrival as a major world city

Crenshaw’s medians and sidewalks were planted with

hundreds of the towering palms that, to this day, dominate

the area’s otherwise low-rise skyline.

After courts ruled segregation covenants to be

unconstitutional, the area opened up to other races. A large

Japanese-American settlement ensued, their neighborhood

can still be found along Coliseum Street, east and west of

Crenshaw Boulevard. African Americans started arriving in

the 1960s and by the 1970s, they were the majority.

Since the 1970s, Crenshaw and neighboring Leimer

Park have formed one of the largest African American

neighborhoods in the United States, despite heavy damage

from the 1992 riots and the 1994 Northridge earthquake.

POINTSOFINTEREST



The population of Crenshaw in 2006 was around 27,600.

Recently, with increased middle-class African American

migration to newer neighborhoods such as the Antelope

Valley, Moreno Valley and other areas of the Inland Empire

African Americans make up 63.34% of the population,

followed by Latinos, 30%, White, 16.89% and Asian, 4.37%.

Notable buildings

A misconception is that Crenshaw Christian Center is

located in the Crenshaw district. Crenshaw Christian Center

is actually located at 7901 Vermont Avenue in Los Angeles.

The church was originally situated in the Morningside Park

district of Inglewood on Crenshaw Boulevard at Hardy

Street.

The “Crenshaw Square” sign, a local landmark, had been

in serious disrepair for years. In 2007, it was replaced by a

modern red-and-green sign that lights up at night.

Santa Barbara Plaza is a shopping center in the district. This

aging center is in disrepair and is a failed redevelopment

project, for which much nancial investment has been made

but little has been achieved.

The Holiday Bowl was a center of activity during the 60s

and 70s in Crenshaw. It featured a sushi bar known as theSakiba Lounge with live musical acts. Its historic Googie

architecture has been retained by the new Starbucks in that

location.

KoreatownKoreatown is a neighborhood in the Mid-Wilshire district of

the city of Los Angeles, California known for its concentration

of Korean American people and institutions. Home to

a population of over 120,000 and covering just under

3-square-mile (7.8 km2), it has one of the highest population

densities of all neighborhoods in Los Angeles.

Koreatown experienced the hardest crime and destruction

during the 1992 Los Angeles Riots. Hundreds of Korean-

owned businesses were looted, damaged or burned down

and an unknown number of Koreans physically attacked.

By the second day of rioting, the LAPD and County Sheriff

had been overpowered by the number of rioters forcing the

departments to pull all units from patrol. As violent rioters

next turned its attention to reghters, the LAFD also

recalled their teams. This left unchecked crime and res

which quickly expanded. The Korean-American community

seeing the police force’s abandonment of Koreatown

organized gun-wielding groups to protect businesses and

area residents. Open gun battles were televised live as

shopkeepers defended their business from the crowds o

violent looters

The neighborhood is in the midst of a construction boom tha

has helped fuel an inux of new residents priced out from

nearby Los Feliz and West Hollywood. The neighborhood

is known for its many commercial and residential mid

and high rise towers, its rich collection of pre-1940 brick

colonial revival buildings, Asian high fashion boutiques, andholding the largest concentration of nightclubs and 24-hou

businesses and restaurants in Southern California.

Koreatown is among the most diverse neighborhoods in

the United States. Although the Latino community (54%)

as a whole, is the largest ethnic demographic in Koreatown

Korean-Americans are the single largest nationa

demographic at 23% followed by those of Mexican ancestryat 22%.

With its rich diversity, an emergence of a new multiculturalism

between the Korean and Latino populations in Koreatown

has begun to foreshadow an unprecedented change fo

American history. Most Korean businesses draw thei

employees and, in many cases, customers from the

surrounding area’s large Latino population. The relationship

is such that Korean business owners are learning Spanish

POINTSOFINTEREST



in increasing rates and Latinos are learning Korean. Several

Korean churches and community centers in Koreatown

offer free Spanish and Korean to local residents. It is not

unusual to nd Latino employees in restaurants and grocery

stores speaking Korean with customers or Korean store

owners engaging Latino customers in Spanish. Moreover,

it is common to see Korean American customers eating in

Latino restaurants and Latin American customers eating

in Korean restaurants. A visual example of this rich and

unique cultural exchange between Koreans and Latinos in

Koreatown is the recent popularity of Korean inspired taco

trucks in LA that feature classic Mexican food items infused

with Korean ingredients.

