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7/30/2019 2012 Pwc v5-No Video With Q&A
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Overview
Current Challenges
Evaluation of Options
Our Recommendation
Q&A
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LMC is ready to enter a new market Strong financial performance in 2010-2011
2007 2008 2009 2010 2011
Revenue $10,353 $11,474 $11,919 $12,646 $18,614
Cash at end of period $5,293 $5,650 $5,636 $5,532 $6,838
$-
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
$14,000
$16,000
$18,000
$20,000
LMC Media Financials (in millions)
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Entering the video game industry New to LMC
Competitive market
Bell Games team Perfectionist
Style of games
Lack of track record
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Typical game development life cycle
Key:
-Major Evaluation-Minor Evaluation
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MarketTrend
High Technology
Interactive Experience
CurrentProduct
Integrated 3D technology
Voice communication, Online Contest, MotionSensitive control
Team
Professional Technology Background
Industrial Experience
Passion
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Pro
QuickSolution
ConInability to
meetdeadlines
High GrowthPotential
ReputationalRisk
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MediateApproach
Collaborate with HotBat in futuregaming development
AggressiveApproach
Create a new gaming platformand leverage with Theme Park
assets
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A new theme park attraction featuring the
latest 3D technology in the 4D attraction
Project Xgives visitors a highly interactive
gaming experience
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Develop newgame
Customerexperience
Receivefeedback
Release gameto the public
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Traditional software development (Waterfall) Inflexible
High risk
Large lump investment
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Agile software development + ScrumTechnique Adaptability
Risk Reduction
Small frequent investments
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Reinforce LMCs acquisition objectives Revolutionary product with interactive experience
Promote friendly family competition
Combine gaming technology with current theme park infrastructure
Win-Win Solution
Additionalrevenuestream
Shortinvestmentholding period
LMCBetter testingenvironment
Reduce costthrough scrumtechnique
BellGames
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High InitialInvestment
Additional$100 million
StrategicResponses
MarketResearch
DueDiligence
Mark Bells
Contract
Expertise
Network
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Distinguish LMC from traditional media market
Decrease high programmer turnover
Redefining the gaming industry
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Freddiew, Real Life Mario Kart! . Youtube. Retrieved November
3 2012
Bevil, D. Universal Studios Orlando set to open Transformers ride
next summer. Orlando Sentinel. November 2, 2012. Retrieved
November 4, 2012
Steam.com/about. Retrieved online November 5, 2012 Unknown Author. The CHAOS Manifesto. The Standish Group.
Online Journal. 2012. Retrieved November 3, 2012
Schwaber, K. Scrum Technique. Personal Interview. November 1
2012
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Efficiency Ratio=
0.544
0.546
0.548
0.55
0.552
0.554
0.556
0.558
2007 2008 2009 2010 2011
Family Theme Park - Efficiency Ratio
Efficiency Ratio
Less and less cost efficiency in the past five years
Scrum technic can help software developers lower costs
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LMC
Other themeparks
Family
Theme ParksUSA
BellGames
Technology
Video games
development
Funding
Management
Marketing
Infrastructure
If the business model of combining Family Theme Park and BellGames
succeeds, LMC can expand this model to its other theme parks
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1990S Theatre
Low quality
Low piracy
2D Theatre
High quality
Piracy occurs asinternet grows
3D Theatre
Supreme quality
Good visual impact
Low piracy
1990S Games
Low quality
Low piracy
PC Games
High quality
Piracy occurs asinternet grows
3D Game
Opportunity