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2012 ICON FOCUSUpdate on Press and Tools
Q4 2012 Press and Tools
GREAT PRESS!!!
“A fresh rosé, displaying flavors of raspberry, fig, tangy cherry and smoke, with well-integrated acidity. Focused and harmonious, with a spiced, lip-smacking finish. Drink now through 2014”
91 POINTS91 POINTS
“Well-balanced, exhibiting flavors of light toast, Gala apple, honey and ginger, with smoke and mineral notes underscoring hints of tropical pineapple and tangerine fruit. There's lovely texture, with a firm backbone of juicy acidity. Drink now through 2018.”
TOP PRESS
MOET ET CHANDON: GRAND VINTAGE BLANC 2003
TOP PRESS
“A rich, opulent style, offering peach, apricot and ginger flavors. Full-bodied and muscular, yet with a firm structure keeping it all focused and a nice tangy finish. Drink now through 2018.” – BS
91 POINTS!!
Top Vintage Champagnes – 4 Stars!!
MOET ET CHANDON: GRAND VINTAGE BLANC 2002
MOET ET CHANDON: GRAND VINTAGE BLANC 2004 RELEASE
ON-PREMISE OFF-PREMISE
• OBJECTIVE:– Leverage Moët & Chandon wine credibility– Generate international media coverage – Push sales to budget level
• PROGRAM ELEMENTS: – Leverage release of Moet et Chandon Grand Vintage 2004– Increase awareness and wine quality credentials through
targeted outreach to key wine press– Connect with top collectors and wine specialists– Increase Moet Imperial Brut placement by leveraging GV in
“must-have” on-premise accounts• PROGRAM GOALS and MEASUREMENT:
– Volume sales, incremental Feature & Display– Excite and engage key trade partners– Quality PR impressions
• TIMING– October 2012
• BUDGET– N/A
MOET ET CHANDON: RYDER CUP SPONSORSHIP Late September 2012
PR PROGRAM
The PGA of America announced August 1st that Moet & Chandon has been named the Official Champagne of the PGA of America. Moet & Chandon is enhancing its rich heritage as an icon of victorious celebration and winning moments with this first foray in American golf, beginning with the Ryder Cup Championship in September 2012 at Medinah Country Club outside Chicago.
Benefits are inclusion in advertising and social media, two dedicated Champagne lounges on the course, access to the event via tickets and passes plus great visibility.
Watch for the celebration moment featuring Moet & Chandonfor the winning Ryder Cup team !!
Q4 2012 Press and Tools
VEUVE CLICQUOT WINEMAKER TOUR
Cyril Brun Winemaker Tour Illinois & Texas October 9th – 14th
Focus: Full Range & La Grande Dame 2004 Release
Tuesday, October 9th – Milwaukee, WIWednesday, October 10th – Dallas, TX Thursday, October 11th – Houston, TXFriday, October 12th – New Orleans, LASaturday, October 13tH – New Orleans, LASunday, October 14th (Travel Day)
ON-PREMISE OFF-PREMISE
Champagne Veuve Clicquot2004 Vintage Reserve Brut
TOP PRESS
“This shows grace and form with its refined texture and subtle array of flavors –date, roast apple, black raspberry, bread dough, mineral and spice – yet there’s power here in the racy acidity, underlying structure and mineral-tinged finish. Drink now through 2024.” - AN SRP $75.00
93 POINTS!!
Champagne Veuve Clicquot2004 Rose Reserve Brut
TOP PRESS
“Refined and creamy in texture, this offers a rich, smoky base note to flavors of macerated cherry, toasted brioche, candied orange peel and strawberry preserves. Seamless, with a long, mouthwatering finish. Drink now through 2021.” - AN SRP $85.00
93 POINTS!!
CAVE PRIVEEOFF-PREMISE
CAVE PRIVÉE– Arriving August Available to Distributors September 1st
Target RSP: $180 1990 Vintage Blanc $220 1989 Vintage Rosé
Allocations (3 bottle Actual):
• The Cave Privee wines are limited in quantity and have been allocated in small quantities to major markets.
