Senjyu 2010 workplanKITCHENImprove Workflow & Implement
SystemSeptOctNovDecDepartment in chargeFollow up byKitchen Step by
Step with photoXReadyTrainingReservation
SystemTrainingReadyKiddFood Quality control
checklistXReadyReview/FinetuneLucasNew Pos
SystemStudyLaunchReview/FinetuneITNew Menu & Renovation
LaunchingMenu PrintingLaunchBDNew menu
promotionBrainstomingPrintingLaunchMarketingRenovationPlanningStart
RenovationProjectKitchen TrainingXongoingongoingongoingLucasService
TrainingXongoingongoingongoingKiddImprove AwarenessFood
reviewSourcingSourcingLaunchMarketingChristmas
SpecialStudyPrintingLaunchingMarketingOthersHiring corporate sales
staffXimplementstaff on boardHRHiring for peak
seasonXStudyImplementHiringHR
Senjyu 2011 workplanSenjyuIncrease Awareness & 1st
TrialJanFebMarAprilMayJuneJulAugSeptOctNovDecDepartment in
chargeFollow up by1) Increase visible in immediate area (Bunting,
signage or lighting box) doneStudying LocationPlanningLaunch with
Special themeStudying LocationPlanningLaunch with Dec Special
ThemeProject/Marketingdone2) Bring in corporate lunch crowd Within
e@curve via below the line(to target e@curve on first 3mth,3mths
after target outside e@curve)xxSales Target RM8K (Jan-Mar)xxSales
Target RM8k (Apr-Jun)xxSales Target RM12k (Jul-Sept)xxSales Target
RM12k (Oct-dec)Marketing4) Citibank SMS / Mail Blast (for themed
menu & Other Senjyu updates)LaunchLaunchLaunchMarketingdone6)
Senjyu Website enchancementimprove
versionxxupdatexxupdatexxupdatexxMarketingdone7) Other Social Media
Activities (Blog review, youtube, twitter,
facebook)xxxxxxxxxxxxMarketingdone8) Food review (Media, Food
blogger, or celebrity)LaunchLaunchLaunchLaunchMarketingdone9)
Expansion (1 new outlet)StudyPlanLaunchBDdoneJapanese
FeelJanFebMarAprilMayJuneJulAugSeptOctNovDecDepartment in
chargeFollow up byFreshness
GuaranteeJanFebMarAprilMayJuneJulAugSeptOctNovDecDepartment in
chargeFollow up by1) Improve quality of ingredientsTo source
TamagoyakiTo source EdamameTo source ebi nobasshiTo source ikuraTo
source TobikkoTo source black codComplete 6 itemsPurchasing2)
Variety of seasonal items (4
seasons)LaunchLaunchLaunchLaunchPurchasing/Marketingdone3) CK
standard ingredients supportXXStart Support 20% 1. Donburi &
Sukiyaki Sauce 2. Yakiniku Sauce 3. Chicken Boneless Leg - 120gm
4.Chicken Katsu - 100gmXXXStart Support 40% 1. Mentai Mayo Sauce 2.
Senjyu Salad Dressing 3. Salmon Fillet (Half Fish) 4. Salmon Fillet
- 140gm 5. Cod Loin - 140gm 6. Saba Fish Fillet 7. Curry base -
180mlXXXXStart Support 60% 1. Salmon Kabuto 2. Ponzu Sauce 3.
Salmon Belly 4. Kaki Fry 5. Maguro Fillet 6. Sushi Vinegar 7. Aust
Beef Striploin Sliced - 100gm 8. Aust Beef Cutlet - 100gm 9.