Koreatown now brims with vibrant nightlife and commerce,

and the construction of mid-to-high end residential buildings,

including numerous apartments and condominiums,

continues to attract new residents. Recently, Koreatown

has been infused with college students due to inexpensive

housing, public transit to UCLA and USC, and a vibrant

nightlife.

Central AvenueIt was a streetcar line, cleared 122 years ago to shuttle

commuters to the rst suburb of South Los Angeles. It

housed some of the nation’s rst middle-class African American families, and its clubs and hotels were the

laboratories where West Coast jazz was born. “The Avenue”

was a place of promise, of strolls in your Sunday best --

“something very elegant,” said City Councilwoman Jan

Perry. There are 7,000 miles of roads in Los Angeles. Few

have shouldered more than South Central Avenue.

Near its northern end, Central Avenue passes through

Little Tokyo, Los Angeles’ oldest Japanese neighborhood

and now a historic district listed on the National Register

of Historic Places. On Central Avenue just north of First

Street is the former Hompa Hongwangi Buddhist Temple.

It was declared Los Angeles Historic-Cultural Monument

No.313 in 1986. Across Central Avenue from the Temple

is the Japanese American National Museum, and north of

that is the original (and largest) branch of the Museum of

Contemporary Art, Los Angeles, now known as the Geffen

Contemporary at MOCA.

In the 1200 block of Central Avenue is the 1930s era

Streamline Modern Los Angeles bottling plant of the Coca-

Cola company, designed to resemble an ocean liner

complete with porthole windows and metal-railed catwalks

It was declared Los Angeles Historic-cultural Monumen

#138 in 1975.

At 2300 Central is the Lincoln Theatre (now closed), opened

in 1926 and long the leading venue in the city for African-

American entertainment. It was declared Los Angeles

Historic-Cultural Monument # 744 in 2003. At 4233 Centra

Avenue is the Dunbar Hotel, Los Angeles Historic-Cultura

Monument #131 since 1974. During the era of segregation

when they were barred from the city’s major hotels, the

Dunbar was the hotel at which visiting black celebrities were

most likely to stay. The Hotel is also listed on the NationaRegister of Historic Places. At 4261 Central Avenue is Los

Angeles Historic-Cultural Monument #580, the 1925 Golden

State Mutual Life Insurance Building, original headquarters

of one of the leading African-American owned businesses

in California. And yet this same corridor is in the midst of a

$150-million-plus construction jag.

A full-service grocery, a Fresh & Easy Neighborhood

Market, is open at Central and East Adams Boulevard

That will anchor another mixed-use project, a $32-million

development with 18,500 square feet of retail space and 79

affordable-housing apartments.

Vermont Slauson Economic

Development CorporationSince 1981, the Vermont Slauson Economic Development

Corporation (VSEDC) has stimulated economic developmen

in South Los Angeles through commercial projects

affordable housing initiatives and business development

Los Angeles!

POINTSOFINTEREST



What began as an organizing effort by a group of concerned

community members has blossomed into an organizationthat has completed over $60 million in development

projects, helped launch over 200 businesses and created

over 3,000 jobs. Compelled by the vision of a thriving,

economically-vibrant and empowered community, VSEDC

strives to make transformative impacts in the community

to encourage commercial enterprise, home ownership and

entrepreneurship.

The primary mission of VSEDC is to facilitate community

development of the South Los Angeles area by providing

programs structured to revitalize the physical, economic and

social life of the community. In order to realize this objective, VSEDC has developed and implemented a comprehensive

approach to community economic development that

includes business development, technical assistance and

training, residential housing, commercial and industrial

development.