TARGET: ON TRADE: Gastronomic restaurants, high end champagne venues OFF TRADE: Top vintage champagne specialists TARGET WINE COLLECTORS! This range is so incredibly exclusive and rare
ON-PREMISE
1990 CAVE PRIVEEFIVE STARS!!
TOP PRESS
“…in the mouth there’s richness, with ripe, quince-like fruit, some toasty notes, a savoury, yeasty mid-palate, and an exotic ginger spice element…”
HOLIDAYOff-Trade Activation
• OBJECTIVE:– Engage the retail trade to display VCP in Q4, during the critical holiday period which is peak for
champagne consumption
• PROGRAM ELEMENTS / STRATEGIES: – OFF TRADE FOCUS
• Invest in simple merchandising items like the Clicquot Cubes with themed decals and *NEW* Totem Displays
• Showcase Yellow Label and LGD with floor stacks, POS and holiday Season visuals• Invest in high visibility windows in premium retail outlets to capture the space (custom or kit
windows) and target consumer’s attention when they go to buy inside• Launch the La Grande Dame 2004 and The Reveal Box
– ALLOCATION• LGD 1998 RIVA Box 29 (9L)• LGD 1998 Black Box 21 (9L)• LGD 2004 Tulip Box (until early October, changing to Reveal Gift Box (pictured above)
• PROGRAM GOALS and MEASUREMENT:– Maintain qualitative floor displays through the New Year, featuring the full VCP product universe, from
Yellow Label to La Grande Dame and all innovations– Build custom windows in high-visibility premium retail outlets in key cities
OFF-PREMISE
HOLIDAY – LA GRANDE DAME UPDATEOFF-PREMISE
Q4: CLICQUOT INNOVATION, THE GIFTING CHOICE FOR THE HOLIDAYS
The LGD Reveal Gift box will be replacing the tulip box TIMING:
July/ August -LGD Blanc 1998 will be sold in the Tulip gift boxAug/ Sept – LGD Blanc 2004 will be sold in the Tulip gift boxOct/ Nov – LGD 2004 will be sold in the Reveal gift box
NEW FOR 2012: THE REVEAL BOX
LA GRANDE DAME 2004TOP PRESS
Date tasted 02 Jul 2012
Producer Veuve Clicquot
Appellation Champagne
Vintage 2004
Region Champagne
Country France
Score 17+ (out of 20)
Colour White
Alcohol
When to drink 2014 to 2024
Published 26 Jul 2012
Reviewer RH
Price/Stockist £135 RRP
Jancis Robinson.com26 JUL 2012 by RH
61% Pinot Noir, 29% Chardonnay. Six years on lees. Lovely biscuit and brioche richness. Very pure. Laser-like. Quite saline and taut. Still very simple on the palate, but undeniably super quality. Not heavy, but has strength. (RH)
94 POINTS“This is a rich and creamy Champagne with a lively mousse, giving it a forward fruit character. Slowly the depth and concentration of the wine comes through, with a white fruit flavor and hints of grapefruit and toasty yeast, which all promising good aging.”
Q4 2012 Press and Tools
OFF-PREMISE
DOM PÉRIGNON VINTAGE 2003 BY DAVID LYNCH• OBJECTIVE:
– Boost Q4 volumes and create high-end visibility during Q4 through Dom Pérignon by David Lynch Limited Edition– Create high-end visibility in-store with impactful merchandising – Strengthen the brand’s iconic status through collaboration with David Lynch
• PROGRAM ELEMENTS: – The world of Dom Pérignon and the one of David Lynch have many points in common: mystery,
intensity, commitment, time, the constant reinvention of the self, and above all, absolute faith in the power of creation.
