2012 Lake County Speedway Marketing Opportunities

8/2/2019 2012 Lake County Speedway Marketing Opportunities

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The legacy of Lake County Speedway is quickly becoming the venue of choice for racers in Northeast Ohio.

The facility has been operating in Lake County for over 50

years, but 2012 will mark the third season of operations

for Lake County Speedway. During the past two seasons

fans have been treated to many improvements to the

facility.

Updates include:

Two new sections of grandstands Renovations to the restrooms and concession stand Outdoor drink booth for quick service to fans New lights and speaker system for the track New tech building Paved pit area

These updates to the facility have made Lake County Speedway a more enjoyable venue for both drivers and

fans alike to enjoy racing on Saturday nights.


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Drifters setting it sideways for fans during the

2011 event

Sanctioned as a NASCAR Hometrack, Lake County Speedway is host to NASCAR All-American Whelen Weeklyseries racing. Saturday nights, beginning in April and through the month of October, LCS features the only

NASCAR racing in Northeastern Ohio and also the only track to feature Figure Eight racing on a weekly basis in

the state.

The track periodically hosts a traveling series, in addition to five divisions of

weekly racing, including two figure eight races per night. Endurance races are

added to the schedule to feature a different style of racecar or to include drivers

from surrounding local tracks.

In 2011 the following races big races were held: ARCA Truck Series Lincoln Welders 100 Traveling series that tours Ohio, Indiana,

and Michigan

Memorial Day 150 150 lap Street Stock race that challenged drivers to race over five times the distance and laps theynormal race

Frank Lett Memorial 150 150 lap Street Stock race

Drift Effect II Drift competition that features drifters from around the region

Lake County Speedway is more than Saturday night racing. While racing is the

bulk of the events held at the facility, LCS hosts numerous charity events,

concerts, drift practices and competitions, and even Wednesday evening go-kart

rentals to the public, 4-9pm.

ARCA Trucks ready for their 100 lap feature race


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In 2011 Lake County Speedway had involvement with numerous

community events. Being involved and giving back to the community and

charities is a top priority for LCS

LCSs involvement during 2011: Ronald McDonald House Race for the House (flyer shown on right) Susan G. Komen Drive for the Cure NASCAR Unites National Car Wash benefiting children charities Mark Shultz concert; Letters From War Tour Mardi Gras parade participant in Fairport Harbor, Ohio Family Events

o Big Wheel and two-wheel bike race nights for kidso Autograph night, giving fans the chance to meet their favorite driverso Fireworks nighto Scout Night, NFL/Youth Football Nighto Mascot night


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Lake County Speedway had over 20,000 people enter throughthe gates in 2011. Of those 20,000 people over 17,000 of them

came as spectators or participants for Saturday night race events

alone.

Below are figures from the 2011 season:

Saturday Night Average 861 Highest Attendance 1497 Lowest Attendance 633 Demographic Percentage Breakdown

o Children 16% (ages 5-12)o Adults 70% (ages 13-54)o Seniors 13% (ages 55 and over)


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After a successful 2011 season anticipations are high for the 2012 season.This past season saw an increase in fan and driver participation, as well as

successful events aside from the Saturday night racing.

The outlook for 2012 is bright and full of potential. Numerous events are

already planned for the season and will be added in the upcoming month.

Below is a short outline for the year: Races two ARCA Truck Series races, Drift Effect III, two Trailer Races, Second

Annual Frank Lett Memorial, and Annual Cavalcade race weekend

Events Cancer Walk (June 8th),Susan G. Komen night,Youth NFL night, Scout Nights, Fireworks Night, and

more to come!


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Advertisement Locations AvailableLake County Speedway offers many sponsorship opportunities. As far as advertising goes, LCS is a

unique and one of kind facility in Lake County. The facility has been separated into locations for

signage. LCS has several sections of grandstands for fan seating. Each section has one to three

potential areas for advertisements in various sizes.

Away from the grandstands is the remainder of the facility which includes elevated eight by sixteen

foot billboard signs that line the backstretch of the facility. Large in size, that draw attention,

these signs stand thirty feet above the track and are on the opposite side of the track and are

in perfect view of every fan. Just below are banners that are sized four by eight foot.

For companies that want to be closer to the fans, but keep away from the grandstands, LCS

has ad space available for the top side of the frontstretch wall. Contrary to ordinary thinking,

these spots are clearly visible to all fans walking and sitting in the bleachers. The width of the

walls are roughly three feet, making a wide strip that runs around the entire speedway.

Lastly, the final place for advertisement space is the parking lot. The first contact place for

fans as the approach the facility is through the front gate. Along the front perimeter of the

speedway is a fence. Yearly companies purchase signage that is located along the entire

fence front, making their companies the first thing fans and drivers see as they enter thespeedway. Not to mention passing traffic on Fairport-Nursery Road.

Below is the breakdown of the above mentioned signage locations. From left to right you

will see the location, amount available and sizes. Above each column lists the location or a

short description.

(above) Companies that advertise along the backstretch are

frequently captured in victory photos and (middle) are themake a hard to miss back drop fo r the fans.

(below) Advertisements along the frontstretch wall become hard to

miss for those following the racing action.


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Advertisement Location PricingLOCATIONS

Frontstretch Wall $ 150 Located on top of the wall and visible to fans seated in the grandstands

Grandstand Signage $ 150 Small sign, facing the racetrack

$ 150 Small sign, located on the back of the grandstands

$ 450 Large sign, located on the back of the grandstands

Backstretch Fence $ 450 Banners along the fence in the backstretch just below the billboards (view photo on left side of page)

Parking Lot $ 400 Located along the fence facing the parking lot, visible to the fans as they approach the racetrack

Backstretch Billboards $ 3000 Elevated sign above the backstretch wall facing the fans


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ADDITIONAL ADVERTISING OPPORTUNITIESLOCATIONS

Trash Cans $ 200 Full season; new for 2012 LCS will have trash cans throughout the grandstands that can feature 1-2companies advertisements to the fans

Restroom Signage $200 Full season; one area that has a high volume of traffic is our restrooms. All fans that attend ourevents are certain to make a visit here. This a great opportunity to display weekly or monthly special

offers

Program $ 300 Full page $ 200 Half Page $ 150 Quarter Page

Race Nights $ 750 Regular Night $ 1250 Special NightRace night sponsors will receive twenty-five complimentary tickets to their sponsored race night. Company will also have their

names featured on our raceday program, tickets, and all media advertising for the event. Companies will also have the

opportunity to have promotions to interact with fans

Division Sponsor Trophy Stocks $ 3500

Sportsman $ 2500

Figure Eight $ 2500

Factory Four $ 2500

Renegade Eight $ 2500Being a division sponsor means that your company name will be featured every time the division is. This will put your

company name on the front windshield of every race car in the class, in the logo of the class, on the points, in the program, and

will be announced when the cars are on the track

In-Race Promotions

Regular $ 300 Involves the fans in an activity or challenge; also needed are prizes to giveaway for contestants

Water Truck $ 750 Prior to all our Figure Eight races we water down the speedway as a safety precaution for the drivers.This is a great opportunity to place your name in front of the entire crowd for the evening, aside from

our other advertisement locations.

Three of more advertisements with Lake County Speedway and receive 10% off We ask that 10% of payment be paid at closing with 45% of the remainder due by April 1st and a final payment due by June 28th

Documents

2012 Lake County Speedway Marketing Opportunities