Figueroa Corridor The Figueroa Corridor anchors Downtown to the south and

is best known for being home to the University of Southern

California, Exposition Park and the Shrine Auditorium. The

memories that echo through this community include the

Olympic Games, the Academy Awards, a Nobel Laureate,and world-class museums. The area is recognized for

being rich in historic and contemporary architecture, as well

as exceptional educational institutions from kindergarten

through college.

The diversity of the Figueroa Corridor’s attractions is mirrored

by the diversity in its residents, workforce, and visitors.

From the families and children that visit the museums, to

the college students that live nearby, to the people of all

ages that worship in the many religious institutions, a wide

variety of people enjoy all that the neighborhood has to offer.

With new businesses, residential units, and community and

cultural amenities going up every year, this is an area on the

rise.

Exposition Park

Exposition Park is home to the Natural History Museum of

Los Angeles County, California Science Center, California

African American Museum, Los Angeles Memorial Coliseum,

Los Angeles Sports Arena, Exposition Park Rose Garden,

an IMAX theatre, and several community institutions.

Shrine Auditorium

At the time the Shrine Auditorium was built in 1926, it was thelargest theatre in the United States. Constructed in Spanish

Colonial Revival style with numerous Moorish details, the

Auditorium continues to host high-prole events and is the

former host of the Grammy, Academy, and American Music

Awards.

The University of Southern California

The University of Southern California (USC) is one of the

world’s leading independent research universities and is

distinguished by renowned faculty, innovative public service

programs, and highly competitive admissions standards

USC has grown from a college of 53 students at its founding

in 1880 to more than 32,000 students today.

Felix the Cat Sign

The historic Felix the Cat sign, located above the Felix

Chevrolet car dealership, is not only one of the Figueroa

Corridor’s most unique landmarks, but also signies the

prominent role the automotive and movie industries have

played within Los Angeles. Felix the Cat became associated

with Chevrolet in 1923, and the sign was erected in 1958.

POINTSOFINTEREST



Black Business Association

Since 1970, the Black Business Association (BBA), a 501(c)

(3) non-prot organization, headquartered in Los Angeles,

has been instrumental in the incubation and development of

more than 15,000 African-American businesses. Nationally,

it has access and inuence with more than 85,000 African- American-owned and women/minority-owned rms via

strategic alliances with more than 100 women/minority trade

associations in more than 42 states nationwide.

The Black Business Association’s mission is to advocate

and promote the development of African-American owned

businesses with the goal of creating a rm economic base

that support the self-determination and survival of the

African-American and urban community by:

• Identifying and creating nancial opportunities forthe growth and stability of African-American owned

businesses;

• Being a community voice that advocates for the

success of small businesses;

• Being a conduit for the merging of resources, values,

prots, technology and people;

• Promoting development and support of minority

business enterprises within the domestic and

international economies by encouraging and

generating greater access to market opportunities and

capital;• Providing training for entrepreneurial professional

development;

• Supporting and contributing to the economic base

and progress of the African-American community; and

• Developing coalitions that support our political

endeavors to effectively achieve public recognition

and political inuence for African-American business

owners.

Community Financial Resource Center

The Community Financial Resource Center (CFRC) is a non

prot organization offering comprehensive and innovative

ways to build wealth for historically underserved residents

and small business owners in South L.A. and across L.A

County. The organization provides commercial lending

opportunities- including micro loans, peer lending, and

small business loans – along with business training, asset

development programs, and banking programs. CFRC

has served nearly 100,000 low income clients since its

inception in 1992. Its programs have resulted in nearly

$14 million in economic activity and the retention and

creation of thousands of jobs. The transformative power of

CFRC’s services – combined with its clients’ enterprise and

hard work – improves the nancial standing of individuals

launches and sustains small businesses, and generates

economic activity that strengthens entire neighborhoods.

The Community Financial Resource Center (CFRC

opened its doors to the community in March 1993 as Los

Angeles’ rst public private partnership. It was designed

as a collaborative effort of 34 local banks, the City of Los

Angeles, and community leaders, to respond to the disma

community reinvestment activity in South Central Los

Angeles. Following nearly two years of community hearings

and planning, CFRC was incorporated to meet the economic

development challenges and capacity building needs of Los

Angeles’ low-income neighborhoods.