– David Lynch – American filmmaker, musician, painter, photographer, actor, art director– Build on the Power of Creation platform and nourish brand image – Develop story-telling which transcends Champagne category – Dom Pérignon by David Lynch Blanc to be priced at $10 premium on the shelf
• TIMING– Available October 1st
• BUDGET– Regions to cover $7 per bottle through A&P Budget
DOM PÉRIGNON 2003
“…The 2003 Dom Perignon is a big, broad shouldered wine…. In 2003 Geoffroy elected to use more Pinot Noir than is typically the case, and that comes through in the wine’s breath and volume. The 2003 is a big, powerful Champagne that will require quite a bit of time to shed some of its baby fat. The trademark textural finesse is there, though…. The 2003 is an atypically, rich, powerful, vinous Dom Perignon loaded with fruit, structure and personality…. No one has a crystal ball, but personally I will not be surprised if in 20 years’ time the 2003 is considered an iconic Champagne.” - A. Galloni
94+ POINTS
TOP PRESS
OFF-PREMISE
DOM PÉRIGNON ROSÉ 2000 BY DAVID LYNCH
• OBJECTIVE:– Boost Q4 volumes and create high-end visibility during Q4 tthrough Dom Pérignon Rosé by David Lynch Limited Edition– Create high-end visibility in-store with impactful merchandising – Strengthen brand’s iconic status via collaboration with David Lynch
• PROGRAM ELEMENTS: – The world of Dom Pérignon and the one of David Lynch have many points in common:
mystery, intensity, commitment, time, the constant reinvention of the self, and above all, absolute faith in the power of creation.
– David Lynch – American filmmaker, musician, painter, photographer, actor, art director– Build on the Power of Creation platform and nourish brand image – Develop story-telling which transcends Champagne category – Dom Pérignon by David Lynch Rosé priced at $10 premium on shelf
• TIMING– Available October 1st
• BUDGET– Regions to cover $7 per bottle through A&P Budget
DOM PÉRIGNON ROSE 2000
“…The 2000 Dom Perignon Rose is a flashy, ripe Champagne that screams Pinot to a degree I have never encountered…A dark, intense color leads to a Chambolle-like nose followed by endless red berries, flowers and spices, all backed up with plenty of muscle, richness and density. The wine continues to blossom on the palate, with utterly beguiling detail, clarity and polish, all qualities that resonate on the rich, expansive finish…. Geoffroy says his goal was to make a statement with the 2000 Dom Perignon Rose…This superb wine is not to be missed, but readers should note this is no easygoing rose, rather it is a Champagne that demands serious attention…the wine is simply marvelous. I loved it.” - A. Galloni
96 POINTS
TOP PRESS
DOM PÉRIGNON LUMINOUS- OWN THE NIGHT!!
• OBJECTIVE:– Reinforce leadership in the Night and increase velocity in Top Flagship accounts
through enhanced visibility and programming
• PROGRAM ELEMENTS: – Develop relationships with Key Flagship Accounts– Boost velocity of Luminous Bottle, Magnum, and Jeroboam– Enhance visibility through POSM: Rituals, Podiums, Green Ice Bowls, and Ceremonials– Leverage Large Format allocations and incentives for volume
• PROGRAM GOALS and MEASUREMENT:– Allocation
• TIMING– All year long
• BUDGET– Upcharge passed along– Utilize Regional budget to activate and own the night
ON-PREMISE
DOM PÉRIGNON LUMINOUSROSÉ CABARET
• OBJECTIVE:– Reinforce leadership in the Night and increase velocity in Top Flagship accounts through
enhanced visibility and programming
• PROGRAM ELEMENTS: – Increase Rosé visibility, investment, and partnership with Key Flagship accounts in core
markets– Boost velocity of Luminous Rosé Bottle and Magnum– Enhance visibility through POSM: Rituals, Podiums, Cabaret Tools, and Ceremonials– Leverage Large Format allocations and incentives for volume
• PROGRAM GOALS and MEASUREMENT:– Allocation
• TIMING– All year long