Hamachi Fillet (Half Fish) 10. Hamachi Kabuto 11. Potato SaladCK5)
Freshness CampaignXXLaunch(all Sashimi Items)MarketingIncrease
Royalty & To buy in New
ConceptJanFebMarAprilMayJuneJulAugSeptOctNovDecDepartment in
chargeFollow up by1) Review VIP card System/ MechanismStudy(VIP
Card-benefit of the
card)StudyPlanningPlanningLaunchReview/FinetumeRelaunchMarketing2)
mail card exclusive invitation with speical priveledges for
freshness campaign / Omakase / themed
menuPlanningPlanningLaunchPlanningPlanningLaunchPlanningPlanningLaunchPlanningPlanningLaunchMarketingImprove
Customer Dining
ExperienceJanFebMarAprilMayJuneJulAugSeptOctNovDecDepartment in
chargeFollow up by1) Food quality checklistLaunchReview for new
menuLaunchXLucas2) PDA ordering systemXSoft LaunchLaunchFinetune/
ReviewRelaunchReview for new menuLaunchXIT3) Reservation
systemLaunchKidd4) Audit systemXXXLaunchRain5) Per 1000 ordering
systemLaunchFinetune/ ReviewRelaunchReview for new
menuLaunchLucas6) Training system (step by step) -kitchen &
service(new menu)XXXXXXXXXLaunchTraining7) Launching operation
manualXXXXLaunchTraining8) Increase local staff
rateXXX77%HRNote:
BSenjyuIncrease Awareness & 1st
TrialJanFebMarAprilMayJuneJulAugSeptOctNovDecDepartment in
chargeFollow up by2012 directionTie up with
couponPlanExecuteExecutePlanExecuteExecutePlanExecuteExecuteMarketingKidd/Bongconcentrate
selling more beverageCoperate Sales (private
function)PlanMarketing/BDFrankieto increase AC to 150Japanese
airflown itemWinter Item SourceLaunchSpring Item
SourceLaunchLaunchSummer Item SourceLaunchLaunchAutumm Item
SoruceLaunchLaunchMarketing/MarketingLucastie up with coupon that
run 2 outlet togetherNew MenuPlanPhoto ShootFine TuneExecutePlan
2013Plan 2013Plan 2013BDLucas2 different outlet selling same item
with a outlet selling differentIpad implementation for promotion
itemPlanFine TuneExecuteITFrankieuse ipad for seasonal itemIpad to
link with menuPlanFine TuneLaunchITFrankieFoursqueare and Facebook
enhancementUpdateUpdateUpdateUpdateUpdateUpdateMarketingFrankieMember
CardPlanPlanLaunchMarketingBongEnhance
MenuJanFebMarAprilMayJuneJulAugSeptOctNovDecDepartment in
chargeFollow up bySource New BeveragePlanSourceExecuteFine
TunePuchasingBongSoruce New DessertPlanSourceExecuteFine
TunePuchasingBongSeasonal MenuNew YearValentineMerdekaX-MasTea Time
SetPlanSourceLaunchPlanSourceLaunchPlanSourceLaunchPuchasingLucasSource
New Item for 2013 menuNew Item SourcePuchasingLucasStaff
TrainingJanFebMarAprilMayJuneJulAugSeptOctNovDecDepartment in
chargeFollow up byHoreca School of ExcellenceBasis Serving
TraningWine knowledgeSake
TrainingTrainingFrankieChecklistManagement ChecklistWaiter/Waitress
ChecklistBarKitchen ChecklistFine TuneTrainingFrankieInhouse staff
training SvcProductProductFine TuneServiceServiceFine TuneIn
HouseBong/KiddInhouse staff training KtcEquipmetMenu RefreshWeb
OrderUsage 1000ChemicalUtensilIn
HouseDouglasPromotionJanFebMarAprilMayJuneJulAugSeptOctNovDecDepartment
in chargeFollow up byLook into QR codePlanExecutePlanExecuteFine
TuneMarketingFrankieLinkedlnPlanExecutePlanExecuteFine
TuneMarketingFrankieYou tubePlanExecutePlanFine
TuneMarketingFrankieFood BlogPlanExecutePlanExecuteFine
TuneMarketingFrankieIncrease Dining
ExperienceJanFebMarAprilMayJuneJulAugSeptOctNovDecDepartment in
chargeFollow up byMystery Shopper from Sakae
DatabasePlanLaunchLaunchLaunchLaunchMarketingFrankieMonthly
invitaion for regular customer for food
testPlanLaunchLaunchLaunchLaunchMarketingKiddBlogger
invitationInviteInviteInviteInviteInviteMarketingYee ThingSpeacial
theme diningPlanDine in the darkPlanWine PairingMarketingLucasSell
out to customer our existing productPlanSell SalmonSell SabaSell
TunaIn HouseLucasAl-Fresco DiningPlanExecutePortable
BarExecutePrivate EventIn HouseKidd