To date, CFRC and its service providers directly inuenced

economic development in Los Angeles County by assisting

nearly 100,000 residents and contributing over $14 million

to the local economy through its fundraising, lending, and

program development efforts. CFRC’s economic impac

is reected in the 3,421 jobs created/retained through

CFRC programs, which has resulted in approximately

$119,735,000 invested back into the community.

SUPPORTINGORGANIZATIONS



Crenshaw Chamber of Commerce

The Crenshaw Chamber of Commerce is committed to

the development of the Crenshaw Corridor as a matrix for

commerce and culture that attracts economic investment,

tourism, and fosters community pride. The Chamber creates

a mechanism to increase the economic development for

new and small businesses by providing access to technical

assistance, collective networking, support and training.

The Crenshaw Chamber of Commerce develops a value-

added partnership with other city chambers, businesses,

corporations and residents within the community. The

Chamber keeps abreast of city, county, and state legislation

and ordinances that affect the growth and business

endeavors of the Crenshaw Corridor.

The Crenshaw Chamber of Commerce website www.crenshawchamber.com helped to promote and optimize

our 260 chamber businesses locally and on-line through:

member coupons, advertising pages, created chamber

company websites, links to our members existing company

websites, categorical business directories (including location

search by Google maps), submitted events, e-blasts,

and a whole lot more are all included in member’s annual

membership.

First AME Church, FAME Renaissance and

FAME Assistance Corporation

First African Methodist Episcopal Church, Los Angeles is

the oldest church founded by African Americans in the City

of Angels. In 1872 Ms. Biddy Mason received the vision

from God to establish a church that would minister to themind, body and soul of all who would join that small band of

believers. That vision and small band of believers has grown

to what is now a congregation of more than 19,000 members

and several dozen ministries within 13 corporations that

bless and reach tens of thousands of seekers in greater

metropolitan Los Angeles.

Built on the foundation laid by Bishop Richard Allen, who

in the City of Philadelphia in 1787 started the movemen

that later became the African Methodist Episcopal Church

FAME Church nds joy in being the “First To Serve.”

FAME Renaissance is an economic development program

within the FAME Assistance Corporation (FAC). FAC is a

non-prot 501(c)(3) corporation afliated with the 19,000

member First African Methodist Episcopal Church of Los

Angeles (FAME).

Prior to the Civil Unrest in 1992, economic developmen

was practically non-existent in urban Los Angeles. Since

1992, FAME Renaissance has been a driving force in the

economic development of South Central Los Angeles andthe surrounding communities. For twelve years programs

have been developed which exceeded goals for lending

enterprise development and job creation as part of a

comprehensive plan to build South Central Los Angeles

economically, socially, mentally & politically.




Korean Churches for Community

Development

Since its inception in 2001, Korean Churches for Community

Development (KCCD) has organized and reached out to the

4,000 Korean-American churches and other communities

across the nation. KCCD has hosted several nationalconferences, including two in conjunction with the White

House. These conferences have helped to train faith and

community leaders in economic development.

Under Ms. Hyepin Im’s leadership, KCCD has also transformed

the lives of individuals living in nearby communities, through

strategic private and public partnerships (more than 200 to

date) which have resulted in innovative initiatives designed

to help address major challenges in the Asian-American

community. These initiatives have included home ownership,

foreclosure prevention, nancial literacy, health and wellness,marriage and family strengthening, job training, working with

at-risk youth, as well as technical assistance and capacity

building to faith-based and non-prot organizations.

Upcoming projects from KCCD include the ongoing

SAIGU campaign, dedicated to commemorating the 20th

Anniversary of the Los Angeles Riots through community

events and initiatives.

Latin Business Association

The Latin Business Association is one of the most inuentia

business associations in the United States. The LBA

represents the business interests of over 700,000 Latino-

owned businesses in California and is the premier and

largest Latin business organization in the nation.

Since its inception in 1976, the mission has been to “Build

Economic Wealth and Opportunity” for Latino and minority

owned businesses and entrepreneurs. In doing so, the

LBA has become the voice of Latino business, receiving

signicant national and international recognition.