• BUDGET– Upcharge passed along– Utilize Regional budget to activate Cabaret themed events
ON-PREMISE
DOM PÉRIGNON BTG PREVIOUS VINTAGE OFFER• OBJECTIVE:
– Increase Dom Pérignon penetration in the Fine Dining universe through BTG PVO
• PROGRAM ELEMENTS: – Targeted By the Glass price of $45-$50 through reduced Cost of Acquisition /
Previous Vintage Offer price of $85-$90 per bottle– Leverage opportunity to gain additional distribution of Rosé and Œnothèque– Increase duration of BTG beyond classic selling periods– Develop new BTG presentations: food-wine pairings and ceremonials– Use BTG tools: Perlage system, Glassware, and Silver Buckets– PM and TDM universe
• PROGRAM GOALS and MEASUREMENT:– Allocation– Over 100,000 glasses– Rosé and Œnothèque placements
• TIMING– All year long
• BUDGET– FOB reduction for PVO absorbed by Brand Team
ON-PREMISE
2002 DOM PÉRIGNON
“The 2002 Dom Perignon is at first intensely floral, with perfumed jasmine that dominates the bouquet. With time in the glass the wine gains richness as the flavors turn decidedly riper and almost tropical. Apricots, passion fruit and peaches emerge from this flashy, opulent Dom Perignon. The wine’s volume makes it approachable today, but readers in search of more complexity will want to cellar this for at least a few years to allow for some of the baby fat to drop off. Geoffroy describes the vintage as very ripe and adds that some of the Chardonnay showed the ill-effects of the hot growing season in the somewhat burned, dehydrated fruit that came in that year. “ - A. Galloni
96 POINTS
TOP PRESS
2002 DOM PÉRIGNON
Galloni moved his score up to 98 points in 2011 - the
highest score a Dom Perignon has ever received.
98 POINTSAntonio Galloni had the opportunity to taste the 2002 Dom Perignon again in
March of 2011 during a dinner event at Mario Batali’s Del Posto restaurant in Manhattan. He wrote “…The 2002
Dom Pérignon awaited. A towering Champagne, the Dom
impressed for its towering, statuesque personality. This was
a fabulous showing from a Champagne that is well on its
way to becoming a modern-day legend.”
TOP PRESS
Robert M. Parker, Jr. has observed in the pages of The
Wine Advocate whether Richard Geoffroy – given the quantity and quality of Dom
Perignon – is the world’s best Winemaker…
Q4 2012 Press and Tools
RUINART CONSULATES VISIBILITY AND SAMPLING
• OBJECTIVE:– Establish tight partnerships 50 select OFF premise accounts in while protecting Ruinart’s
selective distribution
• PROGRAM ELEMENTS: 1. Develop In-store visibility and product communication: allocation of 50 consulate kits
including: podium stocking unit, shelf talkers, tasting cards, advertising frame, ice bucket with fake ice.
2. Ensure staff training: 1 interpretation dinner per account and per year with National Brand Ambassador
3. Support 4 consumer events / year: in store sampling with Macarons through SEG and / or National Brand Ambassador Master Class
• PROGRAM GOALS and MEASUREMENT:– Increase # of Ruinart Consulates by 40% and Velocity by 20% with a minimum of 5 SKU
per store using all sizes (375ml, 750ml, 3L, 1.5L). 100% of Ruinart sold to Off-Trade must be in gift boxes
• TIMING– All year long. All accounts must have animated by year end
• BUDGET– #1 budget priority– 100% funded by region + central POS allocation
OFF-PREMISE
INTERPRETATION ROSE
• PROGRAM ELEMENTS: – Visibility - Retailer to promote through feature display in store for the holiday season. Use of
permanent stocking unit and bespoke glorifier to secure impactful visibility.– Sampling event - Ruinart will hire a trained sommelier (SEG promoter) to conduct the tasting.
Ruinart will provide samples for the tasting as well as the aroma boxes and flutes. Please note that these boxes aren't a take away as the aim of the event is to have customers buy a gift box.
– Use of Brand Ambassador to support sell out in accounts when and where possible!
• ALLOCATION:– $10 upcharge per gift box– View allocation on S:\Rising Stars\Ruinart\Interpretation
• TIMING– Available now – Sampling to be booked through SEG f
• BUDGET– POS is paid for by brand team (see allocation on S drive)– Sampling to be funded by Regional Consulate budget
OFF-PREMISE
• OBJECTIVE:– Deliver feature display in all Consulate accounts– Organize in-store tasting to support selling through
of the Interpretation gift box – 1 sampling per store
Ruinart Blanc de Blancs NV
“This is a fabulous version of Ruinart’s NV Brut Blanc de Blancs. The wine seems fresher, more vibrant and less obviously sweet than in the past, all of which makes this a far more interesting wine. The trademark profile of lemon, jasmine and green apples is very much in the forefront while the wine’s textural finesse and length are both first-class. This release of the NV Brut makes a great introduction to the wines of Ruinart, Champagne’s oldest house….” Anticipated maturity: 2011-2014. – A. Galloni SRP $69.00
TOP PRESS
90 POINTS!!
GREAT PRESS ON ALL CURRENT RUINART RELEASES
2002 DOM RUINART = 96 POINTS, WINE SPECTATOR
1998 DOM RUINART = 95 POINTS, WINE ENTHUSIAST
NV RUINART BdB = 92 POINTS WINE SPECTATOR
NV RUINART ROSE = 90 POINTS WINE SPECTATOR
TOP PRESS
96 POINTS!!
2002 DOM RUINART Blanc de Blancs
“I had very high expectations for the 2002 Brut Blanc de Blancs Dom Ruinart and was not disappointed. Actually, that is an understatement. The 2002 is a flat-out great Dom Ruinart. It is as compelling as any Champagne I have ever tasted from the estate. Layers of sweet, perfumed fruit emerge with no end in this subtle, sexy Dom Ruinart. The 2002 vintage generally yielded big wines, and of course, a significant amount of the Chardonnay for Dom Ruinart comes from the Montagnede Reims, where the wines are richer and broader, yet those are truly mere details. The 2002 convinces for its superb overall balance and sheer personality. It possesses striking depth and an endless, eternal finish. I imagine the 2002 will enjoy a wide drinking window that will stretch out several decades. Truth is, its pretty special even today.” 2012-2032 - A. Galloni
TOP PRESS
Q4 2012 Press and Tools
Krug Sharing set
A new Krug institutional gift box which is part of a global initiative On and OffTrade around this made-to-measure instrument.
1. CONTEXT
• OBJECTIVES- Increase Krug presence & volumes in off trade.- Get Press coverage.
• GOALS- Number of catalogues presenting the gift box & number of windows.- Sell in and sell out.- Press coverage – lifestyle & specialist.
• STRATEGY- An institutional gift box featuring Krug Grande Cuvée and The Joseph – available as from Q4 2012 and aiming at becoming an institutional offer all year long.- Visibility through impactful windows and in store set-ups.- Storytelling thanks to PR tools as Press Release, The Joseph movies and digital activation.
• KPI’s- 5 000 gift boxes sold, 30 windows, 30 catalogues presenting the offer worldwide.- Digital: engagement rate on Facebook + testimonials on Krug website.- Press coverage ROIx2 (including coverage on selected blogs).
CONCEPT
AN INVITATION OF SHARING KRUG SPIRIT
Krug Sharing set is an invitation to enjoy the ultimate experience of pleasure in Champagne.
This innovative gift box invites Krug Lovers to share a glass of Krug Grande Cuvée and to discover the generosity of Krug Grande Cuvée sensations.
PRESENTATIONKRUG SHARING SET
- An elegant gift box with new branding codes aligned with our brand identity.- A self merchandising gift box thanks to its opening ritual.- A grey metallic plaque on the front which invites your clients to personalize this gift box at the point of sale. - An impactful and institutional giftbox whose design will be exclusive for Krug until June 2013.
- Extra Cost : 56€- Recommended RSP : 200€- Conditioning : C2- SAP Code : March 2012
A PERSONALIZED GIFT BOX.
The grey metallic plaque can be personalized thanks to a set of gold letters which will be available on MH-Biz. The set is composed of an alphabet and some figures.
These gold letters can be sticked directly (self adhesive) on the plaque at the point of sale.