The LBA is a relationship-driven organization. Meeting othe

members will prove to be an investment of your time that

will yield dividends for years to come. Participation in LBA

programs, events and member business functions wiltranslate to valuable business opportunities and enhance

the growth of your business.

We encourage you to join the LBA today and get involved

It’s essential to the success of your business and your

professional growth.

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Los Angeles Chamber of Commerce

By being the voice of business, helping its members grow and

promoting collaboration, the Los Angeles Area Chamber of

Commerce seeks full prosperity for the Los Angeles region.

As a trustee for the current and future welfare of the region,

the Los Angeles Area Chamber of Commerce champions

economic prosperity and quality of life.

The L.A. Area Chamber’s early focus promoted the region’s

abundance of opportunities in agriculture and international

trade. These early members successfully advocated for a

deep water port and secured water resources for the city.

As Los Angeles matured into a major metropolitan center,

the Chamber transitioned its focus into civic and political

activities. These activities include International Trade,

Education, Environment, Transportation, Advocacy, and

Arts and Culture. The Chamber has demonstrated a long

standing leadership role in the Los Angeles community onthese issues.

Los Angeles Urban League

Founded in 1921, the Los Angeles Urban League is

recognizing more than 90 years of service to the Los Angeles

communities. The League is the city’s premier organization in

advancing equal opportunities on behalf of African Americans

and other minority youths and adults through innovative job

training, job placement, youth achievement and businessdevelopment programs. Through Neighborhoods@Work

award-winning programs, services and advocacy activities

(with six ofces located in the Crenshaw District, South Los

Angeles, and Pomona), the Los Angeles Urban League

serves over 100,000 constituents annually. Blair H. Taylo

serves as the President & CEO of the Los Angeles Urban

League, one of the largest and most successful afliates of

the National Urban League, which has afliates in 100 cities

throughout the United States.

The Los Angeles Urban League has been at the forefronof identifying and addressing issues that are of concern to

African Americans and other minorities in Los Angeles and

throughout the state of California. The mission of the League

is to enable African Americans and other minorities to

secure economic self-reliance, parity, power and civil rights

through advocacy activities and the provision of programs

and services in the uniquely diversied city and region o

Los Angeles. Beyond its talented and dedicated staff

one of the strongest assets of the League is its Board of

Directors which includes business leaders, corporations and

individuals who are committed stakeholders in the successof neighborhood change. The Los Angeles Urban League

has been recognized for excellence by the National Urban

League, including the highest national honor as Afliate o

the Year. Our auxiliaries – the Young Professionals and the

Guild – have also received national recognition for exemplary

service. President and CEO Blair H. Taylor was honored as

one of the Top 50 Nonprot Leaders of Power and Inuence

in the nation for 2009 and 2010 by The NonProt Times.

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Neighborhood Change Los Angeles Urban League




Recycling Black Dollars

Recycling Black (RBD) is a 501 (c) 3 Non-Prot Corporation

founded in 1988 by Muhammad A. Nassardeen.

RBD’s mission is to aid in the economic development of

the African American community by encouraging support

of Black businesses. Recycling Black Dollars teams with

organizations, churches and Fortune 500 corporations in an

effort to encourage vending and contract opportunities for

Black businesses.

RBD works with banks and other funding organizations to

provide capital for the development and expansion of the

Black business community. Recycling Black Dollars is

also committed to providing ongoing training seminars for

our entrepreneurial youth. Membership services include:

assistance with business plans, marketing and promotionalsupport, the RBD Resource Black Business Resource

Guide, a monthly e-newsletter, internet advertising,

mentoring programs for young entrepreneurs, accounting

and bookkeeping services and a host of other support

services.

The U.S. Small Business Administration,

Los Angeles District Oce

The SBA Los Angeles District Ofce oversees the larges

SBA lending market in the country, covering 129 cities within

Los Angeles, Ventura and Santa Barbara counties. Ove

the last 20 years, the Los Angeles District Ofce assisted in

nancing 58,966 small businesses with $26.5 billion to st

Documents

2012 Bus Tour Program Book