- Process : MH-BIZ order on March 2012- Cost : 8€ / set (tbc)- Warning : min global order 2 000 sets.(it will depend on the markets orders)
PERSONALISATION : Two or three initials are possible.
Training & Communication Tools
Original Brand SpeechEducate on the original vision of the House and and how it’s relevant today: • All Krug champagne are
prestige cuvees • No Hierarchy among them• Krug Grande Cuvee is a
minimum process of 20 years to craft every single bottle
The Diary of the founder: Joseph KrugReconnecting with the origins of the house
of Krug
Digital ActivationTraining videos, brand presentation deck, tasting notes, sell sheets on MH Distributor portal and krug.com. Social Media destinations to share Krug Maison information and for activation recaps.
ID Codes : Back LabelKrug revealing its unique process and giving disgorgement period if ID code is entered on krug.com. Makes finally KGC collectable!!!
2012 World’s Best Rated Champagne
Grande Cuvee NV = 95 POINTSRose NV = 95 POINTS1998 Vintage Brut = 97 POINTS2000 Vintage Brut = 94 POINTS1998 Clos du Mesnil = 98 POINTS2000 Clos du Mesnil = 97 POINTS1998 Clos d’ Ambonnay = 96 POINTS
Continued industry-leading recognition for producing high quality Champagnes!!
TOP PRESS
KRUG CHAMPAGNE APPOINTS FIRST US BRAND AMBASSADORMaster Sommelier Ian Cauble Selectedto Connect with Krug Lovers Across The United States
New York, NY—(August 12, 2012) – Krug Champagne, the world’s first luxury Champagne House, is proud to announce the appointment of Master Sommelier Ian Cauble as the first US Brand Ambassador. In his new role, Cauble will serve as Krug’s spokesperson across the United States, hosting a variety of tastings and training events across the country to inspire, educate, and share Krug’s champagne-making process and unique brand philosophy. Ian Cauble was inducted into the Court of Master Sommeliers last month, joining the ranks of less than 130 US Master Sommeliers in the United States and less than 200 worldwide, after dedicating years of study to this pursuit of excellence. The Master Sommelier Diploma is considered the highest distinction a professional can attain in the fine wine and beverage industry – candidates must undergo three stages of rigorous examinations and blind-tastings in order to earn the highly coveted title of Master Sommelier.“As one of the most successful young sommeliers already having travelled the world extensively and worked as an apprentice in wineries, we are proud to have Master Sommelier Ian Cauble join Krug as our first ever Brand Ambassador here in the United States,” said Krug’s US Brand Director Carl Heline. “Krug developed the Brand Ambassador position as a way to further communicate the house’s values and unique savoir faire, and we very much look forward to having Ian on board to drive awareness, education, and connect with key trade and consumers.”
VALUABLE RESOURCE
Q4 2012 Press and Tools
Newton PuzzleAn iconic expression of terroir from a
single-mountain estate
2012 Q4 Press and Tools
Example of Unfiltered Winemaking
Newton Vineyard • Founded in 1977 by husband and wife
team Peter and Su Hua Newton• Winery design inspired by by both
Peter’s English and Su Hua’s Chinese origins
• Trailblazers in employing minimalist winemaking technique in the Napa Valley; making wines unfiltered and using only native yeast fermentation
• Estate consists of 560 acres in Napa Valley’s Spring Mountain, one of California’s most beautiful locations. About 120 are planted in 112 separate plots.
• Newton’s wines are artistic combinations of power and elegance, showing off the terroir and talents of Chief Winemaker Chris Millard
“A blend of 42% Merlot, 36% Cabernet Sauvignon, 14%Cabernet Franc, 6% Petit Verdot and 2% Malbec, the 2008The Puzzle offers up notes of burning embers, charcoal,Chinese black tea, spice and earth. The complex aromaticsare followed by a medium-bodied, elegant, Bordeaux-likewine that is still somewhat restrained and discrete. Itshould drink well for a decade.
Newton has a brilliant history of making very long-livedwines (their 1991s and 1992s are still showing well),although the current vintages seem slightly moredeveloped and forward than those earlier years.Nonetheless, they are noteworthy efforts. They have alwaysdone an exceptional job with Merlot, largely becauseNewton was one of Napa Valley’s early clients ofBordeaux’s famed Michel Rolland.”
SRP $89.00
2008 Newton PuzzleSpring Mountain – Napa Valley
89+ Points
TOP PRESS
To become an iconic wine of spain and the undisputed toro reference
TORO HERITAGE
UNIQUE VINEYARDS & TERROIR
QUINTESSENTIAL FRUIT
A JOURNEY IN TIME & PLACE
EPIC RESILIENCE
NATURAL FORCE
Numanthia Collectors Dinners• OBJECTIVE:
– Build Numanthia Collectors base– Generate sales and awareness of Numanthia and
Termanthia
• PROGRAM ELEMENTS: – Collectors Dinners focused on Numanthia and Termanthia– Partnership with 3rd party retailer to sell product at the dinner– Build database of Collectors for Numanthia
• PROGRAM GOALS and MEASUREMENT:
– CE: 5 dinners – 1 completed @ Grotto Restaurant,
Highland Village on April 30th, 55 attended,
2 cases of Termes, Numanthia & Termanthia sold to
the account & 3 cases assorted sold to the consumers at the event, thru Shellmans & Goody Goody Liquor stores
4 more dinners will be scheduled during Manuel Louzada’s trip to Texas & Denver on November 5th – 9th– Build Database of 150 collectors per region
– Media/Press coverage of events
– Total Numanthia Sales generated at dinners
50% ON-PREMISE 50% OFF-PREMISE
Great Press on the 2008 Numanthia!!
“The new releases of Numanthia-Termes are outstanding. The 2008 Numanthia spent 18 months in new
French oak. It sports an inviting nose of pain grille, graphite, Asian spices, licorice, lavender and blackberry. In
the glass it reveals it voluptuous proportions, savory flavors and
outstanding volume.”– Jay Miller Sugg Ret $60.00
93 Points
TOP PRESS
Great Press on the 2008 Termanthia!!
“The new releases of Numanthia-Termes are outstanding. The 2008
Termanthia is a glass-coating opaque purple color. It reveals an
already complex bouquet, rich, ripe fruit with underlying structure, and a more forward personality than is found in a great year such as 2004. This loaded effort will benefit from
6 – 8 years of cellaring and will offer a drinking window extending
from 2017 to 2033.”– Jay Miller Sugg Ret $200.00
96 Points!!
TOP PRESS
CLOUDY BAY TEKOKO2009 Sauvignon Blanc
OBJECTIVE:– Drive awareness and excitement around new Sauvignon Blanc vintage release
TRADE & PRESS
CLOUDY BAY VINTAGE RELEASE2012 Sauvignon Blanc
OBJECTIVE:– Drive awareness and excitement around new Sauvignon Blanc vintage release
PROGRAM ELEMENTS: – Brand team to provide samples and press release – Press and VIP Trade will receive new vintage – Set up distributor presentations for vintage changeovers
PROGRAM GOALS and MEASUREMENT:– 5 distributor new vintage presentations – 5 regional press mentions
TIMING– End of September
TRADE & PRESS
Tim Heath, Winemaker will be in Texas & NOLA the week of September 17th – 21st. Chicago on the 17th &18th , Dallas on the 19th, & NOLA, the 20th & 21st
2008 Cloudy Bay TeKoKo
“These days the Te Koko Sauvignon Blanc is usually sourced from 5-6 vineyard parcels of older vines that produce riper (less grassy) fruit. The juice goes through a long, slow ferment in French oak, around 5-10% new and some barrels naturally go through malo-lactic. It spends around 1.5 years in barrel. The 2008 Te Koko Sauvignon Blanc offers intense warm grapefruit, green guava and pineapple notes with hints of cedar and orange blossom. Medium bodied, crisp and concentrated, it reveals a good amount of mid-palate fruit with a long finish. This is a very good Te Koko…” - LPB
90+ POINTS!!
TOP PRESS
Lisa Perotti-Brown on Cloudy Bay Winemaker Tim Heath
“ …I did find some very good wines to recommend during my recent visit. Trust me, my visit was not typically befitting of the fanfare laid-on by a Champagne House with the soft light, foie grascanapes and gentle tinkle of classical music playing in the background. White winemaker Tim Heath and I stood tasting in a stoically sterile white tasting room and deconstructed his recent work over the course of just an hour or so. I’ll cut to the chase and state that in the cold, hard, clinical light of that tasting room, I think that Tim is making some very positive moves towards filling some very big shoes.” - October 2010
TOP PRESS
•Cape Mentelle crafts a refined expression of Margaret River wine amongst the ruggedness of nature
GENUINE
TOP PRESS
92+ POINTS
Cape Mentelle2010 Cabernet Sauvignon Margaret River, Australia
“Deep garnet-purple colored, the 2010 CabernetSauvignon is a little closed at this stage, revealingsubtle notes of fresh black berries, blueberriesand cassis over pencil lead, coffee and oak.Medium-bodied, taut and muscular in the mouth,it has a firm level of grainy tannins and crisp acidsupporting just enough cassis and toast flavors,finishing long and a little earthy. Considerdrinking it 2014 to 2020+.” - LPBSRP = $89.00 New Label!
CAPE MENTELLE SAMPLES PROGRAM DETAILS• Focus on Sauvignon Blanc Semillon and Cabernet Sauvignon
varietals.
• Build brand awareness and drive distribution/velocity for Cape Mentelle.
• Leverage reduced price point on SBS to drive BTG sales and volume growth
• Cabernet Sauvignon will serve as brand halo to communicate quality and leadership position for Margaret River
• Regions to send ship to addresses to Brand Team each quarter
• Shipments will be sent out• July 1: • 2 cases of SBS Chicago, 2 cases Texas, 1 case of Cab
Sauvignon to Chicago, 1 case of Cab to Texas
• Brand team will send out updated NACs. Please make sure National Accounts On-Premise are compliant for all SBS placements /
ON-PREMISE OFF-PREMISE
•Be the Most Valuable Super-Premium Argentine Wine
It’s All About the Elevation!!!
Great History of Press on Previous Vintages of Single-Vineyard wines from Terrazas!
2008 ‘Las Compuertas’ Malbec = 90+ pts Wine Advocate2007 Afincado Malbec = 93 pts Wine Advocate2006 Afincado Malbec = 91 pts Wine Advocate2005 Afincado Malbec = 92 pts Wine Advocate2003 Afincado Malbec = 90 pts Wine Advocate2002 Afincado Malbec = 90 pts Wine Spectator2001 Afincado Malbec = 90 pts Wine Spectator1999 Afincado Malbec = 90 pts Wine Spectator
TOP PRESS
The nomenclature for TerrazasAfincado will change with
upcoming releases. The term ‘Afincado’ will no longer be used. The two wines will be known as:
TOP PRESS
Terrazas Single-Vineyard Malbec‘Las Compuertas’
Terrazas Single-Vineyard Cabernet Sauvignon
‘Los Aromos’
ART OF ASSEMBLAGE
TRANSCENDENCEMALBEC REBORN
Cheval des Andes,
the “Grand Cru” of the Andes
Cheval des Andes 2007Vistalba, Argentina
95 POINTS!!“There are no doubts about the 2007Cheval des Andes, always a candidatefor wine of the vintage… it spent 18months in new French oak…. anenthralling nose of sandalwood, floralnotes, exotic spices, a velvety texture,complex flavors, and an overall suavepersonality in the manner of a FirstGrowth Bordeaux. It gracefullycombines elegance and power in a winethat will continue to evolve for another6-8 years. It will see its 20th birthdayand likely many more in peak form.”
TOP PRESS
Current & Next vintage chartThe vintage chart can be downloaded from the Distributor Portal
Current & Next vintage chart
Current & Next vintage chart
